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The Danger of Not Owning Your Content

April 14, 2024

Last Updated on August 26, 2024 by Jan Barley

the danger of not owning your content

The danger of not owning your contemt. It’s a shock when a social media platform bans your account, but today was a bit of a surprise

So, here I was, happily creating content on Substack for eight months, gaining subscribers and thinking I was doing a jolly good job.

Today, I wrote a new article. I logged into my account and discovered that the platform banned both publications for “spamming & phishing.” I checked the terms of publishing, and under that offence, it included adding people to a subscriber list who hadn’t opted in.

WTAF!

Anyhow, I am innocent of anything they had decided I had done. I have appealed, but I understand it can be a lengthy process. Even if they remove the ban, I’m not sure I want to continue. It spoiled my Sunday morning.

I sat in the garden with a cup of coffee and thought about what had happened. I had over 40 newsletters and had worked hard to provide value. Still, it means nothing because I do not own my content.

I thought Substack was different.

The problem is the same with all social media platforms. They can decide on a whim to ban your account. TikTok is notorious for this, as are Facebook and even LinkedIn.

I was almost at the point of taking down my Wolfheart website. It was the site I created as an SEO writer working with clients. It no longer seemed appropriate as I stepped away from that service late in 2023. However, after this debacle, I deleted all the content and revamped the site for my digital marketing, mindset, and manifestation content previously posted on Substack.

I’ve done an about-turn I never expected to do. I didn’t want to maintain and pay for a website. I have a done-for-me website for my digital business, and I wasn’t keen on adding to my workflow.

Today’s event was a wake-up call. Even though creating content on social media platforms relies on them playing nice, I had hoped to avoid any issues by following the rules and guidelines. Sadly, being a good girl hasn’t worked.

June 2024 Pinterest Suspended My Account

After three months of building my Pinterest account, I opened the app one morning to see a big red button saying “ACCOUNT DEACTIVATED”.

I received an automated email and the reason was supposedly “spam”.

I’d scheduled two pins a day that week.

Having read Pinterest community guidelines, my error may have been one of two things –

  1. I added a couple of shortlinks
  2. I had one URL that was a forwarder

I didn’t realise both these things are against community guidelines (I’d suggest you read and digest)

I made four appeals to Pinterest without success. All you get it bot responses saying they have reviewed your account and decided not to reactive.

I had 8.9k monthly views and was getting engagement.

In July, I opened a new account and started afresh.

It’s bloody heartbreaking!

I only post to my blog content now and am VERY careful.

Still, the point is, these draconian methods put you in a vulnerable position. These platforms are unforgiving. Instead of reaching out to say “hey, Jan, you made a mistake, Put it right. Read the guidelines and we’ll talk no more about it” you’re out!

This post is a short but sweet reminder not to put all your eggs in one basket and to remember that these platforms can pull the plug on you any time they choose.

Categories: Content Creation

About the Author

Jan Barley's avatar

Jan is a Freelance SEO Writer & Affiliate Marketer. She lives in the Cotswolds, Gloucestershire UK with two dogs. She's a qualified dog behaviourist, loves animals, nature, and has been a passionate writer her entire life. Jan believes we can create the life of our dreams if we have self-belief.

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