pictory ai

Pictory AI is a powerful tool that turns text into videos automatically. It’s great for content creators who want to make professional-looking videos but don’t have technical skills.

The platform handles visuals, voiceovers, editing, and captions, saving creators time. It’s handy for quickly turning articles or scripts into shareable videos.

While Pictory is impressive for its speed and ease of use, it does have some limitations. The videos can sometimes look generic, and there’s less creative control compared to manual editing.

Pictory AI is fantastic for marketers and businesses looking to increase their video content without investing more time or resources.

Overall, Pictory is worth trying if you want to convert written content into video format efficiently. It might not replace custom video production, but it’s a solid option for scaling up video content quickly.

How does Pictory AI work?

Pictory AI converts text input into video content through several automated steps. Here’s a quick overview of how Pictory AI works:

1. Text Input: Users provide written content like articles, scripts, or blog posts.
2. Analysis: The AI analyses your text to understand its structure and content.
3. Visual Selection: Based on the text analysis, the AI selects relevant stock footage, images, and video clips from its library.
4. Voiceover Generation: The system can generate a professional AI voiceover of the text in various languages and accents.
5. Music and Sound: Pictory adds background music and sound effects to enhance the video.
6. Editing and Compilation: The AI assembles all these elements into a coherent video, syncing visuals with the voiceover and text.
7. Captioning: The AI generates automatic captions.

The great thing about creating video content with Pictory AI is that you can still customise the video if you want to change something, such as adding a few images of your own.

It’s not as fluid a process as editing manually created video content, but overall, Pictory does a great job.

You can download or share the video when you’re happy with it.

Using Pictory AI to Curate Content

Content creation can become challenging if you’re working across multiple social media platforms. Curating content is a massive timesaver, and that’s the beauty of Pictory AI.

Create shareable video content from your blogs, articles, LinkedIn posts or any written content and save 80% of your usual time and effort.

What I Like About Pictory AI

I looked at Invideo before I tried Pictory but I didn’t get along with that platform. Here are six things I love about Pictory AI.

#1: Pictory AI is Quick & Easy to Use

It takes me around 2-3 hours to write a blog post. Pictory AI can convert that to video content in less than 10 minutes.

#2: Converts Your Long-Form Text-Based Content Into Video

Having the capacity to curate long-form content is priceless for us content creators.

#3: High-Quality Voiceovers

I watch hours of video content each week. You generally hear the same few AI voices repeatedly. Pictory voiceovers sound professional and human!

#4: Integration With Social Media Platforms

You can share your Pictory video content directly on YouTube, Instagram, Facebook and other platforms.

#5:  Captions

Overall, Pictory nails video captions’ accuracy and timing. I’d say the AI has around 95% accuracy, so it needs little editing.

#6:  Offers A Money Back Guarantee

Pictory offers a 14-day money-back guarantee.

Pictory AI Pricing Packages

Convert Blog Posts to Videos

Is Pictory AI worth it for curating blog content? I think so, and here’s why.

You may have noticed the change in recent months to video content ranking top in SERPs.

Curating your blog post increases your reach and keeps people on the page who prefer watching video content to reading.

Pictory AI converts your articles into professional, optimised videos for your website, YouTube or other social media platforms.

How Pictory AI Converts Blog Posts into Video

1. Copy and paste your article into Pictory’s editor or import the URL.
2. Customise the music, video style, voiceover or visuals to match your brand.
3. The AI analyses the article and pulls relevant clips and images into video content.
4. It brings everything together into a professional, shareable video in minutes.

Why Bother Curating Blog Posts?

Curating your blog posts is a powerful way to increase blog traffic.

Remember that traffic = sales.

Curating blog content with Pictory AI saves you hours of manually creating videos. I’m not the fastest at creating video content manually, but even using my content bank and Canva, it still takes me a day and a half to create TikTok content for the week.

If you have aged blog content or articles ranking in SERPs, pulling a video together gets more eyes on your business.

Additionally, Pictory AI can create highlights from long-form content, giving you shareable clips.

Pictory AI Teams Plan

The Team plan enables your team to collaborate on video content in a unified space.

Your team can upload, organise and edit scripts, footage, graphics and storyboards to structured folders.

You can customise permissions, which is super helpful for controlling access to external partners.

The Team plan can help streamline the content creation, improve the workflow and increase output.

Pictory AI Pros and Cons

Pictory is a fantastic platform for video creation. Still, like all tools, it comes with advantages and disadvantages.

Pictory Pros

1. Fast Video Creation: It transforms text into polished videos within minutes.
2. User-Friendly Interface: The platform has easy-to-navigate editing tools and personalisation options.
3. High-Quality AI Voice: Pictory AI has impressive text-to-speech capabilities.
4. Smart Content Matching: The AI selects relevant visuals and edits effectively.
5. Automated Features: Includes useful tools like caption generation.
6. Content Repurposing: Easily converts written content into video format.
7. Budget-Friendly: At $19 – $99/month, Pictory offers affordable video production solutions.

Pictory Cons

1. Creative Constraints: There is less design flexibility compared to manual editing.
2. AI Limitations: It cannot fully replicate human creative decisions.
3. Caption Accuracy: There is room for improvement in subtitle precision.
4. Visual Complexity: The AI occasionally struggles with intricate scene representation.
5. Processing Speed: Video rendering can sometimes be time-consuming. However, it’s still faster than doing it yourself.

Is Pictory AI Better Than Invideo AI?

Invideo AI is a popular platform for AI video creation. Prices are comparable, but you get more bang for your buck with Pictory.

For example, the Pictory AI Starter Plan gives you 200 minutes of video creation for $19/month.

Invideo Plus is $20/month, but you only get 50 minutes of video creation monthly.

That’s a significant difference. If you create five-minute videos, you only get 10 pieces of content with Invideo but 40 with Pictory!

In addition to that, you only get two voice clones with Invideo Plus.

When comparing platforms, I always check Trustpilot. Invideo scores poorly with 3.6* reviews, but Pictory leaps ahead with 4.2* Trustpilot reviews.

Conclusion: Is Pictory AI Worth It?

Pictory AI is an affordable text-to-video creation platform with many advantages over its competitors.

The platform is suitable for beginners. It significantly shortens manual video creation and has a 4.2* with Trustpilot reviews.

There’s nothing to lose with the 14-day money-back guarantee. Once you start curating text-based content into video, you will never want to go back to creating video content manually.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.