Is Catalyst Collective Worth It? Best Business Accelerator?

Last Updated on August 15, 2025 by Jan Barley

Catalyst Collective is Brooke Shelton’s popular business accelerator for Instagram entrepreneurs. It’s a business community platform that teaches social media revenue generation skills for existing or new businesses.

I joined Catalyst Collective because I wanted to learn how to make money online without selling my soul. I’d heard such great things about the program and its founder. Joining the community felt like a no-brainer.

The Catalyst program provides a business scaling framework with training modules, Meta business coaching, and practical tasks within a thriving online entrepreneurship community.

Catalyst Collective is like a university for social media mastery. Pick what you want to learn and start tapping in to your dormant entrepeneurial skills.

This Catalyst Collective review covers the community, courses, pros and cons, pricing and my personal experience. We’ll examine online member feedback, explore Brooke’s background, and business automation methods.

What You Need To Know About Catalyst

Catalyst is a unique program founded by Brooke Shelton, a Meta expert. It’s a standalone program that teaches budding entrepreneurs content creation strategies using marketing automation tools.

Training modules cover subjects like developing an efficient social media monetisation strategy for passive income development.

The training is easily accessible, and the $399 cost provides lifetime access.

It’s a low-risk business opportunity as Brooke is one of the only businesses of this type to offer a *no questions asked” 48-hour refund.

Who is The Founder of Catalyst Collective?

Brooke Shelton went from corporate life to becoming a seven-figure Meta business coach. She’s a Duke graduate who studied under consumer psychology expert Dan Ariely.

Much of the training in the Catalyst community is underpinned by psychological principles.

Brooke started at Boston Consulting Group, focusing on sales and digital marketing.

At Meta, she trained Machine Learning models, developed ad policies, and helped sell $250M+ in ads. She also advised big companies on digital strategies.

Now, Brooke teaches others to build businesses using Facebook and Instagram. In Catalyst Collective, she coaches entrepreneurs on using social media for brand growth and wealth creation.

The Catalyst Business Community

The Catalyst Business Community Platform is second to none in my experience. Brooke doesn’t gatekeep business growth information and stays updated with Meta changes.

It is a supportive business community where many started as beginners and built entrepreneurial skills from the training. T

The 7 Steps Catalyst Teaches for Business Growth

Brooke Shelton’s 7-step business growth plan underpins everything we learn.

Step 1: Plan

You begin by crafting your strategic roadmap. This initial phase focuses on developing a growth mindset, identifying your target market, developing ideal client personas, selecting your specific market position and setting up sales funnels.

Step #2: Start

This phase focuses on establishing your digital presence. You’ll develop personal and commercial brand identities, create effective email campaigns, and secure your digital footprint.

You learn mastery of Meta’s algorithmic patterns to optimise your content reach, while utilising platforms to build a robust business foundation.

Step #3: Scale

At this stage, the focus shifts to accelerating growth through strategic content deployment. Learn to create viral-worthy reels and leverage Meta’s algorithms across Instagram, Threads and Facebook.

Step #4: Design

You learn how to improve your visual storytelling abilities through advanced content creation techniques. You will master the essentials of video editing, professional photography, and digital graphic design principles, and learn to produce polished, engaging content that your audience loves.

Step #5: Monetise

Develop multiple income streams through various business models. Create and sell coaching programs, digital courses, and membership communities.Explore lucrative opportunities in high-ticket affiliate partnerships and lots more.

Step #6: Automate

Many content creators experience burnout from trying to create content manually. Catalyst teaches you to implement efficiency through simple technological solutions. Leverage AI tools, automation platforms, and productivity software to streamline operations.

Because of Catalyst training, I am creating my first digital products, AI prompts for SEO content creation, YouTube monetisation and more. It’s super exciting.

Step #7: Elevate

The focus is on holistic personal growth, wellness, and long-term productivity. Incorporate cutting-edge productivity solutions, investment strategies, and manifestation techniques and align personal development with business objectives (yes, it’s possible).

I somehow got to the *elevate* stage early on because I wasn’t happy with my niche. Since then, I’ve realigned with my spiritual values. I completely switched my business model to align with my heart and started a YouTube channel on the law of attracton – far removed from my role as an SEO writer!

Catalyst Collective Pros And Cons

In the months I spent researching Catalyst, I couldn’t find anyone with a negative thing to say about Brooke, the course or the community.

That’s’ like finding unicorn poop. In most digital marketing communities, you can usually find dissatisfied customers spouting off on social media.

Pros

• Installment plans for payment
• It’s quick and easy to set up for beginners
• The community “energy” and support is great
• 48-hour *no questions asked* refund guarantee
• Weekly Q&As and helpful Instagram audit calls
• Brooke continually updates and adds training material
• Lifetime access to Catalyst training and the community
• It’s a one-time fee of $399 with no monthly subscriptions
• The Catalyst Community is highly active and engaged

Cons

I’m struggling to find cons, and I can say that because I bought several courses in 2024 that weren’t a patch on Catalyst Collective.

Digital marketing is booming, but it’s not easy for beginners. Creating content that converts is a skill. It’s not just a case of banging a few images together in Canva.

The two courses I bought previously, focused on money. The training was poor, and anyone struggling with sales didn’t get the support they deserved.

Catalyst Collective is the polar opposite of my previous experiences.

• Brooke is high-energy. She’s a positive person who talks fast. Some people aren’t fans of that
• Some say that the training isn’t beginner-friendly. Brooke took that on board and launched Catalyst Spark launches. It’s specifically for beginners, a $55 training introduction to the principles of Catalyst
• Catalyst is not free – it costs $399 to join the Catalyst Collective community. There are instalment plans available through Klarna, Afterpay and the like

The Best Business Transformation Course 

Is Catalyst the best business transformation course? Yes, in my experience, it is. Certainly, for the price, it is incredible value. Brooke has her finger on the pulse and members have a voice. We ask, Brooke finds a way to make it thappen.

What I’m learning is so much more than I expected and the training is transforming my approach to my business.

• The Catalyst program starts with creating a business plan, defining your customer, and choosing the right tools like sales funnels and product selling platforms.
• Catalyst training provides a digital business transformation, teaching you how to scale your business using viral reels, organic growth, SEO, and analytics.
• You will learn to sell through DMs, stories, and Instagram Shops, plus boost visibility with Instagram and Facebook ads and copywriting.
• Catalyst covers creating courses, memberships, and high-ticket affiliate marketing. The automation phase introduces AI, software, and global teams to streamline operations.

I cannot believe the effect that Catalyst Collective training has had on me. I’ve literally dropped most of the things I was doing and now focusing on what fulfills my soul and is more likely to be profitable long term. I’m even getting back into my art and working on it to launch a new business.

The New Brooke Bot

Brooke created a bot for the Catalyst Collective Community and it is on fire! Need your Instagram bio rewritten? Wanyt ideas and scripts for reels, stories and more?

My First Impressions of the Catalyst Community

I’m ADHD, so I get easily overwhelmed when faced with too much information. Catalyst was all in one place on the Skool platform. Recently (Aug 25) it switched to the Kajabi platform.

Each module is a standalone. You can choose where to start once you have worked through the setup.

The training is clear and easy to navigate. The content downloads are generous, and the video content is high quality.

It was easy to follow the steps to get my affiliate links from the Beacons platform, which takes payment for Catalyst sales. That took around thirty minutes because, in typical ADHD style, I tried to rush it.

Brooke gives you a selection of cards to work through to plan your IG stories, which makes it faster and easier to create stories that work.

How Catalyst Changed My Entire Aproach to Business

Within the first six weeks, the Catalyst training modules turned my business on its head. I went from focusing on the *make money online* niche to entirely hating it.

In addition, I initially focused on selling Catalyst to others. Yes, it is a fantastic business growth program for any aspiring entrepreneur, but only focusing on selling it is not a sustainable path. Moreover, that doesn’t lead to personal or entrepreneurial growth. Plus, that is no longer an option.

I cannot remember which module hit home, but it felt like a sucker punch in the face.

I took two months off and refocused on my core strengths, writing and SEO. I’m a spiritual person who likes to inspire others. I wanted to connect with my inner joy. Just talking about making money left me cold.

Here is what Catalyst Collective training led me to: 

• ONLY writing inspirational and educational content that I enjoy
• Focusing on tasks I enjoy and that are more likely to create long-term passive income
• Focusing on search engine marketing (Google, Pinterest, YouTube) and spending less time on social media
• Creating a set of powerful AI prompts to help writers research, write and edit content in a fraction of time and effort
• Refocusing on my publishing career: Researching, writing and publishing books on multiple platforms using free and low cost tools

Ultimately, Catalyst Collective helped reconnect me with what’s important to my soul, and stop messing about with activities that drain me of energy. 

That is what entrepreneurial skill development is all about, and Catalyst taught me that.

What Do You Get Access To With the Catalyst?

Catalyst is value-packed:

• The Brooke Bot
• Weekly Q&A sessions
• Business strategy sessions
• Done-for-you lead magnets
• Catalyst Spark: A low cost intro course
• Live marketing workshops, including sales and branding
• Done-for-you templates – Instagram stories, reels and images
• Lifetime access to all courses, including weekly additions
• Personalised Instagram audit calls: Members get fantastic feedback

Bonuses include:

• PLR Vault
• 7-Figure Mindset course
• Advanced sales course
• In-person networking events
• Done-for-you ads and sales funnels

It’s a comprehensive resource for business growth and marketing skills.

Who Is Catalyst Collective For?

Catalyst Collective is for anyone determined to break free from the traditional 9-to-5 and launch an online business.

Whether you’re interested in coaching, content creation, course creation, business growth, digital marketing, or running an e-commerce brand, the Catalyst program provides the necessary tools.

The platform offers a self-paced curriculum, weekly workshops, and a supportive community of *angels* to guide you in building a business you can be proud of and working toward financial independence.

The Catalyst Collective Program is ideal to learn how to create additional income streams. It provides business models and expert guidance on side hustles like affiliate marketing, dropshipping, and user-generated content (UGC).

If you want to scale an existing business online, Catalyst offers tools such as sales funnels, branding workshops, and Instagram audit calls to streamline your brand and automate growth.

Conclusion

After wasting money on disappointing and expensive courses, I took my time before jumping into the Catalyst.

My biggest regret is that I didn’t join Catalyst sooner.

Brooke adds new content weekly. If we ask for something, she finds experts and adds it to the community at no additional cost to members.

FAQs

Is There A Refund Policy?

Yes. Catalyst Collective has a *no-questions-asked* 48-hour refund.

When Did Catalyst Start?

Brooke launched Catalyst in January 2024 on the Skool platform.

How Many Members Are There?

The community is still relatively small but growing. There are 4k members (October 2024)

Is Catalyst Suitable for Beginners?

Yes, Catalyst is suitable for beginners. It helps if you have some experience of social media marketing, but it isn’t essential. The program takes you step by step, showing you how to build online business visibility.

How Does Catalyst Collective Work?

Catalyst is an affiliate-based business growth program that teaches you how to start and grow a business. You pay a one-time fee of $399 for the training, which gives access to the Catalyst community, course modules and weekly training.

Is Catalyst Collective Worth It in 2025?

If you want to start and build a business in 2025, Catalyst teaches you everything you need to know, including developing an entrepreneurial mindset.

What’s Included In Catalyst Collective?

You get lifetime access to the training, updated regularly, 70% commission on sales, weekly Q&A and sales and marketing meetings (all available on replay). You become part of the Catalyst community, where you can get support at all levels.

How To Make Money With Catalyst Collective?

You make money with Catalyst Collective by learning high-income skills to create digital products of your own, monetising Instagram, learning sales and copywriting skills, and much more.

Can You Make Money On Instagram With Catalyst?

No income guarantees exist because making money with Catalyst Collective depends on multiple factors. If you commit to the training and implement the new skills, you can succeed on and off Instagram.

Is Catalyst Easy to Get Started

Yes, there is no complicated setup. If you want to promote Catalyst and earn 70% commissions, you get step-by-step instructions in the first training modules. It took me about thirty minutes to be fully operational.

Is Catalyst Instagram Business Automation For Beginners?

A few people say they don’t think Catalyst is suitable for beginners. You need a basic understanding of social media and have the time to learn content creation skills.

From my perspective, the self-study training is easy for beginners as long as you don’t rush the training.

The biggest mistake beginners make with Catalyst is rushing to sell it before fully immersing themselves in the training.