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Helping small businesses make money using AI | AI Filmmaker | Content Creator

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Archives for June 2025

Blogger Burnout Is Real: 5 Kick-Ass Strategies to Beat It

June 5, 2025

Last Updated on July 19, 2025 by Jan Barley

Blogger burnout is real. I know because I suffered from it in 2024, and it wasn’t nice, I can tell you.

It started with a to-do list and a cup of coffee (or three). Innocent enough, right? However, four hours later, I’d cleaned the fridge, organised my Google Drive, redesigned my homepage banner, and written exactly zero words for my blog.

I’d also sneaked in a 30-minute nap because I felt so bone-achingly tired.

I had a classic case of blogger burnout.

I was turning myself inside out rather than sitting down to write a blog post.

If you’ve ever found yourself furiously busy but wildly unproductive, avoiding your blog like it owes you money, you’re in good company.

Blogger burnout creeps in quietly, disguised as “I’ll just finish this one thing first.”

Before you know it, the joy is gone, the traffic’s tanking, and you’re wondering if you should just sell candles on Etsy instead.

Let’s talk about why blogger burnout happens, how I fell face-first into it, and precisely what I did to dig myself out, coffee still in hand.

How I Knew I Had Blogger Burnout (Besides Falling Asleep At My Keyboard)

blogger burnout

At first, I just felt tired. Not the usual I’ve-been-up-late-finishing-a-post tired, but that bone-deep exhaustion that makes you question your life choices.

Falling asleep watching Clarkson’s Farm in the afternoon is a debatable error of judgment, depending on where you sit with the ex Top Gear star. I have begrudgingly grown to enjoy him and his dry sense of humour in his role as a welly-wearing farmer.

Anyhow, I started procrastinating. I’d open a Word document and immediately decide it was the perfect time to reorganise my sock drawer.

When I did manage to write, everything felt flat and joyless. No sparkle, no sass, just blah. Why the f*ck was I doing this!

And that’s when it hit me: I wasn’t lazy. I wasn’t unmotivated.

I was neck-deep in blogger burnout.

Why Blogger Burnout Happens (Even When You Love Blogging)

Here’s what no one tells you when you start blogging: passion alone doesn’t protect you from burnout.

Here’s what contributed to my personal crash:

  • Chronic Multitasking: Trying to blog, manage clients, learn SEO, create pins, edit reels, walk my dogs and occasionally eat.
  • The Comparison Trap: Watching other bloggers hit 100K views while I hovered at 3K and pathetically slobbered into a bucket of ice cream.
  • Content Hamster Wheel: Feeling like I could never take a break from blogging without losing momentum. This one impulsion sucked the life out of me.
  • Zero Boundaries: My blog consumed me. I couldn’t separate an actual life from my blog. I became obsessed.

I was (too) desperate for my blog to work and start making an income. It was too much pressure, and my mental health buckled under the strain.

To avoid blogger burnout, I focused on reducing the importance and started trusting that time and consistency would ultimately reward me.

If you’re experiencing blogging burnout, know that you are not broken. You’re a human running at full capacity without a break. And yes, even seasoned bloggers feel it too.

What Helped Me Recover From Blogger Burnout (Without Chucking My Laptop Out the Window)

Let’s get into the good stuff—the turnaround from blogging exhaustion to bouncy writing for fun.

These are the simple strategies that helped me not just crawl out of blogger burnout but come back stronger (and with fewer snack-related breakdowns) and start loving the process again.

Strategy #1: Let Go of “Should” Blogging

I think the word “should” should be banned from the dictionary, which is a should I shouldn’t have said, LOL.

Anyhow, I (eventually) stopped writing what I thought I “should” write and leaned into what lit me up. That change alone pulled me back from being burned out from blogging.

Writing about blogging is what motivates me, rather than writing what I thought people wanted and doing it to try to make money.

Writing’s gotta be fun, right?

Surprisingly, taking the pressure off yourself often leads to better productivity. It did for me, anyway.

Strategy #2: Used AI to Work With My Wonky Brain

I have ADHD, so focus is sometimes as elusive as a squirrel soaked in coconut oil climbing up a wet pipe. Blogging with ADHD adds a new layer of challenges.

AI tools became my sidekick. I use them daily to brainstorm content ideas, outline posts, and speed up editing. Suddenly, tasks that drained me felt doable again. I no longer feel alone and overwhelmed by the thought of writing three or more blog posts each week.

Strategy #3: Set Boundaries Like a Boss

My blog no longer wakes me up at 2 am with “quick ideas.” I have office hours. Weekends off. Scheduled creative sprints.

Revolutionary.

When you have a flood of energy, take advantage by creating a blog content strategy or batching draft blog posts.

Strategy #4: Made Blogging Fun Again

I rebranded and played with new formats. I studied storytelling (that was fun) and introduced more humour into my blog posts. My friends tell me I am funny. Well, I see the humour in most things – except my blog, hahaha.

I use Grammarly for editing. I love it and would never be without it, but it’s grammatically bossy. It pushes you into writing more formally, and I’d got into that habit. It doesn’t like the words “just” or “actually” when, in fact, we use “actually” rather frequently in conversation. So, actually, I will use actually if I actually damn well please.

So, let go of rigid structures. When blogging feels like play, you don’t need to drag yourself to do it.

Strategy #5: Tracked Energy, Not Time

I stopped trying to force myself to write when I felt tired. Instead, I tracked when I had natural energy and scheduled blog tasks for those times. Game. Changer.

Yesterday, I woke up feeling compelled to write an article. Within two hours, I’d written, edited and published “Blogging With ADHD” and loved every minute of the process.

Later in the day, I drafted two more blogs, including this one. Next week, I’ll edit and publish.

Today, I have edited three blog posts and put them in draft. Next week, I may hit an energy slump, so it’s good to have some content in the bag.

Jump on the energy wave when it’s rising and coming into the shore because you never know how long that wave will last.

How I Overcame Blogging Burnout

After getting approved for ad revenue with Journey by Mediavine, I decided to ramp up my content from 4-6/month to 1-3/week. Ha! What was I thinking? That’s a f*ck load of work on top of everything else I have to cram in.

I started working with ChatGPT but the only way I could get halfway decent drafts was to work section by section. Yes, it saved some time on manually creating a first draft, but it was fiddly and irritating.

Then, almost by accident, I discovered KoalaWriter. I honestly didn’t expect much. Was this just another AI writer that promised the world? Honestly, I’d tried so many of them and been bitterly disappointed with the drivel they produced. Even SEOWriting AI wasn’t as good as I’d first hoped.

Still, after writing and publishing my first two 2,000-word blog posts with Koala AI Writer, I was hooked. For one thing, after adding my website, KoalaWriter inserted internal and external links to my articles, saving me from the hassle of manually adding links after uploading to WordPress.

It wasn’t just faster. The truth is it was significantly cleaner. It felt like this tool actually understood what I was trying to create.

The writing style felt more like me. It took minimal editing. There was zero – I mean ZERO – plagiarism, and it gave me back something I hadn’t felt in months: momentum.

Now, I’m quickly and easily creating blog content in less than an hour. I get KoalaWriter to write the first draft, which takes minutes. I then spend around an hour editing. My goal is to build up to 3-4 articles weekly. I have the Professional plan, which gives me 100,000 words/month, which is super generous compared to many other AI writers.

Read my review on KoalaWriter

Tips to Avoid Blog Burnout Before It Happens

Even if you’re not in full-blown blogger burnout, these tips can help keep things flowing:

  • Batch content when you’re in the zone
  • Create a “just ideas” doc to ease the pressure
  • Subscribe to KoalaWriter & save hours each week
  • Delegate things you hate (Accounting, I’m looking at you)
  • Connect with other bloggers because isolation is a creativity killer
  • Have one blog-free day a week, minimum. Celebrate tiny wins, not just massive milestones.

Final Thoughts on Blogger Burnout

If you’re there right now, stuck, exhausted, and considering selling your blog for a pickle sandwich, you’re not alone.

Blogger burnout happens to the best of us. The trick isn’t to avoid it forever; it’s to notice it early, reset with kindness, and come back with better systems in place.

Decide to work smarter, not harder. I use several AI tools to make my life easier.

The days of writing a blog from scratch are over for me. Using AI Tools, I can produce and publish a blog post in a few hours instead of a day or more. That means I can publish more content.

AI has helped me move from struggling to publish one post each week to generating three or more without needing an espresso drip.

Let Go of perfection, too. Good enough is better than perfect if it means you can write more with less energy drain.

Remember: your blog is a business, not a boot camp. You can grow it and still enjoy your life.

As they say, build it, and they will come. “They’ being sales, ad revenue or whatever your goal is. But don’t sacrifice your mental health trying to “get there” sooner.

Now, get up and make a cuppa. Your blog can wait.

Pinterest for Blog Traffic: Powerful Strategies That Work for Me

June 3, 2025

Last Updated on August 22, 2025 by Jan Barley

When I first started using Pinterest for blog traffic, I thought it was just a place for banana bread recipes, living room inspiration, and the occasional “30 Ways to Organise Your Life With Mason Jars” post.

I had no idea it would turn out to be the quiet powerhouse behind some of my biggest blog wins. I never suspected that it would help revive my blog from the ashes of a Google update.

One of the reasons why new bloggers quit is they can’t drive enough traffic to their blog. Well, Pinterest can, and will, address that issue and all withour having to dance with hoops.

Here’s the thing no one tells you: Pinterest isn’t exactly like social media. It’s more like a search engine wearing a pink fluffy jumper. And once I cracked that code, things changed.

Now, complete transparency: I’ve tried the pin-everything-and-hope-for-the-best approach. I’ve had boards that made zero sense, pins that looked like ransom notes, and moments of pure Pinterest rage when nothing seemed to move the needle. Still, over time (and a few mildly obsessive analytics sessions), I figured out what works.

In this post, I’m spilling the exact strategies I used to turn Pinterest into a steady traffic source without spending hours a day pinning or turning my blog into a full-blown lifestyle brand.

Whether you’re just getting started or wondering why your pins are flopping harder than a pancake on cheat day, this is for you.

Let’s look at what works, what doesn’t, and how to make Pinterest drive traffic to your blog like a quiet, consistent little engine.

pinterest for bloggers

Maximising Pinterest for Blog Traffic: Strategies That Worked for Me

When I first started using Pinterest for blog traffic, I assumed it was just a cosy little corner of the internet filled with sourdough recipes, rainbow bullet journals, and people who had their lives far more together than I did.

Turns out, it’s actually one of the best platforms out there for bloggers, especially if you want long-term, evergreen traffic without dancing on Reels or trying to figure out TikTok trends you don’t care about.

Now, I won’t pretend it was smooth sailing. My first few months on Pinterest were an absolute mess – think random boards, low-effort pins, and me checking analytics every hour like a data-hungry goblin.

But somewhere between pinning through the chaos and tweaking my strategy one late-night tea-fuelled session at a time, it started to work. Traffic started coming to my blog. Yippee!

Yes, of course, I then messed it up and had my Pinterest account suspended, which was a result of my pure arrogance in thinking I didn’t need a Pinterest course to teach me how to create a few pins. I never got that account back, despite many begging emails trying to negotiate with a bot.

So here it is: everything I’ve learned about using Pinterest for blog traffic, the things that worked, the ones that didn’t, and how I turned Pinterest into a quiet but powerful traffic machine.

Pinterest Is a Search Engine, Not a Social Media Platform

This awareness was the first aha moment that changed everything. I’d been treating Pinterest like Instagram (and I hated Instagram with a passion), trying to make things look “pretty,” focusing on engagement, and wondering why no one seemed to care.

Here’s the truth. Pinterest isn’t about followers. It’s about keywords.

Once I completed a Pinterest SEO course and started treating Pinterest like Google (but with better fonts), everything shifted.

I learned how to research what my audience was searching for and used those exact phrases in my pin titles, descriptions, and board names. Additionally, I started writing blog content that I knew would perform well in both Pinterest and Google searches.

Tip: Use Pinterest’s search bar to see what autocompletes. Those phrases are SEO gold.

You Don’t Need a Zillion Boards

In my early days, I had boards for everything. “Vegan Lunches,” “Freelance Life,” and “Cute Dogs Wearing Hats”, none of which had anything to do with my blog.

The Pinterest courses I did told me that was a no-no if I wanted success using Pinterest for blog traffic—slapped wrists and moving on.

Once I niched down and focused only on boards that matched my blog categories, Pinterest finally understood what my account was about and started showing my pins to the right people.

Pinterest Strategy That Worked:

  • 5–10 well-optimised boards, each tied to a blog category
  • Keyword-rich board names (not cutesy or vague)
  • SEO-focused descriptions that clearly explain what each board is about

Best Affordable Pinterest Course for Beginners

Until recently, I recommended a few Pinterest courses, but not all are suitable for beginners, and some are expensive.

Then, in August 2025, Meagan Williamson contacted me to say she was creating a new and affordable Pinterest beginners course together. From my experience with Meagan, I KNEW the course would be good, but what materialised was even better than I expected.

Want to know more? Read my in-depth review of the Pinterest for Beginners course.


Consistency Beats Volume

I thought I had to be pinning 50 times a day. (Spoiler: you don’t.) Many of the gurus suggested building up to 10 pins daily. Who’s got chuffing time for that? I think a more realistic number (unless you’re using Pin Generator, which can produce hundreds of pins in minutes) is between 2 and 5, and I settled on 3.

What’s working for me is about showing up consistently. I now set aside time each week to create and schedule 2-3 pins per day, mixing fresh content with re-pins of older blog posts. I keep an Excel spreadsheet and rotate posts every few weeks.

Sneaky tip: Use ChatGPT to create Pinterest descriptions. Ask it to create 3-4 sentence SEO keyword-rich descriptions (or add your own for it to use) and up to four relevant hashtags. This one tip alone saves hours of painstakingly writing Pinterest descriptions from scratch.

I have 21 fixed templates on Canva and change only images, colours and text. That saves me tons of time each week.

Consistency = trust. Trust = reach.

Simple, but easy to forget when you’re knee-deep in Canva templates at midnight.

Fresh Pins = Pinterest Love

Pinterest loves fresh content. And no, that doesn’t mean writing a brand-new blog post every time. It means creating new pin images that lead to the same blog content.

I batch-create 5–7 pins per blog post using different titles, layouts, and keywords, then drip them out over a few weeks.

In addition, you can create relevant, fresh pins for other people’s boards if you join them.

High-Performing Pin Design Formula

I wasted a lot of time making “cute” pins that looked like aesthetic art pieces… and got three clicks. It used to take me about three hours to create 14 pins!

Once I leaned into bold, clear headlines and scroll-stopping design, it was a game-changer. I took the Pin Design Perfection course, which made a significant difference in how my pins looked and performed. The course gives you hundreds of pin templates, which, over time, I adapted to suit my style.

In addition, the course taught me fantastic graphic design skills that I apply to video content, thumbnails, and other visual elements.

My high-performing pins usually follow this formula:

  • Vertical (1080x1920px)
  • Bold headline (keyword-rich)
  • One strong image or colour background
  • Easy to read on mobile
  • Call to action (“Click to read” or “Learn more”)

Pinterest for blog traffic doesn’t need to be fancy. It needs to be clear.

I Gave It Time

This part is tedious but crucial: Pinterest takes some time to get started. You won’t go viral overnight (unless you pin a controversial lasagna recipe or something).

My first 3 months were tumbleweeds.

By month 6, my blog began to receive traffic from Pinterest (outbound clicks), and it has since become my #2 traffic source. Amazing, considering I had to start from scratch with a new account.

By month 12, I am confident that Pinterest may become a rich traffic driver to my blog — and one of the easiest to maintain.

Smart Pinterest Strategy:

  • Stick with it for at least 3–6 months (honestly, it is slow for a few months)
  • Focus on consistent content
  • Regularly update older posts with new pins

Bonus: Mistakes I Made (So You Don’t Have To)

Let’s rapid-fire a few lessons I learned about Pinterest the hard way:

  • Thinking I could master Pinterest without taking a course with an expert
  • Losing my first account because I didn’t know Pinterest Community Guidelines (8 months of work to zero, zilch, nada.) You can find the link to that in my blog post about getting my Pinterest account suspended.
  • Keyword stuffing — Pinterest sees through it.
  • Using short links
  • Irrelevant boards — confuses the algorithm
  • Ugly pins with too much text — no one clicks
  • Not adding a disclaimer on affiliate pin descriptions
  • Ignoring analytics — I missed what was actually working (write more blogs on the subjects where pins perform well)

Final Thoughts on Using Pinterest for Blog Traffic

Pinterest isn’t about quick wins. It’s about slow, steady, strategic growth. And the most satisfying thing is that it keeps working while you’re off doing literally anything else (client work, other blog content, crying into your tea – we’ve all been there).

One of the course leaders is Meagan, who runs the Popular Pin Potential course. She was one of the first to use Pinterest and now runs courses for them, as well as managing people’s Pinterest accounts.

I’ve followed Meagan and other long-standing Pinterest experts and seen posts about their daily income from aged accounts (Could you cope with $800.00 in one day, for instance?) and that has helped me keep going.

Incidentally, I received my first commission this year from a single Pinterest click that generated $498.00 in one transaction. Waking up to that email was the most exciting thing that happened to me this year (I don’t get out much, haha)

To wrap up this blog post, if you’re a blogger who wants evergreen traffic, and especially if your brain thrives on visual thinking and batching, like mine does, Pinterest for blog traffic might just be your secret weapon.

Give it time. Make it simple. And keep pinning.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

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