Authentic SEO Content for Proven Results in Google Ranking
Few business owners are sure about SEO content as a necessary aspect of ranking your website. After all, there are many complexities involved in establishing site authority and ranking. It can all seem a bit baffling at times.
Still, one thing for sure is you cannot build a high-ticket business without content. You may be an influencer and rely on blogging or vlogging on your website. In which case, you may have a source for high traffic volumes. However, the question is whether the levels of conversion are doing justice to the inbound traffic.
What is SEO Content?
SEO is an acronym for “search engine optimisation.” In human speak, that means you, as a business, produce content that Google considers readable, with good value for search results.
Keyword stuffing as an SEO strategy no longer works, not that it did back in the nineties when every website hid “invisible” keywords on every page. Today, despite not knowing the exact algorithms for high ranking, certain aspects of SEO remain a constant.
The trouble is that writing SEO content can seem robotic, primarily if you use software like Surfer SEO that calculates around 60-80 keywords to build into an article. Moreover, AI is evolving at exponential rates, but it still cannot compare with content written by a skilled human writer.
The secret of successful SEO is to write in a conversational tone, with good flow, adding keyword phrases to enhance the content rather than creating sticky, awkward sentences. Whilst doing a functional job, the SEO content must still take your reader on a journey, leading to a call to action that naturally compels the reader to want to do business with you.
As an SEO content writer with considerable experience, I blend copywriting skills into client content.
Why Does Your Website Need SEO Content?
Every website needs quality SEO content, using research to identify low competition targeted keywords. For instance, search Google for the keyword “marketing“, and it returns zillions of results. You have zero chance of getting your website on page one unless you use paid advertising. I would hazard a guess that the value of paid advertising for the term “marketing” is exceptionally high, and most search derivatives of “marketing” are into the millions.
Let’s dig down into why businesses SEO content.
What Businesses Need SEO Content?
If you’re considering hiring an SEO content writer, your business is likely established. You have many testimonials, and get regular referrals to your business.
Still, undoubtedly, you must continue working in the business to maintain consistency and working on the business to drive and accelerate growth. Your marketing strategy may have many legs, and SEO content can form an essential foundation for business development.
Before Google indexes a website, it assesses the quality and quantity of content. A site with a few blog posts will not rank as high as a website with multiple SEO optimised content pages. Remember that Google’s primary focus is to provide the best value search results for browsers, so your website must measure up to the Google robots’ strict scrutiny.
How Much SEO Content Does a Website Need?
There’s no quantifiable answer to that question because Google doesn’t specify how it measures whether a website has enough content. However, having built multiple websites over a long period, I’ve estimated it takes around fifty posts before a website gains significant traction. Some were faster, surprisingly so. Quality still trumps quantity, though, always aiming to provide valuable content.
Many successful businesses hire a team of writers to produce daily content, which can be expensive, not to mention a challenge to find writers with sufficient skills to write content that reflects your voice.
The bare minimum recommended is one article a week, but ideally two or three, depending on your budget.
SEO Content is Not Just About Google
Great content is an effective marketing tool; not least, there’s some awful content online that does little to attract clients. Customer-focused content aims to inspire a sense of familiarity. Your readers feel you understand how they think and what they need. In addition, that builds trust, which leads to engagement.
Can I Mix up SEO Content with Blog Posts?
Yes, I’m happy to write blog posts without focusing on SEO. I write content that engages readers, creates an emotional response, and drives them to take action if that’s your intent. For me, it’s more important that I work with clients with a collaborative mindset, where I can become involved in the business so I understand the vision and goals.
I work best autonomously and , so once you get to know and trust me to get on intuitively with what needs doing. If you’re a micromanager, please walk in the other direction because we won’t get along.
SEO Content Prices
Prices from £325.00
Payment is one month in advance on contract. I have options for a monthly retainer. Contact me to discuss your requirements.
I’d like to Have a Chat, Jan, to see if we are a Fit
Fantastic. Send me an email or DM on LinkedIn, and we can arrange for an informal meeting to see if we can work together