Increase Blog Traffic: 7 Proven Strategies to Get More Views

Last Updated on May 12, 2025 by Jan Barley

Have you ever wondered how to increase blog traffic to your site? Here’s the thing: traffic is the lifeblood of your offers. There’s no point in having a perfectly monetised blog if nobody visits.

Key Takeaways

Table of Contents

Write high-quality content that attracts readers & fulfils Google’s SEO guidelines.
Don’t rely on one traffic source
Learn SEO (search engine optimisation)
Internal and external linking can enhance SEO to increase blog traffic
Leverage email marketing to increase blog traffic
Regular review of blog performance through analytics tools can lead to better strategy adaptation, improving sustained traffic growth over time.

#1: Understanding the Foundations of Blog Traffic Growth

Knowing the basics is key to boosting your blog’s readership and attracting more visitors. In addition, writing helpful content that genuinely speaks to your audience is something Google prioritises and the reason that most of my content ranks on page one SERPs.

Don’t rely on one traffic source. For the last few years, Google has done annoying regular updates. Instead of a couple of times a year, there’s an update at least every few months. Why is that a problem? Mainly because many website owners report extreme traffic volatility after an update. In the November 2024 update, some bloggers reported an 80% drop in traffic.

Read: Google Updates: What to do if They are Killing Your Blog

I’m working on a three-pronged attack:

Google SEO
Pinterest Marketing
YouTube

These three platforms are powerful search engines. Pinterest can take time, but it is worth the effort. Check out my review of the Pinterest courses I took. YouTube can also become an income generator and drive traffic to your blog.

Other sources of traffic are:

Social Media: I quit selling my soul to social media platforms in November 2024 to focus entirely on search engine marketing. For me, social media marketing sucked the life out of my bones and gave poor results. Don’t let me put you off, but it’s not for me.
Email Marketing: Build up a decent subscriber list, and you can share links to new content, share offers, etc
Social Media Ads: I wouldn’t bother until you make a consistent income from your blog. At this point, it’s worth investing in paid ads.

To make your blog more visible, focus on creating engaging, high-quality content. Moreover, make sure your blog is easy to find on search engines and share on social media. These steps will help you attract more readers and grow your online presence.

#2: Mastering Search Engine Optimisation for Your Blog

increase blog traffic

To get more visitors to your blog, start mastering search engine optimisation. It’s vital for boosting blog traffic.

That is to say, use the right keywords, synonyms and content structure, write catchy headlines and meta descriptions, and structure your content with header tags.

That is to say, I’m an SEO writer and have a history of getting blog content ranked on page one SERPs for myself and my clients. Above all, don’t try winging SEO. Take the free course with HubSpot and learn the basics.

Here are some essential tips for mastering search engine optimisation:

Use keywords naturally throughout your content to improve your search engine rankings
Write meta descriptions that summarise your content and entice people to click on your blog
Use header tags to structure your content and make it easier to read

By following these tips and mastering search engine optimisation, you can attract more visitors to your blog. Certainly, aim to keep your content engaging and of high quality. This is the secret to keeping visitors coming back.

SEO Tip	Description
Keyword Research	Use tools like Google’s Keyword Planner to identify high-volume and low-competition keywords
On-Page SEO	Use primary keywords in title tags and keep them under 60 characters
Content Length	Aim for longer blog posts, exceeding 1,500 words, to rank higher in search results

If you really are an SEO duffer and would rather stick pins in your eyes than learn about search engine optimisation, consider using SEO Writing AI software. It’s low cost and you can create up to 50 blog posts monthly. After that, you can edit the content to suit your tone of voice, knowing the SEO is done.

#3: Creating Compelling Content That Drives Engagement

Creating engaging content is key to increase blog traffic and getting more engagement. High-quality content connects with your audience, boosting traffic and engagement. As a blogger, aim to develop a content strategy that raises visibility and attracts a loyal following.

Read: 7 ways to develop a content strategy that works

Here’s a few facts

Marketers focus on creating engaging content, with 70% making it their top goal.
61% of online shoppers feel better about a brand after seeing its content. Adding images can raise engagement by up to 650%, and videos can increase conversion rates by up to 80%.

Content Type	Engagement Increase
Content with images	94%
Video content	80%
Content with lists or bullet points	70%

#4: How to Increase Blog Traffic Through Social Media

I’ve got to be honest; I loathe social media. I tried it for 9 months but couldn’t stand the superficiality and air-brushed photos. Still, some people love making social media content, which can work. Just don’t hold your breath.

I use search engine marketing to get traffic to my blog so it is possible to market your business without social media.

To boost your blog’s traffic, use social media wisely. Visual content is key, as it grabs more attention than text. That leads to more people engaging with your blog, helping it grow.

To save time, buy done-for-you social media templates, such as my 1500 Aesthetic Faceless reels (ridiculously cheap and gorgeous!) or 200 Business Social Media Design Instagram Bundle.

Above all, don’t create faceless content from scratch if you actually want to have a life.

The 2023 Sprout Social Index shows that 45% of people follow brands for fun content. Primarily, make your posts enjoyable with real stories and customer feedback.

Here are some tips to boost your blog’s traffic on social media:

Choose the best social platforms for your target audience
Create content that resonates with your audience
Build a social media schedule to ensure consistent posting
Utilise analytics tools to track key metrics and optimise your social media strategies

By following these 7 tips, you can increase blog traffic. Keep your content fresh and engaging.

Moreover, with the right strategy, you can make start making money from your blog.

Read: Make Money Blogging: 7 Ways to Make Online Income Today

#5: Leveraging Email Marketing to Boost Blog Visitors

I’m embarrassed to say that I haven’t yet started an email marketing campaign for Wolfheart, even though I know it’s the absolute dog’s wotsits for growing your business.

Firstly, if you want to increase blog traffic, email marketing is key. It helps you build a valuable email list and share content and offers.

Secondly, segmenting your subscriber list and tailoring your content helps make the most of email marketing. Segmented emails can see a 760% revenue boost.

Here are some email marketing perks:

Newsletters sent regularly can increase blog traffic by 50%
Segmented emails get a 14% higher open rate and 10% more clicks
Personalised emails can lead to six times more sales than generic ones

Adding email marketing to your plan can bring more visitors to your blog. It also helps grow your online presence. With the right strategy, you can earn more from ads and expand your blog’s reach.

Read: Is Systeme the Best Marketing Platform for Beginners?

You can start an email campaign entirely for free with Systeme. Most email marketing platforms spun my brain out of my skull. They tell you it’s free, but it’s not. They all have limitations, and you need a flipping degree in rocket science before you can learn to use them.

Systeme is entirely free for one automated email campaign, plus you can build up to three sales pages, meaning you can create a capture page to get subscribers.
See my capture page for one leg of my digital marketing business

Email Marketing Strategy	Benefits
Segmented email campaigns	760% increase in revenue
Personalized email content	Six times higher transaction rates
Regular newsletters	50% boost in blog traffic

#6: Building Quality Backlinks for Enhanced Blog Readership

Many SEO experts suggest you need backlinks to attract more visitors. I have created a ton of traffic without focusing on backlinks because each blog post is optimised for SEO, which seems to keep Google happy.

Still, building quality backlinks is a key strategy. High-quality content that others link to can increase blog traffic, boost domain authority and attract more readers.

Guest posting, networking with influencers, and creating link-worthy content are good ways to get backlinks. For instance, “Why” and “What” posts, infographics, and videos attract links. In addition, longer content tends to rank better on Google than short articles.

By using these tactics, you can increase blog traffic and visibility. Focus on making high-quality content that others want to link to. Use different content formats to attract backlinks. You can grow your blog’s readership and meet your goals with hard work and a savvy strategy.

#7: Optimising Your Blog’s Technical Performance

To get more people to visit your blog, it must run smoothly. That means making it load fast, work well on mobiles, and be easy for search engines to find. These steps will help increase blog traffic and get repeat visitors.

Making your blog fast and mobile-friendly is key. Google prioritises mobile content, so optimising it for mobile use is crucial. Slow sites frustrate people, and most web users are on mobiles. You can check what devices people use by checking Google Analytics.

Here are some ways to make your blog better:

Compress blog images to reduce file size and improve loading speed. I use JPG as it’s a considerably smaller file size than PNG
Use a CDN to improve site speed (content delivery network)
Secure your blog with an SSL certificate, as this is now a confirmed ranking signal

Doing these things can increase blog traffic because of the focus on user experience. Remember, keeping your blog in top shape is an ongoing job. Monitor how it’s doing and tweak things to keep improving.

Technical Optimisation	Benefits
Improving loading speed	Reduced bounce rates, improved user experience
Ensuring mobile responsiveness	Increased traffic from mobile devices, improved search engine rankings
Implementing search engine optimisation	Improved search engine rankings, increased traffic to your blog

Conclusion: Measuring and Maintaining Your Blog’s Traffic Growth

To sum up, it’s a continuous effort to increase blog traffic. It needs consistent work and thoughtful planning. You learn a lot by looking at page views, time on page, bounce rate, and conversion rate.

It’s essential to keep an eye on how your blog is doing. Primarily, use web analytics tools to assess performance and see where you can improve. A good blog not only gets lots of visitors but keeps them returning and engaged.

You can keep attracting more traffic with the right approach, including SEO, great content, search engine marketing and smart social media. Above all, always aim to give your readers value. Certainly, that way, your blog’s popularity will keep growing.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.