Blogging

If you’re eager to increase your blogging income, you’re in the right place. These top tips will help you achieve excellent results in time.

A few years ago, I remember staring at my analytics dashboard, thinking, “Is this it?” I was putting in the hours, writing blog posts, promoting on Pinterest and trying to keep up with SEO trends. But the income? Let’s just say it didn’t match the effort.

If you’ve ever felt the same, you’re not alone. The good news is blogging can be profitable. You need the right strategies and a bit of patience. This post is your shortcut to that turning point.

By the end, you’ll walk away with 9 practical ways to boost your blogging income, even if you’re starting small. And I’ll share the one thing I wish I’d done sooner that changed everything.

And here’s the bit no one tells you: once you hit a tipping point, your focus shifts from hustling to optimising. That’s when blogging becomes more than a side hustle. It becomes a system.

Focus on Recurring Affiliate Programmes

My first affiliate sale was a £3 commission from a course I’d linked in a blog post. It felt like a win until I realised I’d need to keep making new sales every month to stay afloat.

That’s when I discovered recurring affiliate programmes. Unlike one-off payouts, these pay you monthly for as long as someone stays subscribed. It’s a smarter, steadier way to grow your blogging income.

The key is to promote tools that people need in the long term, like email marketing platforms, funnel builders, and SEO tools. For example, Systeme.io offers a whopping 60% recurring commission for every referral who sticks around.

Even if just five people sign up and stay, you’ve built a small, consistent income stream. I advise seeking merchants that pay a minimum 25% recurring commission.

You won’t see results overnight, but over time, these small monthly payments will add up.

Create a Digital Product

For months, I believed digital products were only for “big bloggers” with huge email lists and perfect websites. But one afternoon, frustrated with the slow trickle of affiliate income, I asked myself a simple question, “what do people really need?”

Now, I’m planning several digital products and physical books to help my audience.

Digital products give you complete control over your income. There’s no commission split, no algorithm to please, and no need to chase pageviews. You create once, and it continues to work for you behind the scenes.

And when you’re ready, use Systeme.io to create a free sales page and email campaign to sell your products. You can also make one course entirely for free on the platform.

You don’t need perfection, just a solution that works. And once you’ve sold one, the motivation spurs you on to create more.

Use SEO to Drive Evergreen Traffic

It wasn’t until I wrote a post that ranked on Google for months, outperforming every other post by 500%, that I truly understood the magic of SEO for blogging. One blog post consistently brought in visitors, clicks, and affiliate sales, all without requiring any effort.

That’s what evergreen content does. It works while you rest.

SEO isn’t about stuffing keywords or writing like a robot. It’s about understanding what your audience is searching for and creating helpful, focused content that addresses their needs.

Use tools like KoalaWriter  for blog content. It’s one of the best AI writers I have ever used and, believe me, I have tried them all. This AI writer is a total gamechanger.

Focus on posts that solve ongoing problems, such as how-tos, product comparisons, or beginner guides. Once ranked, they become silent salespeople for your blog, quietly building trust and income month after month.

It takes time, but SEO gives your content a solid foundation. And the deeper those roots grow, the higher your income.

Repurpose Content Across Platforms

There was a time when I’d pour my heart into a blog post and then share it once and move on. It felt like throwing gold into the wind.

Then I realised something simple but powerful: one piece of content can live many lives.

You can repurpose new blog posts into multiple Pinterest pins, a carousel on Instagram, a voiceover reel, or even a short-form video using Pictory.ai. The more places your message shows up, the more chances you have to attract readers, grow your email list and earn income.

Repurposing isn’t about doing more work; it’s about making your existing work go further. Take your most popular posts and turn the key points into short-form content. Use Repurpose.io to adapt content for each platform.

This strategy works exceptionally well if you’re short on time, and let’s be honest, most bloggers are. One post, many formats. Simple, powerful and surprisingly effective.

Build an Email List Early

If I could go back and start over, the first thing I’d do is start building my email list from day one.

When I began blogging, I focused on pageviews and Pinterest traffic, not realising how quickly platforms change. One algorithm shift and everything dipped. However, one thing I forgot (or put off), as most new bloggers do, is starting an email list.

An email list is personal. It’s direct. And best of all, it’s yours. No algorithm can take it away.

You don’t need thousands of subscribers to make it worthwhile. Even 100 loyal readers can bring in sales if they trust you. Offer a simple freebie that solves a problem, like a checklist, quick guide or planner. Use a tool like Systeme.io to create a (FREE) simple sales page, automate delivery and start building your list on autopilot.

Then, send value-packed emails. Share your latest blog post, a personal story, or a helpful tip. Show up consistently, and when you do share an affiliate product or launch a digital offer, they’re far more likely to buy because they know you.

Your email list becomes the heartbeat of your blog. And if you nurture it, it will grow into one of your most reliable income streams.

Add a Services Page

I’ve been writing SEO blog content for clients since 2020. It’s my bread-and-butter income.

If you’ve got a skill like writing, editing, social media, or design, offering it as a service can bring in income while your passive streams grow. It also builds confidence and deepens your expertise.

You don’t need to turn your blog into a full-time agency. One or two well-matched clients per month can create a steady income, especially if you offer packages or retainers.

Start by thinking about what people often ask your help with. Then, write a short services page explaining what you offer, who it’s for, and how to get started.

Selling a service doesn’t have to be a permanent solution, but it can bridge the gap between where you are and where you want to be.

If you’re short of ideas, check out my blog post on 38 websites that pay bloggers to write.

Host Webinars or Workshops

This option might sound scary at first, but it works. Webinars allow you to teach, connect and sell all in one go. If you’re not ready to go live, pre-record using Synthesia, then automate the funnel. You could even create it as an evergreen workshop with Systeme.io’s free plan.

Raise Your Prices

Whether it’s your services, sponsored content or digital products, undercharging keeps your blog stuck. Test new price points. Positioning is everything, and often, pricing higher makes you more trustworthy.

When I started writing, my first client paid me £0.03 per word. It was chicken feed, but it got me the experience I needed to attract more clients. Nowadays, I earn an average of £250 per 1,000 words.

Focus on Other Traffic Sources Aside from Google

Google updates can decimate traffic. Additionally, if your website becomes slow to load, traffic will drop, especially for mobile browsers. There are two other fantastic search engines:

• Pinterest: Don’t sit on Pinterest. Start pinning your blog content as soon as you have enough to share once a day. Pinterest is my second biggest traffic source. If you don’t want the time-consuming hassle of creating pins, sorting descriptions and SEO, try Pin Generator. It generates 60 pins in a minute!
• YouTube: Owned by Google, a YouTube channel can drive traffic to your blog. Additionally, you can build a community, sell products, and generate ad revenue income when your channel gets monetised.

Start both of these channels as soon as possible. I wish I had started YouTube earlier. That said, I started two channels in a different niche from my blog because I can create content more quickly. My goal is to generate passive income from multiple sources, and I encourage you to set a similar goal for the foreseeable future.

Read: Goal Setting for Bloggers

My Turning Point for This Blog

The moment I stopped treating my blog like a diary and started treating it like a business, everything changed. It didn’t happen overnight, but these 10 strategies built layer upon layer until things finally clicked. Additionally, admitted to myself that I needed help was the first step to stopping burnout. Now, I use the best AI writer to create my first drafts. It genuinely saves me hours for each blog post.

Remember that income from blogging takes time, as you need a significant amount of traffic. Take the pressure off yourself and generate revenue from offering writing services. Select a niche you enjoy and begin reaching out to potential clients.

If you’re wondering where to start, pick one. Just one of these tips. Implement it this week. And if you stick with it, the next time you check your income dashboard, it might just surprise you.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

“How often should you blog?”

I used to ask myself that question all the time, sat staring at my pathetic Google Console stats, wondering if I’d made a colossal mistake starting a blog at all. But then, one tiny shift changed everything for me. I’ll share that in a moment, so hang tight.

Why How Often You Post Blog Content Matters

How often you blog isn’t just a random number. It can shape your traffic, your growth, and, yes, your sanity.

Search engines like Google love fresh content. So does Pinterest, if you’re driving traffic that way like I do. More on that in my post about my favourite Pinterest traffic strategies.

Regular blogging tells these platforms, “Hey! I’m active. Recommend me.”

But it’s not just about robots. It’s about your readers. Ghost them for three months and suddenly pop back with a “Hey guys, I’ve been busy” post? They’ve probably moved on. I’ve been there. Ouch.

The “Blog Every Day” Myth (AKA, How I Almost Burnt Out)

There was a phase where I thought blogging every single day was the holy grail. Spoiler: it wasn’t.

Instead, I ended up writing rushed posts, doubting myself, and wondering why my blog still felt invisible. It felt like shouting into the void while running on empty.

If you’re asking how often should you blog, the answer isn’t “as much as humanly possible.” It’s “as often as you can sustainably create valuable content.” Blogging should build momentum, not break your spirit.

There is an optimum frequency for blogging that few people discuss. Or, if they do, they fail to explain their reasoning for the frequency of their blogging.

Different Blogging Frequencies for Different Goals

Here’s where that tiny shift comes in: your blog doesn’t need to follow anyone else’s pace. It needs to follow your pace.

• Starting Out: If you’re just getting started, try posting 1–2 times a week. It’s manageable and builds your blog steadily. I did this while juggling other projects and learning the ropes.
• Fast Growth: To achieve rapid growth, posting 3–4 high-quality posts per week can be beneficial, provided you can maintain this pace without burning out.
• Time Strapped: If time is tight, one solid post a week, or even every two weeks, is enough, as long as it’s useful.

Remember: it’s your blog. It should fit around your life, not consume it.

Quality Over Quantity, But Don’t Use That as an Excuse

Assuming you have a goal, then yes, blogging regularly is essential. Still, good content beats frequent content every time. I’ve seen plenty of bloggers wait months between posts because they want everything “perfect.”

Perfectionism is the enemy of progress.

So, if you’re wondering how often should you blog to grow, aim for content that’s real and helpful. Keep your bar high but realistic. No one expects Pulitzer Prize-winning essays, just posts that solve a problem or inspire.

How to Find Your Ideal Blogging Schedule

I never really thought about my blogging schedule until much later. In hindsight, that’s bonkers because I bang on to clients about having a consistent publishing schedule.

I came to my schedule by realising my blog didn’t need to mimic anyone else’s schedule. It needed to align with my rhythm, one that matched my energy, time, and goals. Another factor was what I wanted my blog to do, and that goal needed more traffic.

Ask yourself the following questions – and be honest:

• How much time can I realistically dedicate weekly?
• What’s my primary goal? Traffic, income, creative outlet?
• How long does one post take from idea to publish to promote? Be realistic. However long you think it takes, it will always be longer.

If you can write one post a week, that’s your baseline. Fantastic. Stick with it.

As for me, I started with around 4-6 blogs a month, and initially, that generated good growth. However, in April 2025, my traffic hit a wall. My site had a technical issue that caused slow loading.

I didn’t notice at first, as the decline was slow. Then, I discovered I’d lost a significant number of keywords (Google penalises slow sites, especially for mobile browsing) and started panicking.

After I sorted the slow loading, I reflected on my blogging strategy.

I got approved by Journey by Mediavine in April, so the more traffic I get, the more I can earn from ad revenue. At the moment, it’s a teeny, tiny amount. So, I decided to do something different.

These days, I batch ideas ahead, use tools to speed things up, and sometimes skip a week without guilt. I usually have 2-3 weeks of content planned ahead (or I’d go nuts).

I’ve recently committed to publishing a minimum of three blog posts weekly, come rain or shine. However, there’s something else: another powerful yet simple-to-implement SEO strategy that I almost forgot to include in this post…

Don’t Forget: Updating Aged Content Can Be a Game-Changer

If you’ve been blogging for a while, you might be sitting on some older posts that don’t get much love anymore.

Here’s a little secret: refreshing your aged content can be just as powerful as writing new posts when it comes to SEO.

Sometimes, all your blog needs is a good spring clean. Update facts, add new insights, refine your keywords, or enhance the formatting to make your posts more readable. If you have a WordPress site, install a content update plugin (I use WP Last Modified), as that shows readers (and Google) that the post is fresh.

Additionally, you can remove irrelevant content to help Google bots better understand your content theme. Use the removal tool in Google Console to stop deleted pages from getting indexed.

Search engines love fresh, relevant info, so updating old posts can boost your rankings without the sweat of creating something from scratch. Plus, it’s a time-efficient exercise disproportionate to the positive results it can give you compared to publishing a brand-new post.

If you’re wondering how often should you blog, mixing in updates with new content is a smart way to keep your blog active and climbing in search results.

The problem we all have as bloggers causes most new bloggers to quit, but it’s easy to overcome.

3 Tips for Blogging Consistently Without Losing Your Mind

Earlier, I said I’d share three things that keep me consistent, even when life gets chaotic, so here they are:

1: Batch Your Work

Writing several intros or outlines in one go is way easier than starting a fresh post every time. It helps keep you in flow. This step is crucial if you want to stay consistent without losing your mind or burning out.

I never complete a blog from scratch. I plan to create a batch of 2-3 pieces together, including research, keywords, and titles. Next, I do outlines. Then, I write the first draft.

After that, I edit with Grammarly, check for plagiarism and leave it for 24 hours.

I then use the ‘read aloud’ feature in Word to ‘hear’ mistakes, sticky sentences, bad grammar, etc.

Yes, this is my process. It might not suit you. Remember, these guidelines are from my personal experience. Tweak what doesn’t work for you.

It’s a perfect process for my ADHD brain. It prevents me from getting burned out and helps me produce a large amount of content.

2: Repurpose Like A Pro

Turn each blog post into pins, emails, reels, and more. (Here’s a reasonably-priced tool I use to repurpose content to get the most mileage)

3: Use Scheduling Tools

Don’t rely on memory. Tools like Trello or Google Calendar help you plan and stay on track with your schedule. Even a simple Excel doc can help keep you on track. That’s what I use.

These simple shifts keep me showing up, even on days when my brain wants to hide under a duvet.

Oh yes, of course. I forgot. There’s a fourth tip. I wouldn’t want you to miss out on the one thing that helps me write blog content in a fraction of the time.

#4: Use AI tools to maximise your time and input

I use two specific AI tools that I couldn’t live without…

Speed Up Your Blogging with AI Tools

If you ever feel stuck or short on time, AI tools like ChatGPT and SEOWriting.ai can be absolute lifesavers.

ChatGPT helps me brainstorm ideas, draft content, and even polish my writing without losing my voice. Recently, it’s had a memory update. If you use it regularly, go and ask it to tell you about yourself. The results are shocking!

I also use it to do the following tasks:

1. YouTube scripts and descriptions
2. Brainstorm titles and create outlines
3. Provide a list of secondary keywords and synonyms
4. Create prompts for AI image generation for blog posts.
5. Write Pinterest descriptions with SEO keywords and hashtags
6. Assess a competitor’s top-ranking blog & suggest how I could improve on it. Ahrefs charge £99/month for that!

Just those six tasks are equivalent to around two days of work, but using AI tools, I can complete them in maybe three hours a week.

Meanwhile, when I really want to save time, SEOWriting.ai provides me with SEO suggestions, allowing my posts to get noticed by search engines without hours of legwork.

I still spend time editing what SEOwriting.ai produces, but it’s speedy, and the content output usually only requires a bit of fine-tuning. Additionally, the company is constantly improving its results, as they weren’t that great when I first started using it.

Using these AI tools doesn’t replace your creativity, but it does speed up the process, helping you publish more consistently and confidently.

Some people say AI is stripping us of our creativity. However, AI helps my creativity because I’m not exhausted trying to do everything myself. I get fresh ideas from a brain that doesn’t fry to a crisp like an overcooked onion.

If you’re wondering how often should you blog, AI tools might be the secret weapon that keeps you on track. Producing a lot of content isn’t easy when you have an entire life to work around.

AI technology is advancing faster than we can imagine. The bloggers who adopt it now and learn to become proficient at prompting will succeed more than those who are resistant to AI.

Conclusion: What I Wish I Knew When I Started My Blog

If I could talk to newbie me, all excited but overwhelmed, I’d say: “Don’t stress over ‘how often should you blog. Just start.” 

Keep showing up. Adjust when life changes. Trust that consistent effort, even if it’s once a week, adds up faster than you think.”

If you can only manage to publish one blog post each week, accept that growth might be slower.

In hindsight, I wish I’d started with two posts a week. Still, it’s been a learning curve. It still is and probably always will be.

I’d also start Pinterest marketing sooner, as that is now my second-highest source of traffic. To prove a point, I recently earned a $498 commission, my first big one.

That commission tracked back to someone clicking on a four-month-old pin about the best Pinterest courses I’d completed. Pinterest is a slow burn, but pins are evergreen, so they can continue driving traffic to your blog for years. Pins can also rank in Google SERPs.

So, in conclusion, how often should you blog? As frequently as it’s possible to create helpful, authentic, and sustainable content.

That, my friend, is the magic frequency.

And if you’re wondering what to write about, check out my post on 21 blog post ideas for beginners.

See you soon x

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

I lost 200 keywords almost overnight because I ignored the fact that goal setting for bloggers is something I should have been on top of.

Quite recently, I hit a wall. I’d just got approved with Journey by Mediavine, which somehow caused me to take my eye off the ball. I’d become lazy about writing blog content and stopped thinking things through before deciding what to write.

Then, my site speed suddenly tanked.

Core Web Vitals. Friend or Enemy?

Because I hadn’t thought about the fundamentals of goal setting for bloggers, such as site speed, Google slapped me on the wrist, took away privileges, and made me sit on the naughty step. I lost 200 keywords practically overnight. That was totally gutting.

I realised something had to change. Fast.

The optimal Large Contentful Paint (what loads above the fold on your website for mobile loading speed) should be less than 2.5 seconds.

Mine was 3.3s, which isn’t abysmal, but other statistics performed poorly.

If you’ve struggled with staying motivated, sticking to goals, or knowing where to start, I’ve got you. I hope this post on goal setting for bloggers will help you avoid the mistakes I made.

However, before we discuss numbers or traffic spikes, we need to address a few things. Why do most blogging goals fail before you even hit publish?

Let’s start there.

Start With Your Why, Not Just Your Word Count Goal

If you haven’t read Simon Sinek’s Book “Start with Why” I highly recommend it. It genuinely helps you to focus on the reasons behind what you do.

It’s tempting to set blogging goals that sound impressive. “I’ll write 100 posts this year” sounds fantastic on paper, but if the reason behind it is just “because that’s what other bloggers are doing,” it’s not going to stick. Trust me, I’ve tried. And here’s why it fails.

I set a target to write over 100 blog posts in 2024. If you had asked me why, I genuinely couldn’t tell you. I achieved my target, but it yielded nothing, or at least only enough income to cover six months’ council tax.

When I first started setting goals for my blog, I was obsessed with statistics. Technically, obsession is an aspect of my ADHD (read Blogging with ADHD) that I struggle to manage.

My site continued to trend upwards, even recovering promptly after Google updates. Still, without a clear purpose behind those goals, I continued to burn out and get distracted.

Those numbers didn’t mean diddly squat because they didn’t translate into anything useful, such as income.

Read: Blogger Burnout is Real: 5 Kick-Ass Strategies to Beat it

Start Shifting Your Blogging Mindset

My motivation didn’t vanish overnight. It just slowly trickled away every time I lost sight of why I started blogging in the first place. I felt depressed and wondered if I had wasted an entire year focusing on the “wrong” things.

So before you start working on your blog, ask yourself this:

• Why did you start your blog?
• How will you know if it’s working?
• Have you set up an email campaign?
• What do you want it to do for your life?
• What challenges are you likely to face?
• What time-saving systems do you have in place?
• What will you do when you inevitably lose motivation?
• Is it a creative outlet? A route to passive income? A way to escape the 9-to-5 hamster wheel?

For me, it was freedom. Freedom to be creative, to work on my terms, and eventually, to earn a living doing something I genuinely enjoyed. I wanted to stop relying on the feast-or-famine nature of client work and build something financially sustainable.

Still, I hadn’t thought it through. I hadn’t considered that goal setting for bloggers meant more than writing a few posts. I hadn’t created an anchor or asked myself any of the questions mentioned above.

Subsequently, I began anchoring my goals to the core reason I started a blog. To do something meaningful and make a full-time income.

Remember it Takes Time

I must be honest and say that it’s early days, so I can’t say that everything has fallen into place yet. However, I have stopped publishing posts just to tick boxes. I’m now building something that matters to me.

If you’re serious about goal setting for bloggers, this is where you begin. Otherwise, every goal you set will feel hollow, and staying motivated will be like trying to wallpaper a wet wall.

Now, once your why is clear, the next step is to make sure your goals don’t feel like an overwhelming to-do list. It’s easy to think that busy means productive, but often that’s not the case. You need structure but not stress.

The next step for goal setting for bloggers is to get specific without feeling stressed or panicky.

Get Specific, But Not in a Way That Triggers Panic

Once you’ve figured out your “why,” it’s time to break that grand vision into something you can get done without drip-feeding coffee.

One of my blogging goals for this year is to publish 150 posts. Sounds massive, right? It is. Isn’t it the same as my intent to write 100 posts in 2024? Yes, but here’s the thing:

• I now know why I’m doing it.
• I’m clearer about my niche.
• I know how challenging it can be.
• I’m not trying to write them all in a single weekend.
• It’s not the only thing I’m doing for my blog: I’m also putting together an email campaign, working on creating digital products and building Pinterest and YouTube accounts.

My goal has become a bit easier because I’ve focused on mastering prompting AI to deliver the best results more quickly.

Don’t Set Impossible Goals

That’s the trick. Goal setting for bloggers doesn’t mean setting impossible targets that leave you paralysed. It means being honest about your time, your energy, your intent, and your ability to get distracted by watching funny parrots on YouTube shorts (guilty).

So, instead of the goal to “grow my blog,” try:

• Publish one blog post a week for three months
• Update one old post every week.
• Batch three post outlines on Mondays.
• Learn to use AI tools to speed up mundane tasks.
• Create a content strategy that you’ll actually use.

Small, clear actions give your brain something to work with. They reduce decision fatigue and help you stay focused on what matters most: consistently publishing targeted blog content.

I still get overwhelmed sometimes, especially when juggling blog work with other projects. But knowing precisely what I need to do each week and why I’m doing it keeps me from spiralling into panic and subsequently doing nothing.

That said, writing blog content regularly isn’t the only thing that helps your blog grow. You could post daily, but if your site takes ten seconds to load, your bounce rate will be higher than your coffee budget.

Let’s talk about how fixing your blog’s foundations can make your goals possible.

Fix the Foundation First, Speed, Tech and Structure

Writing great content is key, but if your blog feels like a slow, creaky old jalopy, you won’t get far.

I learned this the hard way when my site speed suddenly plummeted, and I lost 200 keywords practically overnight. Google has zero tolerance for slow-loading pages, especially on mobile devices.

Shared Hosting vs Virtual Private Server (VPS)

I didn’t know my blog was on shared hosting. There was no mention of that when I started my blog.

What is shared hosting? It means you’re sharing space with other websites. It’s like living in an apartment with ten people and only one bathroom. What if everyone tries to use the bathroom at the same time? Suppose, even one website on the shared hosting receives a lot of traffic, it can slow down your site’s loading times.

If you want your blogging goals actually to pay off, you’ve got to fix the basics first. That means checking your theme, hosting, and overall site performance before obsessing over your next post.

For me, switching from shared hosting to a VPS is a no-brainer. It will make my blog faster and more reliable.

If you feel horrified at the thought of migrating files, don’t worry. Most companies offer a service where they do it for you. It’s costing me £100 + VAT, but it’s worth it.

Updating to a faster and cleaner WordPress theme will also help. My current theme is no longer supported by the company from which I purchased it. Bummer!

These are things that nobody talks about when you start a blog, but they become critical as your blog grows.

Here are some easy ways to get started:

• Utilise free tools like Google PageSpeed Insights to identify areas precisely where your site’s speed and mobile usability require improvement.
• Consider upgrading your hosting if your current plan is slow. Avoid shared hosting.
• Keep your WordPress theme light and simple, and avoid bloated plugins that can drag down performance. Delete unused plugins.
• Back up your site before any significant changes so you don’t lose everything and have a mini meltdown. The free BackUpWP plugin now features automated daily backups.

Once your blog’s foundation is solid, all your goals, from publishing more posts to growing traffic, suddenly feel more achievable.

And speaking of goals that connect with your audience, have you considered how storytelling can boost your blog? Posting regularly is one thing, but making your readers care is something else entirely.

Let’s explore how adding storytelling to your blog posts can keep your readers hooked and coming back for more.

Add Structure to Your Creativity With Storytelling

Publishing blog posts regularly is great, but if your content feels like a jumble of facts and random thoughts, your readers will lose interest faster than you can say “bounce rate.”

That’s where storytelling comes in.

I used to write posts like a robot churning out information, and I wondered why I wasn’t getting sales. Then, I discovered how a simple storytelling framework could turn my blog into something people enjoyed reading and sharing.

Here’s a basic storytelling formula:

• Start with a hook that grabs attention — a question, a funny moment, or a relatable problem.
• Share a personal story or example to connect emotionally.
• Offer clear tips or advice that readers can use right away.
• Finish with a takeaway or call to action so readers feel inspired to do something.

If you want to build a connection with your readers, goal setting for bloggers must include storytelling elements. This structure makes writing easier and keeps your readers glued to the screen. They’ll feel like you’re chatting with them over a cup of coffee rather than lecturing from a dusty textbook.

Now, once your posts are engaging, you might want to think about how blogging can become more than just a hobby. How are you actually going to generate income?

Have you considered creating courses or digital products to grow your income? It’s easier than you think, and I’m working on it myself.

Plan Your Revenue Streams Early, Even If You’re Not There Yet

If you’re blogging with the dream of turning it into a profitable business, don’t wait until you have 100,000 page views to start thinking about income.

The best time to plan your revenue streams is yesterday. The second-best time? Right now.

For ages, I focused solely on publishing blog posts, hoping that traffic would magically turn into money. It didn’t. So, I started thinking ahead. What could I offer that would genuinely help my readers and generate income?

Here’s what I’m working on:

• A course for new bloggers to skip the chaos and get profitable faster.
• Digital products, such as templates and content planners.
• Publish books on different aspects of blogging on Amazon KDP.

By planning these things early, I’m giving myself a solid foundation to build passive income streams. Plus, knowing that a blog post could lead to a product or email opt-in keeps me more focused when I write.

You don’t have to launch everything at once. Just having a loose roadmap helps guide your decisions and keeps you from chasing every shiny blogging trend that pops up.

Now, speaking of systems, let’s talk about the one most bloggers (myself included) tend to avoid until it’s almost too late: building your email list.

Start The Email List, Even If You Feel Overwhelmed

The thing every blogger tells you to do from day one is to start an email list, which means most of us avoid it for at least a year. Or two. Or, in my case, longer than I care to admit.

Truth: your email list is one of the few things you own as a blogger. It’s also an income blueprint.

Algorithms change, and traffic can vanish overnight (It does!), but that little list of people who’ve said, “Yes, I want to hear more from you,” is gold.

Starting an email campaign doesn’t have to be complicated. I’ve chosen Systeme.io because your first email campaign is free (up to 2,000 subscribers), it’s free to get started, and it’s easy for beginners.

If the idea of email sequences and automation makes your eyes glaze over, keep it simple:

• Create one valuable freebie that helps your audience solve a problem.
• Set up a welcome email to say hello and explain what you’re all about.
• Don’t launch straight out the gate by selling. Provide your subscribers with helpful information to build trust.
• Send one email a week, or even just twice a month, with blog updates or tips. Tell your readers what to expect.

That’s it. There is no need for a fancy funnel or complicated tagging system. Just start and let momentum take over. Oh, and utilise storytelling in your emails.

Once your list is growing, you’ll have a direct line to your readers, which is invaluable when you’re ready to launch a course, sell a product, or get feedback.

Now, let’s bring your blogging goals together into a rhythm that works for you.

Create a Sustainable Blogging Rhythm That Works

One week, you’re full of motivation, sipping oat milk lattes and planning your content calendar. The next, you’re staring blankly at your laptop while wondering if becoming a goat herder might be a better career move.

The solution is to stop hustling and get into a steady rhythm.

Here’s how I’m doing it this year:

• Writing three blog posts a week by batching outlines and content on different days.
• Using AI to brainstorm, draft outlines, ideas, etc.
• Scheduling weekly planning to review my goals, site traffic, and what’s working.
• Checking Pinterest statistics for top-performing pins and writing more of that content.
• I’m giving myself at least one day off from writing and checking analytics.

It’s not about being lazy. It’s about being strategic. Goal setting for bloggers isn’t just ticking boxes. It’s about creating a workflow you can keep up with, enabling you to stay consistent, inspired, and still excited to blog six months from now.

Let’s finish this off with a few reminders and a gentle nudge forward, yeah?

Final Thoughts and a Nudge in the Right Direction

Here’s the truth.  Goal setting for bloggers isn’t about big vision boards and ambitious to-do lists. It’s about building something you care about, one blog post, one small win, and one caffeine-fuelled brainstorm at a time.

You don’t need to have it all figured out.

This year, I’m focusing on clarity over chaos. I’m creating content that serves one audience, finally setting up systems that support growth, and writing blog posts that feel like a conversation, not a chore. And I’m finally going to set up an email campaign! Please hold me to that!

You can do this too.

Start small. Pick one goal and make it ridiculously doable. Then, build from there. Whether it’s publishing one new post a week, finally sending that first email, or cleaning up your slow old site, just start.

And remember, you’ve got this. You’re building something real, one step at a time. In a year, think how far ahead you will be.

All of these finer details will be in my blogging course, which I hope to start as soon as I’ve published another course I’m writing.

Now, go write that blog post, set that tiny but mighty goal, and take a step forward. I’ll be cheering you on, likely from behind a laptop, surrounded by half-drunk cups of decaf coffee and 25 open tabs.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

Blogger burnout is real. I know because I suffered from it in 2024, and it wasn’t nice, I can tell you.

It started with a to-do list and a cup of coffee (or three). Innocent enough, right? However, four hours later, I’d cleaned the fridge, organised my Google Drive, redesigned my homepage banner, and written exactly zero words for my blog.

I’d also sneaked in a 30-minute nap because I felt so bone-achingly tired.

I had a classic case of blogger burnout.

I was turning myself inside out rather than sitting down to write a blog post.

If you’ve ever found yourself furiously busy but wildly unproductive, avoiding your blog like it owes you money, you’re in good company.

Blogger burnout creeps in quietly, disguised as “I’ll just finish this one thing first.”

Before you know it, the joy is gone, the traffic’s tanking, and you’re wondering if you should just sell candles on Etsy instead.

Let’s talk about why blogger burnout happens, how I fell face-first into it, and precisely what I did to dig myself out, coffee still in hand.

How I Knew I Had Blogger Burnout (Besides Falling Asleep At My Keyboard)

At first, I just felt tired. Not the usual I’ve-been-up-late-finishing-a-post tired, but that bone-deep exhaustion that makes you question your life choices.

Falling asleep watching Clarkson’s Farm in the afternoon is a debatable error of judgment, depending on where you sit with the ex Top Gear star. I have begrudgingly grown to enjoy him and his dry sense of humour in his role as a welly-wearing farmer.

Anyhow, I started procrastinating. I’d open a Word document and immediately decide it was the perfect time to reorganise my sock drawer.

When I did manage to write, everything felt flat and joyless. No sparkle, no sass, just blah. Why the f*ck was I doing this!

And that’s when it hit me: I wasn’t lazy. I wasn’t unmotivated.

I was neck-deep in blogger burnout.

Why Blogger Burnout Happens (Even When You Love Blogging)

Here’s what no one tells you when you start blogging: passion alone doesn’t protect you from burnout.

Here’s what contributed to my personal crash:

• Chronic Multitasking: Trying to blog, manage clients, learn SEO, create pins, edit reels, walk my dogs and occasionally eat.
• The Comparison Trap: Watching other bloggers hit 100K views while I hovered at 3K and pathetically slobbered into a bucket of ice cream.
• Content Hamster Wheel: Feeling like I could never take a break from blogging without losing momentum. This one impulsion sucked the life out of me.
• Zero Boundaries: My blog consumed me. I couldn’t separate an actual life from my blog. I became obsessed.

I was (too) desperate for my blog to work and start making an income. It was too much pressure, and my mental health buckled under the strain.

To avoid blogger burnout, I focused on reducing the importance and started trusting that time and consistency would ultimately reward me.

If you’re experiencing blogging burnout, know that you are not broken. You’re a human running at full capacity without a break. And yes, even seasoned bloggers feel it too.

What Helped Me Recover From Blogger Burnout (Without Chucking My Laptop Out the Window)

Let’s get into the good stuff—the turnaround from blogging exhaustion to bouncy writing for fun.

These are the simple strategies that helped me not just crawl out of blogger burnout but come back stronger (and with fewer snack-related breakdowns) and start loving the process again.

Strategy #1: Let Go of “Should” Blogging

I think the word “should” should be banned from the dictionary, which is a should I shouldn’t have said, LOL.

Anyhow, I (eventually) stopped writing what I thought I “should” write and leaned into what lit me up. That change alone pulled me back from being burned out from blogging.

Writing about blogging is what motivates me, rather than writing what I thought people wanted and doing it to try to make money.

Writing’s gotta be fun, right?

Surprisingly, taking the pressure off yourself often leads to better productivity. It did for me, anyway.

Strategy #2: Used AI to Work With My Wonky Brain

I have ADHD, so focus is sometimes as elusive as a squirrel soaked in coconut oil climbing up a wet pipe. Blogging with ADHD adds a new layer of challenges.

AI tools became my sidekick. I use them daily to brainstorm content ideas, outline posts, and speed up editing. Suddenly, tasks that drained me felt doable again. I no longer feel alone and overwhelmed by the thought of writing three or more blog posts each week.

Strategy #3: Set Boundaries Like a Boss

My blog no longer wakes me up at 2 am with “quick ideas.” I have office hours. Weekends off. Scheduled creative sprints.

Revolutionary.

When you have a flood of energy, take advantage by creating a blog content strategy or batching draft blog posts.

Strategy #4: Made Blogging Fun Again

I rebranded and played with new formats. I studied storytelling (that was fun) and introduced more humour into my blog posts. My friends tell me I am funny. Well, I see the humour in most things – except my blog, hahaha.

I use Grammarly for editing. I love it and would never be without it, but it’s grammatically bossy. It pushes you into writing more formally, and I’d got into that habit. It doesn’t like the words “just” or “actually” when, in fact, we use “actually” rather frequently in conversation. So, actually, I will use actually if I actually damn well please.

So, let go of rigid structures. When blogging feels like play, you don’t need to drag yourself to do it.

Strategy #5: Tracked Energy, Not Time

I stopped trying to force myself to write when I felt tired. Instead, I tracked when I had natural energy and scheduled blog tasks for those times. Game. Changer.

Yesterday, I woke up feeling compelled to write an article. Within two hours, I’d written, edited and published “Blogging With ADHD” and loved every minute of the process.

Later in the day, I drafted two more blogs, including this one. Next week, I’ll edit and publish.

Today, I have edited three blog posts and put them in draft. Next week, I may hit an energy slump, so it’s good to have some content in the bag.

Jump on the energy wave when it’s rising and coming into the shore because you never know how long that wave will last.

How I Overcame Blogging Burnout

After getting approved for ad revenue with Journey by Mediavine, I decided to ramp up my content from 4-6/month to 1-3/week. Ha! What was I thinking? That’s a f*ck load of work on top of everything else I have to cram in.

I started working with ChatGPT but the only way I could get halfway decent drafts was to work section by section. Yes, it saved some time on manually creating a first draft, but it was fiddly and irritating.

Then, almost by accident, I discovered KoalaWriter. I honestly didn’t expect much. Was this just another AI writer that promised the world? Honestly, I’d tried so many of them and been bitterly disappointed with the drivel they produced. Even SEOWriting AI wasn’t as good as I’d first hoped.

Still, after writing and publishing my first two 2,000-word blog posts with Koala AI Writer, I was hooked. For one thing, after adding my website, KoalaWriter inserted internal and external links to my articles, saving me from the hassle of manually adding links after uploading to WordPress.

It wasn’t just faster. The truth is it was significantly cleaner. It felt like this tool actually understood what I was trying to create.

The writing style felt more like me. It took minimal editing. There was zero – I mean ZERO – plagiarism, and it gave me back something I hadn’t felt in months: momentum.

Now, I’m quickly and easily creating blog content in less than an hour. I get KoalaWriter to write the first draft, which takes minutes. I then spend around an hour editing. My goal is to build up to 3-4 articles weekly. I have the Professional plan, which gives me 100,000 words/month, which is super generous compared to many other AI writers.

Read my review on KoalaWriter

Tips to Avoid Blog Burnout Before It Happens

Even if you’re not in full-blown blogger burnout, these tips can help keep things flowing:

• Batch content when you’re in the zone
• Create a “just ideas” doc to ease the pressure
• Subscribe to KoalaWriter & save hours each week
• Delegate things you hate (Accounting, I’m looking at you)
• Connect with other bloggers because isolation is a creativity killer
• Have one blog-free day a week, minimum. Celebrate tiny wins, not just massive milestones.

Final Thoughts on Blogger Burnout

If you’re there right now, stuck, exhausted, and considering selling your blog for a pickle sandwich, you’re not alone.

Blogger burnout happens to the best of us. The trick isn’t to avoid it forever; it’s to notice it early, reset with kindness, and come back with better systems in place.

Decide to work smarter, not harder. I use several AI tools to make my life easier.

The days of writing a blog from scratch are over for me. Using AI Tools, I can produce and publish a blog post in a few hours instead of a day or more. That means I can publish more content.

AI has helped me move from struggling to publish one post each week to generating three or more without needing an espresso drip.

Let Go of perfection, too. Good enough is better than perfect if it means you can write more with less energy drain.

Remember: your blog is a business, not a boot camp. You can grow it and still enjoy your life.

As they say, build it, and they will come. “They’ being sales, ad revenue or whatever your goal is. But don’t sacrifice your mental health trying to “get there” sooner.

Now, get up and make a cuppa. Your blog can wait.

Have you ever wonderd why new bloggers quit? Well, let’s find out and discover how you can become one of the successful bloggers who stick around and make lots of money.

So, you come up with a brilliant idea for a blog. You spend a weekend obsessing over the perfect domain name, spend three hours choosing a font, and another two staring at stock photos of mugs and laptops.

You finally hit publish on your first post, sit back, and wait for the world to discover your genius.

Then nothing. Crickets. One view (thanks, Mum).

Cue the existential crisis.

Why new bloggers quit isn’t really a mystery. I’ve lived it. I nearly quit several times, usually after checking Google Analytics and convincing myself that the algorithm had a personal grudge against me.

And if you’ve got ADHD like me? Oh, the distractions. One minute, I’m planning out a 12-month content strategy. The next minute, I’m rearranging my bookshelf, crying into my coffee, and wondering if I should start a dog treat business instead.

And, yes, I’ve got as far as purchasing a dog treat recipe book (which is now gathering dust on my bookcase).

But here’s the thing: some bloggers don’t quit. Some of us figure out how to keep going, regardless of the challenges, not because we’re more disciplined or smarter but because we learn what actually works (and what to ignore completely).

Is it easy to keep going? No, not in my experience.  Often, the reason why new bloggers quit is that you can go a long time without seeing results (and I mean a very long time). That’s hard for our cauliflower brains, compounded by the uncertainty of not knowing if our blog will ever generate a consistent income.

So, in this article, I’m going to break down:

• The real reasons why new bloggers quit
• What most people get totally wrong in the first 6 months
• How to cope when traffic plummets
• What the smart bloggers do differently, including how I trick my brain into showing up consistently (hint: AI, snacks, and unreasonable levels of self-bribery)

So, my blogging friend, let’s dig in and make sure your blog doesn’t end up in the digital graveyard.

Reason #1: They Expect Overnight Success (Thanks, YouTube Gurus)

You know the ones. The “I made £10k in my second month of blogging” crowd. Irritating or what? Or the “I’m making £50k/Month blogging with AI”

Go away!

The perfectly filtered flat-lay Instagrammers who tell you to just “follow your passion” and the traffic will flow like wine.

Yeah, my friend, that’s not how it works.

Especially not when you’re blogging with real-life responsibilities, ADHD, dogs bouncing around wanting a walk or get fed, client work, and a slightly unhinged Google algorithm.

One primary reason why new bloggers quit is that they genuinely believe they’re doing something wrong when their blog doesn’t take off in the first three weeks.

They write a few posts, maybe pin a couple of graphics, and check their analytics 14 times a day, waiting for the traffic to roll in.

Spoiler alert: it doesn’t.

Not at first. Sometimes, not even after 20 posts. Blogging is a slow burn, not a viral bonfire.

My Blogging Experience 

At the time of writing (May 2025), I’ve published 108 blog posts, with a significant number ranking on the first page of Google. My blog generated about $1500 in the last six months from affiliate marketing.

I got approved with Journey by Mediavine in April 2015. That’s a slow start, averaging under a dollar a day. Some bloggers earn $30k+ annually from Mediavine, so it’s worth feeling a bit embarrassed for a while. Of course, the moment I celebrated this achievement, my traffic nose-dived due to a technical reason.

Anyhow, these kinds of stats make new bloggers think, “What’s the effing point of earning chicken feed like that when I’m working so hard?”

And that’s why new bloggers quit. Because it’s painful. You start doubting yourself, wondering whether to switch niches, get a new WordPress theme, or start breeding budgies instead (that was one of Richard Branson’s childhood schemes, by the way!)

The smart bloggers don’t waste time comparing their day 3 to someone else’s year 5.

They keep going because they know momentum builds slowly. They write, publish, improve, and tweak, all while sipping tea and ignoring the siren call of instant gratification.

Remember: traffic doesn’t mean success. Consistency does.

Some bloggers earn a full-time income from ad revenue, affiliate marketing, courses or digital product sales.

It takes time, so commit to the long game.

Reason #2: They Burn Out Trying to Do Everything at Once

Ah, yes, the classic “New Blogger Hustle Spiral.”

You start off just wanting to write a blog. Simple enough, right? But suddenly, you’re building an email list, creating five lead magnets, and learning SEO. As if that’s not enough, you’re designing Pinterest pins, making Instagram reels, rewriting your About page for the 12th time, and considering starting a podcast, all before your second blog post.

And if you’ve got ADHD like me, this isn’t just overkill. It’s an average Tuesday.

This chaotic energy feels productive, but it’s actually just a fast track to burnout. Before long, your brain fries, your to-do list turns into a guilt list, and you decide that maybe blogging “isn’t for you.”

Here’s the thing smart bloggers figure out (usually after a mini meltdown or two): you don’t have to do it all at once.

• Select one traffic source and thoroughly learn about it.
• Choose one writing day per week and stick to it.
• Utilise AI tools to offload repetitive tasks and alleviate mental clutter.
• Permit yourself to suck at first. Take the pressure off. You’re learning.

Blogging is a long game. You’re building an online empire, not assembling IKEA furniture. There is no one correct order, and no one will arrest you for not posting three times a week. However, if you can get into the rhythm of producing more content, your blog WILL grow faster. It’s the law of numbers (I might have made that up!).

Let’s roll into the next pitfall that quietly wrecks new bloggers’ confidence.

Reason #3: They Get Lost in the Comparison Trap

Nothing sucks the joy out of blogging faster than scrolling through someone else’s perfectly polished blog and thinking, “Well… mine looks like a potato.”

When you’re just starting, it’s painfully easy to compare your messy backend and zero traffic to someone else’s six-figure income report and flawless branding. You forget that successful bloggers started somewhere, too, probably with a dodgy logo, all the self-doubts, and blog posts that make them cringe now.

My Jealousy Hit

I followed an established SaaS blogger on LinkedIn and YouTube, but I had to stop following her because her results made me feel inadequate. One time, she posted that she’d started a new blog and had received around 34,000 views in her first month. In my first month of blogging, I had 20 views.

Please don’t put yourself through the pain unless other people’s success inspires you, and sometimes it does. For instance, Adam Enfoy has inspired me over the last year, even when he irritates me a bit.

With ADHD, this kind of comparison hits extra hard. One minute, you’re all fired up with ideas, and the next, you’re questioning your life choices, dribbling into your porridge, because some blogger with pastel aesthetics just dropped her fifth eBook this month.

By the way, if you have ADHD, read my post on Blogging With ADHD.

But here’s what the smart bloggers do differently:

• They stay in their lane.
• Smart bloggers mute the noise. They stop doom-scrolling and start doing.
• These stoic individuals know that every hour spent comparing is an hour not spent writing, learning, or growing.

And most importantly, they stop trying to blog like someone else and start blogging authentically. Because your voice, your stories, and your quirkiness are precisely what makes your blog worth reading.

The sooner you own that, the quicker the magic happens.

Let’s move on to one of the most common reasons most new bloggers throw in the towel:

Reason #4: They Don’t Know What to Focus On (So They Focus on the Wrong Stuff)

When you first start blogging, there’s a weird pressure to do all the things, even the things that make no difference at all.

You spend 3 hours adjusting your logo by 2 pixels. After that, you debate your blog font as if it were a life-or-death decision. The worst thing is you take a whole day to write the perfect Instagram caption for a post no one’s seen yet.

And don’t even get me started on the time I lost researching the “perfect” Pinterest colour palette while completely ignoring my actual blog content. Priorities? Where’s the dictionary?

Falling for distraction activities is where many new bloggers get stuck: they confuse being busy with being effective. Why new bloggers quit isn’t, as you can see, a mystery of epic proportions.

Here’s what smart bloggers (eventually) figure out:

• Content comes first. You need posts for people to find you.
• Traffic building comes second. SEO, Pinterest, or any other channel you choose, master one.
• Monetisation can wait. If no one is reading yet, no one is clicking your affiliate links. It’s harsh but true. I waited for around four months before I started applying to affiliate [programs.
• Perfection is a trap. Good and published beats “perfect and forgotten”.

If you’re not sure what to focus on? Focus on publishing. Hit “publish” more often than you hit “preview.” That’s where the real growth happens.

Publish like your life depends on it because it will eventually change your life.

Let’s keep it going, new blogger, with one of the most important (and emotional) reasons for quitting.

Reason #5: They Forget Why They Started in the First Place

Have you ever read Simon Sinek’s “Start With Why”? It’s a brilliant book that really puts your life and blogging into perspective. Get it. Read it. Implement it. It’s a fun read, too.

When we know WHY we do what we do, everything falls into place.
When we don’t, we have to push things into place.
Simon Sinek: Author “Start With Why”

Let’s be honest: when you first decided to start a blog, you probably had a reason.

Maybe you wanted freedom—a creative outlet or a side hustle that didn’t involve soul-sucking meetings or awkward Zoom calls.

Maybe you just wanted to write about something you love and have people actually read it.

But somewhere between keyword research, SEO plugins, and checking traffic stats like they’re your blood pressure, you forget. Blogging becomes a chore. A numbers game. A daily reminder that you’re “not doing enough.”

And that’s when new bloggers quit. Not because they’re not good enough but because they’ve lost touch with what got them fired up in the first place.

Smart bloggers bring it back to purpose. They ask: “Why did I want this?” and “What does success actually look like for me?”

Blogging gave me a place to create freely, to build something that was mine.

How the Worst Situation Made Me Start My Blog

I became motivated to start building my blog after spending four months in a horrendously toxic situation with a client that left me completely burnt out. I decided that I wanted to get away from relying on client work and build something for myself.

That still applies to me, but recently, I experienced a shift. I suddenly remembered how much I love writing. It makes me feel whole. When I’m writing, it feels like I’m talking to someone close to me, and it eases the loneliness of being a widow.

Remembering that writing is my first love changed my focus. Yes, I still want and need money, but more than that, I want to make a difference.

Oh gawd. I sound like a Miss World contestant 😊

Yes, I want traffic and income (obviously), but what keeps me going is knowing I’m helping others navigate the chaos, too, especially if they’re blogging with ADHD and juggling a million tabs in their brain like me.

For me, the act of putting words together in a coherent way makes me feel alive. It’s as if I escape from reality when I’m crafting a blog post. I love it. I would continue writing even if I won £10 million in the lottery.

Would I really? 😊, I think so. If you’re a writer, it’s in your blood.

Anyhow, your why doesn’t have to be noble or Instagram-worthy. It just has to matter to you.

Let’s bring it home with the game-changing bit: what the smart cookies do instead.

What Smart Bloggers Do Differently

Here’s the twist in the story: the bloggers who don’t quit aren’t superhuman. They don’t have more time, more motivation, or some magical SEO crystal ball.

They’ve just made a few key mindset shifts that keep them moving forward, even when everything feels hard, messy, or downright pointless.

Tip #1: They Accept That Growth is Slow (But Worth It)

They know why new bloggers quit, and they’ve made peace with the slog. Smart bloggersunderstand that blogging is a long game and that patience beats panic. In addition, they don’t obsess over daily traffic. They zoom out and focus on the bigger picture.

Tip #2: They Use Tools to Simplify, Not Overwhelm

Smart bloggers utilise AI tools to brainstorm ideas, outline posts, and even draft rough content or repurpose existing material. I use them to beat ADHD procrastination, reduce decision fatigue, and stop getting stuck in the “what should I write?” spiral.

I literally wouldn’t get anything written or published without AI because I am juggling so many things and navigating my ADHD’s distraction and hyperfocus (yes, the focus often ends up in the wrong place, like researching why pigeons cooing is so annoying!).

Tip #3: They Ruthlessly Prioritise

They don’t chase every shiny strategy. They choose one traffic source. One content plan. One goal at a time. Whether it’s writing one post a week or learning Pinterest properly, they stop scattering their energy and start stacking small wins. There are many bloggers on Pinterest, and for good reason. It’s an excellent traffic source if you persist through the first six months. It’s now my second source of traffic.

Tip #4: They Build Systems that Work With Their Brain

Especially if you’re blogging with ADHD, systems are your lifeline. I use templates, timers, and ridiculous amounts of self-bribery (hello, chocolate biscuit rewards).

I block out time for content batching and use tools to stay focused when my brain tries to run off and redesign my entire blog for the 10th time.

Conversely, because of my ADHD, sometimes I get bursts of energy and focus, and that’s when I knuckle down because I become a content-producing maniac during those periods.

Tip #5: They Redefine Success

Smart bloggers know that success isn’t “six figures by Christmas.” It might be publishing consistently, growing slowly, helping readers, or simply sticking with it. And that mindset shift is what keeps them going when others give up.

Final Thoughts: You’re Not Behind — You’re Just Getting Started

So, to wrap up why new bloggers quit, I hope to encourage you a little to keep going. If you’ve ever felt like giving up, let me say this loudly:

You’re not a failure. You’re a blogger in progress.

This stuff is hard work. Don’t let any guru kind you otherwise. Still, if you keep going, you become a blogging warrior, wielding your mighty sword against traffic drops, website technical issues, and a lack of motivation, wondering if you’ll ever “make it.”

You will! You absolutely will!

Sadly, one of the psychological reasons why new bloggers quit is not because they’re not good enough. No. The real problem is that they expected things to happen faster, smoother, and easier.

Blogging isn’t a get-rich-quick process. You might never get rich. However, you can certainly make a good income (and often a passive one) by doing what you love and helping others.

Blogging is messy. It challenges you. It asks you to keep showing up, even when your stats say otherwise. Google occasionally smashes you over the head with its significant updates, usually just when you feel your blog is making progress; an update then sends your traffic down the drain.

Get up. Get over yourself. Self-pity isn’t going to create the success you want. F*ck Google and keep publishing. Learn Pinterest marketing and start a YouTube channel. Start an email list (telling myself here!) and draw in traffic from multiple sources.

My friend, if you can lean into the discomfort, ignore the noise, and remember your why? You’ll be miles ahead of the ones who gave up.

So go write the post. Publish the thing. Use the AI. Bribe your brain with biscuits if you must.

Just don’t quit. Smart bloggers don’t.

Blogging with ADHD can be challenging, so let’s find out why.

Last Tuesday, I sat down to write a blog post about affiliate marketing. Twenty minutes later, I was reorganising my email folders. Ten minutes after that, I found myself deep-cleaning the bathroom, with no idea how I got to that point.

By the time I’d finished sorting through hundreds of emails from 2023, cleaning the bathroom, and researching the origin of Pinterest (don’t ask), the blog post still had zero words. Still, I did have a colour-coded spreadsheet of future blog topics, a half-written book on storytelling for bloggers, and a slightly concerning number of tabs open.

Add in time blindness, and you have a glorious concoction for losing track of what you’re doing and why you’re doing it.

Welcome to blogging with ADHD.

Life As A Blogger With ADHD

It’s not that I don’t love writing. I do. Writing has been my escape, my connection to something deeper than life since I was in school when my headmistress would make me read my stories out loud in the morning assembly.

My goal is to eliminate the tasks I don’t enjoy and spend my days writing blogs and books for Amazon KDP. Isn’t that the goal of most people with ADHD? To simplify?

I live for the moments when the words flow like magic when I get laser-focused and churn out content that actually feels good. But in between those moments it’s chaos.

I get distracted, spiral into self-doubt, and sometimes feel like throwing the whole blog away, especially on days when traffic drops or I haven’t posted in weeks because client work has consumed all my time and energy.

There are weeks when blogging with ADHD feels like dragging a boulder uphill while checking emails, watching a YouTube video on ferrets, and wondering whether I should rebrand again.

There are moments when motivation disappears completely, not because I’m lazy but because my brain just won’t cooperate.

I’ve burned out more times than I care to admit. I’ve felt like giving up too many times to mention. The truth is, I still do, and that’s unlikely to change. I’ve learned to accept that it’s part of my mental make-up.

But here’s the part no one tells you: blogging with ADHD isn’t a flaw. It’s a superpower once you stop trying to do it like everyone else.

That’s where AI tools changed the game for me. I started using them daily to overcome procrastination, capture ideas before they vanished, and speed up the tedious parts of blogging that usually made me want to crawl under a weighted blanket.

This article isn’t a lecture on productivity. It’s a behind-the-scenes look at how I’ve learned to create content, grow my blog, and stay (mostly) sane while living with a brain that’s doing ten things at once and still wondering if I left the oven on.

Why Blogging is Perfect for ADHD Brains

Here’s something I didn’t realise until years into my content creation journey: blogging with ADHD might actually be the best setup for my brain.

I’d spent so long trying to fit into neat little boxes, rigid schedules, and perfect niches, as well as adopting productivity hacks, that I completely missed the fact that blogging was one of the few things that allowed me to play to my strengths.

If you’ve ever felt like your brain is running five browsers with 73 tabs open, and someone’s playing music on one, but you can’t find which, then hear me out.

Obsessions? Perfect

People with ADHD have a superpower called hyperfocus, that glorious, magical zone where time disappears, and you become a content-creating machine. When you’re excited about a topic (whether it’s passive income streams, blogging tools, or why Pinterest is still underrated), you can write 3,000 words in a night like you’re possessed.

Blogging with ADHD gives you the freedom to follow your fascinations and turn them into evergreen content.

You’re A Creative Machine

ADHD brains are idea factories. While other bloggers are trying to come up with one decent post idea, you’re sitting there with 37 (and a half). Sure, execution can be a challenge, but with AI tools to organise and draft your chaos, you’re unstoppable.

The creativity you bring to your blog can be your biggest differentiator. People don’t want generic anymore. They want voice, perspective, and personality. That’s where we shine.

No Schedule? No Problem

Let’s be honest: traditional 9–5 jobs feel like a slow death. They require constant attention, emotional masking, and usually some elements of calendar management (shudders).

Blogging with ADHD works because it lets you set your own rhythm.

You can blog at 6 A.M., midnight, or during that weird burst of energy you get after folding laundry at 2:17 P.M. There’s the freedom to build your blog around your natural patterns.

You Can Work With Your Energy, Not Against It

If you wake up feeling like a genius, you can batch-create three blog posts. If you wake up feeling like a potato, you can schedule Pinterest pins or use SEOWriting.ai to whip up outlines while sipping your coffee.

There’s always something you can do that matches your energy. This flexibility makes blogging with ADHD feel less like a punishment and more like a partnership with your brain.

What Doesn’t Work (And You Should Stop Forcing)

One of the most freeing things I’ve learned about blogging with ADHD is that half the advice out there is utterly useless for us. Not because we’re broken. But because we’re playing an entirely different game and trying to win using someone else’s rulebook.

So, if you’ve been forcing yourself to do the following, consider this your permission slip to stop:

Forcing Rigid Schedules

You sit down to write at 9 A.M. because “that’s what successful bloggers do.” But your brain says, “Actually, let’s deep clean the kitchen and learn about vintage fonts today.”

Trying to blog on a schedule that doesn’t align with your natural energy cycles is like trying to sprint through wet concrete.

Instead, try blogging when the energy is right or time-block tasks (e.g., mornings for creative work, evenings for editing). Flexible routines > rigid schedules.

Overplanning With Fancy Systems

If you’ve spent more time colour-coding your Notion dashboard than actually writing blog posts, same here. We love new systems. They feel productive. They look aesthetic. But if your productivity tool needs its own onboarding course, it’s probably just another procrastination portal.

When blogging with ADHD, simplicity is a matter of survival. A messy Google Doc or brain dump Trello board works better than the world’s most beautiful setup if you actually use it.

Copying Neurotypical Productivity Advice

“Just batch content on Mondays.” “Use Pomodoro.” “Time block your entire week in advance.”

Sounds great in theory. But when you’ve got ADHD, that kind of structure can feel like a straitjacket. It’s exhausting trying to force yourself into systems not designed for your brain.

Instead, try what I call “fluid batching.” I make the most of my focus when it strikes and use AI to batch ideas, outlines, or repurposing tasks on less creative days.

Shiny Object Syndrome (Blog Edition)

One week, it’s a blogging course. Next, it’s a rebrand, then launching a new niche site about minimalism (even though you’re not remotely minimalist). Classic.

For example, I’ve bought numerous domain names over the years because I often get an impulse to start something new. For instance, (this will make you laugh) when I discovered I had ADHD, I bought ADHDcoach.com. WTAF!! <face slap> Yes, but I am sure you can relate 😊

It’s easy to mistake movement for progress, but blogging with ADHD means learning to spot when you’re creating and when you’re just chasing dopamine.

Quick trick: Ask: “Is this task helping me get closer to publishing a post, increasing traffic, or earning income?” If not, pause and refocus.

What Actually Helps Me Get Content Out

Look, blogging with ADHD is rarely a smooth, linear process. But after years of falling down rabbit holes, forgetting drafts existed, and crying into my analytics, I’ve found a few actual things that help me publish content consistently (and stay mentally upright).

Here’s what works, not in theory, but in the real world, slightly chaotic, “my brain is a browser with 18 tabs open” kind of way:

Tip #1: Using AI as an Idea Dump + Draft Buddy

When your brain is buzzing with blog post ideas at 1:23 A.M., do not let them vanish. I dump every idea, no matter how messy, into a running Google Doc or straight into SEOWriting.ai.

AI tools help me build outlines quickly, overcome blank-page panic, and stay on track when I forget the point of the post (again). Blogging with ADHD means having a short attention span, and AI keeps you moving before motivation dips.

AI Tools I love:

• SEOWriting.ai – structure + keyword-rich outlines (Try it)
• ChatGPT – helps rewrite rambling sentences into sense (Try it)
• Pictory.ai – turns blogs into videos when I’m low-energy (Try it)

Tip #2: The “15-Minute Rule”

If I feel too overwhelmed to blog, I promise myself 15 minutes of focused work. That’s it. Just open the doc. Maybe write the headline. Maybe one sentence. Usually, once I start, I keep going. But if not? I still won because I showed up.

This ADHD hack reduces resistance. It’s blogging in easy mode. You’re not committing to a full post, just a nibble.

Tip #3: Repeating Structures to Beat Overwhelm

Creating new content formats every week is draining. So, I use repeating post structures:

• Listicles (e.g., “7 Mistakes New Bloggers Make”)
• How-tos (“How to Start a Blog Without Burning Out”)
• Personal stories + takeaways (“What Blogging with ADHD Taught Me About Focus”)

Having go-to formats keeps me from having to reinvent the wheel. Blogging with ADHD thrives on pattern, not perfection.

You might enjoy reading, “7 types of blog content that Google loves”

Tip #4:  Letting Go of ‘Perfect’

If I waited until I felt 100% clear, focused, and inspired, I’d never publish anything.

Now I aim for 70% done and honest and then hit publish. Sometimes, I circle back and improve it later. Sometimes, that “imperfect” post becomes one of my best-performing. People resonate with real. Especially when you’re blogging with ADHD, and they can feel it in your voice.

Tip #5: Repurposing Instead of Always Creating

Creating content from scratch every week? Burnout city.

Now I repurpose:

• Turn old posts into Pinterest pins or carousels
• Summarise blog content into YouTube Shorts using Pictory
• Pull quotes from articles for Pinterest Pins or email intros

It’s still fresh to your audience, and you save your mental energy for when you’re in the zone. I also edit a few blog posts each week as that can help improve SEO.

How I Balance Client Work + Blogging (Without Melting Down)

There’s nothing like trying to write a thought-provoking blog post while also juggling client emails, last-minute revisions, realising you’re a few hours from a deadline, and that one invoice you forgot to send, even though you need money in the bank.

Blogging with ADHD while also working with clients is chaos with a sprinkle of existential dread. It’s a big part of why I started my blog, as well as on Pinterest and YouTube because life would be easier if I didn’t have to juggle other people’s requirements.

Here’s how I (mostly) keep the blog alive without needing a nervous breakdown and a cabin in the woods:

I Work in “Content Sprints”

Trying to blog consistently every week didn’t work for me. I’d always get pulled away by client work. Now, I use what I call content sprints: 1–3 focused days where I batch as much blog content as possible while the energy is high.

This process works beautifully for ADHD brains because it involves short bursts of focus, followed by rest.

AI tools are critical here: I use ChatGPT or SEOWriting.ai to outline 5–10 posts in an hour. I’ll expand 2–3 into rough drafts the next day, then clean up and schedule them in the third round. It’s intense but effective.

I Use “Brain Modes”

When switching from writing a client blog post to my own, my brain panics. So, I’ve learned to group similar tasks:

• Client mode: research, writing, edits, admin
• Blog mode: creative ideation, storytelling, my voice
• Admin mode: invoices, emails, life stuff

Blogging with ADHD becomes more manageable when I avoid context-switching. If I try writing a blog post between editing two client pieces, it never gets finished. Grouping tasks by “mental flavour” = sanity.

Beating yourself up for procrastinating makes it worse. Be kind to yourself. The ADHD brain needs down time.

I Leave Room for Down Days

Some days, I just can’t. No energy. No spark. Everything feels pointless. (Hello, dopamine crash.) I used to try and push through, but that just made things worse.

So, now I build buffer time into my blogging workflow. Instead of panicking when I can’t post, I plan for inconsistency. I always aim to be working one or two posts ahead, just in case.

ADHD brains need recovery time. If you’re constantly pushing, the blog becomes another source of stress. When I honour my energy cycles, I create better content and feel like a human, not a content machine.

I Automate the Repetitive Stuff

Things that bore me are things I procrastinate forever. So now I automate them:

• Pinterest Scheduling
• CapCut for video editing
• ElevenLabs for YouTube voiceovers
• Repurposing snippets with Repurpose.io
• Email list welcome sequence via Systeme.io
• ChatGPT for blog ideas, outlines, and brainstorming
• Pinterest and YouTube descriptions created with ChatGPT prompts

Blogging with ADHD becomes so much lighter when I remove friction points. I don’t want to “just push through”; I want to make things easier by design.

Why Traffic Drops Wreck Me (and How I Stay Hopeful)

If you’re blogging with ADHD, you know the emotional rollercoaster all too well. One day, your traffic spikes, and you feel like you’ve cracked the code. The next? It plummets faster than you can say “Google algorithm update,” and suddenly, your motivation is in freefall.

Try as I might, I cannot seem to break the habit of checking analytics each morning (who am I kidding? It’s like every hour!). That’s great when things are going well. But when stats drop, rejection sensitivity kicks in, I convince myself I’m failing and spiral into depression faster than pouring a cup of coffee.

For me, these traffic drops have been brutal. They trigger the triple threat: distraction, depression, and that creeping sense of hopelessness. When I lose traffic, it feels like my blog, my passion, and my identity is vanishing in real-time.

Logically, I know my feelings of doom aren’t an accurate measure of what’s happening, but so far, I’ve been powerless to break that cycle of response.

Still, here’s what I’m learning about staying afloat:

Shift Focus from Numbers to Process

Instead of obsessing over daily visits or fluctuating rankings, I remind myself that blogging with ADHD means valuing progress over perfection. Traffic is just one metric. What matters is consistent effort, learning, and growth.

I celebrate small wins: finishing a post, engaging with one reader, or mastering a new AI tool. These are real, tangible victories that help maintain momentum.

Build a Traffic ‘Safety Net’

Relying on just one source of online traffic is a trap. I diversify: SEO, Pinterest, email, and YouTube all contribute to my “traffic safety net.” That means when one platform dips, I’m not losing everything.

I’ve been working on Pinterest marketing since late 2024. That was the best decision ever. This morning, I installed the Monster Insights plugin (for site analytics) and was pleasantly surprised to see that Pinterest is number two in the top ten list of my traffic sources.

Building a traffic safety net is like ADHD brain multitasking in marketing form, spreading energy so one drop doesn’t sink the ship. Google updates can be brutal and wipe out traffic so fast that you feel giddy. Months of working hard to build it up, and it topples down with such force that it leaves you breathless with rejection sensitivity.

Use AI to Speed Up Recovery

When traffic dips, the temptation is to spiral into procrastination or despair. Instead, I utilise AI tools to expedite content updates, repurpose high-performing posts, and refine my SEO.

That not only boosts traffic faster but also gives me a productive focus rather than feeling stuck.

Practice Self-Compassion

Finally, I remind myself that this is hard. Blogging with ADHD isn’t just about content. It’s about managing brain chemistry, motivation, and mood.

On tough days, I pause, breathe, and reset my expectations. This self-compassion is a game changer. I’ll take the dogs for a walk or sit in the garden with a coffee and a book and try not to beat myself up for not working.

It’s continually a work in progress because I always feel like I’m not doing enough. I’m a widow, so there’s only my income coming in. That causes stress, which, as you undoubtedly know, doesn’t help with ADHD.

Conclusion: Thriving While Blogging with ADHD

If you’ve made it this far, you already know that blogging with ADHD isn’t a walk in the park. It’s a wild, messy, sometimes frustrating journey filled with distractions, motivation dips, and more than a few moments of doubt.

But here’s the truth: your ADHD brain isn’t a barrier. It’s a superpower waiting for you to harness it. I know some with ADHD don’t like that expression, but the truth is that when we are on fire, our productivity is at warp speed. Blogging is perfect for individuals with ADHD if you employ a few simple strategies and utilise AI tools.

Some days, I feel like I’ve done nothing, but then I write down what I’ve actually done, and I’m shocked. For instance, yesterday, I wrote three blog posts, created three videos, and walked for two hours. Then I went to bed, opened up my phone and brainstormed three blog posts for my dog behaviour blog.

And it still didn’t feel enough.

Can you relate?

Remember:

• Embrace flexible routines, not rigid rules.
• Permit yourself to start small and imperfect.
• Use AI to do the heavy lifting and spark creativity.
• Balance client work and blogging with realistic boundaries.
• Protect your motivation by focusing on progress, not just traffic.
• Don’t beat yourself up when you hit the down times. Remember, it always passes, and it goes away quicker if we are kind to ourselves.

Your blog doesn’t have to be perfect or polished every day. It just has to be you. And that’s more than enough.

So, take a deep breath, open that draft, and let’s keep blogging with ADHD on your terms, at your pace, with all your brilliant, adorable quirks.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

In 2024, I never considered updating blog posts. My priority was churning out blog posts like there was no tomorrow, exploring new ideas, fresh angles, all the things the blogging gurus say you must do to grow. And it worked, sort of. I was constantly in creation mode, but website traffic was hit-and-miss. Some posts took off, others just sat there like digital tumbleweed.

Then one day, I looked at an old blog post I’d written ages ago, buried under newer content. It was good, but outdated. So, I gave it a little TLC. I updated the info, added a stronger headline, and improved the SEO. Guess what? Within a few weeks, that dusty old post outperformed most of my new content.

As an experiment, it surprised me. The post wasn’t as relevant to my content, but suddenly became my top-performing post.

That’s when it hit me. Updating blog posts isn’t just a tedious admin task. It’s a powerful strategy that can boost traffic, increase engagement, and make your content work smarter, not harder.

In this post, I’ll walk you through the juicy benefits of updating old blog content and why it might be the best-kept secret in your blogging toolkit.

#1: Improved SEO Rankings

If you’ve been blogging for a while, chances are your earlier posts weren’t exactly SEO masterpieces. Don’t worry, mine weren’t either.

Back then, I focused more on getting my thoughts out than keyword density or search intent. But here’s the beauty of blogging: content can evolve. Updating blog posts was the last thing on my mind. I got hooked on creating fresh content and thought updating posts was boring and a waste of time.

Search engines like Google adore fresh, relevant content. Updating blog posts by tweaking the title, refining the meta description, refreshing outdated stats, and targeting keywords more effectively signals to Google that your content is active and still valuable. That often boosts rankings, especially for posts already hanging around page two or three.

I’ve had posts jump to page one by updating them with better keywords and clearer formatting. For example, one of my top posts started to drop off page one in April 2025. I spent an hour rejigging the page by adding new images, changing and adding a few paragraphs, and hitting save. Within a week, that post was back on page one.

Updating blog posts is genuinely one of the quickest SEO wins out there, and there is no need to reinvent the wheel.

#2: Boost in Organic Traffic

Let me tell you, nothing feels quite as satisfying as seeing a surge in traffic from a post you wrote years ago.

One of my old posts was practically gathering cobwebs in the back end of my site. After a quick update, fixing some broken links, adding fresh examples, and reworking the intro, it started pulling in more traffic than some of my newer content.

That’s the magic of updating.

When you refresh a blog post, Google recrawls it reasonably quickly. And because the content is now more relevant and up to date, it often climbs the ranks and gets in front of more eyeballs. It’s a bit like giving your content a second chance to shine, and the lovely thing about it is you’ve already done most of the work.

If you have posts that once performed but have since dropped off, don’t scrap them. Revive them. A few tweaks could turn these posts into traffic magnets all over again.

#3: Better User Experience

Nothing makes a reader click away faster than stumbling on outdated advice, dodgy formatting, or a link that goes nowhere. I focused so intently on publishing content (for the sake of it) that I never considered updating blog posts to generate more traffic.

Updating old content isn’t just about pleasing Google. It’s about respecting your readers. When someone lands on your blog, they want helpful, accurate info that’s easy to read and enjoyable to scroll through. By refreshing your content, you’re giving them exactly that.

Plus, when your site feels current and well-maintained, visitors are likelier to stick around, explore more content, and return. And isn’t that what we’re all aiming for?

#4: Higher Conversion Rates

What I didn’t expect when I first started updating blog content was that my conversion rates went up. I always assumed conversions were about writing fresh, persuasive copy or designing the perfect lead magnet. But guess what? Sometimes, the magic is hiding in your old content.

Note: If you’re working towards getting ad revenue from your blog, updating blog content could be one of the best ways to help do that, especially working on the layout to help position ads on each page.

When you go back and start refreshing blog posts, you get the chance to realign your calls-to-action with your current goals.

Maybe you’ve launched a new freebie, changed your services, or improved your product pages. By optimising old content, you’re creating new opportunities to guide your readers toward the next step, whether joining your email list, booking a call, or making a purchase.

Minor tweaks, like repositioning a CTA button or adding a more compelling hook, can make a big difference. That’s the beauty of content updates. You’re making what’s already working, work even harder.

#5: Strengthens Topical Authority

One of the lesser-known perks of updating blog posts is how it helps strengthen your authority on a topic. Let’s face it, Google’s mission is to surface the best, most relevant content for any given search. Google can be fiercely protective of it’s readers and if your content doesn’t hit the mark, it will drop your blog post like a ton of bricks.

When you consistently revisit and improve your posts, you show Google and your audience that you’re committed to providing quality and relevant information.

In addition, you prove that your content is authoritative and trustworthy by refreshing blog posts with up-to-date data, new examples, and recent trends. Google sees your site as a trusted source, leading to better rankings and more credibility over time.

It’s like telling Google, “Hey, I’m the go-to expert in my niche—and I’m always on top of the latest insights!”

Building topical authority doesn’t happen overnight, but you consistently reinforce your expertise with regular content updates. That kind of consistency keeps your blog at the forefront, whether you’re writing about SEO, side hustles, or anything in between.

#6: Cost & Time Efficiency

As much as I love creating new content (and I’m sure you do too), there’s something incredibly satisfying about the time and effort saved by updating blog content. Writing new posts can be time-consuming, from researching to drafting and optimising. And let’s not forget about the costs. If you outsource any writing work, that’s money down the drain.

But when you revisit and refresh blog posts, you’re taking an existing asset and giving it new life. There is no need to start from scratch (facing the tediousness of a blank page or writer’s block) or stress over generating fresh ideas. You’re already halfway there! You’re simply optimising old content to make it more valuable, which is far more efficient than creating a brand-new post each time.

And the best part about updating blog posts is that it’s a fraction of the effort. Updating blog content takes less time than writing from the ground up and delivers impressive results. Whether that’s a boost in traffic, engagement, or conversions. So, if you’re short on time or working with a smaller budget, content updates are a cost-effective way to keep your blog growing.

#7: Opportunities for Repurposing

One of the hidden gems of updating blog content is the chance to repurpose that content into different formats. That means you can take an older post and turn it into a whole new piece of content, without starting from scratch.

Think of it like giving your blog post a second (or even third) life!

When you refresh blog posts, it’s the perfect opportunity to transform that updated content into social media posts, email newsletters, infographics, or even videos. For example, if you’ve just revamped a post with new statistics or case studies, you could create an Instagram carousel or a TikTok video summarising the key points.

Repurposing content saves time. It helps you reach a broader audience across different platforms. Plus, your updated content is now even more valuable in its new form, increasing its potential to drive traffic and engagement.

Now, repurposing content can be one of the most unrewarding jobs on the planet. At least, it is for me. I started using Repurpose.ai to help me repurpose blog content into social media posts and it saved me a lot of headaches. It helped give back some of my time, meaning my dogs get more walks, and I can do a bit of gardening instead of slaving away on the laptop.

So next time you’re optimising old content, think about how to get even more mileage out of it. You’ll be surprised by how many ways you can repurpose and promote it again.

#8: Keeps Content Evergreen

One of the most potent benefits of updating blog content is that it helps you maintain an evergreen blog, content that remains relevant and valuable over time.

No one wants to create an outdated post the minute it’s published. Updating blog posts regularly helps keep your content stay fresh and valuable, even if it’s been up for months or years. By refreshing blog posts, you ensure that your audience can always find current and accurate information.

For instance, topics can change quickly if you’re writing about digital marketing strategies or SEO trends. But by revisiting your posts regularly and tweaking them to reflect the latest trends, you keep your blog’s content evergreen and prevent it from becoming obsolete.

Plus, keeping your content evergreen means you don’t have to keep inventing new topics for every post. You can focus on content that matters, knowing that with some updating, they’ll continue to attract traffic and serve your audience year after year.

Conclusion

In the ever-evolving world of blogging, updating blog posts is a smart, effective way to keep your site relevant, engaging, and thriving.

By revisiting and refreshing your old posts, you’re improving SEO, driving more traffic, enhancing user experience, and saving time, all without starting from scratch. Whether boosting conversion rates or maintaining your position as an expert in your niche, regular content updates are key to long-term success.

So, don’t overlook the power of updating blog posts next time you want a quick win. Give your old posts a new lease on life and watch them work even harder for you!

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

FAQs

Why Should I Update My Old Blog Posts?

Updating your old blog posts is a great way to boost SEO, refresh outdated information, improve user experience, and increase organic traffic—all without creating new content from scratch.

How Often Should I Update My Blog Content?

Ideally, you should review your blog posts every 6-12 months. If the content is still valuable, refresh it with updated stats, new keywords, and improved formatting to keep it relevant.

What Types of Posts Should I Update?

Focus on high-performing posts that drive traffic or posts that have become outdated. Also, update posts with information that might have changed, like industry trends, statistics, or products you’ve mentioned.

Can Updating Old Content Improve My SEO?

Yes! Search engines love fresh, relevant content. Updating your blog posts with new information and optimising them for SEO increases their chances of ranking higher in search results.

How Do I Know Which Posts Need Updating?

Check your Google Analytics to identify posts that are underperforming. Posts that used to get good traffic but have since dropped off are prime candidates for an update. I start with Google Console to monitor the first page of posts performing. If some have dropped to the second page, I will update those blog posts first.

Can I Repurpose My Updated Blog Posts for Social Media?

Absolutely! Once you’ve updated a post, you can repurpose it for social media, email newsletters, infographics, or videos. It’s a great way to extend the reach of your refreshed content.