Blogging

Have you ever wondered how to increase blog traffic to your site? Here’s the thing: traffic is the lifeblood of your offers. There’s no point in having a perfectly monetised blog if nobody visits.

Key Takeaways

• Write high-quality content that attracts readers & fulfils Google’s SEO guidelines.
• Don’t rely on one traffic source
• Learn SEO (search engine optimisation)
• Internal and external linking can enhance SEO to increase blog traffic
• Leverage email marketing to increase blog traffic
• Regular review of blog performance through analytics tools can lead to better strategy adaptation, improving sustained traffic growth over time.

Understanding the Foundations of Blog Traffic Growth

Knowing the basics is key to boosting your blog’s readership and attracting more visitors. In addition, writing helpful content that genuinely speaks to your audience is something Google prioritises and the reason that most of my content ranks on page one SERPs.

Don’t rely on one traffic source. For the last few years, Google has done annoying regular updates. Instead of a couple of times a year, there’s an update at least every few months. Why is that a problem? Mainly because many website owners report extreme traffic volatility after an update. In the November 2024 update, some bloggers reported an 80% drop in traffic.

Read: Google Updates: What to do if They are Killing Your Blog

I’m working on a three-pronged strategy:

1. Google SEO
2. Pinterest Marketing
3. YouTube

These three platforms are powerful search engines. Pinterest can take time, but it is worth the effort. Check out my review of the Pinterest courses I took. YouTube can also become an income generator and drive traffic to your blog.

Other sources of traffic are:

• Social Media: I quit selling my soul to social media platforms in November 2024 to focus entirely on search engine marketing. For me, social media marketing sucked the life out of my bones and gave poor results. Don’t let me put you off, but it’s not for me.
• Email Marketing: Build up a decent subscriber list, and you can share links to new content, share offers, etc
• Social Media Ads: I wouldn’t bother until you make a consistent income from your blog. At this point, it’s worth investing in paid ads.

To make your blog more visible, focus on creating engaging, high-quality content. Moreover, make sure your blog is easy to find on search engines and share on social media. These steps will help you attract more readers and grow your online presence.

Mastering Search Engine Optimisation for Your Blog

To get more visitors to your blog, start mastering search engine optimisation. It’s vital for boosting blog traffic.

That is to say, use the right keywords, synonyms and content structure, write catchy headlines and meta descriptions, and structure your content with header tags.

That is to say, I’m an SEO writer and have a history of getting blog content ranked on page one SERPs for myself and my clients. Above all, don’t try winging SEO. Take the free course with HubSpot and learn the basics.

Here are some essential tips for mastering search engine optimisation:

• Use keywords naturally throughout your content to improve your search engine rankings
• Write meta descriptions that summarise your content and entice people to click on your blog
• Use header tags to structure your content and make it easier to read

By following these tips and mastering search engine optimisation, you can attract more visitors to your blog. Certainly, aim to keep your content engaging and of high quality. This is the secret to keeping visitors coming back.

SEO Tip	Description
Keyword Research	Use tools like Google’s Keyword Planner to identify high-volume and low-competition keywords
On-Page SEO	Use primary keywords in title tags and keep them under 60 characters
Content Length	Aim for longer blog posts, exceeding 1,500 words, to rank higher in search results

If you really are an SEO duffer and would rather stick pins in your eyes than learn about search engine optimisation, consider using SEO Writing AI software. It’s low cost and you can create up to 50 blog posts monthly. After that, you can edit the content to suit your tone of voice, knowing the SEO is done.

Creating Compelling Content That Drives Engagement

Creating engaging content is key to increase blog traffic and getting more engagement. High-quality content connects with your audience, boosting traffic and engagement. As a blogger, aim to develop a content strategy that raises visibility and attracts a loyal following.

Read: 7 ways to develop a content strategy that works

Here’s a few facts

• Marketers focus on creating engaging content, with 70% making it their top goal.
• 61% of online shoppers feel better about a brand after seeing its content. Adding images can raise engagement by up to 650%, and videos can increase conversion rates by up to 80%.

Top Tips to Make Your Content Compelling

• Develop A Content Calendar: Organise and plan your content. It makes life so much easier.
• Powerful Headlines: Write headlines that convert and include relevant keywords to improve blog visibility. Try the free Headline Analyzer
• Incorporate Visual Content: Add images and videos to increase engagement levels. YouTube content ranks on Google, too, so it’s worth doing.

Note: Did you know you can get 500 AI image generations monthly with Dream Lab on Canva? It gets pretty good results. I am creating YouTube thumbnails and blog post images with this free option.

Using these tips and creating engaging content can attract more visitors to your blog. It will help grow your audience and improve your blog’s visibility.

Always track your audience engagement to see a 5 to 10% boost in performance compared to competitors.

Content Type	Engagement Increase
Content with images	94%
Video content	80%
Content with lists or bullet points	70%

How to Increase Blog Traffic Through Social Media

I’ve got to be honest; I loathe social media. I tried it for 9 months but couldn’t stand the superficiality and air-brushed photos. Still, some people love making social media content, which can work. Just don’t hold your breath.

I use search engine marketing to get traffic to my blog so it is possible to market your business without social media.

To boost your blog’s traffic, use social media wisely. Visual content is key, as it grabs more attention than text. That leads to more people engaging with your blog, helping it grow.

To save time, buy done-for-you social media templates, such as my 1500 Aesthetic Faceless reels (ridiculously cheap and gorgeous!) or 200 Business Social Media Design Instagram Bundle.

Above all, don’t create faceless content from scratch if you actually want to have a life.

The 2023 Sprout Social Index shows that 45% of people follow brands for fun content. Primarily, make your posts enjoyable with real stories and customer feedback.

Here are some tips to boost your blog’s traffic on social media:

• Choose the best social platforms for your target audience
• Create content that resonates with your audience
• Build a social media schedule to ensure consistent posting
• Utilise analytics tools to track key metrics and optimise your social media strategies

By following these 7 tips, you can increase blog traffic. Keep your content fresh and engaging.

Moreover, with the right strategy, you can make start making money from your blog.

Read: Make Money Blogging: 7 Ways to Make Online Income Today

Leveraging Email Marketing to Boost Blog Visitors

I’m embarrassed to say that I haven’t yet started an email marketing campaign for Wolfheart, even though I know it’s the absolute dog’s wotsits for growing your business.

Firstly, if you want to increase blog traffic, email marketing is key. It helps you build a valuable email list and share content and offers.

Secondly, segmenting your subscriber list and tailoring your content helps make the most of email marketing. Segmented emails can see a 760% revenue boost.

Here are some email marketing perks:

• Newsletters sent regularly can increase blog traffic by 50%
• Segmented emails get a 14% higher open rate and 10% more clicks
• Personalised emails can lead to six times more sales than generic ones

Adding email marketing to your plan can bring more visitors to your blog. It also helps grow your online presence. With the right strategy, you can earn more from ads and expand your blog’s reach.

Read: Is Systeme the Best Marketing Platform for Beginners?

You can start an email campaign entirely for free with Systeme. Most email marketing platforms spun my brain out of my skull. They tell you it’s free, but it’s not. They all have limitations, and you need a flipping degree in rocket science before you can learn to use them.

Systeme is entirely free for one automated email campaign, plus you can build up to three sales pages, meaning you can create a capture page to get subscribers.
See my capture page for one leg of my digital marketing business

Email Marketing Strategy	Benefits
Segmented email campaigns	760% increase in revenue
Personalized email content	Six times higher transaction rates
Regular newsletters	50% boost in blog traffic

Building Quality Backlinks for Enhanced Blog Readership

Many SEO experts suggest you need backlinks to attract more visitors. I have created a ton of traffic without focusing on backlinks because each blog post is optimised for SEO, which seems to keep Google happy.

Still, building quality backlinks is a key strategy. High-quality content that others link to can increase blog traffic, boost domain authority and attract more readers.

Guest posting, networking with influencers, and creating link-worthy content are good ways to get backlinks. For instance, “Why” and “What” posts, infographics, and videos attract links. In addition, longer content tends to rank better on Google than short articles.

By using these tactics, you can increase blog traffic and visibility. Focus on making high-quality content that others want to link to. Use different content formats to attract backlinks. You can grow your blog’s readership and meet your goals with hard work and a savvy strategy.

Optimising Your Blog’s Technical Performance

To get more people to visit your blog, it must run smoothly. That means making it load fast, work well on mobiles, and be easy for search engines to find. These steps will help increase blog traffic and get repeat visitors.

Making your blog fast and mobile-friendly is key. Google prioritises mobile content, so optimising it for mobile use is crucial. Slow sites frustrate people, and most web users are on mobiles. You can check what devices people use by checking Google Analytics.

Here are some ways to make your blog better:

• Compress blog images to reduce file size and improve loading speed. I use JPG as it’s a considerably smaller file size than PNG
• Use a CDN to improve site speed (content delivery network)
• Secure your blog with an SSL certificate, as this is now a confirmed ranking signal

Doing these things can increase blog traffic because of the focus on user experience. Remember, keeping your blog in top shape is an ongoing job. Monitor how it’s doing and tweak things to keep improving.

Technical Optimisation	Benefits
Improving loading speed	Reduced bounce rates, improved user experience
Ensuring mobile responsiveness	Increased traffic from mobile devices, improved search engine rankings
Implementing search engine optimisation	Improved search engine rankings, increased traffic to your blog

Conclusion: Measuring and Maintaining Your Blog’s Traffic Growth

To sum up, it’s a continuous effort to increase blog traffic. It needs consistent work and thoughtful planning. You learn a lot by looking at page views, time on page, bounce rate, and conversion rate.

It’s essential to keep an eye on how your blog is doing. Primarily, use web analytics tools to assess performance and see where you can improve. A good blog not only gets lots of visitors but keeps them returning and engaged.

You can keep attracting more traffic with the right approach, including SEO, great content, search engine marketing and smart social media. Above all, always aim to give your readers value. Certainly, that way, your blog’s popularity will keep growing.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

Create blog posts that people read? How do you do that?

Did you know that nearly 70% of blog posts get less than 1,000 views? The truth is that creating content that people actually read is harder than it looks. With so much noise online, it’s easy for your blog posts to get lost in the shuffle. But here’s the good news: it doesn’t have to be that way.

In this post, I will share 10 writing tips to help you create blog posts that attract readers and keep them coming back for more.

Whether you’re a beginner or an experienced blogger, these tips for how to write blog posts that people read will ensure your content stands out, engages your audience, and leaves a lasting impact. Ready to turn your blog into a must-read?

Start with a Captivating Headline

Your headline is the first thing potential readers will see. It is critical to whether they’ll click on your post or scroll past it. Studies show that 8 out of 10 people only read headlines, and if yours doesn’t grab their attention, your post will likely go unnoticed.

Here are a few strategies to help you write irresistible headlines:

Make It Specific

Vague headlines don’t inspire curiosity. A headline like “Tips for Bloggers” might sound nice, but it doesn’t clearly tell readers what they’ll get from the post. Instead, try being more specific. For example, “10 Writing Tips to Create Blog Posts That People Read” clearly communicates the value readers will gain.

Use Numbers

Headlines with numbers typically perform better because they promise a well-structured, easy-to-digest list. Numbers also make the post feel more actionable. For instance, “7 Secrets Every Successful Blogger Knows” feels like a manageable number of tips, enticing readers who are looking for concise and practical advice.

Trigger Curiosity

A great headline piques readers’ curiosity. Phrases like “What You’re Doing Wrong,” “The Truth About,” or “The Secret to” make readers curious and drive them to find out more. For example, “The Secret to Writing Blog Posts That Go Viral” sparks interest and encourages clicks.

Include Power Words

If you want a guaranteed way to write blog posts that people read, certain words have a psychological impact and can increase the emotional pull of your headline. Words like “free,” “proven,” “ultimate,” “essential,” and “easy” evoke excitement or a sense of urgency. For example, “The Ultimate Guide to Blogging for Beginners” sounds more enticing than a generic “Blogging for Beginners.”

Read: The Power Of Using Trigger Words In SEO Content

Keep It Short and Sweet

While being specific is essential, you also want your headline to be easy to read. Aim for headlines that are clear, concise, and to the point—usually under 60 characters. It ensures they’re visible in search results and social media, where brevity matters.

Hook Readers with a Strong Opening

You’ve got their attention with your headline, but the real challenge is to keep them engaged. The first few sentences of your blog post are crucial. Do they fulfil the promise of the headline? If not, readers feel misled.

A strong opening will make your readers want to dive deeper into your post, so how do you create that irresistible hook? Let’s explore some effective strategies to use hooks to write blog posts that people read.

Start with a Question

Asking a question at the beginning draws readers in because it immediately makes them think about the topic. It creates curiosity and encourages them to read on to find the answer.

For example, if your post is about blogging tips, you might start with, “Have you ever wondered why some blogs get thousands of views while others barely get noticed?” This question instantly addresses a common problem and invites readers to discover the solution.

Share a Surprising Fact or Statistic

People love learning new things, especially if the information is unexpected or challenges common beliefs. Starting with an eye-opening statistic or fact grabs attention and makes readers want to keep reading to learn more. For example, “Did you know that 95% of blog posts never make it to Google’s first page?”

This surprising information hooks readers and makes them want to learn how to avoid being part of that 95%.

Tell a Personal Story

Sharing a personal anecdote or story is an excellent way to connect with your readers emotionally. People are drawn to stories because they feel relatable and human. It could be a moment of struggle or success you’ve experienced as a blogger.

For instance, “When I first started blogging, I had no idea how to write posts that people actually wanted to read. I spent hours writing, only to get a handful of views. Here’s what changed…” Sharing your journey creates empathy and builds trust with your audience.

Create a Visual or Descriptive Scenario

Painting a picture with words is another way to draw readers in. You can captivate and transport your audience into your world by creating a vivid scene or scenario.

For example, “Imagine this: You’ve just hit ‘Publish’ on your latest blog post, and within minutes, your phone buzzes with notifications. People are commenting and sharing, and your traffic is skyrocketing. That could be your reality, and here’s how…”

Make a Bold Statement

A bold or controversial statement can also spark curiosity and get people invested in your post. People love to read posts that challenge common assumptions or introduce new ways of thinking. For instance, “The most common blogging advice is totally wrong—and here’s why.”

Promise a Solution

Let your readers know they’re in the right place to solve a problem or get valuable insights. Make it clear that they’ll walk away with something actionable. For example, “If you’re tired of writing blog posts that no one reads, keep reading—because I’m about to share 10 proven tips that will change your blogging game.”

Read: Blogging Strategies: 11 Creative Ways to Hook Your Readers

Write for Your Audience

One of the biggest mistakes bloggers make is writing without considering who their audience is. If you want your blog posts to resonate, you must know who you’re writing for.

Understanding your readers’ needs, challenges, and desires will make your content more relevant and engaging. Here’s how to write blog posts that people read by speaking directly to your audience:

Read: How To Find Your Ideal Customer Avatar Using AI Software

Know Your Audience’s Pain Points

To write effectively for your readers, you must first understand what problems they’re trying to solve. Whether it’s increasing traffic, improving SEO, or finding blog post ideas, addressing these pain points is key to creating valuable content. Think about the challenges your audience faces and write posts that offer solutions.

For example, if you’re writing for new bloggers, they might struggle with building an audience or monetising their blogs. Your content should focus on providing actionable tips to overcome these challenges.

Use the Right Tone and Language

The tone and language of your blog post should match your audience’s preferences and expectations. Are you writing for busy professionals who prefer quick, actionable advice? Or are you targeting hobby bloggers who enjoy in-depth, conversational content? Tailor your writing style to the type of person you’re addressing.

For instance, a post aimed at beginners might use a more casual, friendly tone, while one targeting seasoned bloggers might be more formal and focused on advanced strategies. Matching the tone to your audience ensures that your content feels personal and relatable.

Engage with Your Audience’s Interests

Understanding your audience’s interests allows you to create content that captivates them. Research what your readers are passionate about and align your topics accordingly. Use tools like Answer the Public, Google Trends, BuzzSumo, or social media polls to find out what your audience is talking about and what kinds of questions they’re asking.

For example, if you’re blogging about digital marketing and notice that your audience is particularly interested in SEO, consider creating similar content to keep them engaged.

Anticipate Their Questions

When writing blog posts, think about what your readers might be wondering. You create a stronger connection by anticipating and addressing their questions in your content. This approach makes your posts more valuable because you offer relevant information that fits their needs.

If you’re writing a post on how to start a blog, some of the questions your audience might have could include: “What platform should I use?” or “How do I get traffic to my blog?” Addressing these concerns in your post ensures readers feel understood and supported.

Speak to Their Emotions

People make decisions based on both logic and emotion. By connecting with your audience on an emotional level, you increase the chances they’ll take action. They’re more likely to sign up for your newsletter, leave a comment, or share your post. Use storytelling, relatable scenarios, and empathy to make your readers feel heard and understood.

For instance, if your post is about overcoming blogging struggles, share your personal experience with challenges and how you overcame them. This emotional connection encourages readers to engage more deeply with your content.

Address Different Levels of Expertise

When writing for an audience with varying levels of expertise, it’s essential to balance beginner-friendly content and more advanced strategies. You can do this by providing a clear structure, such as breaking your post into sections catering to novices and experienced bloggers.

For example, in a post about SEO, you could explain basic concepts like keyword research at the start and then dive deeper into advanced strategies such as link building later in the article.

Read: 38 Websites That Pay Bloggers To Write

Keep Paragraphs Short and Scannable

Did you know the average reader spends less than 15 seconds on a webpage before deciding whether to stay or leave? With such a short attention span, your blog posts must be easy to read and digest.

Short Paragraphs Improve Readability

Long paragraphs can overwhelm readers, especially when reading online. Large blocks of text look dense and can be intimidating, causing readers to lose interest quickly.

Instead, break your content into smaller, manageable chunks—no more than 3-4 sentences per paragraph. It makes your post feel more inviting and less like a daunting task to read.

Look at any post on this website to see how I incorporate white space into my articles. It’s called visual flow.

Use Subheadings to Guide Readers

Subheadings are essential for scannability. They act as signposts to help readers quickly navigate your post to find the information they want. Subheadings should be clear, descriptive, and relevant to the preceding section.

For example, instead of using a vague heading like “SEO Tips,” try something more specific, like:

• 5 SEO Tips Every Blogger Should Know
• How to Rank Your Blog Higher on Google
• The Secret to Writing SEO-Friendly Content

Subheadings break up your content visually and tell the reader what to expect from that section. Subheadings also help Google bots understand your content, and you can utilise keyword synonyms.

Bullet Points and Lists Make Information Digestible

Readers love lists (and so does Google). They’re easy to scan, and they provide information in bite-sized chunks. Whenever you have a series of steps, tips, or important points, format them as a list. Bullet points or numbered lists help to emphasise the key takeaways and make it easier for readers to digest your information quickly.

For instance:

• Keep sentences concise
• Use subheadings to break up content
• Highlight key takeaways with bullet points
• Keep paragraphs short (3–4 sentences max)
• Avoid overwhelming your readers with jargon

This approach helps readers quickly skim through and grasp the most crucial information. In addition, notice how I lined up the bullet points so there’s more visual flow.

Read: 7 Types of Blog Content That Google Loves

Bold and Italics for Emphasis

Highlighting important points by using bold or italics can draw attention to key takeaways and help guide the reader’s eye. Be careful not to overdo it—too much bold text can have the opposite effect and make your post more challenging to read. Use these tools sparingly to emphasise critical concepts or action steps.

Avoid Long Sentences

Long, complex sentences can be difficult to follow, especially when readers are skimming. Aim for short, clear sentences that get straight to the point. If a sentence feels long or complicated, try breaking it into two or more shorter sentences.

Use Visuals to Break Up Text

Using images, infographics, charts, or screenshots can make your post more engaging and visually appealing. Visuals break up the text and give your readers a moment to pause, which can improve their overall reading experience.

White space—empty areas between paragraphs, images, and text—also plays a crucial role. It makes your content feel less cluttered and gives readers room to breathe.

Avoid cramming too much information into one section or paragraph. Instead, let your content breathe by leaving adequate space around text and images.

Use Relevant Images and Infographics 

For example, if you’re explaining a step-by-step process, include screenshots or diagrams to guide readers through each stage. Infographics are also great for summarising key points or statistics, making them more memorable.

Make Sure Visuals Add Value 

In short, adding relevant visuals enhances the overall aesthetic of your post and boosts readability, helping your audience absorb the information more effectively.

Include Actionable Takeaways

Your readers want to walk away from your blog posts with something they can use. Whether it’s a tip, strategy, or advice, including actionable takeaways ensures your content provides real value.

Give Clear, Practical Steps 

Instead of leaving your readers with abstract ideas, offer concrete steps they can implement immediately. For example, if you’re writing about growing blog traffic, instead of just explaining the importance of SEO, provide specific actions like “optimise your blog post title with targeted keywords” or “add internal links to improve navigation.”

Focus on Results 

Always aim to tie your takeaways to results. Instead of just saying, “Improve your content,” explain how it will help them: “By improving your content quality, you can increase reader engagement and grow your audience.” It creates a direct connection between the action and the benefit.

By ensuring your blog posts have actionable takeaways, you provide real value that readers can apply, increasing the chances they’ll return for more.

Edit and Proofread Your Content

A well-written blog post doesn’t happen on the first draft. Editing and proofreading are essential to ensure your content is polished and professional.

Check for Grammar and Spelling Errors

Small mistakes like typos or grammatical errors can undermine your credibility. Use tools like Grammarly or Hemingway to catch these errors, but also manually read through your post to catch anything automated tools might miss.

Improve Clarity and Flow 

During editing, ensure your ideas flow logically from one paragraph to the next. Trim any unnecessary words or sentences that don’t add value to your message. Clear, concise writing keeps readers engaged and ensures they don’t lose track of your main points.

Read Aloud 

Reading your post aloud is critical to help you spot “sticky” phrasing or sentences. If something sounds off, it likely needs to be reworded. I use the “Read Aloud” tool on Microsoft Word. It’s incredible how many mistakes you “hear.”

Optimise for SEO

If you want your blog posts to reach a wider audience, optimising for SEO is essential. SEO helps search engines understand your content and rank it higher, making it easier for potential readers to find your posts.

Use Relevant Keywords 

Start by researching keywords that are relevant to your topic and audience. Include these keywords naturally in your title, headers, and throughout the body of your post. Avoid keyword stuffing, but place them in key areas like the introduction, subheadings, and conclusion. In addition, put your keyword in the first sentence of the article.

Optimise Meta Descriptions and Titles 

Your meta description and title tag are crucial for SEO. They appear in search engine results and influence whether people click on your post. Write compelling meta descriptions that accurately reflect the content while including your target keyword.

If you host on WordPress, add the free Yoast plugin.

Add Internal and External Links 

Linking to other relevant posts on your blog helps boost SEO and keeps readers on your site longer. Additionally, linking to authoritative external sources adds value to your content and increases credibility, which search engines reward.

Use Alt Text for Images 

Search engines can’t read images but can read the alt text. Use descriptive alt text that includes relevant keywords to help your images rank in search results.

Promote Your Blog Posts

Writing a great blog post is only half the battle—promoting it is just as important. Once your content is live, you need to get the word out so it reaches your target audience. I use Pinterest to link to my blog posts.

Share on Social Media 

Post your blog content on social media platforms like Facebook, Twitter, Instagram, and LinkedIn to drive traffic. Tailor your message for each platform, using engaging captions and relevant hashtags to increase visibility.

Read: Is Social Media Marketing Worth It? 7 Reasons It’s Not 

Leverage Email Newsletters 

If you have an email list, use it! Share your latest blog posts with your subscribers to keep them engaged and drive repeat traffic. Encourage readers to share the post with others, helping you expand your reach.

Use Pinterest 

Pinterest is a powerful search engine that drives traffic to blogs. Create eye-catching pins for each post and share them on relevant Pinterest boards.

When you write blog posts that people read, they typically make highly clickable pins. Promoting your blog posts across multiple channels helps increase traffic and builds your brand’s presence and credibility.

Read: Make Money On Pinterest: 7 Ways Bloggers Create An Income

Engage with Your Readers

Building a loyal audience goes beyond publishing great content; it’s about creating a community and engaging with your readers.

Respond to Comments

Take the time to reply to comments on your blog posts. Whether it’s a question, a compliment, or feedback, engaging with readers shows that you value their input and helps foster a sense of community around your content.

Ask Questions and Encourage Interaction

Encourage readers to comment by asking questions at the end of your posts. For example, “What’s your biggest blogging challenge?” or “Have you tried these tips before?” Questions like these, invite discussion and makes your readers feel involved in the conversation.

Create Polls and Surveys

Conduct polls or surveys to learn more about your readers’ preferences and what they want to see on your blog. They can provide valuable insights and make your readers feel heard and involved.

Conclusion

In conclusion, blogging isn’t just about creating content—it’s about creating value and fostering connections with your audience.

If you want to write blog posts that people read, follow these tips. You’ll be well on your way to building a successful, impactful (and profitable) blog.

Keep refining your approach, stay consistent, and remember that the key to blogging success is always putting your audience first. Happy blogging!

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

Blog post ideas can feel like pulling teeth.

Do you ever get stuck staring at a blank screen, wondering what to write about? We’ve all been there. Still, the truth is that great blog post ideas are everywhere—you just need a bit of a spark to ignite your creativity.

In this list, I’m sharing 21 blog post ideas that you can use to boost your engagement, attract readers, and keep them coming back for more.

Don’t forget ChatGPT is a fantastic source of prolific blog post ideas when you’re sat like a rabbit in the headlights in front of your laptop!

The Ultimate Beginner’s Guide to [Topic]

Starting something new can feel overwhelming, especially if you’re unsure where to begin. A beginner’s guide is the perfect way to break down a complicated subject into manageable steps.

For instance, if digital marketing is your niche, you could create “The Ultimate Beginner’s Guide to Google Ads.” Walk your audience through setting up an account, selecting keywords, and launching their first campaign. Add visuals, examples, and actionable steps to ensure even complete newbies can follow along.

Read: How to Start A Blog for Beginners: A Step-by-Step Guide

Offer: 17 Mini Course Guides Bundle: Perfect to give away as lead magnets to attract new subscribers

X Myths About [Topic] Debunked

Address common misconceptions and provide facts demonstrating your authority in your niche.

The internet is full of misinformation. Your readers are probably falling victim to at least a few myths. A post debunking common myths can be eye-opening and engaging.

For example, in the fitness niche, you could tackle “10 Myths About Weight Loss Debunked.” Use scientific evidence, expert quotes, and clear explanations to build trust and credibility while educating your audience.

How I [Achieved Something] in [Time Frame]

Case studies and personal stories are relatable and engaging. Share a success story (or even a failure, adding what insights you learned).

Personal stories are powerful because they’re relatable and authentic. If you’ve reached a milestone in your niche, such as growing a blog to 50,000 monthly visitors in six months, sharing the “how” behind your achievement can inspire your readers.

Be transparent about the challenges you faced and the strategies that worked. Include accurate data and screenshots to add credibility and encourage readers to replicate your success.

The Best [Tools/Resources] for [Topic/Niche]

Create a resource list for your audience. Include free and paid options to cater to everyone.

Who doesn’t love discovering a tool that makes life easier? A curated list of tools or resources tailored to your niche can save your readers time and effort.

For example, in the blogging space, you could write “The 15 Best Free Tools for Bloggers in 2024.” Highlight tools for SEO, content creation, analytics, and social media, with mini-reviews explaining how each can boost productivity or performance.

Read: 3 Cheaper SEO Tools Than Ahrefs

A Day in the Life of a [Your Role/Profession]

People love getting a behind-the-scenes look at someone else’s life. Keep it personal and authentic and give readers a behind-the-scenes look at your daily routine.

These posts are a great way to build a personal connection. Whether you’re a freelance writer, entrepreneur, or dog behaviourist, sharing your schedule, tools, and challenges can humanise your brand.

Include fun anecdotes or unexpected moments to make it relatable, like how your dog decided to “help” during a Zoom call.

X Common Mistakes in [Topic] (And How to Avoid Them)

Nobody wants to make mistakes, particularly costly ones. A post highlighting common errors in your niche and how to sidestep them is practical and highly shareable.

For instance, “7 Blogging Mistakes That Are Killing Your Traffic” could cover issues like keyword stuffing, inconsistent posting, or ignoring mobile optimisation.

Pair each mistake with a simple solution to empower your readers.

X Trends in [Niche] You Need to Know About in [Year]

Stay ahead of trending curves by researching and presenting upcoming trends. It works exceptionally well for tech, fashion, and business niches.

Keeping up with trends can feel tedious, but your audience looks to you for insights. A trending post is a surefire way to grab attention and position yourself as an authority in your field.

For example, “5 Instagram Trends You Can’t Ignore in 2024” in social media could explore features like AI-driven content, video-first strategies, or interactive stories. Be forward-thinking and include tips on how to adapt.

How to Get Started With [Topic]

Beginners are always searching for guidance. A “getting started” post is perfect for attracting new readers to your niche.

Everyone loves a no-nonsense beginner guide that removes the intimidation factor from a new skill. For example, “How to Get Started With Affiliate Marketing” could cover choosing the right products, signing up for networks, and crafting compelling reviews.

Focus on simplicity and provide a clear roadmap to make it easy for anyone to take the first step.

Read: How To Create Evergreen Content That Ranks For Years

X Creative Ways to Use [Tool/Concept]

Highlight unique ways to use a popular tool, software, or idea. This type of post works well for tech and DIY niches.

People are often unaware of all the possibilities a tool or concept offers, so a post like this is informative and fun. For instance, “10 Creative Ways to Use Canva for Your Blog” could showcase designing eBooks, creating animated pins, or repurposing blog content into Instagram stories.

Add screenshots or examples to make your ideas tangible and actionable.

Read: 7 Ways to Monetise Your Blog for Passive Income

The Pros and Cons of [Option 1] vs. [Option 2]

Comparison posts rank well on search engines and help readers make informed decisions.

These posts are goldmines for engagement because readers often weigh their options before deciding. For example, “WordPress vs. Squarespace: Which Platform Is Best for Your Blog?” could dive into pricing, features, customisation, and scalability.

Be balanced in your analysis and help readers decide based on their needs. Throw in a quick summary table for those who love skimming content.

Read: The Pros And Cons Of Affiliate Marketing. Is It Right For You?

My Top X Favorite [Products/Books/Courses] of All Time

Share your recommendations with personal anecdotes to connect with your readers.

People are always curious about what tools or resources experts rely on. Sharing your favourites builds trust and opens doors for affiliate opportunities.

For instance, posts like “My Top 10 Favorite Blogging Books of All Time” could include game-changers like *Everybody Writes* by Ann Handley or *Blogging for Dummies*.

Add a personal touch by explaining why each recommendation made a difference in your journey.

How [Popular Person] Does [Something Related to Your Niche]

Leverage the popularity of a celebrity, influencer, or well-known figure to attract readers.

Riding the wave of someone else’s fame is a smart way to attract readers. For example, in the productivity niche, you could write “How Elon Musk Manages His Time Like a Pro.” Study their habits, routines, or processes and adapt them for your readers.

While you’re at it, break down the lessons in a practical and actionable way.

X Questions You’re Too Afraid to Ask About [Topic]

Addressing taboo or “unasked” questions creates an immediate hook because it evokes curiosity. A post like “7 Questions You’re Too Afraid to Ask About Starting a Blog” could cover topics like “What if I fail?” or “How much money can I really make?”

You’ll make readers feel understood and empowered by answering these questions openly.

A Step-by-Step Tutorial for [Specific Skill or Task]

Write a detailed, easy-to-follow tutorial with screenshots, videos, or diagrams.

Tutorials are evergreen and highly valuable, and readers love it if you include screenshots, visuals, or videos to guide readers.

For instance, a blog titled “How to Create a Killer Pinterest Pin Using Canva” could cover everything from choosing the correct dimensions to selecting fonts and colours.

Add shortcuts or expert tips to help readers achieve professional-looking results quickly.

Read: Pinterest Account Suspended? What To Do If It Happens to You

X Inspiring Stories From [Niche/Community]

#Highlight success stories from others in your niche as a great way to build community and show possibilities.

People love stories that uplift and inspire, so consider curating success stories from your niche. For example, “5 Bloggers Who Turned Their Side Hustle Into a Full-Time Income” could feature relatable individuals and their strategies.

Interviewing these people or weaving their social media posts into your blog adds authenticity and depth to the narrative.

Offer: The Storytelling Marketing That Sells eBook: The ultimate guide to mastering the art of storytelling to transform your marketing messaging.

Why I Stopped Doing [Something Controversial or Unique]

Share a personal story about quitting something and what you learned from the experience.

Posts that explore “why I stopped” something tend to intrigue readers, especially if the topic is popular or widely misunderstood. For example, “Why I Stopped Posting Daily on Instagram” could share insights about burnout, the shift to quality over quantity, and your new strategies.

This post style invites discussion and adds a personal touch to your blog.

Read: 5 Reasons You Shouldn’t Rely On Social Media Marketing

Offer: 200 Business Social Media Instagram Bundle

X Things I Wish I Knew Before Starting [Topic/Niche]

Offer your audience a shortcut by sharing lessons learned the hard way.

Everyone loves a hindsight-is-20/20 perspective, especially beginners who want to avoid mistakes. A post like “10 Things I Wish I Knew Before Starting My Blog” could cover niche selection, monetization, and SEO lessons.

Make it conversational, and don’t be afraid to share vulnerable or humorous moments to keep readers hooked.

Read: 3 Things I Wish I’d Known Sooner About Digital Marketing

X Quick Tips for [Topic] That Actually Work

Keep it short and sweet with actionable tips readers can implement right away.

Short and actionable posts like “15 Quick SEO Tips for Beginners That Actually Work” are perfect for readers who want instant value. Share bite-sized advice, such as optimizing meta descriptions or using tools like Yoast SEO and explain why each tip is important.

This format is easy to digest and ideal for skimmers.

Read: 5 Top Tips To Create Instagram Stories That Work

The History of [Topic/Niche/Industry]

Educate your audience with an engaging look at how something evolved.

A deep dive into how something evolved can be incredibly engaging for curious minds. For example, “The History of Blogging: From Online Diaries to Million-Dollar Businesses” could highlight key milestones and innovators.

Make it visually appealing with timelines, vintage screenshots, or audio clips for an immersive experience.

X Reasons Why You Should [Take Action/Adopt Something]

Encourage your readers to act on something valuable by showing clear benefits.

When readers hesitate to act, a post listing benefits can be the push they need. For example, “7 Reasons Why You Should Start a Blog Today” could address creative expression, financial freedom, and personal branding.

Frame content in a way that feels exciting and attainable, helping your audience imagine the possibilities.

Read: Digital Product Not Selling? 10 Reasons Why & How To Fix It

How to Stay Motivated When [Facing a Challenge]

Address the emotional side of your audience by helping them overcome everyday struggles.

Burnout is a real struggle in any niche; readers crave empathetic and achievable advice. A post like “How to Stay Motivated When Your Blog Isn’t Growing” could explore practical solutions like revisiting your goals, celebrating small wins, or switching up your content strategy.

Add anecdotes or quotes to make it even more relatable.

Offer: 120 Motivational Instagram Posts

How to Make These Blog Post Ideas Your Own

While these blog post ideas are proven to drive engagement, tailoring them to your unique perspective and niche makes them truly powerful. Add personal anecdotes, actionable advice, and visuals to keep your readers hooked.

Which of these ideas are you excited to try? Let me know in the comments! And if you have any go-to blog post ideas that I missed, feel free to share them. Let’s inspire each other!

Each of these blog post ideas allows you to showcase expertise while connecting with your readers personally. Blending storytelling, practical advice, and creativity will make your posts stand out and resonate with your audience.

Which of these ideas are you excited to try next?

Notes: If you want proven ideas about monetising your blog, check out the Generate Passive Income With Blogging e-Book. It comes with master resell rights (MRR) and private label rights (PLR) so you can edit and resell the e-Book.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

Blogging strategies to hook your readers? What’s that all about, and how do you do it?

After hopping out of his rusty old VW Polo, my fiancé’s first words to me when we met were, “I’ve bought you six giant-sized packets of M&Ms.”

Well, he got my attention!

What is it about some people that just draw you in the second they *speak*? Great writers know how to entice us to read more right from the first sentence, so shouldn’t we all aspire to that?

I must be honest and admit I’ve found getting my quirky personality into my writing challenging. Skilfully blending topical authority with humour has always evaded me, though I keep trying.

I’ve written this post about blogging strategies as much for me as for you because I have determined to master the art of crafting compelling opening lines.

11 Effective Blogging Strategies for Hooking Your Readers

We bloggers know the need for an alluring title, but how about the first sentence or two? Doesn’t that set the theme for our readers? Moreover, how do we know what matters to them?

Let’s find out.

Tip #1: Identify a Need

Ever feel like you’re shouting into the void with your blog posts? *Cricket noises* Yeah, we’ve all been there.

Here’s the secret for blogging strategies that’ll transform your writing from “meh” to “must-read”: Hook your readers by gently poking at their pain points right from the get-go. You know that annoying problem that keeps them up at night, scrolling through Google at 2 AM. (We’ve all been there too, right?)

All my research suggested this “identify and solve” approach flat-out works.

You don’t need to spill all the beans in your opening line. Letting readers know you’ve got the cure to their headache keeps them glued to your post like a cat to a sunbeam. And trust me, they’ll stick around for the solution.

Read: 7 Types of Blog Content That Google Loves

Tip #2:  Ask a One-Answer Question

Want to know the secret sauce that makes readers nod along with every word you write? Let me introduce you to the mighty “Yes Question” – it’s like a Jedi mind trick for bloggers, minus the hand-waving.

Suppose you’re scrolling through your feed, half-awake, when suddenly a post asks, “Ever stayed up way too late binge-watching make money online videos?” BAM! You’re nodding before you even realise it.

Here’s why this little psychological nugget is pure gold: Not only are you telepathically telling readers, “Hey, I’ve got what you’re looking for!” but you’re also getting them to high-five you mentally.

When someone thinks “Yes!” to your opening question, they’ve signed an invisible contract saying, “Tell me more!” It’s like getting them to admit they need your solution before you even offer it.

But wait, there’s more! These yes-inducing questions aren’t just one-hit wonders. Sprinkle them throughout your post like breadcrumbs, and you’ll lead your readers to your call-to-action like a trail of cookie crumbs leading to… well, cookies. And who doesn’t follow a cookie trail, right? Or M&Ms for me 😊

Tip #3: Ask an Intriguing Question

Your blog posts should make people think and provide answers. One of the best blogging strategies is to spark curiosity, making people eager to know the answer.

Questions like:

“How many M&Ms are in a giant-sized packet?”

“Can you genuinely make money from blogging?”

“Is the Law of attraction real or a pile of poop?”

“What makes your dog howl?”

Make sure the question is relative to your audience.

Tip #4: Become a Pattern Breaker

You could read 48 blog posts on the same subject (why?) and collapse with boredom because of unrelenting repetitiveness. To stop the monotony, sprinkle a few surprising personal anecdotes or unexpected facts that can help your content feel more relatable.

It’s called pattern breaking. When we do it, people get a little spark of adrenaline, possibly dopamine, if it’s highly relatable or funny or anything that causes a shift in a reader’s emotional state.

Read: 7 Ways to Monetise Your Blog for Passive Income

Tip #5: Tell Stories or Share an Analogy

Ever notice how your ears perk up when someone says, “Let me tell you a story”? We’re hardwired to love storytelling, like our love for pizza, M&Ms and our tendency to procrastinate.

Stories are the secret sauce that transforms bland blog posts into mouth-watering content feasts. When you sandwich your expertise between two slices of storytelling, something magical happens: complex ideas suddenly become digestible, and boring statistics transform into edge-of-your-seat drama.

It’s like My childhood science teacher, Mrs Clement-Jones. She was a 4’ 5” ball of energy, and I adored her. She was the coolest teacher who explained photosynthesis using a zombie apocalypse scenario.

Analogies, meanwhile, are your blogging superhero. They swoop in when concepts get tough and carry your readers safely over the canyon of confusion. Think of them as a form of translation to convert industry jargon into everyday language.

Instead of saying, “Market volatility creates investment uncertainty,” you might say, “The stock market is like a roller coaster – thrilling for some, terrifying for others, but everyone needs to stay strapped in for the ride.”

But here’s the kicker: your stories and analogies must resonate with your audience’s reality. Comparing database management to juggling flaming chainsaws might be vivid, but if your readers are small business owners, they might connect better with an analogy about organising a messy garage.

The goal isn’t to show off your creative writing chops – it’s to build bridges between complex ideas and your readers’ everyday experiences.

Remember, though, that these narrative tools are like spices – use just a sprinkle to spice up your prose. Too many stories can turn your informative post into a meandering memoir, and cramming in forced analogies is like putting ketchup on ice cream.

The sweet spot is using just enough to make your points stick while keeping your content moving forward like a well-paced thriller.

Tip #6: Make the Occasional Bold Claim

Want to grab your readers by the eyeballs from word one? Sometimes, you need to make a bold declaration that stops the scroll.

Picture yourself as the friend who bursts into the room with, “You’ll never believe what just happened!” – except instead of gossip, you’re promising life-changing solutions.

Lines like “Today, I’ll show you how to make $10k a month from your blog” or “Get ready to learn how to create 30 blog posts in 2 hours” pack the same punch as a double espresso – they wake people up and demand attention.

But here’s the juicy part – you can also drop a truth bomb about your success. It’s like showing up to a poker game and laying down a royal flush.

I shared on LinkedIn that “this blog post ranked on page one in 4 hours” – that post spread like wildfire because it wasn’t just bragging. It was proof that the impossible is possible.

Remember that if you’re going to make big promises, you better deliver the goods. Nothing turns readers into angry villagers with pitchforks faster than empty hype.

Tip #7: Don’t be Afraid to Be Controversial

Have you ever noticed that people with strong opinions get notably more attention than fence-sitters?

Some social media influencers master the art of throwing out a controversial opinion because they know it will gain massive attention from supporters and those with conflicting views.

Want to light a fire under your readers’ scrolling thumbs? Drop a spicy opinion bomb like “Apple’s latest iPhone is a glorified paperweight” or “Remote work is killing creativity“, – and watch your comment section explode faster than a microwave burrito with the wrapper still on.

Just remember that controversy is like wasabi – a little goes a long way, and while it certainly gets attention, you want your readers fired up about your ideas, not reaching for digital pitchforks.

Tip #8: Show, Don’t Tell: Paint Vivid Pictures

Observe how your heart races when someone says, “Picture this…” and then they describe your worst nightmare or wildest dream. It’s like having a mental movie projector that brings ideas to life, making your palms sweat or your smile widen.

Let me show you how to be the Steven Spielberg of blogging: Paint a scene that hits home. Maybe you write, “Imagine waking up to your first $1000 day from passive income” or “Picture yourself staring at an empty savings account the day your car breaks down.”

Both scenes punch straight in the gut, don’t they?

When you get readers to fire up their mental green screens, you’re not just writing – you’re directing a personalised blockbuster in their minds. You can make them feel the triumph of crushing their goals or the cold sweat of potential failure.

A writer who can tap into emotions is highly successful. There’s no argument there.

Tip #9: Quote Some Surprising Statistics

Want to make your readers’ jaws drop faster than a skydiver without a parachute? Try hitting them with a stat that stops their scroll. Here are a few examples:

• “90% of startup founders burn out before their first profitable year”
• “95% of people quit digital marketing in the first few months
• “The average person spends more time choosing Netflix shows than planning their retirement.”
• “Only 2% of LinkedIn posts get any engagement”

Tip #10: Sprinkle in Powerful Quotes

Let’s talk about quote power – but forget those tired Gandhi and Einstein lines. The key is picking quotes that feel like a bucket of cold water to the face – unexpected enough to wake people up but relevant enough to make them think. Here are a few examples:

“The cemetery is full of people who thought the world couldn’t go on without them.”– Antoine de Saint-Exupéry

(Perfect for a post about work-life balance or letting go of perfectionism)

“Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill

(Great for a post about entrepreneurship or resilience)

“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupéry

(Ideal for a post about leadership or motivation)

Tip #11: Lead with an Impactful Image

I was guilty of not adding enough images to my blog posts. I’m gradually updating aged posts and adding more.

Why?

Firstly, we’re visual creatures. We respond more to a colourful or exciting graphic than a text block.

Secondly, it breaks up the text, which makes it easier to read.

Thirdly, use relevant alt images and titles for your images. That can help them show up in Google SERPs.

Remember to save images as JPG, not PNG, as the latter can slow page loading,

Conclusion

So, there you have it—11 blogging strategies to give your posts a bit more bite. I will practice like crazy, and I hope you find these blogging strategies will increase your readership.

Mistakes that bloggers make can put your website back by months, if not years.

Are you a budding blogger eager to get your new site off the ground? Or perhaps you’ve recently started your first blog and want to ensure you’re on the right track?

I made most of the mistakes bloggers make, and I can honestly say I lost motivation for years because my blog didn’t experience growth or create an income.

I started getting it *right* in April 2024, and my blog is now growing exponentially.

In this comprehensive guide, I’ll unveil the pitfalls hindering your blog’s growth and profitability and provide you with the practical solutions I use to overcome them.

Whether you’re a novice or an established writer, this post will be your roadmap to building a successful blog.

The Common Mistakes New Bloggers Make

I made 75% of the following mistakes, so there’s no reason for you to make the same errors with your blog.

Let’s jump in.

#1: Not Choosing A Niche For Your Blog

I’ve listed niche selection first because it is crucial to clarify what you plan to *talk* about and to who. The narrower you can niche down, the better. It will help you choose a target audience and create a customer avatar.

I used generative AI to help me outline a customer avatar, so have a read of that post and use the free prompt.

#2: Opting for Free Hosting

Professional hosting isn’t expensive. I pay £7.20 monthly for WordPress hosting. Opting for free hosting suggests you aren’t serious about building your blog. You likely also have a free domain name, which, quite frankly, looks pants if you’re sharing it on social media.

Professional hosting ensures you get an SSL certificate, fast and secure loading and support if something goes wrong. You can back up your site and trust that you’re presenting a professional blog presence.

Two established hosting companies I recommend are A2 Hosting and Bluehost.

Disclaimer: If you purchase hosting, I may receive a small commission at no cost to you.

#3: Failing to Use SEO

The lifeblood of your blog is traffic. It’s challenging to get enough traffic from social media. You’re at the whim of the algorithms, which can limit your reach.

In late April 2024, my blog had 1,000 impressions monthly and 20 clicks. Seven months later, I have 26k impressions weekly, 600 ranking organic keywords, and 235+ clicks.

Learn simple SEO (search engine optimisation). I did the free HubSpot SEO certification in 2020, which enabled me to make a full-time income as an SEO writer.

#4: Choosing a Poor Domain Name

Choose your domain name carefully because once you have built traffic with ranking content, you’re kinda stuck with the name. I love the name Wolfheart, and I can’t change it now as I have hundreds of top-ranking keywords.

Avoid domain names with digits, such as bloggin4you. It’s tacky, and Google doesn’t like domain names like that.

#5: Failing to Set Permalink Structure Correctly

This mistake was one I made earlier on my journey. If you’re using WordPress for your blog, the permalink structure may look like www.myblog/2024/12/11/mistakes-bloggers-make.

It’s best to simplify the permalink to www.myblog/mistakes-bloggers-make

Here’s how to quickly change permalinks in WordPress:

• Go to dashboard and *settings* (left column)
• Click on *settings* and *permalinks*
• Choose *post name*
• Click on *save*

If you have existing posts with the *day and name* permalink setting, when you change to *post name*, those posts will show as a 404 error. The only solution to that is to create redirects.

#6: Choosing A Free WordPress Theme

Professional WordPress themes are typically fast-loading and mobile-friendly. Some free themes are clunky and not as effective as a paid theme.

After paying for a theme, you should automatically receive free updates for life.

#7: Not Having A Content Strategy

Randomly writing blog content is a poor strategy. Before writing a single word, plan a content strategy based on your niche.

Pick a pillar post and multiple content clusters. Link them together and keep a spreadsheet to keep track of internal linking when you create similar content for the pillar post.

#8: Failing to Publish Content Consistently

With generative AI, there’s no excuse for writing and publishing content consistently. You don’t need to write 4,000-word articles. Mix in-depth, long-form content with 1,000 to 1,500 words to avoid blogging burnout.

I use Claude AI and ChatGPT for outlines, competitor research and more. I’m putting together a digital product with the AI prompts I use, so stay tuned.

#9: Leaving Monetisation Until You Have a Lot of Content

Start monetising your blog from day one, or at least once you have a dozen or so articles. It can be challenging to get affiliate approval if you have limited traffic, so pick merchants that automatically approve. Choose affiliate programs or join an affiliate network to find instant approval merchants.

Consider creating a digital product and sales page to promote them.

#10: Not Updating Content Regularly

Updating aged content can be as powerful for SEO as publishing new content. I use the WordPress plugin *WP Last Modified Info*. It shows the publishing date and adds an updated date when you add new content.

From an SEO perspective, that helps Google bots identify fresh content.

Also consider adding a Table of Contents plugin as that’s another helpful SEO tip.

#11: Failing to Use Strategic H Tags

Your blog posts should have multiple headings to break up the text. You can use keyword synonyms within those headings.

Try to plan a H2 heading with 2-3 H3 subheadings then move to the next H2 and H3’s. It makes it easier for browsers and Google bots to read.

For listicles, add an H2 introduction to the list and follow with an H2 conclusion. Always number listicles (as I have in this post) because Google loves lists! For each item on the list, use H3 subheadings.

#12: Not Considering User Experience

Here are examples of a poor user experience:

• White writing on a pale background
• Dark writing on a dark background
• Not understanding colour psychology – some colours create a subconscious response, such as too much yellow makes people feel nauseous, and too much red makes people feel agitated. Use bold colours sparingly and do a Google search on colour wheels for psychology.
• Not considering visual flow: Huge blocks of text are annoying. Have no more than 3-4 sentences per paragraph. People scan content for what’s relevant to them.
• Forgetting to check for auditory rhythm – ALWAYS read your final draft out loud. You will hear *sticky* sentences. I use Microsoft Word *read aloud*
• Not varying sentence length. Sentences should be no more than 24 words. Use short and long sentence lengths to keep the reader interested.
• Writing too formally: Use protractions and write conversationally, as if you’re talking with a friend.

#13: Not Using Internal & External Links

For SEO, you need internal and external links on all posts. Use relevant anchor text so the link is appropriate to the conversation.

Spread links throughout the content so they’re not all bunched up in a few paragraphs.

#14: Not Using an SEO Plugin

An SEO plugin is essential to ensure your content is optimised for Google SERPs and readability. I use the free version of *Yoast*.

The plugin gives you feedback on how to optimise a post correctly. It advises how often to mention the primary keyword and tells you when you’ve done a good job.

#15: Not Curating Your Blog Content

Curating your blog content is a quick and easy way to get more traffic. You can create social media posts, reels, TikTok videos, etc.

Social media marketing can become exhausting. I advise focusing on search engine marketing using the following platforms:

• Pinterest: Pinterest is a search engine grossly overlooked by most bloggers. It’s a slow burn, but you can promote your blog content on your pins and drive traffic to your articles. Read my articles on the best Pinterest courses and the best Pinterest pin design course. Both helped me with my Pinterest marketing and I now create and sell Pinterest pin templates.
• YouTube: OK, I know it’s time-consuming to create video content, and I am guilty of procrastinating on curating YouTube, but don’t be me!

#16: Not Setting up Google Console & Google Analytics

When starting a blog, measuring progress is essential, which is impossible to do without analysing growth.

Since Google Analytics switched to G4, I admit it’s a bit tricky to understand. I use Google Console most days to assess traffic and clicks. It shows which pages are performing so you can write more content and add internal links to and from that post.

#17: Not Setting Up An Email List

I am guilty as hell with this mistake bloggers make. I keep putting it off, and I’m ashamed to admit it. I’ve built capture pages for digital products I sell and am a certified sales funnel builder, so I have no excuse for my tardiness.

You can set up a free email campaign with Systeme, which is relatively easy for beginners and free for life. Read my review on Systeme for beginners.

Use ChatGPT to help you create an email sequence. It gives you a framework to work from.

 Conclusion

The mistakes bloggers make can go into the dozens, but the above are vital to getting it right from the start. Blogging can take a few years to gain sufficient traction to create a passive income, so monetising from day one is essential.

Slow down and plan a solid content strategy. Use generative AI to shorten the process and continually monitor your progress. If you don’t want to set up Google Analytics, Ubersuggest’s free version gives a pretty good breakdown, including an SEO audit, number or organic keywords ranking and more.

If you want to make additional income whilst building your blog, have a read of 38 websites that pay bloggers to write.