Free AI Tools: 9 of the Best You Need to Try Today

Last Updated on April 24, 2025 by Jan Barley

If you want to boost your productivity and creativity without breaking the bank, these 9 free AI tools are a game-changer.

From content creation to video production and social media management, these powerful tools offer incredible capabilities, often with no upfront costs. Though the free plans are mostly limited, some (like Metricool) are surprisingly generous.

Whether you’re a small business owner, content creator, or marketer, there’s an AI tool out there that can make your work easier and more efficient. In this article, we’ll explore 9 of the best free AI tools so you can start getting more productive (for free) today to take your projects to the next level.

#1: ChatGPT: AI Writing & Assistance

• What it does: Generates text, answers questions, assists with writing, and provides brainstorming ideas.
• Best for: Writers, bloggers, marketers, students, and business owners.
• Free Plan: Access to GPT-3.5 with a word limit per session.

ChatGPT is one of the best free AI tools. It’s an advanced AI-powered chatbot developed by OpenAI that helps users with a wide range of tasks, from content creation and brainstorming to coding and research.

ChatGPT uses natural language processing (NLP), generating (almost) human-like responses. That makes it a handy tool for writers like me, students, entrepreneurs, and professionals. I use the free version of ChatGPT every day for various tasks, including assistance with my writing tasks.

One of ChatGPTs key strengths is that it can generate high-quality text based on your prompts. ChatGPT can quickly provide well-structured and engaging content if you need help drafting blog posts, social media captions, marketing copy, or business emails. It can also assist with brainstorming ideas, summarising information, and answering questions on various topics.

Read: ChatGPT Prompts for SEO: An Effective Way to Rank Content

The free version of ChatGPTgrants access to GPT-3.5, which is powerful enough for general use, though it comes with some limitations, such as response length and speed. Paid users can access GPT-4, which offers more advanced reasoning and nuanced responses.

Despite these restrictions, the free plan still provides immense value for users looking to boost productivity and creativity. I know I’m not utilising as much as what ChatGPT can offer, but the free version saves me hours each week.

😊 Open a Free Account With ChatGPT

Disclaimer: This post contains affiliate links. I may earn a commission if you make a purchase using my link.

#2: DALL·E: AI Image Generation

• What it does: Creates AI-generated images from text descriptions.
• Best for: Graphic designers, content creators, and marketers.
• Free Plan: Limited free credits per month for image generation.

DALL·E, developed by OpenAI, is an AI-powered tool that generates stunning and highly detailed images from text descriptions. Users can create unique visuals ranging from realistic photographs to artistic illustrations by simply inputting a prompt.

Whether you’re a designer, marketer, content creator, or just someone experimenting with AI art, DALL·E is one of the best free AI tools for a powerful way to bring creative ideas to life.

One of DALL·E’s most impressive features is that it understands complex prompts and generates high-quality images with remarkable accuracy. It can create variations of an image, modify existing ones, and even expand beyond the original borders of an uploaded photo using its inpainting feature. That makes it a valuable tool for businesses, social media managers, and artists looking to enhance their visual content without needing graphic design expertise.

DALL·E offers a free plan with a limited number of image generations per month, allowing users to experiment with AI-generated visuals before upgrading to a paid plan for more extensive use. Even with the free version, the impressive results make DALL·E a go-to tool for anyone exploring AI-powered creativity.

😊 Open a Free Account With DALL·E 3

#3: Chatfuel – AI-Generated Chatbots

• What it does: An AI-powered chatbot platform that automate instant response customer interactions on Facebook Messenger, Instagram, and WhatsApp.
• Best for: Small and medium-sized businesses, E-commerce stores, customer service automation & lead generation and sales funnels
• Free Plan: Insufficient data to assess

Chatfuel uses AI automation to handle customer inquiries, reducing the need for human intervention. With its drag-and-drop interface, even those without coding experience can build and customise chatbot workflows. Businesses can use it to:

• Provide 24/7 customer support without needing a live agent
• Automate FAQs to save time and improve response rates
• Qualify and capture leads by engaging customers in real-time
• Send personalised product recommendations to boost sales
• Integrate with CRM systems and third-party apps for seamless workflows

If you’re looking to start a profitable AI side hustle, offering Chatfuel chatbot setup and management can be a valuable service. Many businesses are eager to automate customer interactions but lack the expertise to implement AI chatbots effectively. By learning Chatfuel and offering AI chatbot solutions, you can help businesses scale their customer service and sales processes—while generating a steady income stream for yourself.

😊 Open a Free Account With Chatfuel

#4: Copy.ai: AI Copywriting Assistant

• What it does: Writes marketing copy, ad descriptions, blog content, and more.
• Best for: Marketers, bloggers, and eCommerce businesses.
• Free Plan: Limited word count per month.

Copy.ai is an AI-driven writing tool designed to help businesses, marketers, and content creators generate high-quality copy quickly and efficiently.

Whether you need engaging social media captions, blog posts, product descriptions, or ad copy, Copy.ai can craft compelling text based on your input, saving you time and effort.

One of Copy.ai’s most valuable features is its AI-powered templates, which provide pre-set formats for different types of content, including emails, landing pages, and marketing copy. The AI generates multiple variations if you enter a few details about your topic. It’s an excellent tool for brainstorming and refining ideas while maintaining a brand’s unique voice.

The free plan of Copy.ai includes access to basic features with a limited number of words per month, making it ideal for small businesses and solo entrepreneurs who need occasional AI assistance.

The pro plan offers unlimited word generation and additional features like team collaboration for those requiring higher volume and more advanced customisation.

With its ability to streamline content creation, Copy.ai is a must-have tool to improve writing efficiency and generate engaging copy.

😊 Open a Free Account With Copy.ai

#5: Metricool: AI Social Media & Analytics Tool

• What it does: It helps users schedule posts, track performance analytics, analyse competitors, and optimise social media strategies with AI-driven insights.
• Best for: Social media managers, content creators, businesses, and marketers looking to streamline content planning and performance tracking.
• Free Plan: Includes basic analytics, post-scheduling, and performance tracking for one social profile.

Metricool is my favourite scheduling tool. It has a high rating of 4.6* on Trustpilot as a comprehensive social media management and analytics platform that helps businesses, marketers, and content creators plan, analyse, and optimise their online presence.

Metricool combines AI-driven insights, analytics, content scheduling, and performance tracking into one easy-to-use dashboard, making it an essential tool for social media growth.

One of Metricool’s most valuable features is its AI-powered post scheduling, which allows users to plan and automate content across multiple platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, and even your website and Google Business Profile. It also provides best-time-to-post recommendations based on audience activity, ensuring maximum reach and engagement.

Read: Metricool Social Media Management Tool Review

Metricool offers a free plan that includes basic analytics, scheduling, and performance tracking for one social profile. The premium plans are significantly lower than many well-known scheduling tools.

Paid plans are best if you require advanced features, such as AI-powered ad optimisation, team collaboration, and additional social accounts. Still, the free plan is exceptionally generous if you’re starting out and trying to save money.

😊 Open a Free Account with Metricool

Disclaimer: This post contains affiliate links. I may earn a commission if you make a purchase using my link.

#6: Pictory: AI Video Creation

• What it does: Converts text into engaging short videos.
• Best for: Content creators, YouTubers, social media managers, and businesses.
• Free Plan: Limited number of videos per month.

Pictory AI is an innovative video creation tool that uses artificial intelligence to transform text-based content into engaging videos. Pictory AI enables you to create high-quality videos without prior video editing experience, whether you’re a business owner, content creator, or marketer. Pictory has a good 4.1* rating on Trustpilot

If you’re dabbling in creating video content, you undoubtedly understand the pain of creating and editing content. I produced a 25-minute video recently (not on Pictory), which took me almost two days to create, edit, add and edit captions.

All you do is upload a script, blog post, or article, and the AI will automatically generate a video with relevant footage, subtitles, and voiceovers.

One of Pictory’s standout features is its AI-driven video summarisation, which can convert long-form content into bite-sized, shareable videos for platforms like YouTube, Instagram, and LinkedIn. That’s a mahoosive time saver!

Additionally, its auto-captioning feature ensures that all videos include subtitles, making them more accessible and engaging for audiences who prefer watching without sound.

Read: Is Pictory.ai Worth it for Text-to-Video Creation?

Pictory offers a free plan with limited video creation per month, allowing users to test its capabilities before upgrading to a paid plan. While the free version has some restrictions, it still provides enough functionality for small-scale video projects or occasional content needs. It is one of the least expensive and reputable text-to-video platforms.

😊 Open a Free Account With Pictory

Note: Please avoid Pollo.ai text-to-video software. It might be cheap, but it has a terrible reputation with awful Trustpilot reviews.

Disclaimer: This post contains affiliate links. I may earn a commission if you make a purchase using my link.

#7: SEOWriting: AI Content Optimisation for SEO

• What it does: Generates SEO-optimised content, analyses keywords, and provides suggestions for improving rankings.
• Best for: Content writers, bloggers, marketers, and SEO professionals looking to create high-ranking, search-engine-friendly content quickly.
• Free Plan: Includes limited access to SEO suggestions, keyword analysis, and content generation features.

SEOWriting AI is a powerful tool designed to help content creators and SEO professionals craft optimised content for better search engine rankings. The software analyses keywords, trends, and competition and generates SEO-friendly copy that increases the chances of ranking higher in SERPs (search engine results pages).

SEOWriting AI’s algorithm ensures that content is both user-friendly and search engine optimised, covering aspects like keyword density, readability, and meta description creation. My favourite bit is the one-click blog creator. It takes minutes to create an optimised blog and publish (or in draft) direct to WordPress.

If you want to see how it works, watch the video of me using SEOWriting.ai, or you can read my review.

SEOWriting AI has a keyword optimisation tool which helps you identify the best-targeted keywords based on search volume, competition, and relevance. SEOWriting should be proud of its 4.7* Trustpilot score

Additionally, the software provides SEO recommendations throughout the writing process, guiding users on improving their content for maximum visibility. Whether you’re writing blog posts, landing pages, or product descriptions, SEOWriting AI optimises your content for ranking in SERPs.

The free plan of SEOWriting AI includes limited access to its keyword analysis and content optimisation features, making it a great starting point for smaller projects or beginners in SEO.

The premium plans offer extended features for users who need more advanced capabilities, such as in-depth keyword research, unlimited content generation, and competitor analysis.

😊  Open a Free Account With SEOWriting.ai

Disclaimer: This post contains affiliate links. I may earn a commission if you make a purchase using my link.

#8: ElevenLabs: AI Voice Generation

• What it does: Generates realistic and natural-sounding voiceovers from text, including voice cloning and multi-language support.
• Best for: Content creators, marketers, educators, and businesses looking for high-quality text-to-speech or voice cloning solutions.
• Free Plan: Includes limited usage for generating voiceovers and experimenting with AI voice capabilities.

ElevenLabs is a cutting-edge AI tool specialising in text-to-speech (TTS) and voice cloning technology. The software can generate highly realistic and natural-sounding voices from text input.

Whether you need voiceovers for videos, podcasts, audiobooks, or interactive applications, ElevenLabs provides an intuitive and powerful solution.

One of ElevenLab’s features is its AI voice cloning, which enables users to create custom voices that sound incredibly lifelike. It’s time-saving for content creators, businesses, and developers looking to add a human touch to their projects without hiring voice actors.

I’m only on the starter plan and have cloned my voice, which I’m using on subliminal meditation tracks on my YouTube channel. I used Audacity (free audio editing) to record my voice and add some effects.

Listen to an example of ElevenLabs voices on a video I created recently.

The free plan of ElevenLabs offers limited usage, allowing users to experiment with voice generation before committing to a paid plan. While the free version has some restrictions on characters per month and voice customisation, it still provides impressive results for personal projects or small-scale content creation. As a text-to-audio option, other free AI tools aren’t as good in my opinion.

😊 Open a Free Account With ElevenLabs

Disclaimer: This post contains affiliate links. I may earn a commission if you make a purchase using my link.

#9: Synthesia AI: AI Video Creation with AI Avatars

• What it does: Creates AI-generated videos using digital avatars that speak in multiple languages based on text input.
• Best for: Businesses, marketers, educators, and content creators looking to produce professional videos quickly without the need for cameras or actors.
  Free Plan: Offers limited access to AI avatar videos with basic features for testing purposes.

Last but not least on the list of free AI tools, Synthesia AI is a revolutionary tool that allows users to create professional, high-quality videos featuring AI-generated avatars speaking various languages. You can generate videos without requiring cameras, actors, or complex editing by simply inputting text. That makes Synthesia an excellent solution for creating marketing videos, training materials, product demos, and more with minimal effort.

The tool’s AI avatars are incredibly realistic, allowing users to choose from diverse digital personalities and voices. These avatars can deliver your message in over 60 languages, making it perfect for global businesses or companies targeting international markets.

Whether you need a virtual spokesperson or an educational video, Synthesia AI makes creating polished, engaging videos simple. The AI-software has excellent customer 4.4* reviews on Trustpilot

The free plan allows limited access to create AI videos with basic features and pre-set avatars, making it a great way to experiment and explore its capabilities. Users can opt for premium plans for more advanced functionality, such as access to a broader range of avatars, custom video backgrounds, and more frequent video creation.

Synthesia AI is transforming video creation by removing the barriers of traditional production, making it accessible to content creators in any genre. Whether you’re producing corporate training videos, promotional content, or tutorials, Synthesia’s AI avatars enable you to generate professional-grade videos in a fraction of the time.

😊 Open a Free Account With Synthesia

Disclaimer: This post contains affiliate links. I may earn a commission if you make a purchase using my link.

Conclusion

AI-powered tools transform how we create content, manage social media, optimise SEO, and produce videos. From ChatGPT and Copy.ai helping with writing tasks to DALL·E and Canva Magic Studio elevating visual creativity, these AI tools offer time-saving solutions for individuals and businesses.

Pictory AI and Synthesia AI take it further by automating video creation, while time-saving tools like Metricool and SEOwriting AI streamline social media management and content optimisation.

These 9 free AI tools can significantly boost productivity, creativity, and efficiency, helping you achieve professional-level results without needing expensive resources or expertise.

Other AI-Powered Tools to Grow Your Business

There are many other fabulous AI tools like chatbots such as Manychat and Chatfuel, which can automate huge chunks of your business and significantly increase conversions by providing an immediate customer response. Both AI platforms offer generous free trials (without needing a credit card sign up, which is super helpful). These chatbots save time and dramatically reduce the risks of social media burnout.

Whether you’re a marketer, content creator, or business owner, these tools offer affordable access to cutting-edge technology that can make your work easier and more impactful. Try them out and see how AI can help take your projects to the next level!

Disclaimer: This post contains affiliate links. I may earn a commission if you make a purchase using my link.

FAQs

Are These AI Tools Really Free?

All the tools in this article offer free plans, though some may have limited features or usage restrictions. The free plans typically allow you to explore the basic functionalities. You can upgrade to paid plans if you want more features and unlimited access.

How Do AI Tools Like ChatGPT Help With Content Creation?

ChatGPT can generate high-quality written content based on your prompts, helping you write blog posts, social media content, and more. It can also assist with brainstorming ideas, answering questions, and refining your writing, making it a versatile tool for content creators.

Can I Create Custom Videos With Synthesia AI?

Yes! Synthesia AI allows you to create videos featuring AI-generated avatars that speak your text in various languages. You can choose from multiple digital avatars and customise the message for marketing, training, or educational purposes.

Do I Need Any Technical Skills To Use These AI Tools?

No, most of these AI tools are designed to be user-friendly, even for those with little to no technical skills. They often have intuitive interfaces and easy-to-follow instructions, making them accessible for everyone, regardless of experience level.

Can I Use These Free AI Tools For Commercial Purposes?

Many of these tools, like Canva Magic Studio, Copy.ai, and Pictory AI, are suitable for commercial use. However, it’s essential to check the terms of service for each tool, as some restrictions may apply, especially for free plans.

How Accurate Is The SEO Optimization In Seowriting AI?

SEOWriting AI uses advanced algorithms to analyse keywords, competition, and current trends to provide optimisation suggestions to improve your content’s SEO performance. While it’s a powerful tool, it’s best to review and refine the content for the best results manually.

How Often Can I Use The Free Plans Of These Tools?

The usage of free plans varies by tool. Most free plans have monthly limits on how many tasks or projects you can complete (e.g., number of videos, words, or posts). Others might have daily or weekly limits. Check the details for each tool’s free plan to see how much you can use it.