Last Updated on May 1, 2025 by Jan Barley
Don’t underestimate the power of trigger words. They create subliminal messages to our brain by creating an emotional response
Trigger words in SEO act as a primer for the reader’s search intent. For example, suppose someone is looking for a new laptop. They may type the detailed phrase “best laptop under £500” or “cheap laptop with good reviews.” In these instances, best, cheap and reviews are trigger words.
How do Trigger Words Improve SEO?
Content entirely focused on SEO can seem starchy and impersonal, and adding trigger words helps strike a chord with your audience. Although a word like “best” may seem obvious, it is entirely subjective. Still, when people are ready to buy, they genuinely want the best.
Most people don’t wait to get recommendations from friends. They read a few testimonials and make snap decisions based on the positives or negatives.
Using detailed trigger words can help: –
- Beat the competition
- Increase conversions
- Better target your audience
Content for user search intent includes the following four types: –
- Informative: Words suggesting the user seeks information, such as advice, guidance, instructions, or answers.
- Navigational: The user searches for a specific product, brand, service or website.
- Transactional: The user is ready to buy
- Commercial: The user may be researching products to make a purchase later, but they are not yet ready to buy.
Before writing content, the first step is deciding upon keyword intent. You can then weave fabulous trigger words into your content, with primary and secondary keywords to create articles that rank and keep readers on the page. Whatever niche you are in, whether it’s digital marketing or knitting baby scarves, use trigger words that your audience can relate to.
Best Trigger Words for Conversion
- Best – Commercial
- Buy – Transactional
- Cheap – Transactional
- Coupon -Transactional
- Deal – Transactional
- Discount -Transactional
- DIY – Informative
- Easy – Informative
- Fast – Informative
- Free -Transactional
- Guide – Informative
- How to – Informative
- Offer -Transactional
- Online – Navigational
- Quick – Informative
- Review – Commercial
- Sale – Transactional
- Simple – Informative
- Top – Commercial
- Tutorial – Informative
… and more …
- Advanced – Informative
- Affordable – Commercial
- Beginner’s – Informative
- Compact – Commercial
- Comparison – Commercial
- Custom – Commercial
- Durable – Commercial
- Efficient – Informative
- Essential – Informative
- Expert – Informative / Commercial
- Innovative – Commercial
- Lightweight – Commercial
- Must-have – Commercial
- Popular – Commercial
- Portable – Commercial
- Premium – Commercial
- Professional – Informative / Commercial
- Quality – Commercial
- Recommended – Commercial
- Reliable – Commercial
- Trending – Commercial
- Ultimate – Commercial
- Unique – Commercial
- Versatile – Commercial
… and more …
- Alternative – Commercial
- Advice – Informative
- Approach – Informative
- Blueprint – Informative
- Case study – Informative
- Checklist – Informative
- Examples – Informative
- Findings – Informative
- Formula – Informative
- Framework – Informative
- Ideas – Informative
- Insights – Informative
- Method – Informative
- Recipe – Informative
- Report – Informative
- Research – Informative
- Results – Informative
- Solution – Informative
- Steps – Informative
- Strategy – Informative
- Study – Informative
- Survey – Informative
- System – Informative
- Technique – Informative
- Tips – Informative
- Tricks – Informative
- Secrets – Informative
- Ways – Informative
Descriptive Trigger Words
- Advantages – Informative
- Analysis – Informative
- Authentic – Commercial
- Benefits – Informative
- Certified – Commercial
- Complete – Informative
- Comprehensive – Informative
- Detailed – Informative
- Disadvantages – Informative
- Exhaustive – Informative
- Features – Informative
- Genuine – Commercial
- Highlights – Informative
- In-depth – Informative
- Facts – Informative
- Pros and cons – Informative
- Proven – Commercial
- Objective – Informative
- Overview – Informative
- Snapshot – Informative
- Specifications – Informative
- Summary – Informative
- Tested – Commercial
- Thorough – Informative
- Unbiased – Commercial
- Statistics – Informative
- Verified – Commercial
Contextual Trigger Words
- Customer Service – Navigational
- Delivery – Transactional
- Guarantee – Transactional
- Installation -Transactional
- Return Policy – Transactional
- Setup – Transactional
- Shipping -Transactional
- Support – Navigational
- Warranty – Transactional
- Article – Navigational
- Blog Post – Navigational
- eBook – Navigational
- Guidebook – Informative
- Infographic – Navigational
- Latest – Commercial
- New – Commercial
- Podcast – Navigational
- Report – Informative
- Slide Deck – Navigational
- Video – Navigational
- Webinar – Navigational
- Whitepaper – Navigational
People Trigger Words
- For Men – Commercial
- For Women – Commercial
- For Kids – Commercial
- For Teens – Commercial
- For Adults – Commercial
- For Seniors – Commercial
- For Beginners – Informative
- For Professionals – Commercial
- For Experts – Commercial
- For Amateurs – Informative
- For Entrepreneurs – Commercial
- For Students – Commercial
- For Teachers – Commercial
- For Parents – Commercial
- For Singles – Commercial
- For Couples – Commercial
- For Families – Commercial
- For Small Businesses – Commercial
- For Large Corporations – Commercial
- For Freelancers – Commercial
- For Remote Workers – Commercial
- For Travelers – Commercial
- For Foodies – Commercial
- For Gamers – Commercial
- For Photographers Commercial
- For Developers – Commercial
- For Designers – Commercial
- For Artists – Commercial-
- For Writers – Commercial-
- For Musicians – Commercial
- For Fitness Enthusiasts – Commercial
Seasonal Trigger Words
- Annual – Informative
- Autumn – Commercial
- Classic – Commercial
- Contemporary – Commercial
- Current – Informative
- Daily – Informative
- Historical – Commercial
- Holiday – Commercial
- Future – Informative
- Old – Commercial
- Past – Informative
- Recent – Informative
- Retro – Commercial
- Modern – Commercial
- Monthly – Informative
- Today – Informative
- Tomorrow – Informative
- Traditional – Commercial
- Seasonal – Commercial
- Spring – Commercial
- Summer – Commercial
- Upcoming – Informative
- Vintage – Commercial
- Weekly – Informative
- Winter -Commercial
- Yearly – Informative
Conclusion
When considering adding trigger words to your content, ponder the intent first. For instance, who is the reader, and what do you want them to do? Identify the demographics and type of content in your analysis. For example, “special offer this month for entrepreneurs who want a new marketing system. Monthly or yearly subscriptions. Sale ends tomorrow.”
Yeah, I know that sounds a bit blah, but you get my point, I hope. Use trigger words sparingly; otherwise, your content might get a bit busy and unreadable. Especially filter trigger words into email campaigns. Trigger words also work in social media marketing where you intend to implent SEO and encourage someone to take action.
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