8 Steps to Building A Faceless Brand

Last Updated on October 13, 2024 by Jan Barley

Building a faceless brand can be tricky because you compete with a sea of faces on social media platforms. There are disadvantages to faceless marketing, but a few tips can help balance that.

Psychological studies show that we are more responsive to advertising if it features a person or group of people. Still, don’t let that put you off. It’s absolutely possible to create a striking faceless brand, but it does take a bit more preparation in the beginning.

Step 1: Identify Your Audience

Yes, this step is where most of us yawn and prefer watching paint dry. However, as tedious as it is, this step is essential to build your faceless brand.

Take time to work out the demographics and psychographics of your audience. You might want to create a buyer persona to target your marketing to that person. Somehow, that energy is conveyed subconsciously to people.

1. How old?
2. Location
3. Tone of voice
4. Interests & hobbies
5. What do they do for work?
6. What is the average income?
7. What is important to them?
8. What is not important to them?
9. What products do they use?
10. What do they want from life & work?
11. What do they watch on TV or YouTube?

Research where your audience hangs out. There’s no point posting content on TikTok if your target audience prefers Instagram. For the latter, you might find the Instagram Faceless Strategy Guide helpful. YouTube is an excellent platform for finding most audiences and we have a YouTube Faceless Strategy Guide for that.

Step 2: Study The Competition

Study the successful faceless brand competitors in your niche, and work through the following questions: –

1. What makes this brand unique?
2. What tone of voice do they have?
3. What are their strengths?
4. What are their weaknesses?
5. What social media platforms do they use?
6. Which platforms do they get the most engagement?
7. How do they structure their website?
8. Do they have a subscriber list? If yes, subscribe to assess their email campaign
9. Do they use SEO? (Do a Google search for relevant keywords)

By completing step 2, you should have an excellent overview of at least two of your top competitors. After that, model their strategies (NOT copy-find a unique spin of your own)

Step 3: Define Your Brand’s Position And Purpose

I’d recommend reading Simon Sinek’s book Start With Why. He says, and I agree that people don’t care what you do. They care why you do it—your underlying “why” will attract your tribe without you having to repeat the message.

You can find Simon’s content on YouTube if you search for his name. He’s quite charismatic.

Write a mission statement and elevator speech. Dig deep to understand why you’re doing what you do. If you’re doing it only for the money, your audience will sense that. There must be a deeper purpose. Also, having a concrete “why” helps keep you motivated when times get tricky.

Step 4: Develop A Brand Personality And Voice

If you’re unsure of your brand personality and voice, I recommend reading Awakening the The Hero Within by Carol S Pearson. It’s about the six archetypes based on Jungian psychology (don’t worry. It’s an easy read).

The book will help you find a relatable archetype you can use throughout your brand creation. It will help you identify your natural strengths and understand your weaknesses.

A relatable brand personality and voice will be the backbone of your positioning and marketing.

Step 5: Create Your Brand Story

If you want to understand the power of storytelling, get the book Building A StoryBrand by Donald Miller, a leading expert on storytelling for business.

Your story must be relatable to your audience and follow a beginning, middle, and end structure.

You are the protagonist in the story, of course, but Donald’s Book teaches you to start with your customer as the central character, with you as the guide who leads them through their process and call to action.

Step 6: Pick A Brand Name

Your brand name must convey a message your audience will understand. Please keep it simple and make it easy to pronounce and spell. Once you decide on a few names, research the internet to check for similar brand names. Remember, be unique.

Naming your brand is one of the most important decisions you’ll make. Most top brand names are either abbreviations or one to two words — memorable and easy to say and spell.

Step 7: Choose A Slogan

Slogans should be short and catchy. Think of Nike’s slogan Just Do It. It doesn’t get simpler than that. It can capture an attitude or represent “what it does on the tin”, such as “Lunard Couriers Get it Done Faster.”

Your slogan could highlight a benefit, or it could rhyme. Don’t worry. You can change your slogan if you wish. Test out a few to see which ones your audience responds to.

Step 8: Design Your Brand Colours, Style & Logo

Did you notice the brand colours and logo are at step 8? The mistake most new businesses make is to start with this step, and that leads to problems if you don’t define positioning, brand personality, and voice.

Study your research on the competition to see what colours they have for their brands. Are they loud and bright or subtle tones? That could be important because it matters to the relevant audience.

You don’t need to spend a fortune hiring a graphic designer to create your logo. There are so many options online for logo creation. Even Canva does a pretty good job.

Create a style guide, which includes font style and size for text and headings. Decide what type of images you want to use. Depending on your chosen brand colours, the images should complement the brand.

Bonus Step To Building A Faceless Brand

Learn to Create Captivating Video Content

• Study other people’s videos and learn from them
• Watch YouTube tutorials
• Take the TikTok & Reels Creator Course that I did

250 Free Reels Just For You

As a thank you for reading to the end, here is a link to 250 faceless reels. Use the coupon code FACELESS
Enjoy. They are 100% free.

Conclusion

Test your brand and see how your audience responds. If it fails to land, don’t be afraid to tweak your branding or even completely rebrand. The main thing is that you feel passionate about your brand personality and voice because, ultimately, your business represents who you are.

If necessary, shift the colours, change the logo or the slogan, and keep assessing if you have chosen the right archetype for the business.

These 8 steps to building a faceless brand are no different to any other branding. Perhaps you want to do 50/50 faceless marketing. If that’s the case, use the same process because it works.

The proviso is that whatever percentage you choose for faceless marketing, you must be consistent and not start swapping each week. I’m doing 50/50 on TikTok and curating content on Instagram and stories.

Have fun. Building a faceless brand needn’t be tedious or difficult. If you plan to be in business for a long time, start as you mean to go on and make it fun.

Faceless digital marketing should be fun, and there’s no reason you cannot build a unique brand.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.