I’ve been using the free version of the Agorapulse social media management tool for a while. As my digital marketing efforts have ramped up, having the availability to schedule only ten posts a week isn’t enough.
As Agorapulse is $49 a month, I didn’t want to pay that much. I shopped around for a better alternative and found Metricool, which is very cool and low-cost!
The Metricool Platform Has:
- A social media planner
- Automated reports
- Best times to post (that can change in time, so this is super helpful)
- Best hashtags
- Reply to comments from the platform (very cool)
- AI copywriting assistant
- Competitor analysis
- Historical data
- SmartLinks
Metricool has 1.7 million users. You can connect all of your social media platforms and your website. I found that it was easy to use to connect my WordPress website. All you do is install the Metricool plugin and add the verification code, and you are connnected.
Things I Like About Metricool
Competitor Analysis
The competitor analysis enables you to inspect influencers in your field and identify trends. You can track your competitors on YouTube, Instagram, Facebook, Twitter, and Twitch. You can track up to 100 of your competitors on the paid plans.
That tool can significantly improve your content marketing strategy.
Inbox Functionality
Instead of spending hours hopping from one social media channel to another responding to comments, you can manage everything from your Metricool dashboard. Wowza!
This one tool alone can save you hours each week.
Content Planner
You can schedule up to 50 pieces of content on the free plan. It’s one of the most generous free plans I have seen in social media management platforms.
You can create reels, pins (it’s best to schedule directly with the Pinterest scheduler), TikTok videos and more. The colour-coded calendar is pleasantly visual, so you can monitor what’s coming up and choose the best times for posting content for each social media channel.
After scheduling your content, it is easy to edit and change dates, times, etc.
AI Assistant
Sometimes, I write descriptions ahead, but it is time-consuming. The Metricool AI Assistant is fantastic and dramatically shortens the time needed to create text for your content and avoid the dreaded writer’s block.
You can choose tone of voice, length and more.
Metricool Free Plan Is For Life
There is no 30-day trial as there is with many of the social media schedulers.
What you get:
- Up to 50 scheduled posts each month
- Up to 3 months of historical data
- Analyse up to 5 competitor profiles
- Use the AI assistant up to 3 times
- All social media platforms except Twitter & LinkedIn
The paid version starts at ONLY $18 a month if you pay annually or $22 if you choose monthly payments.
Metricool is fantastic value. It is intuitive to use, and you get so much for so little money. I am spreading the word because most social media scheduling platforms are overpriced and tricky to use.
Metricool has a 4.5* Trustpilot rating.
Try it, and let me know how you get along.
Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.