“Should I start a YouTube channel for my blog?”
It was 1:42 a.m., and, predictably, I was knee-deep in a YouTube rabbit hole. I’d started out watching a tutorial on creating better blog intros and somehow ended up on a video titled“How to Make £10K a Month Whispering to Crystals on YouTube”. You know, the usual type of clickbait crap.
Somewhere between “Here’s how I batch content” and “My dog’s morning manifestation routine,” I had a thought that stopped me mid-sip of lukewarm tea:
Should I start a YouTube channel for my blog?
It seemed logical. After all, YouTube is where the people are. Bloggers are doing it. Gurus are raving about it. “Video content is the future!” they say. Admittedly, I do love a good AI tool and a faceless voiceover.
So I did it. I created a YouTube channel called Soulful Entrepreneur to curate my blog content and share it with a broader audience.
I uploaded a few videos and felt proud for 48 hours. Look at me taking action! Then, after watching some YouTube guru videos, I immediately realised my blog content was about as niched as a buffet at a wedding where nobody knows each other.
One minute, I was talking about affiliate marketing. The next, I was deep-diving into Pinterest, then hopping over to Threads like an ADHD squirrel on a mission. And, yes, I do have ADHD. Or is it I am ADHD? I never know the proper way to say it.
It was a beautiful mess—but not the kind YouTube thrives on.
That’s when it hit me: I didn’t have a YouTube problem. I had a clarity problem.
So I took a step back, looked at what I really wanted to do (help new bloggers avoid the mess I’d made), and made a plan to start over with a clear niche, a smarter strategy, and fewer 2 a.m. YouTube spirals.
Why Bloggers Get Tempted by YouTube (and Why That’s Not a Bad Thing)
Let’s be honest: the idea to start a YouTube channel for my blog didn’t come from nowhere. It’s not like I woke up one morning, shouted “YouTube!” and grabbed a tripod. (I don’t even own a tripod.)
Nope—this urge crept in slowly, through endless blog posts and podcasts whispering things like:
“You’re leaving money on the table if you’re not on YouTube.”
“Video builds trust faster than text.”
“People want to see the face behind the blog.”
Lovely sentiment, sure. But in my case? I am the face behind the blog. I just prefer not to show it.
Still, the pull was strong. YouTube is the second-largest search engine globally. It’s evergreen. It boosts your SEO. In theory, you can repurpose your blog posts into video content, giving them a second life and a wider audience reach.
It all made sense. I’ve got blog posts, I’ve got ideas, I’ve got caffeine. Let’s go!
Plus, I’d already dipped a toe into the YouTube waters with my other two faceless channels:
- Simply Manifesting all about the law of attraction
- Moments of Grace, a daily prayer channel.
I now know these have a better chance of working because they are laser-focused on a niche and don’t require me to show my face or film in my messy kitchen.
So, starting a YouTube channel for my blog seemed like a smart move. The blog already existed. I had the content written. I just needed to repurpose it. Easy, right?
Well, almost. But more on that in the next section.
The Harsh Reality: Why YouTube Can Be a Time-Sucking Black Hole
So there I was, all fired up to start a YouTube channel for my blog. I had my content and faceless AI voiceover. In addition, I even had a Canva thumbnail that didn’t look like one made by a sleep-deprived raccoon.
And then reality politely knocked on the door and kicked it off the hinges.
The idea of turning blog posts into videos may seem simple. But the doing? Oh, it’s a whole production. Scriptwriting, voiceovers, B-roll, editing, titles, tags, thumbnails, and, of course—figuring out what on earth your video is actually about in the first place.
I lost huge chunks of my life creating the first videos, always thinking, “There’s got to be an easier way.”
It turns out that without a proper niche, your content ends up looking like a confused playlist.
After a bit of face-slapping, I realised the logic behind that advice. One video is about affiliate marketing, the next is about Pinterest and offers tips, followed by a video on adding a custom domain to Systeme.io, as well as profitable YouTube niches and Instagram theme pages, and so on.
No wonder the YouTube algorithm got confused about my content. It’s like turning up to a party dressed for five different themes. No one knows what you’re doing there, including YouTube’s algorithm.
Think about it. How can YouTube find your target audience when there is so much mixed content?
Is YouTube A Waste of (A Lot) of Time?
Don’t get me started on video editing. I thought AI tools would save me hours (and to be fair, they do), but even with help, I still found myself 45 minutes deep into choosing background music for a video on SEO tips. (I’ve since started using CapCut, which is brilliant video editing software for beginners)
That’s when the little voice kicked in:
“Why are you doing this again? Your blog’s still waiting to be updated. You have Pinterest pins to create. You haven’t walked the dogs today, and also, you forgot to eat lunch.”
I realised I was using YouTube as a form of productive procrastination. It felt like work, but it wasn’t helping me grow anything. My traffic didn’t move. My blog got neglected. And I was inching dangerously close to burnout again.
The truth is when you try to start a YouTube channel for your blog without clarity, systems, or a plan, you’re not building a business. You’re building an exhausting, time-sucking second full-time job.
Moving on to the next section, discover what I wish I’d known sooner because it would have helped me better shape my blog content.
Start a YouTube Channel for My Blog: What I Wish I Knew Sooner
Looking back, I don’t regret trying to start a YouTube channel for my blog. What I do regret is doing it without a strategy, a niche, or any real plan beyond “Video content is trendy, right?”
However, mistakes can also make good blog content.
Here’s what I wish someone had told me before I tried to become the faceless blogging version of MrBeast:
#1: Niche Clarity Is Everything
Your blog might cover lots of topics, and that’s fine in writing, but YouTube wants focused content. There is no way to create a successful YouTube channel by jumping from affiliate marketing to Pinterest to Threads like an overexcited Labrador chasing a duck.
Thankfully, I realised I had fluffed it up after uploading only nine videos. Now, it’s back to the drawing board and laser focus on bringing clarity to my blog content first.
You’ll see the moment if you look at my list of blogs on this site when I started focusing on helping bloggers instead of subject hopping.
Without a clear niche, the algorithm doesn’t know who to show your content to. And even if someone does find you, they don’t know what to expect next. Confused viewers don’t stick around, and confused creators burn out fast.
Now that I’ve narrowed my blog focus to helping new bloggers avoid rookie mistakes, everything feels clearer – from content and direction to audience and even thumbnails.
#2: Repurposing is Smarter Than Reinventing
You don’t need to reinvent your entire content strategy. You can curate your blog posts into video scripts, break long posts into YouTube Shorts, or summarise tips into quick tutorials.
Faceless content makes this even easier. You don’t need studio lighting or to “show up” every day. Tools like Pictory, CapCut, ElevenLabs, and ChatGPT have saved me hours of work.
They write, create voiceovers, and edit. I feed them the ideas and hit export.
Now, when I start a YouTube channel for my blog, it’s not a separate beast. It’s a genuine extension of the blog itself.
#3: AI is the Blogger’s Secret Weapon
Honestly, if it weren’t for AI, I’d still be staring at blank Google Docs while wondering if kettle chips count as dinner.
I use AI tools to brainstorm titles, write outlines, generate scripts, and even create voiceovers. It’s how I juggle two YouTube channels, blog consistently, write for clients, and stay mostly sane. Debatable.
When you’re a solo creator doing everything yourself, AI isn’t cheating. It’s the team you wish you could hire. ChatGPT is like having my own unpaid and overworked VA.
Pros and Cons: Should You Start a YouTube Channel for Your Blog?
By now, you might be thinking, “Right, so should I start a YouTube channel for my blog, or is it just another way to procrastinate in high-definition?”
Excellent question.
Let’s break it down: no fluff, no hype. These are just real-world pros and cons from someone who’s tried it faceplanted a few times and come back with notes.
The Pros
- Double The Exposure: YouTube is a search engine dressed as a social platform. Your blog posts can reach new audiences in video form.
- Repurpose What You’ve Already Written: Your blog is a goldmine of video content just waiting to be sliced, diced and uploaded.
- Builds Authority Faster: People trust voices and visuals more quickly than text. Video can make you look like a pro even if you’re still winging it.
- Supports Your Blog’s SEO: Embedding videos in posts keeps people on your site longer (Google loves that).
- Can Be Monetised: Think ads, affiliate links, sponsored content, and directing people to your blog offers.
The Cons
- Time-Consuming: Even faceless videos take time to plan, script, voice, edit, upload, optimise, promote, and cry over. However long you think it will take, double it, at least.
- Algorithm Roulette: You might spend hours on a video that gets 12 views, 8 of which were from you refreshing the analytics.
- It’s Not Instant: Growth takes time, especially when you’re content is faceless. It’s a long game, not a quick win. For all the videos you watch about channels going viral in months, nobody talks about the hundreds of thousands of small YouTube channels that never make it.
- Can Distract From Your Main Goal: Especially if you’re chasing subscribers instead of focusing on blog traffic and income.
- Requires Consistency: The algorithm loves routine. If you ghost YouTube for three weeks, it ghosts you right back.
So, Is Vlogging Right for You?
If your blog has a clear niche and you’re already creating valuable content, starting a YouTube channel can amplify your reach.
However, if your blog still feels like a digital pick ‘n mix, YouTube might be another shiny object that leaves you feeling overwhelmed and underpaid.
Luckily, you don’t have to choose one or the other. With the right tools and strategy, your blog and your channel can work together, like tea and biscuits or you and your favourite TV show.
5 Signs You’re Ready to Start a YouTube Channel for Your Blog
Let’s be real: starting a YouTube channel for your blog isn’t just something you do on a lazy Sunday because you’ve run out of things to alphabetise. It takes time, energy, and at least one minor existential crisis about your niche.
So, how do you know if you’re actually ready?
Here are a few solid signs you’re not just chasing shiny objects but genuinely prepared to give YouTube a proper go:
Sign #1: You’ve Nailed Your Blog Niche
You know who you’re helping and what you’re helping them with. If you can sum up your blog in one sentence without sounding like you’re reading from a confused resume, you’re on the right track.
(“I help new bloggers grow traffic and income without burning out” > “I blog about affiliate marketing, mindset, social media, my dog, and vegan lasagne recipes.”)
Sign #2: You’re Already Creating Useful, Evergreen Content
Blog posts that solve problems? How-tos? Tutorials? Listicles that don’t make people want to cry? Perfect. These translate beautifully into video content, especially if you’re not starting from scratch every time.
Sign #3: You’re Comfortable With Faceless Content (Or Showing Your Face)
Whether you’re using AI voiceovers, screen recordings, or your actual face (brave soul), you’re okay with some visibility. And no, you don’t need to become a vlogger or do makeup tutorials unless you want to.
Sign #4: You Have A System (And AI Is Your Best Mate)
You’re not doing this all manually. You’ve got ChatGPT helping you outline, Pictory turning blog posts into videos, and ElevenLabs narrating in a posh British accent if needed and CapCut video editing bringing it all together seamlessly. The tech is doing the heavy lifting while you supervise with a cup of tea.
Doing it without systems is like trying to drive your car without a steering wheel. Don’t do it!
Sign #5: You’re Not Expecting Overnight Success
YouTube isn’t a magical traffic button. It’s a slow-burn platform that rewards consistency and clarity. If you’re in it for the long haul, you’re already ahead of 90% of new creators.
To give you an example. I started my Moments of Grace channel ten days ago and post daily. So far, my average views are 3- 10. Should I give up? No way, because I know YouTube will eventually start recommending my content if I keep at it. I’m doing everything right, following the top YouTube growth tips and incorporating SEO into every aspect of my YouTube strategy.
Should You Start a YouTube Channel for Your Blog? (The Final Verdict)
If you’ve made it this far (and didn’t get distracted halfway through by organising your Google Drive or stress-eating oat biscuits), you’re probably still wondering: “Should I start a YouTube channel for my blog?”
And here’s the honest, slightly inconvenient truth: It depends.
If your blog is a bit all over the place (like mine was in the beginning), starting a YouTube channel might magnify that chaos. You’ll pour time and energy into creating content that doesn’t convert, doesn’t rank, and doesn’t help you reach your goals.
However, if, unlike me, you’ve nailed your niche, know your audience, and are already producing helpful, evergreen content that people love, you’re ready.
Starting a YouTube channel for your blog can absolutely boost your visibility, build trust, and drive traffic. Plus, if you’re using AI to save time, it can make the process feel less like a part-time film degree.
For me? Once I narrowed my focus to helping new bloggers (because, wow, I’ve made some mistakes they shouldn’t have to repeat), everything clicked. Soon, I can now create videos with clarity and purpose, not just to “be on YouTube,” but to grow my blog, increase passive income, and help people faster.
So yes—start a YouTube channel for your blog, but do it with intention. With tools. With tea. And maybe skip the existential crisis bit if you can.
Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link.