Jan Barley

ChatGPT Prompts for SEO: An Effective Way to Rank Content

October 16, 2024

ChatGPT or other generative AI platforms can help beginners create a powerful SEO strategy

ChatGPT prompts for SEO blog writing save me hours of work each week. Where I used to spend considerable time researching keywords and semantics, I now use generative AI like ChatGPT and Claude AI.

The best ChatGPT prompts for SEO I’m sharing today is only two sentences, but the results you will get from it are spectacular.

Most new bloggers want to know how to use ChatGPT for SEO keyword research. After all, the generative AI doesn’t connect to a live feed. ChatGPY prompts for content writing are becoming more popular, but add in a ChatGPT SEO tool and you’re firing on all cyclinders.

Here’s a quick & easy way to SEO optimise your articles for keyword semantics using generative AI like ChatGPT

ChatGPT SEO Prompt Results

Are ChatGPT prompts for content writing any good?

After inputting the ChatGPT SEO prompt, you will get a helpful selection of keywords to use with your article. The following list is an example of what to expect from this two-sentence ChatGPT SEO prompt.

Primary Keywords

When planning an article, having multiple primary keyword choices gives you options to write more content.

A primary keyword is the specific keyword for your content, but most people don’t realise that you can rank for dozens of other keywords in your articles.

Secondary Keywords

You want at least 4-5 secondary keywords to help build out your content so that the Google bots quickly grasp what your article is about.

I used to only do one primary keyword and a handful of secondary keywords before discovering the benefits of the following on-page SEO options.

Long-Tail Keywords

Primary and secondary keywords may be one or two words. Long-tail keywords are more like search phrases, short sentences that someone would type into the Google search box.

These keywords are often typically less competitive and may have lower search volume than primary and secondary keywords. They may have a higher conversion rate, so you stand a better chance of ranking.

I always use long-tail keywords and attribute them to getting most of my content on page one SERPs and top featured snippets.

Long-tail keywords are helpful for building an FAQ section at the end of your articles.

Questions To Target For Search Intent

If you use Answer the Public, it gives you an overall view of search intent. These days, search intent is king for ranking content. Knowing your target audience’s questions enables you to centre your content around that search intent.

Geographical Variations For Local SEO

If you want local customers, you must focus on local SEO. ChatGPT prompts for SEO like this one, provides these terms, for example, “Where can I buy X in (location)?”

Related Terms (Industry-Specific Phrases)

Your niche, whatever it is, will have multiple industry-specific phrases that you can use within your content. Again, much like all of these examples, it helps Google bots quickly understand the context of your article.

Semantic Variants (Synonyms & Phrases)

SEO software like SurferSEO springboard their SEO success by identifying an impressive list of synonyms and phrases relative to the primary keyword and title.

Within this prompt, you can specify the number of semantics you require. If you want high numbers of semantics, I suggest asking ChatGPT to list them alphabetically because some won’t be relevant.

Adding keyword semantics builds out your articles to make it easier for Google bots to understand context and authority

LSI (Latent Semantic Indexing) Keywords

Latent semantic indexing keywords differ from synonyms, even though they’re still words and phrases relative to your primary keyword. LSI keywords help the bots understand the intent of your article.

If your article was about the benefits of a Keto diet, LSI keyword examples could be “blood sugar,” “ketogenesis,” and “high protein.”

Don’t worry too much about LSI keywords because ChatGPT will give you the answer with this prompt.

Keyword Variations With Adjectives

We use descriptive keyword modifiers, particularly in titles and headings. Sprinkle them into your content, too.

For example, for an article about Pinterest courses, a descriptive modifier would be “best Pinterest courses,” affordable Pinterest courses and “free Pinterest courses.”

Keyword modifiers work because browsers often use them in searches.

Competitive Keywords

One of the tasks I do when working on a new article is finding the top competitor in SERPs. I then paste the content into ChatGPT or Claude and ask the generative AI to pull out the keywords in that content.

ChatGPT prompts for SEO, like this two-sentence one, don’t give you a comprehensive list of competitive keywords, but it’s a good starting point when combined with all the elements from this SEO prompt.

Save Hours On Keyword Research

This sweet prompt saves me hours and hours of work researching keyword semantics, and it costs me nothing 😎

I can genuinely say this SEO AI prompt has helped cut my content creation process down by at least two hours per article. In addition, I don’t invest in expensive SEO software. Even though they all work well, you can anticipate spending $99+ to use SEO software.

THE PROMPT

“You are an SEO expert and writing an article about <insert article subject or your primary keyword>. Please provide keyword semantics for this article.”

Thank me later, because this prompt is the bees flipping knees.

If you don’t understand the power of keyword semantics, layering them into your article helps the bots understand the context, which builds topical authority and increases the chance of ranking.

I added around 35 keyword semantics to a client’s article this morning. It will be their first published blog post, and I am confident it will rank well.

Why?

Because I have written SEO content for four years and have got clients’ content consistently on page one without fail.

Without using expensive SEO tools, my site has 574 organic ranking keywords (within six months), which, according to Ubersuggest (a free SEO tool by industry-recognised SEO expert, Neil Patel), is “Great” 😀

I have 77 published articles (Oct 24). Many rank page-one SERPs within 48 hours, and I have multiple top-featured snippets.

Articles I wrote for ex-clients in 22/23 still rank on page one.

I am the hidden, introverted gem who hasn’t shouted enough from the rooftops about my skills, enjoyment and passion for playing the SEO game and winning the Google first prize.

I’m doing a bit of rooftop shouting now as I’m ready to take on a couple more lovely clients.

Is ChatGPT Content Good for SEO?

Never post ChatGPT content directly from copy and paste. It’s essential to use the ChatGPT content ONLY as a framework to build out your articles.

Most importantly, always use a plagiarism checker. Most times, ChatGPT plagiarises content. I edit my articles with Grammarly Premium and ChatGPT ALWAYS has at least 2-3% plagiarism.

Use ChatGPT to help with brainstorming. Starting an article from scratch is hard work. If you have a bit of copy from ChatGPT, your brain can better anchor onto the articles theme. After that, it becomes easier to start writing.

I know some people publish directly from ChatGPT content, but I advise against that practice. Don’t be lazy. This prompt saves hours, so why skimp on publishing quality content?

Conclusion

Test out this two-sentence SEO prompt. I am confident you will love the results.

Combine all the keywords and semantics into each article, and you should see them ranking in SERPs much faster than usual.

Faceless Digital Marketing: An In-Depth Guide to Getting Started

October 13, 2024

Faceless Digital Marketing is Becoming a Popular Choice for Social Media Influencers

Faceless digital marketing has taken social media platforms by storm. Today, brands and influencers dominate social media with faceless content, and it’s working.

It’s challenging to imagine making a 6-7 figure income without ever showing your face, but for many faceless marketers, that’s the reality.

Imagine building a six-figure income from the comfort of your home, all while maintaining complete privacy. Faceless digital marketing makes this dream possible, offering a golden opportunity for introverts like you and me and those who prefer to let their content creation speak for themselves.

However, it’s not easy to build a faceless brand. There are some nuances to understand so you position yourself in a way that generates engagement and builds trust with your audience.

This article is a step-by-step guide to launching a faceless digital marketing business from the comfort of your home.

What is Faceless Digital Marketing?

Suppose you’re scrolling through Instagram or TikTok and come across a profile that’s absolutely killing it. The account has thousands of followers, tons of engagement, and genuinely helpful content. But here’s the kicker – you have no idea who’s behind it because the person never shows their face.

Faceless marketing is about letting your content do the talking. It’s all about creating value-packed posts, videos, and graphics that your audience can’t resist. It’s about substance over style, focusing on what really matters to your followers.

Whether you’re sharing mind-blowing marketing tips, serving up mouthwatering recipes, or dishing out life-changing productivity hacks, your identity stays under wraps while your content takes centre stage.

Faceless Marketing Niche Ideas and Examples

Niche selection in faceless branding is vital.

Many people think that the make money online niche is the best one to start, but social media platforms, like Instagram, are not supportive. Indeed, Instagram has banned #makemoneyonline.

Check the MetaHashTags website for banned hashtags.

The FTC is also clamping down on income claims content, and that suggests making money is easy.

The following are some popular niches for faceless digital marketing:

Artificial Intelligence & Tech Updates: Share the latest in AI and tech, including tutorials and tips on using new applications.
Home Decor and DIY: Showcase home improvement ideas and interior design inspiration using user-generated content, stock images, and AI-generated visuals.
Education: Create content on personal finance, coding, or language learning through infographics and tutorial videos.
Food and Recipes: Post mouthwatering food photos, recipes, and cooking tips without showing the chef.
Mental Health and Wellness: Offer mental health advice and support through calming visuals, self-care tips, and motivational content. There are some super popular psychology channels on Instagram.
Pets: People love pet channels. Once you gain a lot of followers, you may get brand deals for pet products. Focus on one species, such as dogs.
Travel: Post photos and videos of global destinations, along with travel tips and itineraries, all without showing who’s behind the camera.

Benefits of Going Faceless

I went faceless after developing an unexplained rash on my face and neck that lasted for several months.

When I was creating face-forward content, I found it hugely stressful and time-consuming. Faceless digital marketing significantly reduces the stress often associated with personal branding.

When you market anonymously, you avoid the public attention and audience biases that come with having a face-forward brand.

Going faceless preserves mental well-being and allows you to experiment and pivot your strategies without the fear of personal judgment (the trolls come out when you gain a bit of success) or brand dilution.

Privacy and Anonymity: In the age where keyboard warriors are rampant, faceless marketing protects your identity and personal space.
Scalability: You can scale your faceless brand faster
Focus on Content Quality: Instead of spending hours tidying your hair, covering a spot and getting out of your bag lady clothes, you can focus 100% on creating valuable content.
You’re Not Limited to a Personal Brand: It’s much easier to pivot a niche with faceless marketing without causing a massive disruption in your marketing strategy.

Strategies for Faceless Branding Success

Faceless accounts need a bit more work on strategy planning.

Step 1: Choose a Niche: Pick a theme that doesn’t rely on personal branding. Think of evergreen subjects or specific hobbies with dedicated followers.

Step 2: Embrace Technology: Use AI tools for voice generation in videos and auto-captioning apps to create polished content without showing your face. Here’s a few ideas –

CapCut: Free video editing software for effects and adding captions.
Canva: A popular graphic design platform for creating reels, stories, images – anything that needs graphic design.
Pictory AI: A fantastic platform for text-to-video creation.
Eleven Labs: Text-to-speech and AI voice generator.
Repurpose: Use this AI-generated content platform to curate your content across platforms effortlessly.

Step 3: Prioritise Quality: Focus on creating valuable, high-quality content. Leverage AI and editing software to enhance your visuals and written material. Making fewer high-quality posts a week is better than publishing 2-3 low-quality posts daily.

Step 4: Master SEO: Learn and apply SEO best practices for each social media platform. For instance, Instagram prioritises SEO keywords more than hashtags. Do keyword research, optimise your content, and build quality backlinks to boost organic traffic.

Step 5: Curate Content: Make the most of platforms like Instagram, Pinterest, and Threads. Create eye-catching visuals, use relevant hashtags, and tap into trending topics. Repurpose is excellent for curating content effortlessly.

Step 6: Automate Where Possible: Content creation is time-consuming. Use scheduling and social media automation tools to post content consistently without the manual work.

Step 7: Diversify Income Streams: Explore different ways to monetise your content, such as affiliate marketing, selling digital products, or incorporating ad revenue. These income-generating methods work well with anonymous accounts.

Applying these simple strategies allows you to build a successful faceless digital marketing presence that grows and generates income over time.

Creating Faceless Content is More Time Efficient & Less Stressful Than Being on Camera

Implementing Faceless Digital Marketing

Looking at the bigger picture before starting your faceless digital marketing journey is essential.

What is your end goal? What’s the timeframe, and what steps do you take to reach the goal?

Unless you have a personal account, most people start a faceless account with the plan to monetise it. So, let’s explore the monetisation opportunities.

How to Monetise Faceless Digital Marketing

Creating and selling digital products is 100% possible with faceless marketing. You can still build trust with your audience so they are happy to buy your products.

There is enormous potential for faceless monetisation for every imaginable niche.

AI Prompts: Focus on a niche. I am creating AI prompts for writing SEO, etc.
Digital Planners: There are no limitations for ideas. Make them customisable.
Diet Plans, Recipes & Nutrition Guides: These are super popular, and you can link to food blogs.
Workout Planner: Help people stay accountable for their fitness regime.
Content Calendar: Create niche-specific planners.
Website Templates: Create them on Squarespace, Canva, etc.
Social Media Templates: For example, I create Pinterest pin templates.
E-Book Templates: These save people a ton of time. ‍

There are loads more ideas. Research and use your imagination.

Canva is fantastic for creating digital products. Ensure you use free elements or get a subscription with Creative Fabrica. You can download unlimited content for a low annual price and make unique digital content.

If you can’t face the idea of creating your own digital products, consider joining Catalyst Collective. You can resell this fantastic program and make 70% commissions.

The program also teaches you how to create digital products.

Where Do I Sell My Digital Products?

You can sell your newly created digital products in dozens of places online. However, some of them are expensive, such as Thinkify and Thrivecart.

The following platforms are my personal choices:

Beacons AI: You can have a 100% free account and list your products for free. You can see an example of my store HERE.
Systeme AI: Lifetime free access. You can host one course for free. Under one domain, you can place as many sub-domains for your products as you like.
Gumroad: This simple platform is popular with many digital marketers. I have a store here, but I am mostly moving to Beacons AI now as it has better functionality.

Many people use Etsy to sell digital products, but I’m hearing many negative stories of Etsy randomly suspending accounts, even long-standing accounts with positive records.

Is Faceless Marketing Worth It?

Here’s the truth: You can grow a following faster with face-forward content because when people see your face on daily content, it builds the “like, know, trust” element, which is essential for converting watchers to buyers.

Don’t let that fact discourage you from starting a faceless account. The trick is to nail your niche and identify your target audience. After that, outline a customer avatar and create quality content that brings value to your audience, and you will start gaining momentum.

What Are the Benefits of Faceless Marketing?

The biggest benefit of faceless marketing is it enables you to build multiple faceless accounts in different niches without harming your personal brand.

Creating faceless content is faster. You can purchase DFY content, such as the 1500 faceless reels I have put together. Even using the same reels, you can create individualised content.

Another significant benefit is that once your income builds, you can hire virtual assistants to create your content while you hang out with the kids, walk the dogs, or go for coffee.

Is There A Future for Faceless Marketing?

Personal brands are still dominating the market, but there’s an increasing movement towards faceless content. If you value personal privacy, starting a faceless brand is the best way to start and grow your business.

Focus on creating quality content with a valuable message that helps your audience; you could even receive requests to create content for other faceless marketers.faceless

The more you create faceless content, the easier it becomes.

Is It Easy to Create Faceless Content?

It’s not difficult to create faceless content, but there’s a danger of slipping into mediocrity if you’re not vigilant about the creation process.

Your faceless content creation competes with millions of other creators, so you must ask yourself, “What makes my content different?”

I recommend following Created by Wayne, a Canva creator on YouTube. He teaches simple ways to create unique content.

Is Faceless Marketing Worth It?

I think so.

It takes time. You may have a process of adjusting and learning from how your audience responds to your content.

The objective is to build a following eager to see your content, but you’re also navigating the algorithms.

If you want to grasp Instagram algorithm changes, I recommend Catalyst Collective. The founder is an ex-Meta executive, generating $300 million in ad revenue.

I started the Catalyst training program in September 2024. I’m learning Instagram marketing, which has helped me understand engagement strategies and I finally started using IG stories. I now recognise all the mistakes I made with my content and messaging.

If you want to monetise your faceless account with affiliate marketing, start with the end in sight. Curate your content as if your life depends on it, and use SEO religiously on every platform to gain organic traffic for scalability.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

Pillar Posts And Content Clusters: The Benefits for SEO?

October 8, 2024

Use Pillar Posts and Content Clusters as a Primary Aspect of Your On-Page SEO Strategy

Pillar posts and content clusters? What are they, and do you need to understand how to use them?

Yes. If you’re new to blogging, you may not be familiar with pillar posts and content clusters, but understanding could make a significant difference to your content ranking.

It’s a proven way of structuring content that helps Google bots understand your content and assess authority.

By the end of this article, you will have a full grasp and understanding of using pillar posts and content clusters to drive on-page SEO.

What Type of Content Does Google Want?

Google wants content that satisfies its users. That content should be informative and authoritative. Not in a strict teachery way but more so by demonstrating your expertise in a subject.

Considering the millions of websites online, how can you demonstrate expertise and rocket your SEO efforts?

Suppose you have a niche website focusing on weird fruits (yes, that does exist). You want Google bots to understand your website is about strange fruits, and you want it to rank for everything about weird fruits, including content like the following:

Recipes
Different types of fruit
Benefits of the fruit
Potential risks for individual fruits
Countries of origin
Anything and everything related to weird fruits

You could go deeper into narrowing your niche and create a content-driven website for weird fruit recipes.

Within the clusters, you can use the types of blog content that Google loves, such as listicles, comparisons, reviews and in-depth content.

What Are Pillar Posts and Content Clusters?

In this section, I will clarify the meaning and purpose of pillar posts and content clusters.

What Is a Pillar Post?

A pillar post is a central hub for related website content to establish topical authority in SEO. It’s a comprehensive article that covers a broad topic in great depth.

It links internally to more specific, related content and is typically longer than regular blog posts. For example, your pillar post could be 4,000 words or more, and your content clusters could be between 1000+ words.

The largest pillar post I wrote for a client was 8,000 words.

I needed to lie in a dark room for a week afterwards. It was exhausting. However, once done, you have a spectacular pillar post.

Another option is to create a course or eBook from your pillar post. Sell it or use it as a lead magnet.

Pillar posts are key in content marketing strategies, helping organise information and improve user navigation.

Should You Create New Pillar Content?

Does the topic have good search volume? Great, that’s a positive.
Do you have existing content that covers the pillar topic? If so, consider updating the content into a more comprehensive article instead of starting from scratch
Do you have existing content that could become content clusters? If so, great. You already have a bank of content to work with.
Is the topic something you want to cover in detail? If yes, get started. If not, don’t put yourself through the pain of trying to write about something that makes your soul weep.

What Are Content Clusters?

Content clusters are groups of related content posts that centre around a pillar post and are great for organising website content.

Each post links internally, connecting all the pieces and the pillar posts.

Content Clusters Typically Include:

A pillar page (main, broad topic)
Multiple subtopic articles
Internal links connecting all pieces

Content clusters help search engines understand your site’s structure and expertise in specific subject areas.

Here’s an example:

Head Term: Forex Trading

Pillar Post: The Psychology of Forex Trading

Cluster Examples:

Best Time to Trade for Mental Clarity
X Steps To Know When To Close A Trade
X Things I Stopped Doing That Made Me a Better Forex Trader

You could create an almost limitless number of content clusters for some subjects, and that’s the point. Linking all of these articles together makes a powerful site map.

Focus on Choosing Pillar Post Content With the Potential for Multiple Content Clusters

Why Are Pillars And Content Clusters Good For SEO?

In a nutshell, pillars and content clusters are an SEO strategy you must use if you want your content to rank.

This structure improves site navigation and user experience.

It demonstrates to search engines the depth and breadth of a site’s expertise on a particular subject.

This approach shifts the focus from creating isolated, ranking-oriented content to developing a cohesive, topic-based content ecosystem that establishes authority and improves search visibility.

Most people write random individual articles and add a few internal links. However, that’s a weak content strategy, if it can be described as a strategy at all.

Look at the the bigger picture as it will improve your SEO overall.

Quick Summary of The Benefits of a Pillar and Cluster Content Strategy:

Improved Content Relevance: Align your blog content with user intent.
Better Internal Linking: Pillars and clusters seamlessly make creating a web of internal links between hundreds of posts effortless.
Builds Topical Authority: It will help your website gain authority (which increases backlinking potential)
It Improves The User Experience: Once someone lands on your site, pillars and clusters can help keep them clicking.
Can Help Your Site Navigate Updates: Over the last few years, some sites’ traffic decimation has become an issue in Google updates. The more robust your content is, the less chance of a significant drop in traffic. Be aware that it still happens. Since the August 2024 update, traffic volatility has been a pain in the neck.

How to Create An SEO Content Strategy

The first step is to understand your niche and your audience. Knowing user intent is vital for creating a robust content strategy.

Spend time thoroughly researching before writing a word.

What is the niche?
Who is your target audience (create your customer avatar)?
What problems do your audience have that keep them awake? Try using –
- Answer the Public
- Google your keyword, then note the “people also ask” in SERPs
- When searching for a keyword term, note the drop-down options under the search box
How do your products or services help your audience?
What are the potential obstacles/objections?
Research anything else specific to your target audience.
What the general obstacles are to the audienc

Conclusion

You’ll find multiple 4k+ word articles on Google regarding pillar posts and content clusters, but there’s no need to overcomplicate the subject.

Build out each pillar post with as many content clusters as possible and internally link them all.

That’s it in a nutshell.

Have fun, and let me know your results.

9 Best Passive Income Ideas For Digital Marketers 2025

October 2, 2024

There are plenty of ways to create passive income if you focus on mastering one idea first

Passive income ideas are the best thinking you can do to influence your earnings without working more hours.

In a rapidly declining economic landscape, we lucky digital marketers have the money-busting skills to create multiple passive income streams.

Savvy entrepreneurs understand that when times are tough, it creates opportunities. By providing solutions for those in need of help, it’s entirely possible to build a passive income empire.

For example, creating and selling digital products, online courses, and affiliate marketing are popular choices for digital marketers who want to escape the life-sucking “exchanging time for money” trap.

Before you get too excited, let’s understand that passive income ideas don’t make it magically happen.There are things you should know about passive income.

You can’t sprinkle unicorn dust and expect money to appear under the mattress.

It takes a lot of initial grunt work to set up a solid foundation with an automated system to create recurring income while you sleep. Still, if you’re prepared to invest the time and effort, the rewards are worth it.

This article is a deep dive into the best passive income ideas for digital marketers.

Why Should You Consider Passive Income Ideas?

I cannot remember a worse economic period in my lifetime. Every time I go out, the things I buy get more expensive. Inflation is ridiculous, and salaries cannot keep pace. For instance, second-hand car prices have rocketed.

Before we sink into a pit of hissing snakes, let’s look at how your digital marketing skills can spring you above this erupting financial volcano.

Passive income is the eighth wonder of the world. You can build a part-time side hustle or really dig in and create a full-time income, working fewer hours than your day job and having more fun.

What Is Passive Income?

You’re lying in bed on a Sunday morning, drooling a little bit, maybe, but feeling pretty good about life and here’s why. You open your emails to see you “earned “a few hundred dollars overnight without you doing a thing.

All your hard work a few months ago is now reaping the rewards. Those passive income ideas you read about on a blog have materialised into existence.

Honestly, my friend, there is nothing better than getting that notification.

Typical examples of passive income are recurring commissions from a subscription service, such as the Systeme marketing platform that pays a whopping 60% for life.

You receive monthly commissions like clockwork, even if you go off on holiday.

The problem is that people think passive income is easy, but it’s not. It takes time to build. Still, digital marketers have the skills and the understanding of how to drive traffic, create content and monetise your offers for passive income.

9 Ways To Create Passive Income

So, let’s get to the meat and potatoes and share my passive income ideas.

#1: Sell Templates

Templates are one of the fastest-growing ways to make passive income online. It could become a million-dollar business if you find a niche you enjoy.

One lady I follow on Threads made $25 in her first month selling Canva templates. Six months later, she averages $14k/month!

So, if you’re a creative bunny ready to make passive income from creating templates, here are some ideas.

Selling templates can be highly profitable

Canva Templates

I have made over 1000 designs on Canva and never considered selling them. Doh! Even with a free Canva account, you can create gorgeous designs, such as

E-books
Journals
Workbooks
Habit Trackers
How to Guides
Content Planners
Wellness Trackers
Website Templates
Pinterest Pin Templates
IG Reels & Stories Templates

There are no limitations on what you can create with Canva.

Market via your website, social media, and Pinterest marketing. Sell on Etsy, Shopify, Gumroad (I launched my first two products recently) or add e-commerce functionality to your website.

AI Prompts

If you can create helpful AI prompts, people will buy them.

I recently posted a short AI SEO prompt on LinkedIn with 11,000 views. Four people shared, and the post had many comments appreciating the prompt. Considering I had been off LinkedIn for a year, that was an excellent demonstration of the need for prompts that help people work more efficiently and get positive results.

I find it easy to generate prompts, but many people cannot master generative AI or don’t have the time to play around fine-tuning prompts.

I use Claude AI to help me create blog outlines, assess the competition and more. It saves me a ton of time. Subsequently, I have put together some AI prompts for generating SEO content to sell online.

The beauty of passive income is that you don’t need to charge the earth for your products.

Success Story: One lady I know sold $3 recipes and made $250k in her first six months.

Start selling at a “no-brainer” price. Get positive feedback and either create more products or raise your prices. In addition, make sure you get people onto your mailing list.

Why?

It’s simple. It’s easier to sell your products to a person who’s purchased from you before.

Notion Templates

I’m not a fan of Notion, but many people make a good income from personalised Notion Templates. They’re pre-built pages that people can add to their workspace to organise their content. The following are a few examples.

Goal Tracker
Habit Tracker
Team Knowledge bases
Personal Workout Trackers
Personal Finance Tracker

Google Sheets Templates

If you’re a whiz with Google Sheets, you can create anything from a simple spreadsheet for budgeting, profit and loss sheets, meal planning, habit tracking, etc. There is considerable scope for the creative mind if you like designing presentation slides, design templates or spreadsheets.

Research what people want to save time and gain efficiency, and then create your Google products.

#2: Create a Course

Online courses can create lifelong recurring income if you do it right

Creating an online course can be a dependable cash cow if you have an area of expertise.

What puts most people off is how much time and effort is involved, especially as many prefer video content over text-based courses.

One way to make it easier is to use generative AI like Claude or ChatGPT to create an outline for your course. After that, create bite-sized modules, add quizzes and provide resources like the text version of each module.

If you’re worried about the cost of hosting a course, I got you. Platforms like Kajabi, Skool and Thinkific charge a monthly fee of $99+. However, you can host one digital course free with the Systeme lifetime free plan.

Systeme takes the payment and delivers the course login details. All you have to do is create it.

Systeme doesn’t take a percentage of your sales as other platforms do, like Etsy, Spotify, etc.

The bonus of hosting a course on Systeme is you can automate additional marketing tools like capture pages and email campaigns. These add extra oomph to getting traffic to your course sales page.

Ideas for courses:

Photography
Email Marketing
Pinterest Marketing
Success on YouTube
Social Media Marketing
Creating Canva Templates
Building a WordPress Website
Paid Advertising (Google, Facebook, Instagram etc)

Write a list of whatever you are most knowledgeable about. After that, reflect on whether you have enough interest in the subject to spend a few weeks or months putting a course together.

#3: Become an Affiliate Marketer

Affiliate marketing is a one of the best passive income ideas on this list. Sadly, many people get it entirely wrong and never make a bean.

Forget Amazon, where you earn a measly 4% on sales—research affiliate partners in your niche. For instance, TripAdvisor offers affiliates a whopping 50% commission per booking if you are in the travel industry.

If you’re working with clients and want to provide additional marketing services, Systeme pays a 60% lifetime commission on annual or monthly subscriptions.

Forget about the likes of Clickbank because that’s where all novice affiliate marketers head. Think strategically.

Choose a Niche – make it one you are interested in and one that pays well
Decide Which Platform To Use – you might want to start a niche-specific blog or use social media channels. Ideally, choose search engine-based platforms like YouTube and Pinterest
Build Traffic – when applying to merchants, they will ask how you generate traffic. I waited until I had 10,000 monthly impressions on my blog. Alternatively, they are happy to work with social media influencers
Find Affiliate Programs – research each company. I contacted those whose products I use or have used. Check Trustpilot that the company has a good reputation and only apply to those relative to your niche
Produce Good Quality Content, focusing on providing value to your audience. Write or video content like reviews and comparisons
Curate Content – if you write a blog, curate it into social media posts. Create a video format, especially if you have a blog. Google rewards video content highly these days
Build An Audience – you need traffic to get sales, so focus on creating consistent content

Don’t start doing paid advertising until you get traction from organic marketing. It’s a waste of money. Ensure you have a fully functioning sales funnel, such as the following:

Capture page
Lead magnet
Email campaign
Upsells and Offers

#4: Build And Monetise A Niche Website

You can sell niche website templates from $100 and often considerably more

I’ll start this section by stating that this isn’t the fastest way to passive income. Still, if you can go hard at it for a year or so, you can rest assured the monetary results will come.

One lady on the Medium platform started a “strange fruits” recipes niche website. People sniggered at her, but she made $100k in the first six months. After that, she began creating these websites to sell to people keen to join the niche.

The more you can narrow down the niche, the better, then you can create your customer avatar.

The downside of this passive income idea is it’s a lot of work. To get ranked in SERPs, you need a lot of content. However, generative AI can do a big chunk of the legwork if you have some great AI prompts.

Identify Your Niche – research it thoroughly and check the competition
Buy a Domain Name – Choose one that describes your business
Build the Website – Consider using WordPress, Squarespace and you can even build a Canva website and connect your domain name
Write Content – create pillar posts (an in-depth topic) and generate content clusters (sub-niche content for the pillar post), and then build internal links between the articles
Drive Traffic – use SEO on your website, social media marketing, Pinterest, YouTube, TikTok, guest posts
Keep Going – don’t lose heart if you don’t see results for a while. I got my first affiliate commission four and a half months after starting my blog

#5: Write an eBook

Much like creating a course, putting an eBook together can be time-consuming. Still, it’s a fantastic way to demonstrate your expertise.

The eBook doesn’t need to be long. It’s better to consider an eBook series rather than doing a deep dive into a broad subject. For instance, SEO involves a multi-pronged approach, from on-page, off-page and technical SEO. Creating one course that covered all of that would be overwhelming for the reader and to create.

You can hire a ghostwriter if you’re not a good writer and stick pins in your eyes instead. That’s not a cheap option, but it could pay for itself quite quickly with effective marketing.

You can publish your eBook on Amazon, Barnes & Noble, Lulu or upload it to Gumroad.

I have one book on Amazon in paperback and kindle versions that has made steady monthly sales for many years.

If it’s relevant, you can add social media handles and affiliate links into the eBook.

How to Write an eBook

Research the Market – how much competition is there?
Find Low–Difficulty Keywords – that can help the book’s discoverability
Create Easily Digestible Chapters – ensure the layout of the chapter content makes sense
Write to One Person – a conversational style is the most popular format for readers. Create an avatar and write to that one person, focusing on what they most want to know
Have a Simple Layout – make the eBook visually appealing. I’ve bought eBooks that have text squashed together on each page. It’s better to have plenty of white space because people skim content
Create a Style Sheet – decide what colours and fonts to use throughout the book
Add Images – Make the eBook visually appealing by breaking up the text with colour-themed images, infographics, charts, etc
Proofread & Edit – there’s nothing worse than typos and bad grammar in a book. I use Grammarly Premium, but that still needs to be double-checked
Create a Sales Page – use Systeme’s free plan to build a simple sales page. Add a thank you page (for subscribing) and a video page, ideally with you talking to personalise the eBook
Create an Email Campaign – write an email sequence with at least a dozen emails. Send them out every few days for the first few days and then weekly. Tag the campaign on the sales page

#6: Sell Stock Photos

If you’re a whiz with a camera, why not generate passive income from your shots by selling them online to stock photo platforms like Shutterstock and Pexels?

Most photographers get caught in the time-for-money trap, and even if you earn well as a photographer, without clients, there’s no income coming in.

You might not make a six-figure income from stock photography sales, but it’s quick and easy to upload photographs that could generate revenue for years to come. People will pay for high-quality images.

#7: Start a YouTube Channel

The hardest part of starting a YouTube channel is actually starting. I keep putting it off! Don’t be me!

If you’re creating content for a blog, the most powerful move is to curate that content to YouTube.

I’m blushing a bit because it’s something I keep putting off. It’s hard work creating and editing video content. It always takes longer than you expect. Then, technology lets you down, and suddenly, an entire day has passed, creating a 10-minute video.

Still, the potential for YouTube is unrivalled.

It’s a search engine – it can get ranked on page one SERPs
You can add SEO in the description
You can add affiliate, membership, course or sales page links in the description
Once you get enough subscribers and watch time, you can monetise the channel (1000 subscribers + 4k watch hours in the last 12 months)
If your channel becomes successful, you can get sponsorship and brand deals

Starting a YouTube channel is free, but it is a heavy time investment.

#8: Build A Job Board

Building a digital job board might seem a massive undertaking, but you can purchase DFU templates.

It’s not a passive income source that appeals to me because of the initial work required. Still, it can be a lucrative business if you focus on building a job board within a small niche.

To make money from your job board, you have several options:

Charge Companies a one-off fee to post job offers
Charge companies a monthly fee to post ad hoc job offers
Offer premium features
Join an ad revenue source like Google AdSense or Mediavine (you’ll need sufficient traffic to get approved)
Partner with a recruitment agency for a commission for leads

The tricky part of setting up a digital job board is to get sufficient traffic. Companies won’t spend with you unless they know there’ll be a lot of eyes on their job offers.

You need an enormous bank of job seekers who will visit your job board instead of heading to Indeed, Total Jobs or any big boys online.

Focus on the uniqueness of your specialism. Narrow your niche down as small as possible. The giant job sites are so random and mostly useless for job seekers. Find a gap in the market that will attract employers and job seekers, and then focus on marketing as if your life depended on it.

#9: Buy A DFY Digital Product

Creating products, building a course, and all of the above suggestions miss one vital step. If you’re a beginner, you have no idea how to create an automated sales system that drives traffic to your offer when you aren’t working.

Most people fail (90% quit digital marketing) because they don’t have that system.

Yes, you can build sales pages, email campaigns, etc, but it is time-consuming. I’ve spent days messing around with a simple sales page.

For a beginner, the main criteria for passive income success is the following:

Have a great product
Have an automated system
Learn social media marketing
Work with an experienced mentor
Learn how to drive organic traffic to your offers consistently

That’s why I chose the Catalyst. I was floundering because I didn’t know how social media algorithms work. I didn’t know how to get traffic to my business other than SEO. The latter works for me with my blog, but you should never have only one traffic source.

Please read my review of the Catalyst Collective. I’m giving away a free Instagram Business Growth Guide that teaches you the foundations for getting more followers and sales on Instagram reels and stories.

Conclusion

The hard truth about passive income ideas is they’re easy to think about but not so easy to implement.

Whatever you decide to do, follow your heart and take the path that interests you the most. It’s human nature to have initial excitement about a project but lose interest when results are slow.

Learn from me. I wish I’d started years ago when I had the idea to start affiliate marketing, but I felt overwhelmed by the tutorials I found on YouTube. I’ve since discovered that it isn’t complex, and there is an easy way to make affiliate commissions.

Get started today. Dig in and start building your passive income sources.

FAQs

How Much Passive Income Can I Earn?

That depends on which avenue you choose. Some passive income streams could generate a few hundred dollars; others could create 6-7 figure income.

Try not to focus on too many passive income streams simultaneously. Start by building up one passive income source and then move on to the next.

Do I Need A Lot Of Money To Get Started With Passive Income?

It’s possible to start making passive income with little to no investment. Still, there are typically associated costs, such as website hosting, domain name purchase, graphic design platform subscriptions, etc.

Considering the passive income potential of most of the above ideas, the costs are comparatively small.

What Are The Best Digital Products For Beginners To Sell?

It’s best to focus on what you can do easily. If you don’t enjoy graphic design, Canva templates might not be your best option.

For beginners, it’s often best to start with a DFU product like Inner Bloom (a master resell rights digital product) or the Catalyst Collective, an affiliate product that pays 70% commission.

The benefits of these two courses are that you will learn to master social media marketing, create digital courses, and drive traffic to your offers. For a beginner, it is the ideal route to learning how to make passive income.

How to Find Your Ideal Customer Avatar Using AI Software

September 23, 2024

If you nail your ideal customer avatar it makes it much quicker & easier to create content with effective messaging

Does the ideal customer avatar matter when you’re promoting on social media?

From experience, I can tell you how hard it is to create weekly content when you aren’t sure who you’re talking to.

Accurate messaging is vital if you want to get results.

I’m an advocate for using free systems and software to speed up processes. I use Claude AI daily and ChatGPT. It saves me hours of brainpower.

Here is a simple prompt you can use with Claude or ChatGPT to discover your ideal customer avatar.

Tweak it as you wish.

The ChatGPT or Claude AI Prompt

“Please help me find the top 10 questions I need to ask to understand my customer avatar, their demographics and psychographics. Include motivators, fears, desired transformation, learning style, financial mindset, and other relevant factors.

I want to understand how to perfect my messaging to understand my customer avatar and hone in on messaging style and the stories to tell my audience so they see me as an authority on my topic, authentic and relatable, and someone worth listening to and buying from.

I focus on selling an <insert course here> and want to teach people how to make money and start a business online so they can quit their jobs and have financial, time, and location freedom.”

Questions To Consider

These are the questions that Claude provided for my business, and they’re pretty much universal regardless of the business niche you choose.

Who Are They?

What is their age, gender, location, occupation, education level, and marital status?
Are they parents? If so, what are the ages of their children?
What is their current job title, industry, and level of experience?

What Are Their Goals And Aspirations?

What do they want to achieve (e.g., financial freedom, time with family, travel)?
What does success look like to them?
How does starting an online business align with their long-term goals?

What Are Their Biggest Frustrations With Their Current Work/Life Balance?

Do they wish they had more time with the family or for hobbies?
Are they at a transitional stage in their life (e.g., perimenopause or menopause, which can cause energy fluctuations, brain fog and more)?
What would they change if a magic fairy appeared to grant their wishes?

What Are Their Pain Points And Challenges?

What keeps them awake at night (e.g., job dissatisfaction, financial struggles, lack of time)?
What are the biggest obstacles they face in starting an online business?
What fears do they have about making a career change or starting a business?

What Motivates Them To Take Action?

What drives them toward starting an online business (e.g., hating their job, wanting freedom, or wanting more control over their life)?
What motivates them to take action (e.g., through success stories, how someone overcame a challenge, logical reasoning, or emotional appeals)?

What Are Their Fears And Objections?

What are their biggest fears about starting an online business (e.g., fear of failure, wasting time or money)?
What objections might they have to purchasing your course (e.g., “I don’t have time,” “I can’t afford it,” “It won’t work for me”)?
How can you address these objections through your messaging?

What Transformation Are They Seeking?

What is their desired end state after taking your course (e.g., quitting their job, achieving financial independence, travelling the world)?
How do they envision their life improving due to starting an online business?
What emotional and practical benefits are they looking for?

What Is Their Learning Style & How Do They Prefer To Consume Content?

Do they prefer video content, written content, or interactive learning?
How do they typically consume information (e.g., on-the-go via mobile, during their commute, late at night)?
What platforms do they spend most of their time on (e.g., Instagram, YouTube, podcasts)?

What Is Their Financial Mindset?

How do they view money and investing in themselves?
Are they more frugal or willing to invest in tools and education if it means achieving their goals faster?
How important is a money-back guarantee or proof of value before purchasing?

What Stories Will Resonate With Them?

What life experiences or stories can you share that align with their journey (e.g., your own struggles with starting a business, how you achieved financial freedom)?
How can you position yourself as someone who understands and has successfully overcome their struggles?
What relatable anecdotes can you use to build trust and authenticity?

What Do They Value In A Mentor Or Authority Figure?

What qualities do they seek in someone they want to learn from (e.g., expertise, transparency, relatability)?
How do they define authenticity, and how can you demonstrate it in your messaging?
What makes them see someone as worth listening to and buying from?

What is Their Current Job Situation & Income Level?

Are they happy in their job?
Do they work remotely or commute?
Are they seeking a promotion or looking for another job?

What Does “Financial Freedom” Mean To Them Specifically?

What financial freedom means to you could be entirely different for someone else.
Do they want to be rich or comfortable?
Do they want to work fewer hours or not at all?

What Previous Attempts, If Any, Have They Made To Start An Online Business?

Have they tried and failed?
Are they in a business that is not working out for them?
Have they never considered starting a business because they think it’s too time-consuming, expensive, or for any other reason?

Who Do They Follow Or Admire In The Online Business Space?

What type of influencer do they prefer? – for instance, there’s a big difference between Mel Robbins and Alex Hormozi
Do they prefer motivational or educational influencers?

How Would They Describe Their Ideal Work Day If Money Wasn’t An Issue?

Sailing the ocean on a yacht?
Picnic in the park with the family?
Time in nature or going to the gym?
Sleeping in

What’s Their Biggest Limiting Belief About Making Money Online?

What mental blocks do they have about money?
Are they aware of these blocks?
Do they lack self-belief about making money?

How Do They Define Success Beyond Just Financial Metrics?

Success doesn’t always have to be defined in monetary terms.

They might want to live more simply and have more time freedom. Like most people, they might value having more choices as the route to happiness. Finding the answers to this question reveals deeper motivations and values you can appeal to.

How To Perfect Your Messaging Based On These Insights

The next step is to start planning your messaging for your ideal customer avatar. That was tricky for me until I joined the Catalyst Collective.

The founder is an ex-sales and branding expert for Meta, so I got the inside scoop on messaging and many other aspects of social media marketing.

Anyhoo, use the following guidelines to structure your content.

Vary it so your audience has a mix of getting to know you and your sales message.

Don’t be afraid that social media users will get tired of your sales message. Indeed, repetition is your friend. Plus, the way the algorithms work is that the same followers won’t see your content.

Make your content relatable: Use language and examples that resonate with their current situation and frustrations.
Tell stories about your own journey: Share your challenges and wins or client successes that mirror their desired transformation.
Address their concerns: Address common fears and doubts head-on in your content.
Talk about benefits: Highlight the lifestyle benefits of running an Instagram business, not just the financial aspects.
Showcase expertise: Provide actionable tips and behind-the-scenes glimpses of your own business.
Vary your content: Use a mix of aspirational and relatable content to position yourself as an authority and someone who understands their starting point.
Emphasise simplicity: Many courses are overwhelming> Make it clear that the course you’re promoting is a step-by-step program that does not cause someone to feel overwhelmed.
Share testimonials: Publish success stories to help potential customers see themselves in your success stories.
Use Instagram features like Stories and Reels: Showcase on your IG account to give a more personal, authentic view of your life as an online entrepreneur.
Stay engaged: Regularly engage with your target audience through Q&As, polls, and direct messages to stay connected to their evolving needs and concerns.

Conclusion

Take your time working out your ideal customer avatar.

In many cases, the best customer avatar is you in the past!

For instance, I got burnt out working in a toxic workplace environment.

I loathe being micromanaged or following other people’s rules.

I’m a free spirit who craves lifestyle freedom and the ability to make my own choices. In the corporate world, we all mostly have to be compliant, and if you’re sick of that and want more freedom of choice, get started and then help people like you.

Is Catalyst Collective Worth It? Best Business Accelerator?

September 23, 2024

Is Catalyst Collective Good? 5,200 members think so, and there is still so much room for growth

Catalyst Collective is Brooke Shelton’s popular business accelerator for Instagram entrepreneurs. It’s a business community platform that teaches social media revenue generation skills for existing or new businesses.

I joined Catalyst Collective because I wanted to learn how to make money online without selling my soul. I’d heard such great things about the program and its founder. Joining the community felt like a no-brainer.

The Catalyst program provides a business scaling framework with training modules, Meta business coaching, and practical tasks within a thriving online entrepreneurship community.

Catalyst Collective is like a university for social media mastery. Pick what you want to learn and start tapping in to your dormant entrepeneurial skills.

This Catalyst Collective review covers the community, courses, pros and cons, pricing and my personal experience. We’ll examine online member feedback, explore Brooke’s background, and business automation methods.

What You Need To Know About Catalyst

Catalyst is a unique program founded by Brooke Shelton, a Meta expert. It’s a standalone program that teaches budding entrepreneurs content creation strategies using marketing automation tools.

Training modules cover subjects like developing an efficient social media monetisation strategy for passive income development.

The training is easily accessible, and the $399 cost provides lifetime access.

It’s a low-risk business opportunity as Brooke is one of the only businesses of this type to offer a *no questions asked” 48-hour refund.

Who is The Founder of Catalyst Collective?

Brooke Shelton went from corporate life to becoming a seven-figure Meta business coach. She’s a Duke graduate who studied under consumer psychology expert Dan Ariely.

Much of the training in the Catalyst community is underpinned by psychological principles.

Brooke started at Boston Consulting Group, focusing on sales and digital marketing.

At Meta, she trained Machine Learning models, developed ad policies, and helped sell $250M+ in ads. She also advised big companies on digital strategies.

Now, Brooke teaches others to build businesses using Facebook and Instagram. In Catalyst Collective, she coaches entrepreneurs on using social media for brand growth and wealth creation.

The Catalyst Business Community

The Catalyst Business Community Platform is second to none in my experience. Brooke doesn’t gatekeep business growth information and stays updated with Meta changes.

It is a supportive business community where many started as beginners and built entrepreneurial skills from the training. T

The 7 Steps Catalyst Teaches for Business Growth

Brooke Shelton’s 7-step business growth plan underpins everything we learn.

Step 1: Plan

You begin by crafting your strategic roadmap. This initial phase focuses on developing a growth mindset, identifying your target market, developing ideal client personas, selecting your specific market position and setting up sales funnels.

Step #2: Start

This phase focuses on establishing your digital presence. You’ll develop personal and commercial brand identities, create effective email campaigns, and secure your digital footprint.

You learn mastery of Meta’s algorithmic patterns to optimise your content reach, while utilising platforms to build a robust business foundation.

Step #3: Scale

At this stage, the focus shifts to accelerating growth through strategic content deployment. Learn to create viral-worthy reels and leverage Meta’s algorithms across Instagram, Threads and Facebook.

Step #4: Design

You learn how to improve your visual storytelling abilities through advanced content creation techniques. You will master the essentials of video editing, professional photography, and digital graphic design principles, and learn to produce polished, engaging content that your audience loves.

Step #5: Monetise

Develop multiple income streams through various business models. Create and sell coaching programs, digital courses, and membership communities.Explore lucrative opportunities in high-ticket affiliate partnerships and lots more.

Step #6: Automate

Many content creators experience burnout from trying to create content manually. Catalyst teaches you to implement efficiency through simple technological solutions. Leverage AI tools, automation platforms, and productivity software to streamline operations.

Because of Catalyst training, I am creating my first digital products, AI prompts for SEO content creation, YouTube monetisation and more. It’s super exciting.

Step #7: Elevate

The focus is on holistic personal growth, wellness, and long-term productivity. Incorporate cutting-edge productivity solutions, investment strategies, and manifestation techniques and align personal development with business objectives (yes, it’s possible).

I somehow got to the *elevate* stage early on because I wasn’t happy with my niche. Since then, I’ve realigned with my spiritual values. I completely switched my business model to align with my heart and started a YouTube channel on the law of attracton – far removed from my role as an SEO writer!

Learn from an ex Meta Sales & Branding Expert and take your business to the next level

Catalyst Collective Pros And Cons

In the months I spent researching Catalyst, I couldn’t find anyone with a negative thing to say about Brooke, the course or the community.

That’s’ like finding unicorn poop. In most digital marketing communities, you can usually find dissatisfied customers spouting off on social media.

Pros

Installment plans for payment
It’s quick and easy to set up for beginners
The community “energy” and support is great
48-hour *no questions asked* refund guarantee
Weekly Q&As and helpful Instagram audit calls
Brooke continually updates and adds training material
Lifetime access to Catalyst training and the community
It’s a one-time fee of $399 with no monthly subscriptions
The Catalyst Community is highly active and engaged

Cons

I’m struggling to find cons, and I can say that because I bought several courses in 2024 that weren’t a patch on Catalyst Collective.

Digital marketing is booming, but it’s not easy for beginners. Creating content that converts is a skill. It’s not just a case of banging a few images together in Canva.

The two courses I bought previously, focused on money. The training was poor, and anyone struggling with sales didn’t get the support they deserved.

Catalyst Collective is the polar opposite of my previous experiences.

Brooke is high-energy. She’s a positive person who talks fast. Some people aren’t fans of that
Some say that the training isn’t beginner-friendly. Brooke took that on board and launched Catalyst Spark launches. It’s specifically for beginners, a $55 training introduction to the principles of Catalyst
Catalyst is not free – it costs $399 to join the Catalyst Collective community. There are instalment plans available through Klarna, Afterpay and the like

The Best Business Transformation Course

Is Catalyst the best business transformation course? Yes, in my experience, it is. Certainly, for the price, it is incredible value. Brooke has her finger on the pulse and members have a voice. We ask, Brooke finds a way to make it thappen.

What I’m learning is so much more than I expected and the training is transforming my approach to my business.

The Catalyst program starts with creating a business plan, defining your customer, and choosing the right tools like sales funnels and product selling platforms.
Catalyst training provides a digital business transformation, teaching you how to scale your business using viral reels, organic growth, SEO, and analytics.
You will learn to sell through DMs, stories, and Instagram Shops, plus boost visibility with Instagram and Facebook ads and copywriting.
Catalyst covers creating courses, memberships, and high-ticket affiliate marketing. The automation phase introduces AI, software, and global teams to streamline operations.

I cannot believe the effect that Catalyst Collective training has had on me. I’ve literally dropped most of the things I was doing and now focusing on what fulfills my soul and is more likely to be profitable long term. I’m even getting back into my art and working on it to launch a new business.

The New Brooke Bot

Brooke created a bot for the Catalyst Collective Community and it is on fire! Need your Instagram bio rewritten? Wanyt ideas and scripts for reels, stories and more?

My First Impressions of the Catalyst Community

I’m ADHD, so I get easily overwhelmed when faced with too much information. Catalyst was all in one place on the Skool platform. Recently (Aug 25) it switched to the Kajabi platform.

Each module is a standalone. You can choose where to start once you have worked through the setup.

The training is clear and easy to navigate. The content downloads are generous, and the video content is high quality.

It was easy to follow the steps to get my affiliate links from the Beacons platform, which takes payment for Catalyst sales. That took around thirty minutes because, in typical ADHD style, I tried to rush it.

Brooke gives you a selection of cards to work through to plan your IG stories, which makes it faster and easier to create stories that work.

How Catalyst Changed My Entire Aproach to Business

Within the first six weeks, the Catalyst training modules turned my business on its head. I went from focusing on the *make money online* niche to entirely hating it.

In addition, I initially focused on selling Catalyst to others. Yes, it is a fantastic business growth program for any aspiring entrepreneur, but only focusing on selling it is not a sustainable path. Moreover, that doesn’t lead to personal or entrepreneurial growth. Plus, that is no longer an option.

I cannot remember which module hit home, but it felt like a sucker punch in the face.

I took two months off and refocused on my core strengths, writing and SEO. I’m a spiritual person who likes to inspire others. I wanted to connect with my inner joy. Just talking about making money left me cold.

Here is what Catalyst Collective training led me to:

ONLY writing inspirational and educational content that I enjoy
Focusing on tasks I enjoy and that are more likely to create long-term passive income
Focusing on search engine marketing (Google, Pinterest, YouTube) and spending less time on social media
Creating a set of powerful AI prompts to help writers research, write and edit content in a fraction of time and effort
Refocusing on my publishing career: Researching, writing and publishing books on multiple platforms using free and low cost tools

Ultimately, Catalyst Collective helped reconnect me with what’s important to my soul, and stop messing about with activities that drain me of energy.

That is what entrepreneurial skill development is all about, and Catalyst taught me that.

What Do You Get Access To With the Catalyst?

Catalyst is value-packed:

The Brooke Bot
Weekly Q&A sessions
Business strategy sessions
Done-for-you lead magnets
Catalyst Spark: A low cost intro course
Live marketing workshops, including sales and branding
Done-for-you templates – Instagram stories, reels and images
Lifetime access to all courses, including weekly additions
Personalised Instagram audit calls: Members get fantastic feedback

Bonuses include:

PLR Vault
7-Figure Mindset course
Advanced sales course
In-person networking events
Done-for-you ads and sales funnels

It’s a comprehensive resource for business growth and marketing skills.

Who Is Catalyst Collective For?

Catalyst Collective is for anyone determined to break free from the traditional 9-to-5 and launch an online business.

Whether you’re interested in coaching, content creation, course creation, business growth, digital marketing, or running an e-commerce brand, the Catalyst program provides the necessary tools.

The platform offers a self-paced curriculum, weekly workshops, and a supportive community of *angels* to guide you in building a business you can be proud of and working toward financial independence.

The Catalyst Collective Program is ideal to learn how to create additional income streams. It provides business models and expert guidance on side hustles like affiliate marketing, dropshipping, and user-generated content (UGC).

If you want to scale an existing business online, Catalyst offers tools such as sales funnels, branding workshops, and Instagram audit calls to streamline your brand and automate growth.

Conclusion

After wasting money on disappointing and expensive courses, I took my time before jumping into the Catalyst.

My biggest regret is that I didn’t join Catalyst sooner.

Brooke adds new content weekly. If we ask for something, she finds experts and adds it to the community at no additional cost to members.

FAQs

Is There A Refund Policy?

Yes. Catalyst Collective has a *no-questions-asked* 48-hour refund.

When Did Catalyst Start?

Brooke launched Catalyst in January 2024 on the Skool platform.

How Many Members Are There?

The community is still relatively small but growing. There are 4k members (October 2024)

Is Catalyst Suitable for Beginners?

Yes, Catalyst is suitable for beginners. It helps if you have some experience of social media marketing, but it isn’t essential. The program takes you step by step, showing you how to build online business visibility.

How Does Catalyst Collective Work?

Catalyst is an affiliate-based business growth program that teaches you how to start and grow a business. You pay a one-time fee of $399 for the training, which gives access to the Catalyst community, course modules and weekly training.

Is Catalyst Collective Worth It in 2025?

If you want to start and build a business in 2025, Catalyst teaches you everything you need to know, including developing an entrepreneurial mindset.

What’s Included In Catalyst Collective?

You get lifetime access to the training, updated regularly, 70% commission on sales, weekly Q&A and sales and marketing meetings (all available on replay). You become part of the Catalyst community, where you can get support at all levels.

How To Make Money With Catalyst Collective?

You make money with Catalyst Collective by learning high-income skills to create digital products of your own, monetising Instagram, learning sales and copywriting skills, and much more.

Can You Make Money On Instagram With Catalyst?

No income guarantees exist because making money with Catalyst Collective depends on multiple factors. If you commit to the training and implement the new skills, you can succeed on and off Instagram.

Is Catalyst Easy to Get Started

Yes, there is no complicated setup. If you want to promote Catalyst and earn 70% commissions, you get step-by-step instructions in the first training modules. It took me about thirty minutes to be fully operational.

Is Catalyst Instagram Business Automation For Beginners?

A few people say they don’t think Catalyst is suitable for beginners. You need a basic understanding of social media and have the time to learn content creation skills.

From my perspective, the self-study training is easy for beginners as long as you don’t rush the training.

The biggest mistake beginners make with Catalyst is rushing to sell it before fully immersing themselves in the training.

4 Reasons It’s Important to Get Social Media Shares?

September 10, 2024

Focusing on Social Media Shares Will Help Your Business Growth

Social media shares are more important than vanity metrics. Likes and comments aren’t much of a factor in social media growth.

Whilst we all love the dopamine hit of someone giving our content a thumbs up or making a positive comment, you get a better ROI (return on investment) if you can get people to share your lovingly created post, video or reel.

Why Is It Important To Get People To Share Your Content?

There are multiple reasons for encouraging more shares, but here are the four most important factors in sharing social media content.

#1: Your Content Gets A Longer Lifespan

The more people who get eyes on your content, the better. When someone shares your content, their audience becomes your audience. If the sharer has a large following, whoop, you hit the jackpot.

On most social media platforms, your content disappears shortly after publishing, from minutes to hours, depending on the platform. Sharing helps keep your content active for longer, maybe for several days or weeks.

#2: Sharing Increases Your Reach

Social media shares help your content to get in front of a new audience, potentially your ideal customers. Ordinarily, you wouldn’t have access to this audience, or it could take months or years to reach them.

Depending on your content strategy, sharing can lead to increased followers, email subscribers, or buyers.

#3: The Algorithms Boost Your Content

Most social media algorithms aren’t spectacularly affected by vanity metrics such as likes. The algorithms react to early engagement when people favourite, share or comment.

Social media platforms like Instagram and TikTok roll out your content to a small test audience. If it gets low engagement, the algorithms stop showing your content, and it bombs.

If you’re stuck in the 200 club on TikTok, try creating more relatable content.

When someone shares your content, it signals to the algorithms that it’s good quality, engaging and might attract more viewers. After all, that’s what social media platforms want.

Subsequently, the algorithms will push your content to a broader audience.

#4: Sharing Builds Brand Credibility and Authority

When building your brand, sharing helps to increase your authority and credibility within your niche.

Whether we like it or not, we humans are influenced by popularity. We want to follow and engage with those brands that stand out and others like them.

How to Encourage Shares

Although it might seem baffling to find a way to get the lurking, silent followers to engage, they can share without getting noticed.

Here are four of the best ways to encourage social media content sharing.

Create Relatable Content

One of the most challenging aspects of marketing is to put yourself in your audience’s place. Even if you’ve experienced the same challenges, creating relatable content is tricky.

Try to dig deep into creating content likely to resonate with people on an emotional level.

Many people constantly share huge income claims on social media (FTC disapprove of this practice), thinking it will persuade people to buy from them.

In some cases, yes, people get sucked into believing they can have the same results. Though, for most of us, it feels like a punch in the gut if you haven’t yet had any financial success.

It’s not relatable.

If you’re earning £2k/month and someone shares their £20k/month success, it’s challenging to imagine 10X your income. It’s also content that is unlikely to get shares.

Share your challenges and the things you’ve overcome. Think about what matters to your target audience. What worries them? Maybe it keeps them awake in the early hours. What would help them and move them enough to want to share your content?

Encourage Engagement

Online communities have hundreds of thousands of people who remain silent, never engage and lurk frustratingly in the background.

Yes, it’s annoying when you cannot get your audience to talk to you, but remember this saying: “The true meaning of communication is the response you get.” It’s a neuro-linguistic programming presupposition.

People love to do things when asked. Fundamentally, we are compliant morons because we crave the feeling of importance. When we’ve done something (we consider) helpful, we like to tell people about it.

Ask your loyal followers to share your content if they found it entertaining, helpful or inspiring. Add a caption like “Share with someone who needs to hear this today.”

Make It Easy for People to Share

Check that your content is available to the public to share. Usually, there’s a share button that people click on and share with their followers in seconds.

Provide Value

All the social media gurus bang on about creating value, but it’s not always easy to know what content represents value. We know that social media shares are the most crucial element to growing your business, so we must put ourselves in our audiences shoes.

As a blog writer, I focus on writing content that Google loves. Typically, that’s educational, entertaining (make them laugh), meaningful in-depth, a listicle (5 types of blog content Google loves), trending or anything that evokes a response.

It’s challenging to cut through the white noise of colourless content on social media if you create the same content as everyone else.

Don’t be afraid to stand out. Share an opinion, even if that goes against the masses. Nobody became successful from being vanilla.

Conclusion

Views and likes have little value for social media growth. It only makes us feel good temporarily.

When you start creating content, please take a moment to think about whether it’s shareable. The more shares you get, the more followers (your ideal tribe) will enjoy and share your content.

To truly become a content creator, avoid publishing content for the sake of it so that you can tick it off the weekly list. It is better to post less but publish more meaningful content that has a better chance of getting shared.