Ubersuggest: Free Keyword Research Made Simple 2025

Last Updated on December 27, 2024 by Jan Barley

Free keyword research tools can be as effective as paid versions. Ubersuggest is a fantastic free platform to help you master your SEO. It’s easy to learn and suitable for beginners and professionals. It’s one of the only platforms I have found that shows your website backlinks for free.

Ubersuggest free SEO tools highlight spam scores, too, meaning you can disavow any links affecting your site scores.

Although there is a paid version of Ubersuggest, the free SEO tools are more than enough to help you improve your site’s SEO.

The Benefits of Using Ubersuggest Free Keyword Research Tools

1. It’s excellent for initial keyword research and idea generation
2. You can get an overview of competitors’ performance
3. It offers site auditing to identify major SEO issues
4. It provides an understanding of search trends and user intent

It’s essential not to rely on one free keyword research tool. The most powerful results come from combining SEO tools. For instance, compare insights from free SEO tools like Google Search Console and Google Trends for a more comprehensive SEO strategy.

Having a good grasp of SEO can help your site become an income generator, so it’s worth choosing the best free keyword research SEO tools.

Ubersuggest: Overview of Free Features

Keyword Overview

• Search Volume Data: Analyse your website’s search volume.
• SEO Difficulty Score: When starting a new site, targeting keywords with low difficulty is best.
• Paid Difficulty Score: When planning paid ads, this tool stops you from wasting money on keywords that won’t perform.
• Cost Per Click (CPC) Estimates: Ubersuggest calculates how much it will cost per click so you can budget effectively.

Keyword Ideas

• Related Keywords: A brilliant way to avoid using expensive SEO software.
• Questions People Ask: These are essential to build long-tail keywords.
• Prepositions (keywords with “for,” “with,” etc.): Often overlooked, but prepositions can help build out your SEO content.
• Comparisons (keywords with “vs,” “or,” etc.): Comparison articles do well in SERPs

Content Ideas

• Top-Performing Content For A Given Keyword: This can help you create an effective content strategy.
• Social Shares Data: Knowing what people share enables you to target your content.
• Estimated Visits: You can get estimated visits from Google Console & Analytics, so use Ubersuggest to compare.

Site Audit (Limited)

There are limitations with the paid version, but I suggest using them to the maximum extent possible.

• Basic On-Page SEO Analysis
• Identification Of Critical Errors
• Suggestions For Improvements

Domain Overview

• Domain Authority Score: this is better than Moz, which often seems to have out-of-date data.
• Number Of Backlinks: I love this free service as it helped me identify one of my backlinks with a 62% spam score. I have disavowed the link in Google Console, but it’s proving tricky to get rid of.
• Organic Monthly Traffic Estimate: Monitor your efforts by checking your site’s growth.

Top Pages

• List Of A Domain’s Top-Performing Pages: Knowing your best-performing pages means you can create more content clusters and create a spider web of internal links.
• Estimated Visits Per Page: Monitor your site growth.

Backlink Data (Limited)

• Overview Of A Site’s Backlink Profile
• Sample Of Backlinks

Rank Tracking (Limited)

• Track A Few Keywords For Your Domain: No free SEO tools are 100% accurate, but you can track keyword movement. Target keywords that are ranking already.

Chrome Extension

The free Chrome extension gives you quick Access To Key Metrics While Browsing.

Daily Search Limits

A Set Number Of Free Daily Searches (Typically 3): Before using the Ubersuggest daily search, I advise preparing by selecting the most important keywords for which you want to build out more content.

How To Find Low-Competition Keywords

#1: Start with a Seed Keyword

• Enter a broad topic or main keyword in the Ubersuggest search bar
• Select your target country and language

#2: Analyse the Keyword Overview

• Look at the SEO Difficulty score
• Aim for keywords with a score under 30 for low competition (ideally under 15 for new sites)
• Check the search volume
• Balance keywords between low difficulty and decent search volume (1000+)

#3: Explore Keyword Ideas

• Click on “Keyword Ideas” in the left sidebar
• Review the suggested keywords, focusing on:
• Related keywords
• Questions
• Prepositions
• Comparisons

#4: Filter Your Results

• Use the filter option to set max SEO Difficulty (e.g., 15)
• Set a minimum search volume that’s realistic for your niche
• Apply filters to narrow down your list

#5: Search for Long-Tail Keywords

• Focus on longer, more specific phrases
• These often have lower competition and higher conversion rates. My site does well with long-tailed keywords. For example “The disadvantages of faceless marketing” is an excellent long-tailed keyword that is a featured snippet for my site (July 2024)

#6: Analyse User Intent

• Consider the intent behind each keyword
• Look for informational keywords (how-to, guide, tips) for easier ranking

#7: Check Content Ideas

• Click on “Content Ideas” in the left sidebar
• Look for topics with high engagement but low SEO difficulty

#8: Evaluate Keyword Potential

• For promising keywords, click to view more details
• Check the “SERP Analysis” to see who’s currently ranking
• Look for opportunities where top results have low Domain Authority

#9: Consider Search Trends

• Look at the search trend graph for each keyword
• Choose keywords with stable or growing trends

#10: Prioritise Your Findings

• Create a list of your top low-competition keywords
• Prioritise based on relevance to your content and business goals

#11: Verify with Other Tools

Cross-reference your findings with Google Trends or Google Keyword Planner. It helps validate Ubersuggest data.

4 Pro Tips for Ubersuggest

1. Use your daily free searches wisely by focusing on different seed keywords daily.
2. Look for niche-specific or location-based keywords for lower competition.
3. Don’t ignore low-volume keywords if they’re highly relevant to your business.
4. Consider seasonal trends when evaluating keywords.

To sum up, Remember that finding low-competition keywords is just the first step. You must create high-quality, relevant content to rank for these terms. Use keywords strategically in your content planning and on-page SEO efforts.

My advice is to focus on learning one free SEO tools platform first. Once you have mastered that one, pick another to learn. There is no need to pay for expensive SEO tools like Ahrefs and Moz. I do not pay for SEO tools, and I have hundreds of organic ranking keywords and multiple featured snippets.

Let me know how you get along with Ubersuggest free SEO tools. We are grateful to Neil Patel for offering such a fantastic service for free.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.