Last Updated on September 29, 2023 by Jan Barley
Hey, SEOers. You may have heard about Domain Authority (DA) and wondered what it is and how it affects your website content ranking. Further, it’s an integral goal for your SEO strategy.
That is to say, if your website has a low DA, getting content to rank on the top pages is more challenging. The higher the DA, the quicker and easier to rank. Of course, you must still produce valuable content, relevant keywords and metatags, but DA is often a defining factor in successful ranking.
Moz is the world’s leading software company that developed a simple process to assess the likelihood that your content will rank in Google’s SERPS (Search Engine Results Pages).
Although Google says that DA is not important, it clearly is. Moreover, I’ve worked with companies with all levels of DA, and, without exception, my content ranked quicker when a company had a high DA.
What Is DA, And Why Does It Matter?
DA is a score between one and 100 that indicates a website’s ranking potential. The higher the DA, the more likely the website will rank for relevant keywords and queries. Primarily, DA is not a direct ranking factor used by Google or any other search engine. Still, it is a helpful indicator of how authoritative and trustworthy your website is in the eyes of search engines.
What Is A Good Domain Authority Level?
Moz assesses a DA from 1 to 100. From experience, I’ve found it relatively easy to rank content for companies with a DA above 38. I worked with one client in 2022 whose site was not indexed. It took eight months and a lot of consistent weekly content to reach a DA of 54.
How Can You Find Out Your DA Score?
You can check your DA score using Moz’s free tools, such as Moz Domain Authority Checker, and the backlink checker software Link Explorer. There’s also the Moz bar Chrome extension, but I’ve never managed to get it to work on my laptop. It’s possibly my virus protection.
You can also use these tools to compare your DA with your competitors’ or track your DA over time. You can also see how your DA correlates with other metrics like traffic, conversions, and revenue.
How Can You Improve Your DA Score?
Improving your DA score is not a quick or easy process. It certainly requires a long-term and holistic approach to SEO that focuses on creating high-quality content, building relevant and authoritative links, and enhancing user experience.
You will attract backlinks if you create good content and get a page one ranking. However, to speed up the process, finding good backlinks with a high DA is beneficial.
Don’t bother getting backlinks from websites with a low DA, as that will not help your ranking.
Don’t worry. I’ll write content on the easy way to get good backlinks.
Here Are Some Tips To Help You Boost Your DA Score: –
- Valuable Content: Create original, engaging, and valuable content that attracts and retains visitors and earns links from other reputable websites.
- Keywords: Find low-difficulty, good-volume keywords for your content
- External Links: Have at least one external link on your content, ideally with a high DA site, such as Wikipedia, Statista, etc
- Internal Links: Add relevant internal links into the “conversation” with your content. The links must make sense. For instance, if you wrote about SEO and your link led to a page about affiliate marketing, that’s not topical.
- Spam Backlinks: Remove spammy backlinks as they increase your site’s spam score (The Moz DA shows this score). To get them removed, you must disavow them in Google Console. It can take months to implement. I’ll write a brief article on how to disavow backlinks, as it is a little complex.
- Curate Content: Curate your content across multiple platforms. For instance, you can increase your DA by writing on Medium, Vocal, or the like and adding a link to your site. Don’t copy and paste content, as that confuses the search engines
- Assess: Monitor your DA score regularly and analyse the factors that affect it. Moreover, use Moz’s tools to identify and fix any issues or gaps in your SEO strategy.
What’s the Difference Between DA and PA?
Ah, I’m glad you asked. PA stands for Page Authority and measures the likelihood of a page ranking in SERPs, not the overall website.
“Page Authority” is another Moz metric. While it’s similar to Google’s PageRank, it’s important to note that Google does not use Page Authority for actual search rankings.
Note: When you enter your website address in the Moz Domain Authority Checker tool, it lists any pages on your website that have a PA score
For example, suppose your website isn’t yet ranking in the top three pages, but you write an article with a great keyword phrase, low-ranking difficulty, and good volume. Because there is little competition for the keyword, it will likely rank on page one in the SERPs, even if your website URL isn’t ranking.
The great news is that the more low-difficulty keywords you can find, the more content you can rank, which, my friend, gets traffic to your website.
Page authority is measured by the following factors: –
- Link Metrics: The quantity and quality of backlinks (from other websites) pointing to the page. High-quality and relevant backlinks tend to impact Page Authority positively.
- On-Page Factors: Content quality, keyword optimisation, meta tags, well-optimised content, and on-page SEO can contribute to a higher Page Authority.
- Social Metrics: Engagement and sharing of the page’s content on social media platforms can also have a small influence on Page Authority.
- Traffic and Engagement: Metrics related to the actual traffic the page receives, as well as user engagement signals like bounce rate, time on page, and click-through rate.
- Domain Authority: The overall authority and credibility of the website domain that the page belongs to can influence its Page Authority. Pages on high-authority domains tend to have higher Page Authority.
Page Authority is expressed as a numerical score on a scale from 0 to 100. The higher the score, the more chance of ranking in search engine results. However, it’s essential to understand that Page Authority is a relative metric. It should be used for comparative analysis rather than as an absolute measure of a page’s ranking potential.
It’s just one of many tools and metrics you can use with your SEO strategy to assess and improve your website’s SEO performance.
Remember that Google uses its own algorithms and ranking factors to determine search rankings, and Page Authority is not one of them. While Page Authority can provide insights into the potential competitiveness of a page, actual search rankings on Google involve a much more complex set of factors.
To summarise, DA is a valuable metric that can help you measure and improve your website’s SEO performance. By understanding how DA works and how Moz calculates it, you can use it to benchmark your website against your competitors. Use it to identify areas of improvement, and implement effective SEO tactics.
Above all, remember that DA is not a static or absolute score but a relative and dynamic one. It changes over time, and it can sometimes happen surprisingly quickly. Therefore, you should always strive to improve your DA score by following SEO best practices and providing value to your audience.
Whilst you are working on building your DA, focus on consistently writing valuable content. Moreover, use low-difficulty, competitive keyword phrases to build Page Authority. Primarily, it’s an easy way to drive traffic to your website, which, in addition, can help increase backlinks.
In conclusion, domain authority is important, but it can take months or years to build to a high level. To hasten the opportunities for organic ranking and backlinks, creating content with topical authority can be the secret sauce.
I am an SEO Coach and writer helping heart-led small business owners learn how to rank on Google.