Last Updated on April 24, 2025 by Jan Barley
Not everyobody wants their face on camera. Faceless marketing is popular with all ages, not least that it’s easier
TikTok is a strange platform. Many people find it baffling and never get out of the 200-view jail.
Before continuing, I must tell you that having low views doesn’t mean you cannot succeed with your faceless digital marketing business.
Although there are disadvantages to faceless marketing, it is so much easier and less stressful when you’re creating every day.
The lady I bought my digital marketing program from, hit $50k in her first few months, posting three times daily on TikTok. Even now, she rarely gets more than 300 views, but she’s averaging $10k to $20k months now. That said, she is 100% on camera. I don’t think that’s sustainable 365 days a year, not even if you batch create content.
Here’s How the TikTok Algorithm Works
TikTok chucks a video out to a select audience when you post it. Therefore, if people only watch a percentage of the video and you don’t get engagement in that first tier, TikTok doesn’t show it to anyone else.
Meanies …
The Four levels of the TikTok Algorithm
- 50 – 5k
- 5k – 10k
- 25k – 100k
- 1M – 1B
When you first start posting content, it’s trial and error. You find your way around what works and what doesn’t.
I’ve been posting twice daily, five times a week since May 2024. I started with face forward but developed a rash on my face and neck in May, so switched to faceless.
I now post 100% faceless content that performs as well as, or better than, my face-forward content, and I’m getting more follows.
What the Heck Matters to TikTok?
One word.
Watchtime.
That is all that matters.
You need people to watch your video content to the end. As most people have the attention span of a speck of dust, that is no mean feat.
The first few weeks I posted on TikTok, I droned on like I was talking to my bestie.
I tried to make my content entertaining. I added subtitles and music. But those goldfish-brained TikTokers just weren’t playing ball.
That said, I have consistently averaged around 450 views, so better than most.
Jan, Get to the Point! Can A Faceless Account Succeed on TikTok?
Oops, sorry. Although, sorry, not sorry. I’ve just shared vital information with you, so stop moaning.
The short answer is “yes.” You can succeed with a Faceless TikTok account. The proviso depends on several factors, and I will list those below.
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8 Top Tips To Improve TikTok Watchtime
Tip #1: Do Shorter Videos
Don’t do as I did and do the “people-pleasing” stuff. I ensured that text was on the screen long enough for people to read. Doh.
Why would they hang around?
Create video content 6 – 8 seconds long. Add longer snippets of text that people cannot read in 8 seconds (bless them)
Once you have built a decent following, you can post longer content (up to 30 minutes now!) because people will binge-watch your videos.
Tip 2: The First 3 Seconds Count
If you fail to grab attention in the first few seconds, people won’t watch the entire video, even if it is 6 seconds. Don’t lead with an introduction or any waffle.
Get to the point. Make a big claim, use humour or a powerful image.
Tip #3: Focus on Getting Engagement
Ask questions, post a contrary point of view, or do something that evokes a response in people. Don’t be vanilla.
Tip #4: Have A Great Hook
Many people confuse a hook with a heading. The latter is boring.
A few examples of hooks:
- You won’t believe what happened to me …
- I told a lie …
- The most surprising thing about (whatever) …
- Who else wants more money?
- How I generated $10k in my first month from Pinterest
Examples of headings:
- My holiday in Spain
- Why I wear contact lenses
- I built a website
- My gran likes doughnuts (although, LOL, that could work)
The hook must be visible on the cover so people see it immediately before watching the video. I made that mistake for three weeks.
Tip #5: Focus on the Problem
Assuming you have identified your niche, what problem keeps your target audience awake, and do you have the solution?
Identify and prod your target audience’s pain points in your video content. If they feel an emotional response, they intuitively know you understand them.
Tip #6: Bridge The Gap
Show the viewer how your product bridges the gap between the problem and the solution. For example, if you run a pest control business, you’d show you can get rid of vermin quickly and efficiently. Use visuals to create impact.
A faceless TikTok account works well if you can show the bridge between the problem and the solution.
Tip #7: Use Good Quality Images
As you’re doing faceless content, you can use images with transitions. Use these images to tell a story. If using video content, record with the best quality available.
If you’re a woman in digital marketing, you have multiple options for creating faceless content.
Tip #8: Always Add Subtitles
I use Capcut for editing. You can use this free software on a mobile or desktop or download it to your laptop. It’s entirely free and easy to use. It has a range of different subtitle styles. I go for one where the text highlights with a colour for each word. Canva is also brilliant for creating unique video content with transitions.
Many people watch TikTok at work or in public, so have the sound off. Subtitles are essential for a better user experience.
Bonus Tip #9
If you struggle with faceless content ideas, search for successful faceless accounts in your industry on TikTok and save their viral content to a collection. Did you know you can create collections on TikTok? You should see the button in your account.
Don’t copy this content. Use it to brainstorm content styles, duration, etc.
Conclusion
To sum up, there are multiple reasons for choosing faceless digital marketing. Often, people don’t want their boss or family to see them online. Or, you might not like the idea of having your face all over the Internet. I started with 50% faceless content, and, honestly, I’m edging towards more faceless marketing.
If you can create good quality faceless content, you can succeed on TikTok. Faceless marketing is so popular today and will continue growing.
Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.
