Start a faceless Instagram page in your chosen niche
Faceless Instagram theme pages can be one of the most profitable ways to make the most of social media marketing.
Above all, don’t be like me and post random content for months because you can’t be arsed to focus. It gets you nowhere fast.
Every niche has a hungry audience waiting. Creating dedicated faceless Instagram theme pages can lead to a loyal tribe of followers with their wallets open, lucrative deals, commissions and more.
What I like about faceless Instagram theme pages is you don’t need to create a personal brand. Thank gawd for that. Anything that makes life easier, right?
That is to say, you can hire a team of minions to help you create faceless content once you can afford it.
Choosing a Niche For Faceless Instagram Theme Pages
There are dozens of profitable faceless Instagram theme pages in multiple niches,. To clarify, choose one you have experience in and will enjoy creating content for or you will experience boredom or burnout.
The following are 9 of the most successful and lucrative faceless Instagram theme pages I have researched for successful faceless marketing on Instagram.
Niche #1: Personal Finance/Investing
If you’re a financial whizz kid, you could make a sizeable income from a faceless theme page
I’m a financial numpty. Consequently, I made ridiculous financial decisions my entire life. Moreover, I am not alone. Millions of people are financially clueless and desperate to learn how to make the most of their hard-earned cash.
Moreover, financial faceless Instagram theme pages are popular for influencers with a solid financial background, like financial advisors, accountants, etc.
Here are some income opportunities within this niche:
High-value Affiliate Programs
The financial sector is the golden goose if you want to make top commissions. Imagine getting $100-$500+ per qualified lead.
Trading platforms, investment apps, and credit card companies are cash cows, with some offering up to $1,000 per conversion. Many fintech companies and crypto exchanges have aggressive affiliate programs targeting Instagram audiences.
Warning Note: I spent three years writing for the crypto industry. Only choose reputable companies. Check Trustpilot ratings before applying for affiliate status.
In addition, Instagram has several banned hashtags in the financial sector, including #makemoneyonline.
Course Potential
Financial education courses can command premium pricing, typically $497-$2,997, depending on the depth and specialisation.
Above all, the most successful courses focus on specific niches like options trading, real estate investing, or cryptocurrency trading rather than general financial advice.
The key to course success is building a transformation journey for your audience. Start with free content showing basic concepts, then offer paid courses that dive deeper into advanced strategies.
Consulting Opportunities
Once you’ve built authority as a specialist in your niche, people will ask for one-to-one help. Financial consulting fees range from $200-$1,000+ per hour, depending on your reputation and depth of experience.
Many successful finance creators offer tiered consulting packages, starting with memberships or group coaching at lower prices ($97-$297/month) and scaling up to premium one-on-one sessions.
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Ad Revenue from Financial Service Partnerships
Financial service companies have some of the highest marketing budgets, often paying $3,000-$10,000+ for a single sponsored post. Banks, investment platforms, and fintech startups constantly seek ways to reach younger audiences through trusted influencers on Instagram.
Building long-term partnerships is more profitable than one-off sponsored posts.
Niche #2: Fitness, Health & Wellness
The fitness industry is booming on social media platforms, including Instagram
Fitness faceless Instagram theme pages are becoming more popular. Look at Joe Wicks, who jumped to fitness stardom during Covid. He’s not doing anything your average fitness instructor is doing, but he stamped his mark on social media with almost 5 million followers.
Moreover, in the fitness, health and wellness niche, creators can tap into several lucrative income streams, mainly through authentic audience engagement and a deep understanding of their followers’ needs.
Here are some typical opportunities within this niche:
Supplement Partnerships
Fitness influencers often collaborate with supplement companies to promote protein powders, pre-workout formulas, or vitamins. These partnerships work well when the creator can demonstrate the benefits of using the supplements within their fitness routine.
Authentic reviews, testimonials, and practical content (like ‘What’s in my gym bag’ or daily nutrition vlogs) can enhance the promotion’s impact, driving affiliate sales or earning commission-based income.
Fitness is in big demand and many of these Instagram theme accounts do exceptionally well.
Start a fitness Instagram theme page and provide value to your followers.
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Workout Program Sales
Many fitness creators generate revenue by selling customised workout programs tailored to various fitness levels, goals, and needs. These could range from beginner guides to advanced bodybuilding or home workout routines.
Leveraging Instagram’s content formats, influencers can use reels to showcase snippets of the workouts, carousels for step-by-step guidance, and stories to highlight client transformations and testimonials.
Personal Coaching
Offering one-on-one or group coaching is another lucrative option for fitness influencers. You can market coaching services to provide personalised guidance, accountability, and support in reaching their fitness or wellness goals.
Creators can leverage Instagram’s direct messaging features, stories, and live sessions to connect with potential clients, build relationships, and convert followers into paying customers.
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Athletic Wear Sponsorships
Fitness influencers frequently collaborate with athletic wear brands to promote their latest collections, showcasing workout apparel and accessories.
These collaborations work best through paid partnerships, ambassadorships, or sponsored content when the influencer naturally incorporates the brand into their daily fitness routines.
Posting workout videos in the brand’s gear, tagging the company, and sharing discount codes in stories can effectively drive engagement and conversions.
Health & Wellness Monthly Content Club
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This monthly membership is $49 and gives you access to the following each month:
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No contracts. Cancel at any time.
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Niche #3: Beauty & Skincare
Beauty and skincare instagram theme pages are hugely popular with Instagram’s audience
In the beauty and skincare niche, content creators can capitalise on multiple revenue streams by aligning with brands, educating their audience, and leveraging their expertise with faceless Instagram theme pages.
Here’s an overview of the key opportunities:
Product Sponsorships
Beauty and skincare influencers often collaborate with brands to promote products such as makeup, skincare routines, or tools. These partnerships can take the form of sponsored posts, where creators receive payment to feature a product in their content, showcasing how it fits into their daily routine or solves a specific skin issue.
Authenticity matters—followers are likelier to engage and convert if the product is a natural fit for the influencer. Posting tutorials, product reviews, or before-and-after content helps build trust, making sponsorships highly effective in this niche.
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Affiliate Marketing with Beauty Brands
By partnering with beauty brands for affiliate marketing, influencers can generate commissions for sales made through their unique referral links or discount codes.
This business model is particularly lucrative for beauty creators with a highly engaged audience. Share relatable content with reels, carousels, and stories, influencers can demonstrate product use, share honest reviews, and include direct links for followers to purchase.
Tutorial Monetisation
Beauty creators often monetise their tutorials through platforms like Instagram and YouTube, offering step-by-step guides on makeup looks, skincare routines, or product application tips.
With Instagram’s monetisation features, such as badges in live sessions and IGTV ads, creators can directly earn from sharing content. Moreover, tutorials can serve as an indirect sales tool, driving product sales through affiliate links or sponsorships mentioned within the tutorial.
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High Engagement Rates Leading to Better Brand Deals
In the beauty industry, engagement rates are often more important than follower counts for landing high-paying brand deals. A creator with an engaged community—followers who consistently comment, share, and save posts—has a strong influence and can demand higher rates from beauty brands.
Beauty creators can increase engagement by consistently interacting with their audience through Q&As, polls, and personalised responses. Higher engagement makes influencers more attractive to brands seeking real influence over their target market, leading to better-paying sponsorships and long-term collaborations.
Niche #4: Pet Content
If you have a cute pet, consider starting a faceless Instagram pet theme page
The pet content niche is hugely popular. From talking pets to serious pet education, you can make a success of a pet-themed Instagram page with any pet—for example, dogs, cats, chinchillas, parrots, prairie dogs, and farm pets.
Creators can tap into a passionate audience of pet lovers, capitalising on various revenue streams that focus on cute animals and pet care advice.
Here are some opportunities within the pet niche:
Pet Product Partnerships
Pet influencers can partner with brands to promote pet food, toys, grooming supplies, or pet apparel. These partnerships range from sponsored posts showcasing the creator using the products with their pets to affiliate marketing.
Posting reels of pets enjoying the products or sharing reviews on their effectiveness helps create engaging and trust-building content that resonates with fellow pet owners.
Pet Care Services
Influencers in the pet niche can promote pet care services, offering advice on training, grooming, or health care through personalised coaching or affiliate deals with pet service providers.
Many pet content creators expand their monetisation by sharing guides, tutorials, and tips on various aspects of pet care. You can monetise through direct coaching, online courses, or collaborations with professional pet care services like veterinarians, trainers, or groomers.
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Part of the appeal for running your own pet-themed business is to enable you to spend more time with your pets.
No matter what’s happening, time spent chilling with a dig is never wasted.
High Engagement Rates
The pet community on Instagram tends to be highly engaged, with followers frequently liking, sharing, and commenting on posts, especially those featuring cute, funny, or heartwarming moments.
This high engagement makes pet influencers incredibly appealing to brands, as they can spark viral content and build strong relationships with their audience. By interacting with their followers through polls, pet-related Q&As, or challenges (like “Show us your pet’s best trick”), creators can increase their engagement, making them even more attractive to potential sponsors.
Family-Friendly Sponsorships
The pet niche appeals to a broad audience, including families and children, which opens the door for family-friendly sponsorships.
Brands that market products suitable for families, like home goods, car companies, or family vacation services, may collaborate with pet influencers to promote their products alongside pet-friendly messaging.
By emphasising the pet-friendly aspects of these brands, influencers can create fun, wholesome content that resonates with family audiences.
Niche #5: Food & Cooking
Foodies Instagram theme pages are in demand. Share your faceless food and cooking content to an eager audience
In the food and cooking niche, creators can leverage their culinary skills and passion for food to build multiple income streams by connecting with their audience through engaging content and valuable partnerships.
Here are some ideas for income opportunities within this niche:
Kitchenware Partnerships
Food influencers often collaborate with kitchenware brands to promote cookware, appliances, utensils, and gadgets. These partnerships can involve sponsored posts showcasing the tools in action, such as cooking demonstrations, product reviews, or tutorials highlighting the benefits of using specific equipment.
By sharing their authentic experiences with the products and integrating them naturally into their content, creators build trust with their audience. That makes followers more likely to purchase through affiliate links, discount codes, or direct product promotions, resulting in steady income streams from brand partnerships.
Recipe Book Sales
Don’t underestimate the demand for recipes. One story I heard (I can’t remember the details) was about a lady selling a $3 recipe who made $250k in her first few months.
You can promote recipe books through engaging reels or carousel posts showcasing featured dishes and behind-the-scenes content on the creation process. Share previews of free recipes with followers to drive interest and sales. The appeal of owning a collection of the creator’s best dishes can create long-term revenue and deepen audience loyalty.
You could give away a recipe book as a lead magnet, build your email marketing list and have a willing audience for future product sales.
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Cooking Course Revenue
Selling cooking courses is a high-revenue opportunity for food influencers. Through pre-recorded tutorials, live cooking sessions, or comprehensive multi-week courses, creators can offer their audience a chance to learn new skills, master recipes, or improve their cooking techniques.
Instagram provides the perfect platform to showcase snippets of course content, success stories from participants, and behind-the-scenes footage to generate interest. You can market cooking courses through Instagram reels, stories, and posts, with direct links to the course platform.
Restaurant Collaborations
Food influencers can collaborate with restaurants to promote new menu items, review dishes, or showcase the restaurant experience.
Faceless influencers post photos, videos, or live stories while dining at the restaurant, giving their followers an authentic view of the experience.
My niece and her partner are foodies who travelled across Australia for eight months, sharing their journey on social media. They did not pay for meals as they live-reviewed every restaurant they visited. These foody partnerships can lead to long-term relationships and recurring restaurant brand deals.
Niche #6: Motivation and Inspiration
Motivational and inspirational Instagram theme pages get a huge following
Sharing inspirational content and motivational content helps uplift a broad audience. People crave daily encouragement and will follow pages that share positivity, personal growth and empowerment content that resonates.
Here are some ideas for opportunities within this niche:
Self-Development Product Partnerships
Motivational influencers can collaborate with brands focusing on self-development products, such as journals, planners, affirmation cards, or apps for mental well-being.
These partnerships typically involve sponsored posts where creators share how these tools have positively impacted their routines or mindsets.
E-book Sales
Influencers in the motivation and inspiration niche can create and sell e-books focused on personal growth topics like goal-setting, building self-confidence, overcoming procrastination, or achieving balance in life.
You can promote e-books through content highlighting key takeaways or excerpts shared via reels, carousels, or Instagram stories on your faceless Instagram theme pages. Additionally, creators can share testimonials from readers who have benefited from the book, driving more sales.
Motivational Speaking and Coaching
Many motivational influencers expand their brand by offering coaching services or public speaking engagements. One-on-one coaching, group coaching programs, or workshops can be highly valuable for followers seeking personalised guidance on mindset shifts, goal-setting, or life planning.
Instagram live sessions, stories, and Q&As showcase a creator’s expertise and encourage followers to sign up for coaching or attend events.
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Course or Membership Program Revenue
Motivational influencers can create online courses or membership programs offering in-depth guidance on personal development topics. Courses might focus on building resilience, finding your purpose, or building a positive mindset.
By offering exclusive content, motivational challenges, creators can provide added value through a membership platform. Promoting these programs through engaging posts, testimonials, and success stories can lead to consistent income from dedicated followers eager to invest in self-growth.
Brand Collaborations with Inspirational Messages
Brands looking to position themselves as purpose-driven often collaborate with motivational influencers to promote their products in a positive, inspiring light. These collaborations could range from clothing brands promoting messages of empowerment (e.g., “You Are Enough” apparel) to wellness companies focusing on holistic health.
Motivational influencers can align their content with the brand’s values by sharing uplifting messages, success stories, and personal growth experiences.
Niche #7: Luxury/Lifestyle
Share your luxury lifestyle content on an instagram theme page and watch the sales roll in
The luxury/lifestyle niche attracts a highly aspirational audience, focusing on showcasing an affluent lifestyle, premium products, and exclusive experiences.
Monetisation in this space involves aligning with high-end brands and offering followers a glimpse into a luxurious way of living.
Be aware that this audience can smell whether you’re faking it, so be authentic from the offset. Show the transformation rather than the end goal.
Here are some ideas for opportunities within this niche:
High-End Brand Collaborations
Luxury lifestyle influencers often collaborate with premium brands across sectors like fashion, beauty, home decor, and automobiles. These partnerships typically involve sponsored content where creators showcase the brand’s high-end products aspirationally and elegantly.
Influencers might feature designer clothing, luxury watches, or high-tech gadgets in beautifully curated reels, carousel posts, or stories, all emphasising exclusivity and quality.
Travel Partnerships
Faceless influencers in the luxury lifestyle niche frequently partner with luxury hotels, resorts, and travel companies to promote exclusive destinations and travel experiences.
These partnerships may involve fully sponsored trips, where influencers share content about their lavish accommodations, fine dining, or unique travel experiences. Reels showcasing stunning locations, behind-the-scenes travel details, and tips for luxury travel can captivate followers.
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Fashion Affiliate Programs
Luxury lifestyle influencers often monetise through affiliate programs with high-end fashion brands, earning commissions when their followers purchase designer clothing, accessories, or footwear through their referral links.
Creators can promote these affiliate links by sharing daily looks, styling tips, and fashion hauls featuring luxury brands. Instagram’s shopping features, stories with swipe-up links, and posts with product tags make it easy for followers to shop directly from the influencer’s profile.
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Premium Product Placement Opportunities
Brands targeting affluent consumers partner with luxury influencers for product placement opportunities.
These could range from placing premium home decor in the background of lifestyle photoshoots to featuring high-end tech gadgets in a luxurious setting. Influencers might also receive luxury cars, watches, or beauty products in exchange for featuring them prominently in their posts or videos.
This niche thrives on aspirational content, which allows influencers to align with brands that value luxury and exclusivity, ultimately leading to high-income opportunities.
Niche #8: Mental Health & Self Care
Many psychologists and psychotherapists have started successful health and self care instagram theme pages
Faceless Instagram themes pages work well for this niche because there’s less distraction from a personal brand.
In the mental health and self-care niche, creators promote wellness, emotional balance, and self-care practices to help their audience improve their mental health and overall well-being.
Monetisation in this niche comes from offering valuable content and resources and partnering with brands that align with personal well-being.
Here are some proven income opportunities in this niche:
Wellness Brand Partnerships
Mental health influencers often collaborate with wellness brands focusing on products like meditation apps, aromatherapy, calming teas, or mental health-focused journals.
These partnerships involve sponsored posts where creators share how these products help them maintain balance and mental well-being. Whether through reels featuring daily mindfulness practices or carousel posts explaining the benefits of certain products, influencers can authentically connect with their audience, promoting brands that resonate with a self-care lifestyle.
E-Book or Self-Care Guide Sales
Many mental health influencers create and sell e-books or guides focused on mindfulness practices, coping mechanisms for stress, emotional self-care routines, or mental health journaling techniques.
Promote the resources through engaging content that previews what followers will find in the e-book. Reels showcasing morning self-care routines or carousels with snippets of advice can drive interest and sales.
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Online Courses and Workshops
Mental health influencers can create and sell online courses or host workshops on managing anxiety, practising mindfulness, building self-compassion, or developing positive habits.
These courses can be pre-recorded sessions or live, interactive workshops. Instagram is an ideal platform to promote these offerings through educational reels, stories sharing tips or testimonials from previous participants, and Q&A sessions.
Therapy and Counseling App Partnerships
Influencers in the mental health niche can collaborate with therapy or counselling apps, which are becoming increasingly popular. These partnerships promote platforms connecting users with licensed therapists or offering mental health resources.
Influencers might share their experiences with these apps, highlighting the convenience and accessibility of online therapy. Promoting therapy platforms aligns naturally with mental health content, and influencers often earn commissions through affiliate programs or ongoing collaborations with the apps.
Mental Health Merchandise
Some influencers create and sell branded mental health or self-care merchandise, such as affirmation cards, calming candles, wellness kits, or clothing with positive messages.
These products can be promoted through Instagram reels, product posts, and stories, showcasing their use in daily self-care routines. Merchandise promoting positive mental health tends to resonate well with audiences, leading to income and brand building.
Subscription-Based Content
Mental health influencers can offer exclusive, in-depth content through membership programs. Followers pay monthly for access to guided meditations, mental health workshops, or personalised self-care plans.
This unique niche allows creators to build trust and loyalty with their audience by offering genuine, helpful content, leading to multiple monetisation avenues focusing on improving mental and emotional well-being.
Niche #9: Artificial Intelligence
Artificial intelligence instagram theme pages are a unique niche on Instagram with a loyal following
Love it or loathe it, artificial intelligence is here to stay. Creators can leverage their knowledge of AI technologies, trends, and applications to build multiple income streams. Monetisation in this space often involves educating an audience eager to learn about cutting-edge AI developments, tools, and opportunities.
Here are key ways to generate income from the AI niche:
Tech and Software Brand Partnerships
AI faceless influencers collaborate with companies that develop AI-driven products, tools, or platforms. These partnerships may involve promoting AI software such as machine learning platforms, AI-powered automation tools, or advanced analytics software.
Sponsored posts can include product reviews, tutorials, or case studies showcasing the value of these AI technologies in real-world applications.
AI Course and Webinar Sales
Many AI influencers create and sell online courses or host webinars to teach AI concepts, programming, and real-world applications. These courses could cover machine learning, natural language processing, AI ethics, or coding AI algorithms in Python.
Reels or carousel posts sharing AI insights, snippets of course content, or success stories from past students can drive course sign-ups.
AI Tools and Software Affiliate Programs
AI creators often earn commissions through affiliate programs with software companies that offer AI-related products or services. Faceless influencers can promote AI tools like chatbot builders, data analysis platforms, or cloud-based machine learning environments, providing their audience with tutorials, use cases, and demos.
Sharing affiliate links through posts, stories, or educational content is a great way to build trust and encourage followers to try the software, driving conversions and earning ongoing commissions from software purchases or subscriptions.
Consulting Services for Businesses
Many AI Instagram influencers offer consulting services to businesses looking to integrate AI into their operations. These consulting services could range from helping companies implement AI automation, design machine learning models, or optimise AI-driven marketing strategies.
Promoting these services through Instagram stories, live Q&As, and case studies can attract businesses seeking expertise.
AI-Focused E-book or Guide Sales
Create and sell e-books or guides on a multitude of artificial intelligence topics, including future AI trends.
Consider using limited-time discounts or sneak peeks into the guide. It can drive interest and sales, and create a passive income stream.
AI Startup and Product Reviews
Partner with AI startups or established companies to review and promote their latest AI innovations.
These partnerships can be very profitable. AI companies value the credibility and expertise that AI influencers bring to their followers.
Subscription-Based Premium AI Content
Influencers can offer exclusive AI-related content through monthly subscription platforms like Patreon or Skool. Followers get access to premium AI content.
A subscription model creates a recurring revenue stream . Provide personalised, value-added content such as project feedback, advanced courses, or behind-the-scenes looks at AI developments.
Other Instagram Theme Page Niches
- Home Decor & Interior Designs: share design tips and record DIY home improvement projects. Collaborate with interior designers and home décor brands for affiliate commissions.
- DIY & Crafts: I followed one pastel pencil artist, Bonny Snowdon, for some years. In late 2024, she posted that she’d made more than $1 million from her art tutorials, brand deals, etc. Monetise with memberships, brand deals, sponsored posts and partnerships with craft suppliers.
- Fashion & Style: Share style inspiration, fashion tips and trendy outfits on your Instagram theme page. Collaborate with clothing companies, designers and fashion brands for generous affiliate commissions.
- Education & Learning: There are many faceless Instagram theme pages in this growing niche. Everyone is considering alternatives after getting shoved out of work by a robot. Digital products are the buzz for the foreseable future.
- Business & Entrepreneurship: similarly to the educational niche, monetise with course sales, consulting services, high-ticket coaching programs and B2B partnerships.
Conclusion
In summary, faceless Instagram theme pages are the way to go to stand a chance of success on Instagram. The platform is heavily focused on advertising and reach has declined. Niched theme pages are the only ones getting engagement.
Building a highly engaged audience is the key to maximising profitability in any niche. To clarify, consistently create valuable content for your target market. Focus on authentic partnerships and build credability by avoiding promoting any products or services you doubt.
From the offset, start building an email list. Instagram is like every other social media platform; occasionally, the algorithm randomly shuts down accounts. Protect your business and income by getting your followers off the platform and onto your subscriber list.
Create a content calendar for multiple formats (Reels, Stories & Single Image Posts). Meanwhile, ask ChatGPT to create a content calendar based on successful faceless Instagram theme pages in your niche.
Finally, I must remind you that enjoying your niche is essential. Above all, it’s hard work creating content; if you don’t love what you do, you will eventually tire of it.
Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.