YouTube

Every AI video company online wants to tell you their platform has the best YouTube growth tools to blow up your channel. That makes it a bit of a minefield for us content creators when faced with multiple choices.

With over 2 billion monthly active users and 500 hours of video content uploaded every minute, YouTube has become the world’s most competitive video platform.

Standing out among millions of YouTube channels requires more than just creative content. Above all, it demands strategic use of specialised YouTube growth tools that can optimise your YouTube presence, enhance discoverability, and accelerate subscriber growth.

Primarily, the most successful YouTube creators understand that competing in 2025 and beyond means leveraging data-driven insights, professional-grade production tools, and systematic optimisation strategies.

Whether you’re just starting your YouTube account or looking to scale an existing channel, the right combination of YouTube growth tools can be a game-changer for your channel’s performance. They can help you grow your YouTube channel more effectively than ever before.

This comprehensive guide explores the essential YouTube tools across multiple categories:

• Analytics platforms for tracking engagement metrics
• Content creation software for producing high-quality videos
• SEO tools for keyword research and optimisation
• All-in-one platform solutions that streamline your entire workflow.

Each tool recommendation includes specific pricing details, key features, and practical implementation strategies to help you make informed decisions based on your budget and growth objectives.

Essential YouTube Growth Tools Every Creator Needs

The YouTube platform operates on complex algorithms that prioritise content based on audience engagement, watch time, search relevance, and viewer retention patterns.

To compete effectively, YouTube creators need comprehensive toolkits that address every aspect of channel optimisation, from initial video ideas and content strategy development to detailed analytics and audience insights.

Modern YouTube growth tools fall into several critical categories that work synergistically to maximise your channel’s potential. Analytics tools provide valuable insights into your target audience behaviour, content performance, and competitor strategies.

Video editing and design platforms enable the creation of professional YouTube content that captures attention and maintains viewer interest. SEO and keyword research tools help optimise videos for YouTube search and discovery.

Above all, the most effective approach involves selecting complementary tools that integrate seamlessly into your content creation workflow. Rather than relying on a single solution, successful creators typically use 3-5 specialised tools that address their specific needs and growth stage.

This strategic approach allows for more targeted optimisation while maintaining cost efficiency and avoiding feature overlap.

Understanding when to invest in premium features versus utilising free alternatives is crucial for maximising return on investment. New creators can often achieve significant growth using free tools combined with one or two paid platforms.

At the same time, established channels benefit from comprehensive analytics and automation features that justify higher subscription costs through improved efficiency and results.

Analytics and Performance Tracking Tools

Data-driven decision-making forms the foundation of successful YouTube growth strategies. Without detailed analytics and performance insights, creators operate mindlessly, missing opportunities to optimise content, understand audience preferences, and identify trending topics within their niche.

The following analytics platforms provide the essential metrics and competitive intelligence needed to guide strategic decisions and measure progress toward growth objectives.

VidIQ

VidIQ stands as one of the most comprehensive and affordable YouTube analytics and optimisation platforms, offering real-time keyword tracking, competitor analysis, and trend identification features. Meanwhile, I’ve been using this YouTube growth tool since July 2025, and I’ve already seen results with my new channel.

Read: Is VidIQ worth it

The platform’s Scorecard rates videos based on SEO optimisation, engagement potential, and social sharing likelihood, providing actionable feedback for content improvement.

VidIQ’s keyword research capabilities help identify relevant keywords with optimal search volume, while its trending content alerts keep creators informed about emerging opportunities in their niche.

The platform offers a free browser extension with basic analytics, keyword suggestions, and competitor insights.

Premium plans start at $7.50 monthly for the Pro version, which includes advanced analytics, bulk processing tools, and enhanced keyword research.

The Boost plan at $39 monthly adds competitor tracking, trend alerts, and priority support, making it suitable for serious creators focused on systematic growth.

TubeBuddy

TubeBuddy provides a comprehensive suite of YouTube tools designed to streamline channel management and optimisation processes. The platform excels in bulk processing capabilities, allowing creators to update video metadata, thumbnails, and descriptions across multiple videos simultaneously.

TubeBuddy’s A/B testing features enable systematic optimisation of video titles, thumbnails, and descriptions to maximise click-through rates and engagement.

The tool’s keyword research functionality suggests relevant keywords based on search volume and competition levels, while its tag ranking tracker monitors how videos perform for target keywords over time.

Advanced features include thumbnail generation tools, comment management automation, and detailed audience engagement analytics that reveal optimal posting schedules and content preferences.

TubeBuddy offers a free version with basic optimisation tools and limited bulk processing.

The Pro plan at $9 monthly includes advanced keyword research, A/B testing, and enhanced analytics.

The Star plan at $19 monthly adds competitor insights and priority support, while the Legend plan at $39 monthly provides all features plus advanced automation tools for large-scale channel management.

Social Blade

Social Blade serves as the industry standard for cross-platform analytics, providing comprehensive statistics for YouTube channels, social media accounts, and other content platforms.

The platform offers free access to basic channel statistics, subscriber growth tracking, and estimated revenue ranges based on views and engagement patterns. Social Blade’s historical data allows creators to identify growth trends, seasonal patterns, and the impact of specific content strategies on overall performance.

The platform’s comparison tools enable creators to benchmark their performance against similar channels in their niche, identifying gaps and opportunities for improvement.

Social Blade’s projected growth calculator helps set realistic goals and track progress toward subscriber milestones, while its trending video tracker highlights viral content across different categories and regions.

Content Creation and Video Production Tools

High-quality videos form the cornerstone of successful YouTube channels, requiring professional-grade tools that enable creators to produce engaging content efficiently.

Modern content creation platforms integrate artificial intelligence, automated editing features, and extensive asset libraries to streamline production workflows while maintaining broadcast-quality standards.

InVideo

InVideo specialises in YouTube-specific content creation, offering over 5,000 professionally designed templates optimised for different video formats and niches. The platform’s strength lies in its YouTube templates that include video intros, outro sequences, and complete video layouts designed to maximise audience engagement and watch time.

InVideo’s stock footage library contains millions of clips, images, and background music tracks, eliminating the need for separate asset subscriptions.

The platform’s AI-powered script-to-video feature converts written content into fully produced videos with automated scene selection, text overlays, and music synchronisation. This capability significantly reduces production time while maintaining professional quality standards.

InVideo also provides brand kit functionality, allowing creators to maintain a consistent visual identity across all YouTube content.

Pricing starts at $30 monthly for the Plus plan, which includes unlimited video exports, premium templates, and commercial usage rights.

The Max plan at $60 monthlyadds advanced features like voice-over recording, team collaboration tools, and priority support.

The Generative AI Plan is the deluxe sooper dooper video creation plan, with incredible AI video creation. It’s one of the most effective YouTube growth tools. I can’t justify the cost of this for myself, but I will add it as soon as I can.

CapCut

CapCut has had some criticism over the years, but it’s hands down the easiest video editing software for beginners. There’s practically no learning curve if you have half a brain.

CapCut used to offer a lot with the free version, but after they took away the free captions, we had little choice but to upgrade to a paid account. That said, it’s $9.99 per month or $89 per year for the subscription. For that cost, it’s certainly worth it.

It can be a little resource hungry, but recently I discovered how to clear the cache in settings and gained back 18GB of space on my laptop.

Canva

Canva revolutionises thumbnail creation and channel branding with its intuitive design interface and YouTube-specific templates. Research consistently shows that optimised thumbnails can increase click-through rates by up to 50%, making Canva an essential tool for YouTube creators.

The platform provides thumbnail templates designed for various niches, trending styles, and seasonal themes, along with extensive libraries of stock photos, graphics, and fonts. That said, I use Canva AI to create most of my images for thumbnails, using ChatGPT to provide the prompts.

Royalty-Free Music

Hands down, the best platform for royalty-free music is Uppbeat. I’ve been a member for several years, starting with the free plan, which is super generous. I upgraded in 2024 because I needed more music.

It’s super affordable with a vast range of music genres. You can whitelist up to 3 channels for less than £7

Check out my review on Uppbeat.

How to Implement YouTube Growth Tools for Maximum Growth

Effective implementation of YouTube growth tools requires systematic integration into existing workflows, proper measurement protocols, and regular optimisation based on performance data.

The following step-by-step approach ensures maximum value from tool investments while avoiding common implementation mistakes that limit effectiveness.

Phase 1: Foundation Setup (Week 1-2)

Begin by establishing comprehensive analytics tracking using YouTube Studio and one premium analytics platform like VidIQ or TubeBuddy. Configure goal tracking for subscriber growth, watch time improvement, and engagement rate optimisation.

Set up keyword research workflows using both free and paid tools to identify content opportunities within your niche.

Remember, you don’t have to subscribe to all the YouTube growth tools. VidIQ and InVideo are two that I recommend for optimising your efforts. After all, if you’re a new blogger or vlogger, you don’t have a bottomless budget (yet).

Install browser extensions for chosen optimisation tools and configure automated tracking for competitor channels and trending content in your category.

Establish baseline metrics for current channel performance, including:

• Average view duration
• Click-through rates
• Subscriber conversion rates from different traffic sources

Phase 2: Content Optimisation (Week 3-4)

Implement systematic keyword research for new video ideas using the established tool stack. Create templates for video titles, descriptions, and tags that incorporate target keywords naturally while maintaining audience appeal. ChatGPT is handy for these aspects.

Begin A/B testing different thumbnail styles (you can upload three at a time) and video titles. That helps you to identify the highest-performing approaches for your specific audience. I gained a lot of tips about thumbnails from VidIQ and wrote an article on tips for YouTube growth.

Establish quality control processes for video production using chosen editing and design tools. Create brand guidelines for thumbnails, intro sequences, and visual consistency that differentiate your content from competitors while maintaining professional standards.

Phase 3: Workflow Automation (Week 5-6)

Configure bulk processing tools for metadata optimisation across existing videos, focusing on underperforming content that could benefit from improved SEO. Set up scheduling systems that align video uploads with optimal audience activity periods identified through analytics tools.

Phase 4: Performance Monitoring (Ongoing)

Create monthly optimisation routines that include competitive analysis, trend identification, and content gap assessment using your chosen analytics platforms. Track ROI from tool investments by monitoring improvements in key metrics like organic discovery, search rankings, and audience engagement.

Common implementation mistakes include over-optimising content at the expense of authenticity. Avoid relying too heavily on keyword density without considering audience value, and failing to adapt strategies based on performance data.

Successful creators maintain a balance between optimisation and genuine audience service, using tools to enhance rather than replace creative decision-making.

Expected timelines for seeing results vary by tool category and implementation consistency. Analytics and SEO improvements typically show impact within 2-4 weeks. Audience growth and engagement improvements may require 2-3 months of consistent optimisation.

The key to sustainable growth lies in the following:

1. Using the right YouTube tools for your channel
2. High-quality content creation that serves genuine audience needs and interests.

Conclusion

In conclusion, successful YouTube growth requires strategic tool selection, systematic implementation, and continuous optimisation based on performance data. The best YouTube growth tools provide the insights, efficiency, and capabilities needed to compete effectively in 2025’s competitive landscape.

Firstly, start with free alternatives to establish workflows and understanding. Secondly, when you can afford it, invest in premium tools that address your specific growth bottlenecks and scaling objectives.

Remember that tools amplify good content strategy but cannot substitute for understanding your audience and creating valuable content. Don’t try to beat the algorithm. Focus on making content your audience enjoys.

Above all, the most successful YouTube creators use these platforms to enhance their natural creativity and audience connection, not replace it.

Focus on building genuine relationships with your viewers. Meanwhile, leverage these powerful optimisation tools to ensure your content reaches and resonates with your intended audience.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link

Is VidIQ Worth it? Is it really the best YouTube growth tool for content creators?

Well, I doubled my subscribers on my teeny channel in the first month, so read on to find out how you can do the same.

The thing is, YouTube creators today face fierce competition, with millions of videos uploaded daily, making it more challenging than ever to stand out.

When I started creating video content, I turned to TubeBuddy, but I didn’t see any improvement in my results. I found it irritating because it focused on things like tags, which YouTube itself tells us aren’t of much influence.

I was reluctant to switch to something else, but I’d heard such great things about VidIQ, and I got the opportunity to join at a bargain price.

Having used it for a month now, I am super happy, not least because I have already doubled my subscriber list!

What is VidIQ?

VidIQ is a proven comprehensive YouTube growth platform that provides AI-powered tools and insights to help creators optimise their videos, increase visibility, and accelerate channel growth through data-driven strategies.

Is VidIQ worth it? Yes, I think so. I’ve tested countless YouTube growth tools, and VidIQ stands out for its ability to simplify the complex world of YouTube SEO and analytics.

The platform combines keyword research, competitor analysis, and performance tracking into one streamlined interface that both beginners and experienced creators can use effectively.

Now, I know that sounds like a lot of gobbledgook, but VidIQ is super simple to use.

VidIQ is also affordable and super easy for beginners. So, if you’re wondering if VidIQ is worth it, it’s not much of a risk to explore how easy it is to build your YouTube channel.

In this review, I’ll explore how VidIQ’s features can transform your YouTube strategy, from its powerful SEO tools that help your videos rank higher in search results to its advanced analytics that reveal exactly what your audience wants to see.

Whether you’re struggling to gain subscribers or looking to optimise your existing content, understanding VidIQ’s powerful capabilities could be the key to unlocking your channel’s potential.

Ready to Boost Your YouTube Channel?

You can start with a free account, but you gain much more with a subscription.

Start growing your channel with VidIQ

How VidIQ Powers YouTube Growth

VidIQ transforms YouTube channel performance through AI-powered analytics, keyword research tools, and competitor tracking systems. The platform integrates directly with YouTube’s interface whilst offering comprehensive features that distinguish it from alternatives like TubeBuddy.

Core Features for Creators

VidIQ offers keyword research tools that enable you to identify high-performing search terms for my videos. The platform analyses trending topics and suggests relevant keywords based on search volume and competition levels.

The AI-powered content generation feature creates video ideas, titles, and descriptions tailored to your channel’s niche. This tool saves time whilst ensuring my content aligns with current trends and audience interests.

Is VidIQ worth it for analytics and performance tracking. Yes. Analytics can impact your strategy and build on what’s performing. VidIQ’s tracking gives you detailed insights into my channel’s growth patterns. I can monitor subscriber growth, view counts, and engagement metrics through comprehensive dashboards.

Thumbnails & Titles Are the Most Important Element to Success

Is VidIQ worth it for the thumbnail and title optimiser? Yes, oh yes! That’s where VidIQ makes an enormous difference.

The thumbnail creation tool enables you to design eye-catching visuals that enhance click-through rates. VidIQ’s thumbnail analyser compares my designs against top-performing videos in my category.

When I tested my original thumbnails, they scored around 60 out of 100. I was making so many rookie mistakes and had to redo all of them. Now, after following the VidIQ growth training from the app, I create thumbnails that instantly get a score of 95+

VidIQ offers title alternatives with higher scores once you have uploaded your video to YouTube Studio. Like my thumbnails, I pretty much had to retitle most of my videos.

Just those two aspects alone can make a significant difference to your YouTube results.

You also have competitor analysis and outliers, which enables you to examine successful channels in your niche. You can explore their content strategies, posting schedules, and keyword usage to improve my approach.

Ready to Create Amazing Titles & Thumbnails?

Stop wondering why your channel isn’t growing and get your free trial of VidIQ today. Your channel will thank you for it!

Integration With YouTube and Workflow

VidIQ seamlessly integrates directly with YouTube Studio through a Chrome browser extension. The extension displays keyword suggestions, SEO scores, high-performing tags, and analytics data directly within the YouTube dashboard.

The real-time SEO scoring feature evaluates video metadata as you upload content, providing instant feedback on titles, descriptions, and tags to optimise searchability before publishing.

Daily video ideas appear in the VidIQ dashboard, based on trending topics and a channel’s performance history. This feature streamlines the content planning process, ensuring consistent uploads.

The platform automatically syncs with your YouTube channel, updating analytics and performance metrics without requiring manual intervention.

Not found your niche yet? Read my post on the most profitable YouTube niches.

Comparison to Alternatives

VidIQ offers more comprehensive AI-powered tools compared to TubeBuddy’s primarily manual approach. The platform’s content generation features surpass traditional YouTube growth tools that focus solely on analytics.

The pricing structure varies between platforms, with VidIQ offering free and premium tiers. The free version includes basic keyword research and limited analytics, whilst premium plans unlock advanced features.

I’m so glad I upgraded to a paid subscription, as it’s already making a noticeable difference in my results.

The user-friendly interface design in VidIQ is simple and easy to use for creators at all levels. The dashboard presents complex data in digestible formats, making it easier to interpret than more technical alternatives.

VidIQ’s trend analysis capabilities enable you to identify opportunities that other tools might overlook, providing a competitive advantage in content creation.

SEO and Video Optimisation With VidIQ

VidIQ transforms YouTube SEO through data-driven keyword research, real-time trend alerts, and detailed engagement analysis. The platform provides SEO scoring tools and optimal posting times to maximise video visibility and growth.

Keyword Research and Tag Suggestions

VidIQ’s keyword research tool identifies the most effective terms to target for your videos. The platform shows search volume, competition levels, and related keywords that viewers use on YouTube.

• The Tag Suggestions Feature: Analyses video content and recommends relevant tags based on a score. You can see which tags competitors use for similar videos, and choose tags that strike a balance between search volume and competition.
• The Trends Explorer: Displays the topics that are gaining popularity. You can filter trends by location, time period, and category. This data helps you create content around topics that people are actively searching for.

VidIQ also provides keyword scores that rate the likelihood of your video ranking for specific terms. Higher scores mean better chances of appearing in search results.

Ready to Get Ahead of the Competition?

Now, you can see what they’re doing, when, and which content is performing best. Sign up for a free trial of VidIQ today and start smashing your results!

SEO Score and YouTube SEO Tools

The SEO scorecard gives videos a rating based on optimisation factors. It checks video titles, descriptions, tags, and thumbnails against best practices.

You receive specific suggestions to improve the SEO score. The tool may recommend longer descriptions, more effective tags, or more engaging titles. Each suggestion explains why it matters for YouTube’s algorithm.

The bulk description editor allows you to update multiple videos simultaneously, adding consistent branding, links, and keywords across an entire channel.

VidIQ’s Chrome extension shows SEO data directly on YouTube pages. You can see keyword data, competitor information, and optimisation tips without leaving the platform.

Best Time to Post and Trend Alerts

Have you ever wondered if there’s an optimum time to publish your content? VidIQ removes that concern.

VidIQ analyses when your audience is most active online. The platform shows the best days and times to publish videos for maximum reach. This data is specific to your channel’s audience behaviour.

I always schedule my content, allowing 24 hours before publishing. Apparently, this helps the algorithm understand your content so it can show it to the best target audience. You can find tips like this in my YouTube growth tips post.

Trend alerts notify you when topics related to your niche start gaining traction. You can set up custom alerts for specific keywords or competitors, which helps you create timely content around viral topics.

The trending tab shows popular videos in a category. You can see what content performs well and identify patterns in successful videos. This information guides your content strategy.

Real-time notifications help you respond quickly to trending topics. Getting content out early often leads to better visibility and more views.

Want to Stop Guessing When to Publish Your Content?

Is VidIQ worth it if you know the best times to post with 100% certainty? You decide. Sick of crickets, no views, zero engagement and wasting all your efforts? Is so, why not take VidIQ for a test run and see the difference it can make?

Video Optimisation and Engagement Analysis

The engagement analysis shows how viewers interact with your content. You can see average view duration, click-through rates, and audience retention graphs. This data reveals which parts of your videos work best.

VidIQ tracks likes, comments, and shares across your videos, identifying which topics generate the most engagement. That helps you create more content that resonates with your audience.

The competitor analysis tool shows how your videos perform in comparison to similar channels. You can see their upload schedules, popular videos, and engagement rates, which helps you improve your strategy.

Video performance predictions estimate how well your content is likely to perform before it is published. The tool considers factors like title effectiveness, thumbnail quality, and trending topics.

Advanced Analytics, AI Tools and Growth Insights

VidIQ offers advanced analytics that surpass basic YouTube metrics, providing AI-powered insights and competitor analysis. These tools help creators make data-driven decisions about their content strategy and channel growth.

Channel Audit Tool and Real-Time Stats

The channel audit tool evaluates your YouTube channel’s performance across various key areas. It identifies weak points in your content strategy and provides actionable recommendations for improvement.

You can access real-time stats that show how your videos perform as they’re published. That includes live view counts, engagement rates, and audience retention data.

The audit covers:

• Content gaps in my niche
• Video SEO optimisation
• Thumbnail effectiveness
• Audience engagement patterns

The tool also tracks watch time across all videos. This metric is crucial for YouTube’s algorithm, allowing you to understand which content keeps viewers engaged the longest.

AI Coach and Automated Video Ideas

Are you unsure if your videos are good enough or stuck for ideas? Is VidIQ worth it for the AI coach and daily video ideas?

VidIQ’s AI coach provides personalised recommendations for channel growth. It analyses content performance and suggests specific improvements for titles, descriptions, and tags.

The AI generates daily video ideas based on trending topics in your niche. These suggestions take into account the channel’s history and audience preferences.

Key AI features include:

• Daily ideas
• Trending topic alerts
• Content gap identification
• Automated keyword suggestions
• Title optimisation recommendations

The AI coach also helps manage comments more effectively. It highlights essential viewer feedback and suggests response strategies to boost engagement.

You will receive notifications about viral content opportunities in your niche to help you create timely content that capitalises on current trends.

Competitor Analysis and Watch Time Management

VidIQ’s competitor analysis shows how other channels in your niche perform by tracking their most successful videos and identifying content strategies that drive growth.

The tool reveals competitor watch time patterns and engagement metrics, which helps you understand what content formats work best in your market.

Analysis features include:

• Keyword gap analysis
• Audience overlap data
• Upload schedule insights
• Competitor video performance tracking

You can monitor how competitors optimise their videos for search, including tag strategies, thumbnail styles, and content themes.

The watch time management feature identifies which parts of your videos cause viewers to drop off. You can then adjust my content creation approach to maintain audience attention throughout each video.

These insights directly support YouTube channel growth by showing proven strategies from successful channels in my niche.

Conclusion: Is VidIQ Worth it? Yes or No?

Is VidIQ worth it? Yes. I fully intend to be a lifelong subscriber. It’s one of the best AI tools I use, and it’s affordable. What’s not to love? In my opinion, it far exceeds what TubeBuddy offers.

In conclusion, I firmly believe that VidIQ will have a significant impact on the growth of my YouTube channel and my improvement as a content creator.

FAQs

How Can I Increase My YouTube Channel’s Visibility Using VidIQ?

VidIQ is the best tool for YouTube growth, as that is its sole purpose, and it’s built its reputation on results. The platform has a 4.3* Trustpilot review.

• VidIQ’s Keyword research tools to identify trending topics and search terms that my audience is seeking. The platform highlights keywords with high search volume and low competition.
• VidIQ’s competitor analysis feature helps you study successful channels in my niche. You can see which videos perform well and identify content gaps you can fill.
• The Daily Ideas feature suggests personalised content topics based on your channel’s performance data. That helps you create videos that are more likely to get views and engagement.
• Optimise feature: I also use VidIQ’s SEO scorecard to optimise my video titles, descriptions, and tags. The tool gives a score out of 100 and suggests improvements to help videos rank higher in search results.

What Features Does The Vidiq Extension Offer for Video Performance On YouTube?

The VidIQ browser extension displays real-time analytics directly on YouTube pages. You can see view counts, engagement rates, and SEO scores for any video without leaving the platform.

The extension displays keyword suggestions while uploading videos, helping you optimise metadata in real-time rather than guessing which tags to use.

You can access thumbnail generators and A/B testing tools through the extension. So you can learn to create eye-catching thumbnails that increase click-through rates.

The extension also provides competitor insights on any YouTube page. You can see which tags other creators use and how their videos perform compared to mine.

Is It Possible To Gain 1,000 Views Quickly Without Any Cost, And How?

VidIQ’s free plan provides basic keyword research and analytics, helping to boost views without incurring expenses. However, gaining 1,000 views quickly largely depends on the quality of the content and its timing.

Sometimes, there’s an element of luck, like being in the right place at the right time.

I focus on creating content around trending topics that VidIQ identifies. Timing is crucial – uploading when my audience is most active increases initial engagement. I use VidIQ’s AI script creator to help me create content faster. It takes minimal editing.

Using VidIQ’s free SEO tools, you can optimise titles with high-traffic keywords and easily create compelling thumbnails using the basic design features available in the free version.

What Are The Differences Between Vidiq’s Free And Paid Versions?

VidIQ’s free plan includes basic keyword research, limited analytics, and simple SEO tools. You can view basic statistics, including view counts and engagement metrics, for my videos.

The paid versions unlock advanced features like:

• Trending alerts
• Priority support
• Competitor analysis
• Bulk processing tools
• Unlimited keyword research
• Advanced thumbnail testing
• Detailed performance tracking
• Access to a VidIQ Coach review

The paid plan is so affordable considering what you get.

Higher-tier plans offer team collaboration tools and white-label reporting. These features are essential for agencies or larger channels with multiple team members.

How Can I Effectively Utilise Youtube Studio To Grow My Audience?

I use YouTube Studio alongside VidIQ to gain a comprehensive understanding of my channel’s performance. Studio provides detailed analytics whilst VidIQ offers keyword and competitor insights.

YouTube Studio’s audience retention graphs show me exactly where viewers drop off. I combine this with VidIQ’s content suggestions to create more engaging videos.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link

“Should I start a YouTube channel for my blog?”

It was 1:42 a.m., and, predictably, I was knee-deep in a YouTube rabbit hole. I’d started out watching a tutorial on creating better blog intros and somehow ended up on a video titled“How to Make £10K a Month Whispering to Crystals on YouTube”. You know, the usual type of clickbait crap.

Somewhere between “Here’s how I batch content” and “My dog’s morning manifestation routine,” I had a thought that stopped me mid-sip of lukewarm tea:

Should I start a YouTube channel for my blog?

It seemed logical. After all, YouTube is where the people are. Bloggers are doing it. Gurus are raving about it. “Video content is the future!” they say. Admittedly, I do love a good AI tool and a faceless voiceover.

So I did it. I created a YouTube channel called Soulful Entrepreneur to curate my blog content and share it with a broader audience.

I uploaded a few videos and felt proud for 48 hours. Look at me taking action! Then, after watching some YouTube guru videos, I immediately realised my blog content was about as niched as a buffet at a wedding where nobody knows each other.

One minute, I was talking about affiliate marketing. The next, I was deep-diving into Pinterest, then hopping over to Threads like an ADHD squirrel on a mission. And, yes, I do have ADHD. Or is it I am ADHD? I never know the proper way to say it.

It was a beautiful mess—but not the kind YouTube thrives on.

That’s when it hit me: I didn’t have a YouTube problem. I had a clarity problem.

So I took a step back, looked at what I really wanted to do (help new bloggers avoid the mess I’d made), and made a plan to start over with a clear niche, a smarter strategy, and fewer 2 a.m. YouTube spirals.

Why Bloggers Get Tempted by YouTube (and Why That’s Not a Bad Thing)

Let’s be honest: the idea to start a YouTube channel for my blog didn’t come from nowhere. It’s not like I woke up one morning, shouted “YouTube!” and grabbed a tripod. (I don’t even own a tripod.)

Nope—this urge crept in slowly, through endless blog posts and podcasts whispering things like:

“You’re leaving money on the table if you’re not on YouTube.”
“Video builds trust faster than text.”
“People want to see the face behind the blog.”

Lovely sentiment, sure. But in my case? I am the face behind the blog. I just prefer not to show it.

Still, the pull was strong. YouTube is the second-largest search engine globally. It’s evergreen. It boosts your SEO. In theory, you can repurpose your blog posts into video content, giving them a second life and a wider audience reach.

It all made sense. I’ve got blog posts, I’ve got ideas, I’ve got caffeine. Let’s go!

Plus, I’d already dipped a toe into the YouTube waters with my other two faceless channels:

• Simply Manifesting all about the law of attraction
• Moments of Grace, a daily prayer channel.

I now know these have a better chance of working because they are laser-focused on a niche and don’t require me to show my face or film in my messy kitchen.

So, starting a YouTube channel for my blog seemed like a smart move. The blog already existed. I had the content written. I just needed to repurpose it. Easy, right?

Well, almost. But more on that in the next section.

The Harsh Reality: Why YouTube Can Be a Time-Sucking Black Hole

So there I was, all fired up to start a YouTube channel for my blog. I had my content and faceless AI voiceover. In addition, I even had a Canva thumbnail that didn’t look like one made by a sleep-deprived raccoon.

And then reality politely knocked on the door and kicked it off the hinges.

The idea of turning blog posts into videos may seem simple. But the doing? Oh, it’s a whole production. Scriptwriting, voiceovers, B-roll, editing, titles, tags, thumbnails, and, of course—figuring out what on earth your video is actually about in the first place.

I lost huge chunks of my life creating the first videos, always thinking, “There’s got to be an easier way.”

It turns out that without a proper niche, your content ends up looking like a confused playlist.

After a bit of face-slapping, I realised the logic behind that advice. One video is about affiliate marketing, the next is about Pinterest and offers tips, followed by a video on adding a custom domain to Systeme.io, as well as profitable YouTube niches and Instagram theme pages, and so on.

No wonder the YouTube algorithm got confused about my content. It’s like turning up to a party dressed for five different themes. No one knows what you’re doing there, including YouTube’s algorithm.

Think about it. How can YouTube find your target audience when there is so much mixed content?

Is YouTube A Waste of (A Lot) of Time?

Don’t get me started on video editing. I thought AI tools would save me hours (and to be fair, they do), but even with help, I still found myself 45 minutes deep into choosing background music for a video on SEO tips. (I’ve since started using CapCut, which is brilliant video editing software for beginners)

That’s when the little voice kicked in:

“Why are you doing this again? Your blog’s still waiting to be updated. You have Pinterest pins to create. You haven’t walked the dogs today, and also, you forgot to eat lunch.”

I realised I was using YouTube as a form of productive procrastination. It felt like work, but it wasn’t helping me grow anything. My traffic didn’t move. My blog got neglected. And I was inching dangerously close to burnout again.

The truth is when you try to start a YouTube channel for your blog without clarity, systems, or a plan, you’re not building a business. You’re building an exhausting, time-sucking second full-time job.

Moving on to the next section, discover what I wish I’d known sooner because it would have helped me better shape my blog content.

Start a YouTube Channel for My Blog: What I Wish I Knew Sooner

Looking back, I don’t regret trying to start a YouTube channel for my blog. What I do regret is doing it without a strategy, a niche, or any real plan beyond “Video content is trendy, right?”

However, mistakes can also make good blog content.

Here’s what I wish someone had told me before I tried to become the faceless blogging version of MrBeast:

#1: Niche Clarity Is Everything

Your blog might cover lots of topics, and that’s fine in writing, but YouTube wants focused content. There is no way to create a successful YouTube channel by jumping from affiliate marketing to Pinterest to Threads like an overexcited Labrador chasing a duck.

Thankfully, I realised I had fluffed it up after uploading only nine videos. Now, it’s back to the drawing board and laser focus on bringing clarity to my blog content first.

You’ll see the moment if you look at my list of blogs on this site when I started focusing on helping bloggers instead of subject hopping.

Without a clear niche, the algorithm doesn’t know who to show your content to. And even if someone does find you, they don’t know what to expect next. Confused viewers don’t stick around, and confused creators burn out fast.

Now that I’ve narrowed my blog focus to helping new bloggers avoid rookie mistakes, everything feels clearer – from content and direction to audience and even thumbnails.

#2: Repurposing is Smarter Than Reinventing

You don’t need to reinvent your entire content strategy. You can curate your blog posts into video scripts, break long posts into YouTube Shorts, or summarise tips into quick tutorials.

Faceless content makes this even easier. You don’t need studio lighting or to “show up” every day. Tools like Pictory, CapCut, ElevenLabs, and ChatGPT have saved me hours of work.

They write, create voiceovers, and edit. I feed them the ideas and hit export.

Now, when I start a YouTube channel for my blog, it’s not a separate beast. It’s a genuine extension of the blog itself.

#3: AI is the Blogger’s Secret Weapon

Honestly, if it weren’t for AI, I’d still be staring at blank Google Docs while wondering if kettle chips count as dinner.

I use AI tools to brainstorm titles, write outlines, generate scripts, and even create voiceovers. It’s how I juggle two YouTube channels, blog consistently, write for clients, and stay mostly sane. Debatable.

When you’re a solo creator doing everything yourself, AI isn’t cheating. It’s the team you wish you could hire. ChatGPT is like having my own unpaid and overworked VA.

Pros and Cons: Should You Start a YouTube Channel for Your Blog?

By now, you might be thinking, “Right, so should I start a YouTube channel for my blog, or is it just another way to procrastinate in high-definition?”

Excellent question.

Let’s break it down: no fluff, no hype. These are just real-world pros and cons from someone who’s tried it faceplanted a few times and come back with notes.

The Pros

• Double The Exposure: YouTube is a search engine dressed as a social platform. Your blog posts can reach new audiences in video form.
• Repurpose What You’ve Already Written: Your blog is a goldmine of video content just waiting to be sliced, diced and uploaded.
• Builds Authority Faster: People trust voices and visuals more quickly than text. Video can make you look like a pro even if you’re still winging it.
• Supports Your Blog’s SEO: Embedding videos in posts keeps people on your site longer (Google loves that).
• Can Be Monetised: Think ads, affiliate links, sponsored content, and directing people to your blog offers.

The Cons

• Time-Consuming: Even faceless videos take time to plan, script, voice, edit, upload, optimise, promote, and cry over. However long you think it will take, double it, at least.
• Algorithm Roulette: You might spend hours on a video that gets 12 views, 8 of which were from you refreshing the analytics.
• It’s Not Instant: Growth takes time, especially when you’re content is faceless. It’s a long game, not a quick win. For all the videos you watch about channels going viral in months, nobody talks about the hundreds of thousands of small YouTube channels that never make it.
• Can Distract From Your Main Goal: Especially if you’re chasing subscribers instead of focusing on blog traffic and income.
• Requires Consistency: The algorithm loves routine. If you ghost YouTube for three weeks, it ghosts you right back.

So, Is Vlogging Right for You?

If your blog has a clear niche and you’re already creating valuable content, starting a YouTube channel can amplify your reach.

However, if your blog still feels like a digital pick ‘n mix, YouTube might be another shiny object that leaves you feeling overwhelmed and underpaid.

Luckily, you don’t have to choose one or the other. With the right tools and strategy, your blog and your channel can work together, like tea and biscuits or you and your favourite TV show.

5 Signs You’re Ready to Start a YouTube Channel for Your Blog

Let’s be real: starting a YouTube channel for your blog isn’t just something you do on a lazy Sunday because you’ve run out of things to alphabetise. It takes time, energy, and at least one minor existential crisis about your niche.

So, how do you know if you’re actually ready?

Here are a few solid signs you’re not just chasing shiny objects but genuinely prepared to give YouTube a proper go:

Sign #1: You’ve Nailed Your Blog Niche

You know who you’re helping and what you’re helping them with. If you can sum up your blog in one sentence without sounding like you’re reading from a confused resume, you’re on the right track.

(“I help new bloggers grow traffic and income without burning out” > “I blog about affiliate marketing, mindset, social media, my dog, and vegan lasagne recipes.”)

Sign #2: You’re Already Creating Useful, Evergreen Content

Blog posts that solve problems? How-tos? Tutorials? Listicles that don’t make people want to cry? Perfect. These translate beautifully into video content, especially if you’re not starting from scratch every time.

Sign #3: You’re Comfortable With Faceless Content (Or Showing Your Face)

Whether you’re using AI voiceovers, screen recordings, or your actual face (brave soul), you’re okay with some visibility. And no, you don’t need to become a vlogger or do makeup tutorials unless you want to.

Sign #4: You Have A System (And AI Is Your Best Mate)

You’re not doing this all manually. You’ve got ChatGPT helping you outline, Pictory turning blog posts into videos, and ElevenLabs narrating in a posh British accent if needed and CapCut video editing bringing it all together seamlessly. The tech is doing the heavy lifting while you supervise with a cup of tea.

Doing it without systems is like trying to drive your car without a steering wheel. Don’t do it!

Sign #5: You’re Not Expecting Overnight Success

YouTube isn’t a magical traffic button. It’s a slow-burn platform that rewards consistency and clarity. If you’re in it for the long haul, you’re already ahead of 90% of new creators.

VidIQ: The Only YouTube Growth & Optimisation Tool You Need

I got the chance to try VidIQ for a no-brainer offer price. I’d been using Tube Buddy but it wasn’t making any difference to results for my new channel. It’s low cost, simple to use and I recommend it to anyone that wants to grow their channel.

For one thing, it assesses your thumbnails and descriptions and gives them a score. Mine were, on average, around 60/100. Now, they are 95/100 and I am gaining subscribers, views and watchtime.

VidIQ comes with a powerful Chrome extension that connects to your YouTube channel. That helps with:

• Optimising titles
• Suggesting SEO descriptions
• Scoring your video optimisation
• Suggesting high-performing tags
• and more

Another fantastic service is the video review. You simply submit the URL of one of your videos and a VidIQ coach records a video review suggested what you did well and any improvements. That really helped me when I first started switching up my content from VidIQ training.

VidIQ tracks how your content is performing and helps you set goals. It also gives you daily suggestions for video content that will likely perform in your niche. It provides a service to research competitors and outliers and has a thumbnail creator, which I don’t use as I prefer making my own within VidIQ parameters.

The VidIQ Script Writer is phenomenal. It makes ChatGPT look like a dunce! It’s genuinely human-like and you can choose the tone.

After choosing an idea from the daily suggestions (optimised for your channel) I give the idea to the Script Writer, including how long you want the video and it does the job.

All of my scripts have been generated this way since I subscribed to VidIQ and the results speak for themselves (see below image). That alone, saves me hours of writing scripts or expecting ChatGPT to do a half decent job.

With VidIQ, YouTube creators like you can make data-driven decisions, boost their video visibility, and gain valuable insights into what’s working on your channel, and what’s not. Whether you’re just starting or scaling up, VidIQ gives you a fantastic range of tools considering the price, and helps you grow your audience.

Try VidIQ for Free

Conclusion

If you’ve made it this far (and didn’t get distracted halfway through by organising your Google Drive or stress-eating oat biscuits), you’re probably still wondering: “Should I start a YouTube channel for my blog?”

And here’s the honest, slightly inconvenient truth: It depends.

If your blog is a bit all over the place (like mine was in the beginning), starting a YouTube channel might magnify that chaos. You’ll pour time and energy into creating content that doesn’t convert, doesn’t rank, and doesn’t help you reach your goals.

However, if, unlike me, you’ve nailed your niche, know your audience, and are already producing helpful, evergreen content that people love, you’re ready.

Starting a YouTube channel for your blog can absolutely boost your visibility, build trust, and drive traffic. Plus, if you’re using AI to save time, it can make the process feel less like a part-time film degree.

For me? Once I narrowed my focus to helping new bloggers (because, wow, I’ve made some mistakes they shouldn’t have to repeat), everything clicked. Soon, I can now create videos with clarity and purpose, not just to “be on YouTube,” but to grow my blog, increase passive income, and help people faster.

The truth is it’s hard to make it alone. There is so much conflicting advice about starting and growing a YouTube channel. I use VidIQ because it’s low cost and helps me stay on track, create the right thumbnails, titles and descriptions and aids in my growth.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

Profitable faceless YouTube ideas? Yes, every day, more faceless YouTube niches are popping up and getting monetised in weeks or months. Don’t you want to be a part of that?

Let’s be honest — the world doesn’t need another faceless finance channel with robotic voiceovers talking about passive income. If you’re here, you’re probably looking for something different. Something a little more creative. A little more you (without actually being you on camera).

The good news is you don’t need to be a guru, a talking head, or even a voice actor to build a successful channel. With the right concept and consistency, profitable faceless YouTube channel ideas are everywhere — you just have to dig a little deeper than the usual “top 10” lists.

This post is your treasure map. We’re skipping over the played-out niches and diving into unique, underrated channel ideas that are creative, binge-worthy, and, most importantly — money-making.

Oh, and yes — I’ll include example channels (where available) so you can see them in action.

Ready? Let’s get weird and find the most profitable faceless YouTube ideas

Unusual Occupations Uncovered

 The Concept: Imagine exploring the daily lives of people with genuinely strange or unheard-of jobs — like professional mourners, pet food tasters, or people who test water slides for a living. Seriously! You get paid for that!

Why It Works: People are inherently curious about the extraordinary and the unconventional. Showcasing these unique professions satisfies that curiosity and offers insights into worlds they might never encounter otherwise.

Why it’s profitable: This kind of content is highly clickable and shareable. Everyone loves a “Wait, that’s a real job?!” moment. You can monetise through ads, affiliate job boards, digital career guides, or even sponsor outreach from hiring platforms.

Example Channel: While specific faceless channels in this niche are rare, this presents an excellent opportunity to pioneer content in this area.

• The Insider 20 Jobs You Never Knew Existed | Ultimate List. That video has racked up over 5 million views, which gives you an idea of what is possible. The competition is sparse, so there’s a golden opportunity here for you.

Use storytelling techniques and find the weirdest jobs; you will have the ticket to success. It is one of the best profitable faceless YouTube ideas if you love deep research and have the mindset to keep searching for weird jobs.

Quirky Historical Events

Bring to life the oddities of history by narrating bizarre, lesser-known events or figures. From the dancing plague of 1518 to the Great Emu War of Australia, create animations, archival footage, and compelling storytelling to transport viewers to these peculiar historical moments.

Whatever gives you a buzz about strange history facts, put your spin on it and watch the views roll in.

Why It Works: History is filled with strange tales that are both entertaining and educational. By focusing on these quirky events, you cater to history buffs and casual viewers alike who enjoy a good story.

Why it’s profitable: People love bite-sized, fascinating content. Monetise with affiliate books, digital products, or ad revenue from high watch time shorts.

Example Channel:

• Theodds1out is a fun YouTube channel using animated characters and comedic storytelling. The channel has a ridiculous 20 million subscribers, so they probably own a yacht by now!
• While not entirely faceless, Weird History has over 4.5 million subscribers and offers engaging content in this niche.

If you love history and never get bored talking about it, this may be one of the best profitable faceless YouTube ideas for you.

Everyday Science Explained

Concept: Demystify the science behind daily phenomena. Why does toast often land butter-side down? What causes static electricity? Through clear explanations and simple visuals, make science accessible and relatable.

Why It Works: Science touches every aspect of our lives. By providing answers to common curiosities, you engage viewers who seek to understand the world around them.

Why it’s profitable: This content appeals to a broad age group and never runs out of topics. Monetise with science kits, affiliate products, or even branded educational content.

Example Channels:

• The JADropping channel is entirely faceless and has some fascinating videos. The channel has 1.8 million subscribers, and their video about How Strong Can You Make Ice (World’s Strongest Ice Hammer) alone has 1.6 million views. Do the maths! They’re one of the most successful faceless YouTube channels in this genre.

The great thing about profitable faceless YouTube ideas like the science niche is that you can source an infinite amount of material. It’s also relatively easy to create AI-generated images for this genre.

Ethical Dilemmas & Psychology Games

Concept: Present animated scenarios posing ethical dilemmas or psychological experiments, such as the trolley problem or prisoner’s dilemma. Encourage viewers to ponder and comment on their choices, fostering engagement and discussion.

Add layers of behavioural psychology, thought experiments, and maybe a sprinkle of game theory.

Why It Works: Interactive content that challenges moral reasoning captivates viewers, prompting them to reflect and share their perspectives, increasing engagement.

Why it’s profitable: This type of content is highly engaging and encourages comments. You can monetise through sponsored courses, affiliate books, digital products like quizzes, or even Patreon for bonus scenarios.

Example Channels:

• Pursuit of Wonder – This philosophical and psychology-based storytelling YouTube channel has amassed 3 million subscribers and covers a broad spectrum of discussions in this genre.
• The School of Life – This faceless, voiceover-led insights channel has over 9 million subscribers. Each video racks up 100k+ views.

If you love psychology and enjoy digging deep into the human psyche, choose this niche from the profitable faceless YouTube ideas list.

Read: Profitable YouTube Niches: 17 Best Income-Earners      

Sleepy Stories for Grown Ups

Concept: Whisper soothing, non-linear narratives designed to help adults unwind and drift into sleep. These soft bedtime stories are popular for adults. Think gentle narration, slow storytelling, and calming visuals to help people fall asleep — from fantasy tales to peaceful life stories.

Pair gentle voiceovers with calming visuals or animations to create a relaxing atmosphere. If you want to save yourself the hassle of recording your voice, consider ElevenLabs text-to-audio. The AI software has numerous storytelling voices. Simply create the story on a document, upload it to ElevenLabs, choose your storytelling voice, and you will be good to go.

Why It Works: With the rise in sleep-related issues, content that aids relaxation and sleep is in high demand—providing a sanctuary for rest positions your channel as a valuable resource.

Why it’s profitable: The sleep industry is massive. You can sell digital sleep bundles, partner with sleep apps, promote sleep aids, or monetise via long-form videos with high retention.

Example Channels:

• GetSleepyPod may have less than 600k subscribers, but its videos perform well. The COZIEST bedtime story: The Rainy Day Bakery | Sleep Storytelling has had 2.9 million views.
• Soothing Pod only has 150k+ subscribers, but its channel will undoubtedly continue to grow. Bedtime Sleep Stories | 6 HRS Greek Mythology Stories Compilation | Greek Gods & Goddesses has had 1.8 million views.

You don’t need to have a voice like Morgan Freeman to create sleep stories for adults. Use ChatGPT for story ideas and scripts and ElevenLabs to create voiceovers. Seriously, the storytelling niche is a no-brainer for profitable faceless YouTube ideas.

Mythical Creatures & Legends

Concept: Explore myths and legends from various cultures, detailing the origins, stories, and symbolism of creatures like the Wendigo, Kitsune, or Chupacabra. Utilise illustrations and folklore accounts to enrich the narratives, which you can easily create with AI-image generation.

Explore the origins of mythical beings from different cultures — dragons, banshees, yokai, selkies, you name it. Use haunting voiceovers, AI art, or animations. Greek mythology seems especially popular.

Why It Works: Mythology captivates the imagination. You attract viewers interested in folklore, fantasy, and cultural stories by delving into diverse legends.

Why it’s profitable: Mythology has a loyal and fascinated following. Monetise through fantasy affiliate books, printable lore collections, Patreon, or even themed merch.

Example Channels:

There is vast scope for success in this profitable, faceless YouTube niche.

• The Life Guide has 20 million views on The ENTIRE Story of Greek Mythology Explained | Best Greek Mythology Documentary
• Mythology and Fiction Explained has 1.50 million subscribers and almost 300 published videos.

Who doesn’t love a bit of mythology? These profitable faceless YouTube ideas are how some top YouTubers grow their channels fast.

Read: Tips for YouTube Growth: How Top YouTubers Succeed

Weird Animal Behaviour Facts

Concept: Explore fascinating behaviours of lesser-known animals. Why do octopuses change colour? Why do octopuses punch fish? How do dolphins commit underwater crimes? (Yes, it happens.)

Use captivating footage and concise explanations to showcase the wonders of the animal kingdom. Highlight animals’ odd, hilarious, and mind-blowing behaviours in short, animated or photo-based episodes.

Why It Works: Animal content is universally appealing. Highlighting unusual behaviours educates and entertains, attracting animal lovers and curious minds.

Why it’s profitable: Animal lovers are a vast audience, and when you mix that with humour and curiosity, you’ve got a winner. Monetise through wildlife apps, affiliate nature documentaries, animal-themed merch, or ad revenue.

Example Channels:

Specific faceless channels in the weird animal behaviour YouTube niche are limited, offering a fresh opportunity for content creation. However, the following are examples of ideas.

The challenge with this faceless YouTube channel idea is finding footage for the subject.

• 5 Amazing Animal Behaviours Caught on Spy Camera | BBC Earth – almost 9 million views
• 10 WEIRD ANIMALS That Will Give You Chills – Whilst not explicitly focused on animal behaviour, this video has 2.6 million views.

Launching a weird animal behaviour channel is an excellent choice if you are interested in going deep and discovering weird and wonderful animals across the globe.

These profitable faceless YouTube ideas are not necessarily easy to create. Still, that creates an epic opportunity because most people don’t try or give up. After all, it’s challenging. That’s not you, right?

The Not-So-Faceless YouTube Challenges

Let’s keep it real for a second. While faceless YouTube channels sound like the ultimate hands-off hustle (and they totally can be), they come with unique creative hurdles.

My experience of creating faceless content for my YouTube channels has been interesting. Using Leonardo, Dream Labs, ElevenLabs, Audacity, CapCut and Canva, a five-minute video can take a day or so to complete from scratch to the final editing and adding captions.

Here are a few behind-the-scenes challenges you’ll probably face — and some cheeky ways to handle them:

Finding Great Footage (That Won’t Get You Sued)

Royalty-free footage can be, let’s say, hit or miss. You’ll either find someone eating salad in slow-motion or a businessman pointing at graphs from 2006.

How to Find Great Video Footage:

• Use high-quality stock libraries like Artgrid, Storyblocks, or Pexels Video for better footage.
• If you’re animating or using AI visuals, you might not need stock footage— but you still need variety to keep viewers engaged.

Alternatively, try creating video content with Pictory, Synthesia or FlexClip. They do soooo much of the heavy lifting for you by creating royalty-free video footage in a fraction of the time.

AI Image Generation: Cool, But Time-Consuming

Yes, tools like Midjourney, DALL·E, and Ideogram are magical — but crafting the perfect prompt? That can feel like trying to explain a dream to a robot.

How to Make Image Generation Quicker & Easier

• Save prompt templates and re-use them across the series.
• Batch generate images in themes (e.g., all mythical creatures one day, all dream scenes the next).
• Consider tools like Canva’s AI image gen for faster visuals with fewer steps.

Voiceovers Without Your Voice

AI voices are a dream come true for faceless creators — until they sound like a customer service bot stuck in a loop.

Sourcing the Best AI Voiceovers that Sound Human

• Use top-tier tools like ElevenLabs for natural-sounding narration. The results are fantastic. You would never know that the voices aren’t ‘real.’
• Train your own voice clone (a bit creepy but cool).
• If AI isn’t cutting it, hire a narrator on Fiverr for a consistent voice that doesn’t break the bank. You can create an AI voice from scratch with ElevenLabs, so if they happen to remove a standard voice, yours will be safe. The best thing about ElevenLabs is that you can clone your voice. I uploaded a 2-minute recording and the result is good enough to use for my YouTube channels. saving me hours of audio recording.

Making It Flow Without a Face

Your visuals and pacing must do all the heavy lifting when you’re not on camera. That means more time spent editing, scripting, and scene planning.

Creating Video Footage That People Want to Watch

• Create a signature format (e.g., intro hook, 3 key points, call-to-action).
• Use a mix of stills, motion graphics, text overlays, and music to hold attention.
• Tools like Pictory.ai or Synthesia can streamline this if you’re doing it solo.

Managing It All (Without Going Bonkers)

Faceless doesn’t mean frictionless. Yes, it’s definitely easier than hours trying to record on camera with all the hassle that brings, not least that you hate the way you look, and you can’t do it in your pyjamas 😊

Planning, scripting, sourcing, editing, uploading, optimising, responding to comments… yeah, it adds up.

Recommended Tools for Creating YouTube Video Content

You could spend a fortune on software that helps you create YouTube videos, but it’s best to start with a fruigal approach. After that you can start adding AI tools once you start making some money. The following are a few I currently use or have used:

VidIQ: The Only YouTube Growth & Optimisation Tool You Need

I got the chance to try VidIQ for a no-brainer offer price. I’d been using Tube Buddy but it wasn’t making any difference to results for my new channel. It’s low cost, simple to use and I recommend it to anyone that wants to grow their channel.

For one thing, it assesses your thumbnails and descriptions and gives them a score. Mine were, on average, around 60/100. Now, they are 95/100 and I am gaining subscribers, views and watchtime.

VidIQ comes with a powerful Chrome extension that connects to your YouTube channel. That helps with:

• Optimising titles
• Suggesting SEO descriptions
• Scoring your video optimisation
• Suggesting high-performing tags
• and more

Another fantastic service is the video review. You simply submit the URL of one of your videos and a VidIQ coach records a video review suggested what you did well and any improvements. That really helped me when I first started switching up my content from VidIQ training.

VidIQ tracks how your content is performing and helps you set goals. It also gives you daily suggestions for video content that will likely perform in your niche. It provides a service to research competitors and outliers and has a thumbnail creator, which I don’t use as I prefer making my own within VidIQ parameters.

The VidIQ Script Writer is phenomenal. It makes ChatGPT look like a dunce! It’s genuinely human-like and you can choose the tone.

After choosing an idea from the daily suggestions (optimised for your channel) I give the idea to the Script Writer, including how long you want the video and it does the job.

All of my scripts have been generated this way since I subscribed to VidIQ and the results speak for themselves (see below image). That alone, saves me hours of writing scripts or expecting ChatGPT to do a half decent job.

With VidIQ, YouTube creators like you can make data-driven decisions, boost their video visibility, and gain valuable insights into what’s working on your channel, and what’s not. Whether you’re just starting or scaling up, VidIQ gives you a fantastic range of tools considering the price, and helps you grow your audience.

Try VidIQ for Free

Other Essential Tools I Use & Recommend

1. CapCut – Video editor that most YouTubers use
2. ElevenLabs – Voiceovers and you can clone your voice by uploading audio samples!
3. Uppbeat – Royalty-Free music (I’ve been a member for 5+ years)
4. Systeme.io – for when you are ready to build an email list from your channel (free up to 2k subscribers)

Conclusion

Faceless channels take less confidence but not less creativity. With solid tools and a sprinkle of strategy, you can overcome these hurdles and keep cranking out binge-worthy content like a pro.

So, there you have it — the profitable faceless YouTube channel ideas that go beyond the usual suspects. Whether you’re uncovering weird jobs, diving into animal oddities, or decoding dreams, there’s a faceless niche just waiting for your unique spin.

Creating content for these channels comes with challenges — from finding the perfect stock footage to mastering AI-generated images. But don’t worry. With the right tools and a little creativity, you can overcome anything. Plus, once you get into a groove, the possibilities are endless.

Remember, the beauty of faceless channels is that you can let your content speak for itself. It’s all about storytelling, engagement, and finding that sweet spot between unique ideas and consistency. The world’s your oyster, and you don’t even have to show your face.

So, grab that camera (or just your voice), hit record, and start building your faceless empire. Who knows? Maybe your next viral video will be one of these brilliant ideas.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

FAQs

Can I Really Make Money From a Faceless YouTube Channel?

Absolutely! If your content is engaging, unique, and consistent, you can monetise through ads, sponsorships, affiliate links, and even selling digital products. The key is to build an audience that loved your content and keep it coming.

How Do I Make My Content Stand Out If I’m Faceless?

Great question! Focus on high-quality visuals, unique storytelling, and a consistent tone. A strong narrative, clever use of visuals, and engaging voiceovers (even AI ones) can easily grab attention without showing your face.

What Tools Do I Need to Get Started With a Faceless YouTube Channel?

You’ll need video editing software (like Pictory.ai, which is reasonably priced), stock footage or AI image generation tools (like Midjourney or Canva AI), and an AI voiceover tool (try ElevenLabs, which I’m paying $5/month – serious no-brainer). Don’t forget project management tools like Trello to stay organised!

If you want to create and edit video content yourself, try CapCut. It’s the go-to video editing software that the pros use. You can create some pretty fantastic effects. There is a free version, but you get a load more with the affordable paid version. It’s intuitive to use, so easy for beginners (I managed it, so you can!

What’s the Best Video Editing Software for Beginners?

I recommend CapCut. I tried other software and found them frustating. CapCut is easy to use. The interface is perfect for beginners as it’s mostly drag and drop. It has some great effects, sounds and lots of other great things to play with to wow your video content.

How Do I Come Up With Fresh Content Ideas For a Faceless Channel?

Research niche topics, pay attention to trending subcultures, or explore things that fascinate you (obscure history or quirky science facts). Use tools like Google Trends or Pinterest for inspiration. The key is to be passionate and curious!

How Long Does It Take to Start Making Money on a Faceless Channel?

It can vary, but consistency is key! Typically, building a solid audience and seeing revenue from ads or sponsorships might take a few months to a year. The more unique and engaging your content, the faster you’ll see results.

What’s the Easiest Type of Faceless Content to Create

Something simple like narrating top 10 lists, fun facts, or trivia can be great if you’re just starting. These videos require minimal editing and voiceover, plus they’re highly clickable. The more you get into it, the more you can experiment with different formats.

Tips for YouTube growth are abundant on the YouTube platform. Everybody seems to have an opinion about what works and what doesn’t. I started two channels recently and openly admit to being clueless. Of course, I figured I was OK at producing content – could be better – and my thumbnails were better than most and not as good as others.

I figured there must be hidden secrets that had nothing to do with the actual video production and more about being in the ‘know-how’. Well, I was right. The jury is still out on the following tips, but I 100% believe they will work. Still, as my channels are still VERY new and I’m finding it challenging to create as much video content as I’d like, it may take time.

I’ve been able to keep up with the demands is by using an AI video generator by invideo AI. It’s been a game changer in helping me produce videos quickly and efficiently, even when my schedule doesn’t allow for much production time.

That said, I have taken the tips for YouTube growth from performing channels that explicitly share content about improving YouTube results.

Growing a YouTube channel isn’t just about uploading videos and hoping for the best. The top creators know the secret to success is a mix of strategy, consistency, and understanding of how the platform works.

If you’re looking for tips for YouTube growth, this guide will break down precisely what successful YouTubers do—and how you can apply these strategies to your channel.

Find Your Niche & Stick to It

One of the biggest YouTube success strategies is having a clear niche. If you’re creating videos about gaming one day and fitness the next, your audience won’t know what to expect. Successful YouTubers pick a niche and dominate it.

That was my first rookie mistake for my Soulful Entrepreneur channel. I curated my blog content (which is successful and recently got approved for Journey by Mediavine) for this channel. Still, I realised that YouTube might find it challenging to understand my primary focus.

Although my content is evergreen (an essential factor for blogging and YouTube), I cover a myriad of subjects, such as:

• SEO
• YouTube
• Blogging
• Pinterest
• Social Media
• Digital Marketing
• Affiliate Marketing
• Artificial Intelligence

Can you appreciate the dilemma? The subject matter is too scattered. I’ll keep going with it because I want to add the video content to my blogs, as it helps SEO and is more likely to engage readers to watch.

Conversely, I started a Simply Manifesting channel, which focuses 100% on everything to do with the law of attraction, and that’s a vast subject with endless opportunities for evergreen content.

This channel, I believe, stands more chance of gaining traction because the content subject is 100% transparent to the algorithm. That means it’s easier for YouTube to select a target audience when your video goes live.

So, when you choose a YouTube niche, consider the following questions:

• How targeted can you make the content?
• Are others having success within this niche?
• Is it a subject you are knowledgeable about?
• Can you create consistent, evergreen content?

In the next section is the overflowing pot of gold I recently discovered about tips and techniques for pre and post publishing. It’s a total gamechanger, I believe.

YouTube Tips for Growth: My Surprise Discovery

In this section, I will cover the nuts and bolts of pre- and post-publishing your video content, which can (apparently) make a significant difference if you stick to the protocol.

Step One: Set Basic Information

Go to your channel, and on the left-hand side, click on ‘Settings’ and ‘Channel’.

Choose your country of residence and enter all the relevant tags for your video content in the ‘Basic Info’ box. It can also help to add top-performing competitor tags (the channel name). This section enables YouTube to understand your content; you only need to do this once.

Step Two: Naming Your Video & Thumbnail

Until I learned this YouTube growth tip, I didn’t bother naming my video and thumbnail file anything special. Big mistake!

Name your video and thumbnail relevant to your video content. For example, I recently uploaded a video about The Surprising Role of Self-Love in Mastering the Law of Attraction. Therefore, I named my video and thumbnail ‘The Role of self love in the Law of Attraction’.

Step Three: Hashtags

Add hashtags to your video description. After publishing, they appear at the top of the description. Again, it helps YouTube better understand your content.

Step Four: Adding Playlists

Adding a playlist to your YouTube description means that YouTube will show your content on the right-hand side of the video instead of someone else’s similar videos.

The last thing you want is for the watcher to click on another channel. Instead, let’s encourage them to binge-watch our content.

• Go to ‘Manage Videos’
• Click on ‘Content’
• Click on ‘Playlists’
• Hover the mouse over a playlist
• Look for the three vertical dots
• Hover over the dots & click on ‘Get shareable link’
• Add that link to your video description

I created an Excel document where I add all my playlist links so I can quickly copy and paste relevant playlists to new videos.

Step 5: Add an End Screen

Add an end screen when you are setting up the video before publishing. Choose one video and one subscribe.

Step 6: Scheduling YouTube Content

Instead of publishing instantly, schedule your video for at least 24 hours ahead. That gives the YouTube algorithm time to assess your video so it is better prepared to share it with the right audience.

Step 7: Watch Your Video

Watch your video before it goes live, several times at least. Apparently, that helps feed the algorithm.

Read: Profitable YouTube Niches: 17 Best Income-Earners

I’ve only recently started applying these YouTube growth strategies, so it’s early days. I’m confident they will work if I can be consistent and find time to create more content.

For my Simply Manifesting channel, I use ElevenLabs text-to-audio software, sometimes using my cloned voice, as that saves me a lot of time bumbling around trying to record my voice without messing it up or the dog barking or farting in the middle of recording!

Read: Profitable Faceless YouTube Ideas: 7 Amazing Opportunities

The Basics of YouTube Growth

We know we need to create good quality content, but the following might help if you are brand new to YouTube.

One day, my friend, you will be making an income from your YouTube channels, but for now, let’s focus on doing what needs to be done – the process and all that.

1. Create Eye-Catching Thumbnails & Titles: A great video won’t matter if no one clicks on it! High click-through rate (CTR) YouTube strategies include:
   1. Using bold, readable text on thumbnails
   2. Expressive facial expressions if you’re on camera
   3. Creating curiosity-driven titles (e.g., “I Tried This for 30 Days… Here’s What Happened”)
   4. Avoid clickbait—your content should deliver what the title promises

2. Optimise for YouTube SEO: YouTube is the world’s second-largest search engine, so video SEO techniques are essential. Here’s how to make your videos more discoverable:
   • Use the primary keyword in your title, description, and tags
   • Add keyword synonyms throughout your description and captions

Research high-ranking keywords with tools like TubeBuddy or VidIQ
For example, if I was creating a video of this article, instead of just using ‘tips for YouTube growth,’ I could use terms like “how to grow a YouTube channel”, “YouTube content strategy”, or “how to get more views on YouTube”.

3. Keep Viewers Hooked With Great Editing: YouTube’s algorithm favours videos that keep people watching. Top YouTubers use audience retention techniques such as:
   • Engaging intros (hook viewers in the first 5 seconds)
   • Pattern interrupts (zoom-ins, text effects, sound effects, and B-roll footage)
   • Fast-paced editing to keep energy levels high
   • Storytelling elements to keep viewers engaged until the end

4. Post Consistently (Without Burning Out): This aspect is tricky for beginners. It can take me a day or more to create a 5-15 minute video, so I can’t create as much video content as I want to. Consistency is key, but that doesn’t mean you have to post daily.Many top creators batch-create YouTube content, meaning they film multiple videos in one session and schedule them out. That keeps them ahead of schedule without feeling overwhelmed. A good posting schedule could be:
   • Once a week (quality over quantity)
   • Twice a week if you can maintain high-quality
   • Short-form videos (YouTube Shorts) to supplement longer content

5. Engage With Your Audience: Building a community is as important as creating great videos. YouTube favours channels with high engagement, so focus on:
   • Replying to comments
   • Asking questions in your videos to encourage discussion
   • Creating polls and community posts
   • Going live to connect in real-time

The more engaged your audience is, the more YouTube will push your videos to new viewers.

Best YouTube Growth Software

I tried Tube Buddy and it made diddly squat difference to my channel. VidIQ has transformed the entire process for me.

VidIQ: The Only YouTube Growth & Optimisation Tool You Need

I got the chance to try VidIQ for a no-brainer offer price. I’d been using Tube Buddy but it wasn’t making any difference to results for my new channel. It’s low cost, simple to use and I recommend it to anyone that wants to grow their channel.

For one thing, it assesses your thumbnails and descriptions and gives them a score. Mine were, on average, around 60/100. Now, they are 95/100 and I am gaining subscribers, views and watchtime.

VidIQ comes with a powerful Chrome extension that connects to your YouTube channel. That helps with:

• Optimising titles
• Suggesting SEO descriptions
• Scoring your video optimisation
• Suggesting high-performing tags
• and more

Another fantastic service is the video review. You simply submit the URL of one of your videos and a VidIQ coach records a video review suggested what you did well and any improvements. That really helped me when I first started switching up my content from VidIQ training.

VidIQ tracks how your content is performing and helps you set goals. It also gives you daily suggestions for video content that will likely perform in your niche. It provides a service to research competitors and outliers and has a thumbnail creator, which I don’t use as I prefer making my own within VidIQ parameters.

The VidIQ Script Writer is phenomenal. It makes ChatGPT look like a dunce! It’s genuinely human-like and you can choose the tone.

After choosing an idea from the daily suggestions (optimised for your channel) I give the idea to the Script Writer, including how long you want the video and it does the job.

All of my scripts have been generated this way since I subscribed to VidIQ and the results speak for themselves (see below image). That alone, saves me hours of writing scripts or expecting ChatGPT to do a half decent job.

With VidIQ, YouTube creators like you can make data-driven decisions, boost their video visibility, and gain valuable insights into what’s working on your channel, and what’s not. Whether you’re just starting or scaling up, VidIQ gives you a fantastic range of tools considering the price, and helps you grow your audience.

Try VidIQ for Free

Study YouTube Analytics & Keep Experimenting

Even the best YouTubers are constantly tweaking their strategy. Check your YouTube Studio analytics to see:

• Which videos get the most watch time
• Where viewers drop off (adjust your editing accordingly)
• Which topics perform best (double down on what works)

Be Patient & Keep Improving Your YouTube Video Content

YouTube success doesn’t happen overnight. Many top creators spent years growing their YouTube channels before hitting it big. Stay consistent, keep improving your content, and focus on providing value.

Be aware that we are a results-driven species, and unless you accidentally hit the bullseye straight out of the gate, results will likely be feeble for a while. It’s easy to lose motivation when you get hardly any views and zero engagement. Still, keep going and tweaking your YouTube strategy. Instead of focusing on the goal (getting monetised and making a ton of money), focus on the process. Turn up, create valuable content and play the long game.

In conclusion, following these tips for YouTube growth will set you up for long-term success. From optimising your videos for search to keeping your audience slathering for more, these strategies will help you grow faster and build a loyal following.

The key is to stay consistent, and experiment with different formats, and, most importantly—have fun with the process!

Tell me, what’s your biggest struggle with YouTube growth?

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link.

FAQs

How Often Should I Upload My Videos To Grow My YouTube Channel?

Consistency is the most crucial element of YouTube growth. Aim for at least one high-quality video per week. Regularly uploading video content helps signal to the algorithm that you’re an active creator and builds trust with your audience.

What Are The Most Important Metrics To Track For YouTube Growth?

Watch time, click-through rate (CTR), audience retention, and engagement (likes, comments, shares) are crucial. These metrics tell YouTube your content is valuable, increasing your chances of being recommended.

What’s the Best Video Editing Software for Beginners?

I recommend CapCut. I tried other software and found them frustating. CapCut is easy to use. The interface is perfect for beginners as it’s mostly drag and drop. It has some great effects, sounds and lots of other great things to play with to wow your video content.

How Can I Improve Video Titles And Thumbnails To Get More Views?

Make sure titles are clear, curiosity-driven, and contain relevant keywords. Thumbnails should be visually striking with bold text and expressive faces or emotions to encourage clicks.

Do I Need Expensive Equipment To Grow On YouTube?

No! Many successful YouTubers get started with just a smartphone and natural light. Good audio and clear visuals matter most—invest in better gear gradually as your channel grows.

How Do I Get More Subscribers Organically?

Deliver value in every video, ask viewers to subscribe (with a reason), use end screens, and engage in the comments. Subscribers are more likely to come from content that solves a problem or inspires them.

Can Using SEO Really Help My Youtube Channel Grow?

Yes! YouTube is a search engine. Use relevant niche keywords in your titles, descriptions, and tags as that helps your videos appear in search and suggested content. Tools like TubeBuddy or VidIQ can help you optimize.

Profitable YouTube niches can be life-changing if you get it right. When I launched my first YouTube channel, I’m not sure what I expected, but it sure as hell wasn’t getting 10 views after taking 3-5 hours to create videos!

I didn’t realise that choosing the right niche is one of the most critical decisions you’ll make before you hit the record button.

After I launched my Soulful Entrepreneur channel, I quickly knew I had it all wrong. Instead of curating my blog content into videos, I should have been focusing on a different route to building a YouTube channel that stood a chance of getting monetised within the first year.

Since then, I have launched another channel that is laser-focused on a specific niche.

So, look, don’t make the mistakes I made. From the get go, choose a profitable YouTube niche and start making money.

How Do You Find Profitable YouTube Niches?

Identifying the best YouTube niches can be tricky. That’s because a YouTuber’s earnings depend on various factors, including:

• RPM (Revenue Mille)
• Video length
• Content quality
• Monetisation strategies
• Geographical location
• Audience engagement

One helpful metric when researching profitable YouTube niches is to consider the RPM, which measures how much advertisers pay YouTube for every 1,000 ad views via Google AdSense.

• CPM is what you earn per 1,000 video views after YouTube takes its cut. Since videos can feature multiple ads, the CPM often differs significantly from the RPM.
• RPM offers insight into how valuable advertisers consider a niche’s audience. The higher the RPM, the more interest advertisers have, making monetisation easier.

However, making money on YouTube isn’t limited to ad revenue. To learn more from someone who created millions from YouTube outside of monetisation is Sunny Lenarduzzi. I’ve learned a lot from her and you will, too.

Watching Sunny’s content made me think about what income-earning potential each niche had, such as:

• Selling courses
• Affiliate offers
• Memberships
• Brand deals
• Coaching

Note: This article is VERY in-depth, so grab yourself a cuppa and get ready to learn everything you need to know about starting a profitable YouTube channel, including the best AI tools to help you create video content.

I also share examples of successful YouTube channels for each niche.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

With that in mind, here are 17 of the most profitable YouTube niches.

Making Money Online: RPM $13.52

Making money online is one of the most profitable YouTube niches. Millions of people flock to YouTube daily, searching for ways to create extra income streams or gain financial freedom.

On average, this niche boasts a top-tier RPM of $13.52, making it a lucrative space for creators.

But it doesn’t stop there—some sub-niches take profitability to the next level. For example, videos focused on affiliate marketing can see RPMs soar as high as $22.00

Example: Ali Abdaal’s video on instant side hustles racked up 1 million views in under four months. He is an ex doctor who now makes considerably more than when he worked for the NHS!

Digital Marketing: RPM $12:52

Digital marketing has an impressive average RPM of $12.52 for channels focused on topics like social media marketing.

And it’s no surprise because digital marketers are masters at promoting their skills. They know how to leverage tools like YouTube SEO to their advantage. Hint: Many of them use VidIQ. Their audience primarily consists of budding entrepreneurs and small business owners, a valuable demographic for advertisers and sponsors.

Additionally, creators in this niche can easily diversify their revenue streams, branching out into blogs, online courses, coaching, digital products, memberships and academies. That’s where the money starts stacking up. Plus, it helps future proof your income and builds a loyal following off YouTube.

I started in the digital marketing space in mid-2024 and quickly got burnt out and disillusioned. So many people quit at this game because, quite frankly, it’s f*cking hard. If you have the balls and a ton of energy and determination, go for it.

Starting a YouTube channel in this niche is not for the fainthearted.

Example: Adam Erhart’s 17-minute video Digital Marketing for Beginners gained 1.1 million views. Like most successful entrepreneurs, he promotes his  courses. In 2024, he began diversifying into using AI for blogging.

Read: Faceless Digital Marketing: An In-Depth Guide to Getting Started

Personal Finance and Investments: RPM up to $12.00

The personal finance and investments niche is another money-focused category but with a twist. Unlike content about hustling or marketing, personal finance channels zero in on how to manage and grow the money you already have.

These channels cover financial topics, such as breaking down stock market jargon to offering tips on making money, crypto, side hustles, budgeting, etc. With RPM rates reaching up to $12, this niche is one of the most lucrative on YouTube.

Example: Nischa is an ex-accountant sharing her lived experience. One of the best-performing videos is 9 Habits Keeping You Poor. It’s only 8 minutes long but has an astonishing 10 million views. Indeed, most of her content reaches multiple millions.

Educational Content: RPM $9.89

The educational content niche is a broad category with significant earning potential. Some of YouTube’s most-subscribed channels focus on educational content for kids. Creators in this niche enjoy an average RPM of $9.89, making it a smart choice if you’re passionate about teaching.

However, it’s not just about the younger audience. Educational topics for adults are equally in demand, with channels covering everything from history and science to using Microsoft Office. Tutorials and how-to videos are among the platform’s most popular content types.

The best way to attack the educational niche is with unique video content, such as animated stories or lip syncing avatars. FlexClip offers this functionality, but be aware that lip syncing and creating video from images it’s still in it’s infancy.

Example: Nothing really compares to the TED channel with 26 million subscribers, but it shows the power of storytelling in education

Read: Mastering Faceless Marketing: An In-Depth Guide 

Tech, Cars, and Gadgets RPM up to $7.31

Are you a tech head? If so, the tech niche, covering topics such as cars and gadgets, is another big earner on YouTube. The content attracts advertisers, from reviewing the latest iPhone to comparing Nikon vs. Fuji cameras or taking a Ferrari for a spin.

RPM rates within this niche vary widely. For example:

• Photography channels: RPMs, averaging $7.31
• Car-focused content: RPMs around $4.32
• General tech channels: RPMs averaging $2.39

While this niche can be incredibly profitable, it comes with notable upfront costs. Creators often need to purchase or access the tech they review, which can add up quickly before seeing any significant earnings.

Example: The Future Tech channel has almost 700k subscribers and is a great example to give you ideas.

Read: Profitable Faceless YouTube Ideas: 7 Amazing Opportunities

Home Improvement: RPM $7.00 – $36.00

Are you good with a hammer, or enjoy smashing down walls in your house? Great, go for it, then.

Did you know that simply painting your walls in neutral tones can increase your home’s value by 107%? That’s the kind of game-changing insight viewers love. Sharing tips like these could make your channel a go-to resource for anyone wanting to make innovative changes to their homes.

The home improvement niche works because everyone is trying to save money but still have a beautiful home. So, viewers flock to these channels for practical, affordable tips.

Example: The Home Improvement UK channel has over 1 million subscribers. They share punchy content that draws people in.

Read: Tips for YouTube Growth: How Top YouTubers Succeed 

Lifestyle: RPM $3.47

The lifestyle niche is one of YouTube’s most popular and versatile categories. Audiences get drawn to creators sharing their travels, careers, home tours, and personal relationships.

On average, lifestyle YouTubers can expect RPM rates of $3.47, though there’s a wide variety and competition in this space. From vloggers documenting life in a country mansion to college students showcasing their campus experience, the diversity within the niche is immense.

What sets lifestyle content apart is its personal touch. By sharing personal experiences, creators build relatability and foster a sense of community. Viewers may not always aspire to replicate these lifestyles, but they often seek inspiration or entertainment in watching others’ lives unfold.

Although the RPM is relatively low, the potential for monetisation here is significant, especially since advertisers are keen to connect with engaged audiences.

Example: Sanne Vloet has almost 2 million subscribers and some of her videos have millions of views.

Read: Passive Income with AI for Moms (5 Super Smart Ideas)Moving on to the next profitable YouTube niche, we are almost halfway through.

Beauty & Makeup: RPM $3.00 – $10.00

The beauty and makeup niche, closely tied to fashion, is one of YouTube’s most popular categories. Despite fierce competition, well-crafted beauty channels attract significant advertiser interest. The downside is this niche is less likely to work if you’re a bearded tradesman or a wrinkly, grey-haired seventy year old. As much as I hate to admit it, the airbrushed twenty year olds dominate this space.

On average, beauty YouTubers earn RPM rates of just over $3, mainly because this content naturally revolves around products. These videos seamlessly integrate products advertisers are eager to promote, from skincare and cosmetics to haircare tutorials and makeup reviews.

A particularly lucrative subcategory within this niche is weight loss content, where RPM rates can climb as high as $10.

Example: Doctor Mike has 13.5 million subscribers. His 10-minute video Doctor Fact Checks Popular Weight Loss Tips racked up over 4 million views. Rhianna’s 10 minute guide to going out makeup has 16 million views

Read: 7 Profitable Side Hustles for Beginners You Can Start Today

Cooking & Recipes: RPM $2.50

The cooking niche experienced a massive surge in popularity in the last few years, particularly during the pandemic. As more people stayed home, they turned to YouTube for recipe ideas, cooking tutorials, and inspiration to elevate their culinary skills, or simply to admire the artistry of others in the kitchen.

Whether it’s quick weeknight meals, gourmet dishes, or baking masterpieces, cooking channels continue to draw in audiences hungry for inspiration and guidance.

Although the RPM is low at $2.50, it’s a popular niche with affiliate offers and brand deal opportunities. Weight loss content is also relevant in this niche, as some channels promote recipes and tips for losing weight.

The downside with this niche is the competition. Many people are jumping on this bandwagon because they think it’s the road to riches, but it’s bloody hard work. However, if you have stickability and keep producing valuable content, you can make it work.

Most people give up after the first few months because their content gets lost in a sea of recipes.

Example: Ahmad Noori (Dr. Vegann) has 500k+ subscribers and only four recipe videos. His secret sauce is shorts and particular for vegans.

Fitness and Bodybuilding: RPM $1.60+

Like cooking channels, the fitness and bodybuilding niche has gained tremendous momentum. From beginner yoga sessions to niche topics like using weighted jump ropes for muscle growth, audiences flock to fitness content to achieve their health and body goals.

Advertisers have taken notice, with average RPM rates sitting at $1.60.

Moreover, some fitness topics command higher RPMs, depending on what they’re promoting—be it as simple as running shoes or as specialised as climbing gear. Many fitness niches also produce content on specific diets, broadening their monetisation potential.

Example: Goal Guys 13-minute video, I Tried to Lose 10lbs of Body Fat in 50 Days (Insane Result), has 1.2 million views.

Video Games: RPM $1.40

The video game niche is one of YouTube’s largest and most influential categories. From game reviews and advanced walkthroughs to live streams and gameplay with entertaining commentary, your aming content could get millions of views if you’re a passionate creator.

On average, gaming YouTubers earn RPM rates of $1.40. But considering the massive popularity of gaming, why isn’t the RPM higher? Two key factors:

1. Intense competition – The sheer number of gaming channels makes it challenging to stand out.
2. Younger audiences – While highly engaged, many viewers have limited disposable income, which reduces advertiser spending.

You gotta love gaming to work on a video channel. Gaming content resonates with kids and adults and remains a vibrant space for creators to showcase their passion and skills.

Example: SpawnPoint has over 1 million subscribers.

Pet & Animal Niche: RPM $2.00 – $8.00

If you love animals, this niche can be lucrative. Despite the RPM being lower at $2 to $8, creating watchable content can generate millions of views. I have two favourite animal channels that have had astounding success.

Examples: 

• Lou The Chichi has 1.2 million subscribers and  has a popular range of cute merchandise for pocket-sized dogs and are dominating the pet niche on YouTube.
• Poppy the Prairie Dog may only have 665k subscribers. Still, considering prairie dogs aren’t the average pet, it is a hugely successful channel and proves you can succeed with any animal content.

Relationships: RPM $2.70 – $8.00

There’s a growing demand for guidance on love, dating, and communication. Studies show that many men struggle with romantic conversations, which is why these channels have gained so much traction in recent years.

What’s excellent about relationship content is that it’s evergreen. People always want to find ways to connect with others and build meaningful relationships.

While advice for women has been around for a while, many channels now focus on helping men navigate their relationships, offering tips on understanding partners, effective communication, and handling the ups and downs of dating.

With an average RPM range of $2.70 to $8, the relationship niche offers significant earning potential for relationship content creators.

Example: Jimmy on Narcissists is a popular channel solely about narcissism, with 1.12 million subscribers.

ASMR: RPM $3.50

The ASMR niche is a unique and immensely popular category on YouTube that’s worlds apart from traditional lifestyle or product-driven content. These channels focus on delivering sensory experiences—gentle sounds and visuals designed to evoke calming and pleasurable feelings or even trigger the tingling sensation known as the autonomous sensory meridian response (ASMR).

For some, the simple act of watching someone slice soap neatly is profoundly relaxing. Many ASMR channels are simple noises (we all know the satisfaction of popping bubble wrap, right?).

Advertisers see value in this emotionally positive and engaging environment, rewarding ASMR creators with an average RPM of $3.50, a solid figure for such a specialised niche.

Example: Alix ASMR has 450k+ subscribers

Motivation & Spirituality: RPM $2.50 – $4.00

The motivation and spirituality niche encompasses a vast range of worldviews, but its common thread is a focus on self-care and personal growth. These channels appeal to individuals striving for inner peace, self-improvement, and the resilience to tackle life’s challenges.

Advertisers and sponsors see immense value in this audience, consisting of highly engaged viewers invested in their well-being. That makes the niche fairly lucrative, with RPM rates typically between $2.50 and $4.00.

Creators in this space provide their audience with guidance, inspiration, and the tools to find meaning and foster growth. It’s a niche that resonates deeply with those on a journey of self-discovery and transformation.

Example: Your Youniverse has over 1 millioon subscribers and gets a lot of engagement with her content.

BTW, I recently  launched my Simply Manifesting channel Whoo hooo! It’s slow going, even though I am following all the YouTube growth tips from top YouTubers.

Travel: RPM $2.00+

Grab your suitcase, phone or video camera, because the travel niche thrives on sharing experiences, adventures, and insights from global destinations, captivating viewers with the promise of exploration and discovery.

The niche rebounded after a pandemic-induced slowdown that impacted travel-hungry audiences, tourism businesses, and creators alike.

However, travel YouTubers are experiencing a resurgence in brand partnerships, collaborations with local tourism boards, and RPM rates climbing back to an average of $2 or more. It’s certaintly not amongst the most profitable YouTube niches in regards to RPM, but don’t let that stop you. The income-earning potential is unlimited.

For many creators, making money while travelling isn’t just a dream—it’s a reality. My niece travelled around Australia with her partner for a year and documented the entire journey on YouTube. They’re now traveling in Thailand and sharing content.

Example: MissTiffanyMa doesn’t have millions of subscribers but her shorts video “How to survive a 22 hour flight” had 1.7 million views. You don’t need millions of subscribers for the travel niche because the earning potential off YouTube is enormous.

Fashion: RPM $3.00+

The fashion niche may not be one of the most profitable YouTube niches at around $3.00 RPM. Still, the potential for brand deals and affiliate offers are enormous. Trends from Hollywood are trickling down into everyday wardrobes, giving fashion YouTubers endless opportunities to create fresh and engaging content.

“Try on” channels are popular, and you can often get clothing from brands that send you free garments to wear and share on your channel if you have many subscribers.

Bolt on a Pinterest marketing strategy too. I know one lady who regularly makes $800 daily commissions from pinning LKT fashion items.

Example: VivaciousHoney has almost 3 million subscribers.

Read: Best Pinterest Courses: My Own First-Hand Experience

Recommended Tools for Creating YouTube Video Content

You could spend a fortune on software that helps you create YouTube videos, but it’s best to start with a fruigal approach. After that you can start adding AI tools once you start making some money. The following are a few I currently use or have used:

VidIQ: The Only YouTube Growth & Optimisation Tool You Need

I got the chance to try VidIQ for a no-brainer offer price. I’d been using Tube Buddy but it wasn’t making any difference to results for my new channel. It’s low cost, simple to use and I recommend it to anyone that wants to grow their channel.

For one thing, it assesses your thumbnails and descriptions and gives them a score. Mine were, on average, around 60/100. Now, they are nearer 100 and I am gaining subscribers, views and watchtime.

VidIQ comes with a powerful Chrome extension that connects to your YouTube channel. That helps with:

• Optimising titles
• Suggesting SEO descriptions
• Scoring your video optimisation
• Suggesting high-performing tags
• and more

Another fantastic service is the video review. You simply submit the URL of one of your videos and a VidIQ coach records a video review suggested what you did well and any improvements. That really helped me when I first started switching up my content from VidIQ training.

VidIQ tracks how your content is performing and helps you set goals. It also gives you daily suggestions for video content that will likely perform in your niche. It provides a service to research competitors and outliers and has a thumbnail creator, which I don’t use as I prefer making my own within VidIQ parameters.

The VidIQ Script Writer is phenomenal. It makes ChatGPT look like a dunce! It’s genuinely human-like and you can choose the tone.

After choosing an idea from the daily suggestions (optimised for your channel) you give the idea to the Script Writer, including how long you want the video and it does the job.

All of my scripts have been generated this way since I subscribed to VidIQ and the results speak for themselves (see below image). That alone, saves me hours of writing scripts or expecting ChatGPT to do a half decent job.

With VidIQ, YouTube creators like you can make data-driven decisions, boost their video visibility, and gain valuable insights into what’s working on your channel, and what’s not. Whether you’re just starting or scaling up, VidIQ gives you a fantastic range of tools considering the price, and helps you grow your audience.

Try VidIQ for Free

CapCut: Recommended Video Editing Software

I’ve used CapCut for several years. I bloody love it. The interface is intuitive and easy to navigate.

My video creation process is:

• Create done-for-you scripts with VidIQ
• Record voiceover on ElevenLabs
• Create video backdrops on Canva
• Download royalty-free music from Uppbeat  
• Import video, voiceover & music into CapCut
• Add Effects
• Add Captions
• Export and upload to YouTube

My video creation process is so fast and simple.VidIQ, ElevenLabs, Uppbeat  and CapCut cost me a total of around £50 for the lot. The time-saving value they bring is immeasurable. I literally could not create as much content without them.

CapCut is the ‘go-to’ video editing software for most successful YouTubers and, once you try it, you’ll never look back. VidIQ is the phenomenal YouTube growth software that I genuinely couldn’t live without. It’s made my life so much easier.

Try CapCut for Free

Eleven Labs: Text-to-Audio

When I started creating video content last year on TikTok, it took me multiple takes to produce audio. Recording video get nervous, so I make mistakes, say the wrong things, too many ums and ers and it drove me mad. I hated doing it.

I still sometimes use my own voice for meditation tracks, but 85% of my voiceovers are now with ElevenLabs.

This fantastic ai software seamlessly creates text-to-audio. You can create 10 minutes/month for free but I’d advise the (very, very  low cost) starter plan or pro plan. Find a voice you like – or clone your own – and save hours each week.

Try ElevenLabs for Free

Uppbeat: Royalty-Free Music

Having the right background music for video content can make an enormous difference to audience responses. It stimulates a subconscious emotional response that keeps people watching.

I’ve been an Uppbeat member for many years. The choice of royalty-free music genres is unrivalled (as is the price). I can always find the perfect track for my videos.

If you’re grabbing music from free sites, trying to save a penny, the last thing you want is to get a music copyright claim slapped on your YouTube channel.

Uppbeat has every music genre imagineable and you can start for free (as long as you add the content creator’s link, which Uppbeat gives you).

I have a paid account and it’s very affordable. I pay £6.99/month and download dozens of music tracks every week for my YouTube channels. In the last two weeks,

Try Uppbeat for Free

Text-to-Video Services

There are two market leaders for text-to-video and both are affordable for the small YoiTuber.

#1: Pictory is one of the first text-to-video platforms that YouTubers found incredibly helpful for creating video content without all the hassle of trying to do it yourself. Pictory ai has many recommendations from happy customers.

Pictory.ai is the go to text-to-video ai generation software that is relatively low-cost.
Try Pictory ai for Free

#2: Synthesia is a UK-based AI video generation platform with an excellent reputation with over 50,000 users. It enables users to create professional videos featuring realistic AI avatars, all without the need for cameras, microphones, or actors.

Try Synthesia for Free

Conclusion: The Most Profitable YouTube Niches

It took me over a year of procrastination before I finally started recording video content, and I messed that up at first. It’s only in the last few months, I’ve been researching YouTube niches outside of my experience and finding one or two that resonate and are fun for me to produce content.

The main reason for my hesitation was the prospect of how much work is involved. I just couldn’t face it. But, I got around that by researching and selecting AI tools that make my job easier and faster. Trading a bit of money to make my life easier is worth every dollar.

If you’re serious about building your YouTube channel, subscribing to AI tools that save time and improve results is a no-brainer.

These four tools cost me around £50/month and make a huge difference

• VidIQ YouTube Growth
• CapCut Video Editing
• Uppbeat Royalty Free Music
• ElevenLabs Text-to-Audio

One thing I know for sure is not to focus entirely on making money. Even though we’re talking about profitable YouTube niches, you must love your subject; otherwise, sustaining motivation is almost impossible.

If  you aren’t having fun creating YouTube video content, you will lose motivation. 100% guaranteed (says shes speaking from hard experience). VidIQ training suggests that passion for your subject helps you win on YouTube, above consistency and all the other stuff.

Creating video content is time-consuming and fiddly when you first start. Technical hitches can stall progress for hours and frustrate your plans. Start with the end in sight but 100% commit to the process and have fun.

Finally, remember not to put all your eggs in one basket. Don’t rely on ad revenue from your YouTube channel.

Consider starting an email marketing campaign (Which you can do for FREE with Systeme), sharing affiliate offers, memberships, courses and coaching. The most profitable YouTube niches nail this aspect of building their channels.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

FAQs

What Is The Most Profitable Niche On YouTube?

There’s no single “most profitable” niche, but some of the highest-earning ones include personal finance, tech reviews, digital marketing, health & fitness, and online education.

Profitability often comes from high CPMs (cost per thousand views), affiliate opportunities, and brand deals. However, always consider the bigger picture. With some niches, you can make more money from affiliate marketing, selling digital products, coaching and memberships.

You can find some quirky, faceless YouTube channel ideas that have little competition.

So, keep your options open and research thoroughly before starting a YouTube channel.

How Do I Choose The Right Niche For My YouTube Channel?

Start by identifying topics you’re passionate or knowledgeable about. Then, validate the niche by checking demand (search volume, trending videos) and competition.

Ideally, your niche should balance your interest, audience demand, and monetisation potential.

Can Small Channels Still Make Money In Profitable Niches?

Absolutely! You don’t need millions of views to earn income. Smaller channels can monetise through affiliate marketing, sponsorships, and selling digital products or services—even before reaching the YouTube Partner Programme threshold.

Should I Pick A Niche Based On Passion Or Profitability?

Ideally, both. A niche you’re genuinely interested in will help you stay consistent long-term. But it also helps to pick a topic with good monetisation potential—think of it as choosing a profitable passion.

It can take time to get to 1000 subscribers and 4000 watch hours, and you WILL lose interest if you only choose a niche to make money and have no genuine interest in the content.

How Do I Know If My Niche Has A High CPM?

Niches like finance, real estate, tech, and education typically have higher CPMs. You can also check competitor videos and use tools like vidIQ or TubeBuddy to research CPM estimates and keyword data.

Can I Change My Niche Later If It’s Not Working?

Yes, but be cautious. Sudden shifts in content can confuse your audience and impact channel performance. If you plan to pivot, gradually guide your viewers through the transition with clear messaging.

Ideally, if you realise the niche you’ve chosen isn’t for you, start again. Open a new YouTube channel and start creating content you enjoy.

What’s the Best Video Editing Software for Beginners?

I recommend CapCut. I tried other software and found them frustating. CapCut is easy to use. The interface is perfect for beginners as it’s mostly drag and drop. It has some great effects, sounds and lots of other great things to play with to wow your video content.

How Do I Grow My YouTube Channel?

I know I sound like a cracked record, but VidIQ is the best YouTube growth software for small or established YouTubers. In a matter of weeks, I more than doubled my subscriber list and now feel like I actually know what I’m doing, where I’m going and how to grow my YouTube channel.