Last Updated on June 13, 2025 by Jan Barley
“How often should you blog?”
I used to ask myself that question all the time, sat staring at my pathetic Google Console stats, wondering if I’d made a colossal mistake starting a blog at all. But then, one tiny shift changed everything for me. I’ll share that in a moment, so hang tight.
Why How Often You Post Blog Content Matters
How often you blog isn’t just a random number. It can shape your traffic, your growth, and, yes, your sanity.
Search engines like Google love fresh content. So does Pinterest, if you’re driving traffic that way like I do. More on that in my post about my favourite Pinterest traffic strategies.
Regular blogging tells these platforms, “Hey! I’m active. Recommend me.”
But it’s not just about robots. It’s about your readers. Ghost them for three months and suddenly pop back with a “Hey guys, I’ve been busy” post? They’ve probably moved on. I’ve been there. Ouch.
The “Blog Every Day” Myth (AKA, How I Almost Burnt Out)
There was a phase where I thought blogging every single day was the holy grail. Spoiler: it wasn’t.
Instead, I ended up writing rushed posts, doubting myself, and wondering why my blog still felt invisible. It felt like shouting into the void while running on empty.
If you’re asking how often should you blog, the answer isn’t “as much as humanly possible.” It’s “as often as you can sustainably create valuable content.” Blogging should build momentum, not break your spirit.
There is an optimum frequency for blogging that few people discuss. Or, if they do, they fail to explain their reasoning for the frequency of their blogging.
Different Blogging Frequencies for Different Goals
Here’s where that tiny shift comes in: your blog doesn’t need to follow anyone else’s pace. It needs to follow your pace.
- Starting Out: If you’re just getting started, try posting 1–2 times a week. It’s manageable and builds your blog steadily. I did this while juggling other projects and learning the ropes.
- Fast Growth: To achieve rapid growth, posting 3–4 high-quality posts per week can be beneficial, provided you can maintain this pace without burning out.
- Time Strapped: If time is tight, one solid post a week, or even every two weeks, is enough, as long as it’s useful.
Remember: it’s your blog. It should fit around your life, not consume it.
Quality Over Quantity, But Don’t Use That as an Excuse
Assuming you have a goal, then yes, blogging regularly is essential. Still, good content beats frequent content every time. I’ve seen plenty of bloggers wait months between posts because they want everything “perfect.”
Perfectionism is the enemy of progress.
So, if you’re wondering how often should you blog to grow, aim for content that’s real and helpful. Keep your bar high but realistic. No one expects Pulitzer Prize-winning essays, just posts that solve a problem or inspire.
How to Find Your Ideal Blogging Schedule
I never really thought about my blogging schedule until much later. In hindsight, that’s bonkers because I bang on to clients about having a consistent publishing schedule.
I came to my schedule by realising my blog didn’t need to mimic anyone else’s schedule. It needed to align with my rhythm, one that matched my energy, time, and goals. Another factor was what I wanted my blog to do, and that goal needed more traffic.
Ask yourself the following questions – and be honest:
- How much time can I realistically dedicate weekly?
- What’s my primary goal? Traffic, income, creative outlet?
- How long does one post take from idea to publish to promote? Be realistic. However long you think it takes, it will always be longer.
If you can write one post a week, that’s your baseline. Fantastic. Stick with it.
As for me, I started with around 4-6 blogs a month, and initially, that generated good growth. However, in April 2025, my traffic hit a wall. My site had a technical issue that caused slow loading.
I didn’t notice at first, as the decline was slow. Then, I discovered I’d lost a significant number of keywords (Google penalises slow sites, especially for mobile browsing) and started panicking.
After I sorted the slow loading, I reflected on my blogging strategy.
I got approved by Journey by Mediavine in April, so the more traffic I get, the more I can earn from ad revenue. At the moment, it’s a teeny, tiny amount. So, I decided to do something different.
These days, I batch ideas ahead, use tools to speed things up, and sometimes skip a week without guilt. I usually have 2-3 weeks of content planned ahead (or I’d go nuts).
I’ve recently committed to publishing a minimum of three blog posts weekly, come rain or shine. However, there’s something else: another powerful yet simple-to-implement SEO strategy that I almost forgot to include in this post…
Don’t Forget: Updating Aged Content Can Be a Game-Changer
If you’ve been blogging for a while, you might be sitting on some older posts that don’t get much love anymore.
Here’s a little secret: refreshing your aged content can be just as powerful as writing new posts when it comes to SEO.
Sometimes, all your blog needs is a good spring clean. Update facts, add new insights, refine your keywords, or enhance the formatting to make your posts more readable. If you have a WordPress site, install a content update plugin (I use WP Last Modified), as that shows readers (and Google) that the post is fresh.
Additionally, you can remove irrelevant content to help Google bots better understand your content theme. Use the removal tool in Google Console to stop deleted pages from getting indexed.
Search engines love fresh, relevant info, so updating old posts can boost your rankings without the sweat of creating something from scratch. Plus, it’s a time-efficient exercise disproportionate to the positive results it can give you compared to publishing a brand-new post.
If you’re wondering how often should you blog, mixing in updates with new content is a smart way to keep your blog active and climbing in search results.
The problem we all have as bloggers causes most new bloggers to quit, but it’s easy to overcome.
3 Tips for Blogging Consistently Without Losing Your Mind
Earlier, I said I’d share three things that keep me consistent, even when life gets chaotic, so here they are:
1: Batch Your Work
Writing several intros or outlines in one go is way easier than starting a fresh post every time. It helps keep you in flow. This step is crucial if you want to stay consistent without losing your mind or burning out.
I never complete a blog from scratch. I plan to create a batch of 2-3 pieces together, including research, keywords, and titles. Next, I do outlines. Then, I write the first draft.
After that, I edit with Grammarly, check for plagiarism and leave it for 24 hours.
I then use the ‘read aloud’ feature in Word to ‘hear’ mistakes, sticky sentences, bad grammar, etc.
Yes, this is my process. It might not suit you. Remember, these guidelines are from my personal experience. Tweak what doesn’t work for you.
It’s a perfect process for my ADHD brain. It prevents me from getting burned out and helps me produce a large amount of content.
2: Repurpose Like A Pro
Turn each blog post into pins, emails, reels, and more. (Here’s a reasonably-priced tool I use to repurpose content to get the most mileage)
3: Use Scheduling Tools
Don’t rely on memory. Tools like Trello or Google Calendar help you plan and stay on track with your schedule. Even a simple Excel doc can help keep you on track. That’s what I use.
These simple shifts keep me showing up, even on days when my brain wants to hide under a duvet.
Oh yes, of course. I forgot. There’s a fourth tip. I wouldn’t want you to miss out on the one thing that helps me write blog content in a fraction of the time.
#4: Use AI tools to maximise your time and input
I use two specific AI tools that I couldn’t live without…
Speed Up Your Blogging with AI Tools
If you ever feel stuck or short on time, AI tools like ChatGPT and SEOWriting.ai can be absolute lifesavers.
ChatGPT helps me brainstorm ideas, draft content, and even polish my writing without losing my voice. Recently, it’s had a memory update. If you use it regularly, go and ask it to tell you about yourself. The results are shocking!
I also use it to do the following tasks:
- YouTube scripts and descriptions
- Brainstorm titles and create outlines
- Provide a list of secondary keywords and synonyms
- Create prompts for AI image generation for blog posts.
- Write Pinterest descriptions with SEO keywords and hashtags
- Assess a competitor’s top-ranking blog & suggest how I could improve on it. Ahrefs charge £99/month for that!
Just those six tasks are equivalent to around two days of work, but using AI tools, I can complete them in maybe three hours a week.
Meanwhile, when I really want to save time, SEOWriting.ai provides me with SEO suggestions, allowing my posts to get noticed by search engines without hours of legwork.
I still spend time editing what SEOwriting.ai produces, but it’s speedy, and the content output usually only requires a bit of fine-tuning. Additionally, the company is constantly improving its results, as they weren’t that great when I first started using it.
Using these AI tools doesn’t replace your creativity, but it does speed up the process, helping you publish more consistently and confidently.
Some people say AI is stripping us of our creativity. However, AI helps my creativity because I’m not exhausted trying to do everything myself. I get fresh ideas from a brain that doesn’t fry to a crisp like an overcooked onion.
If you’re wondering how often should you blog, AI tools might be the secret weapon that keeps you on track. Producing a lot of content isn’t easy when you have an entire life to work around.
AI technology is advancing faster than we can imagine. The bloggers who adopt it now and learn to become proficient at prompting will succeed more than those who are resistant to AI.
Conclusion: What I Wish I Knew When I Started My Blog
If I could talk to newbie me, all excited but overwhelmed, I’d say: “Don’t stress over ‘how often should you blog. Just start.”
Keep showing up. Adjust when life changes. Trust that consistent effort, even if it’s once a week, adds up faster than you think.”
If you can only manage to publish one blog post each week, accept that growth might be slower.
In hindsight, I wish I’d started with two posts a week. Still, it’s been a learning curve. It still is and probably always will be.
I’d also start Pinterest marketing sooner, as that is now my second-highest source of traffic. To prove a point, I recently earned a $498 commission, my first big one.
That commission tracked back to someone clicking on a four-month-old pin about the best Pinterest courses I’d completed. Pinterest is a slow burn, but pins are evergreen, so they can continue driving traffic to your blog for years. Pins can also rank in Google SERPs.
So, in conclusion, how often should you blog? As frequently as it’s possible to create helpful, authentic, and sustainable content.
That, my friend, is the magic frequency.
And if you’re wondering what to write about, check out my post on 21 blog post ideas for beginners.
See you soon x
Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link.
