My Mission Is To Help You Get More Business
Your small business coach – me that is – will work on identifying the content marketing gaps in your business. That may be SEO, digital marketing, social media, poor conversion rates, no subscriber list, lack of lead magnets or poor website architecture. The latter can impact bounce rates and lead generation.
Organic search traffic is unpaid traffic from SERPs (search engine results pages). It might seem a huge task, but building organic traffic is exciting. There’s nothing better than watching your visitor numbers grow month by month, getting more leads, clients or sales.
In 2023, undoubtedly Ranking content has become more challenging for business, with monthly Google core updates that have impacted many niche sites. Some businesses report an astonishing 80% drop in traffic.
In my opinion, SEO doesn’t need to be complicated. Nor does it need to be expensive. A few simple strategies, a website audit and a cunning content marketing plan can get you up and running quickly. You can utilise social media channels to help build you business authority and create a rich source of leads.
Why Does Your Business Need SEO & Content Marketing?
I assume you need clients or sales to keep your business running. For instance, would a steady flow of leads be helpful?
We’re living in a world with information overload. We’re told to get on TikTok, start a YouTube channel, and post on LinkedIn daily. Should you open an Instagram account or Pinterest? Snapchat or Medium? Should you pay for Facebook or Google advertising?
What the heck! It’s all too much.
How Important Are Keywords?
These days, whilst keywords still count for ranking, Google is heavily leaning towards the user experience. The bots look for Experience, Expertise, Authority and Trustworthiness (E.E.A T) as a given on every piece of content you have. Content should be relevant and topical and never random. The Google robots need to quickly understand website content and it should correlate with your sitemap. If there’s any confusion, your content will not be indexed, meaning it will not rank.
A Powerful SEO & Content Strategy May Include: –
- Aligned brand messaging
- Increasing brand awareness
- Knowing your target audience
- Improving the user experience
- Curating your content regularly
- Analysis and fine-tuning results
- Updating aged content regularly
- Building an SEO-friendly website
- Building pillar posts and content clusters
- Deep research and understanding of user intent
- Applying Google’s E-E-A-T guidelines to every post
- A consistent approach to providing and curating SEO content
- A multi-pronged approach to on-page, off-page and technical SEO
- Researching the social media platforms where your audience “hangs out”
Of course, there is much more to discuss. It may seem daunting, but an SEO Coach does the groundwork and teaches you simple strategies to implement daily.
SEO Content is rocket fuel for getting the right eyes on your website.
Highly targeted helpful content can jumpstart your website ranking, catch your ideal clients’ attention and bring a flood of sales to your door.
However, to manage your expectations, it can take months to get results.
SEO is a three-prong process: –
- On-page: Content on your website, including fascinating media such as videos
- Off-page: Securing soopa doopa quality and relevant backlinks
- Technical: The backend stuff. I can work with your website developer to improve technical SEO
A powerful SEO content strategy involves synergy between the three components. I’m a whiz with on-page and off-page and, as I’m a bit nerdy, I have a solid understanding of technical SEO.
Working together, we will create a functional SEO strategy and digital marketing plan as part of your marketing plan.
How About If I Only Have A Small Budget?
Don’t worry about that. Talk to me. I chose to be a small business coach because I understand the financial limitations of most small businesses or start ups. I am putting together an affordable community subscription package where you can learn SEO, digital content marketing, and other nifty business practices in bite-sized chunks, get access to training courses and much more.
I’m interested. What Next?
Let’s chat and start implementing a plan for world domination. I will never put you under pressure, and we will always go at your pace. Oh, and I won’t jargon the pants off you either.