Business Tips

If you have ever caught yourself daydreaming about working for yourself, setting your own schedule, or building something that actually aligns with your life, you are not alone. More women than ever are stepping into entrepreneurship, not because it is trendy, but because it offers choice, autonomy and creative freedom.

The good news is that there has never been a better time to explore business ideas for women. You do not need a huge budget, a perfect plan, or years of experience. You need clarity, courage, and a business model that fits your energy and lifestyle.

Below are 12 realistic, scalable business ideas for women, whether you want a side income or a full-time business that grows with you.

1. Online Coaching or Mentoring

Online coaching remains one of the most powerful business ideas for women, especially if you enjoy helping others grow. That could include life coaching, mindset work, business mentoring, confidence coaching, or niche coaching based on your lived experience.

You can offer one-to-one sessions, group programmes, or memberships, all from home. You can set up a Skool community for only $9 a month and host workshops, courses and client support in one place, making life much easier for yourself.

Startup costs are low, and the business can scale beautifully over time.

2. Freelance Services Business

If you already have a skill, freelancing is one of the fastest businesses to launch. Writing, graphic design, SEO, bookkeeping, virtual assistance, and social media management are all in high demand.

Many women start freelancing for flexibility and later turn it into an agency or product-based business. It is a strong foundation that can evolve with you.

I’ve made a full-time income as a freelancer for most of my adult life.

3. Digital Products Creator

Creating digital products is one of the most flexible business ideas for women, especially if you value time freedom. Think of ebooks, planners, templates, workbooks, prompts, or Notion dashboards.

You create the product once and sell it repeatedly, which makes this ideal for passive or semi-passive income. Digital products also pair perfectly with blogging, Pinterest, YouTube, or email marketing.

4. Content Creator or Influencer

Content creation has matured into one of the most accessible business ideas. You can build an audience on YouTube, Pinterest, TikTok, Instagram, or through blogging, based on your interests and personality.

Income can come from ads, affiliate marketing, brand partnerships, and your own products. The key is consistency and choosing a platform you genuinely enjoy.

These days, you can easily generate an AI influencer by cloning yourself, creating a unique avatar or using a template avatar. Read my article on cloning tools.

5. E-commerce or Print-on-Demand Store

Selling products online remains one of the most popular business ideas for women.

Platforms like Etsy and Shopify allow you to sell physical products, personalised gifts, or print-on-demand designs without holding inventory.

With the right systems in place, much of the fulfilment can be automated, allowing you to focus on creativity and marketing.

6. Affiliate Marketing Business

Affiliate marketing is one of the smartest business ideas for women who prefer not to create their own products straight away. You earn commission by recommending tools, software, courses, or products you already use and trust.

Affiliate marketing works particularly well alongside a blog, YouTube channel, or email list and can grow into a long-term income stream with recurring commissions.

7. Service-Based Local Business

Not all business ideas for women need to be online. Local service businesses such as cleaning, childcare, photography, beauty services, or bookkeeping are always in demand.

These businesses often grow through word of mouth and can later expand by hiring a small team, giving you both income and flexibility.

8. Wellness or Holistic Business

Wellness-focused business ideas for women are growing rapidly as more people prioritise mental, emotional, and physical wellbeing. That could include yoga, meditation, breathwork, sound healing, nutrition coaching, or holistic therapies.

You can offer services online, in person, or as digital programmes, making this space both meaningful and scalable.

It’s not one of the best business ideas for time freedom, but it’s a nice life if you enjoy helping people.

9. Social Media or Brand Consultant

If you understand online marketing, this is one of the higher-income business ideas for women. Businesses are constantly looking for help with strategy, content planning, analytics, and brand positioning.

Consulting allows you to charge premium rates for your expertise and work with fewer clients while earning more.

10. Online Education or Course Creator

Teaching online is one of the most sustainable business ideas for women in the long term. You can create courses around professional skills, creative hobbies, personal development, or niche knowledge.

You can host courses on your own platform or through marketplaces and continue generating income long after creation. Skool is a fantastic low-option platform for hosting your courses and growing a paid community.

11. Subscription or Membership Business

Membership models are among the most attractive business ideas for women because they offer a predictable monthly income. You can offer exclusive content, coaching, templates, challenges, or community access.

This model works particularly well if you enjoy nurturing a loyal audience and creating ongoing value. Skool is one of the best membership platforms to build a community and now offers a $9/month subscription.

12. AI-Powered or Tech-Enabled Business

One of the fastest-growing business ideas for women right now involves AI and automation. That could include AI consulting, prompt creation, chatbots, workflow automation, or tech-enabled services for small businesses.

You can also learn filmmaking, using powerful tools like kling. I’m a member of the AI Video Bootcamp community. It only costs $9/month and is an amazing community to learn how to do video marketing for companies and make a fortune!

You do not need to be technical. Many women succeed simply by learning how to apply tools in practical, business-focused ways.

Choosing the Right Business for You

With so many business ideas for women, it can feel overwhelming. The best choice is not the trendiest option, but the one that fits your values, energy levels, and desired lifestyle.

Ask yourself:

• Do I want flexibility or structure?
• Do I prefer working alone or with clients?
• Do I want fast income or long-term growth?

The right business will grow with you, not drain you.

Conclusion

There is no single definition of success and no single path into entrepreneurship. The most successful women build businesses that support their lives, not the other way around.

These business ideas for women are starting points, not boxes. Start small, test what feels aligned, and allow your business to evolve as you do.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

FAQs

What Are The Best Business Ideas For Women Right Now?

The best businesses right now are those that offer flexibility, scalability, and low startup costs. Popular options include online coaching, freelance services, digital products, affiliate marketing, content creation, and AI-powered services. The “best” choice depends on your skills, interests, and the lifestyle you want to create.

Can I Start A Business With Little Or No Money?

Yes, many businesses can be started with little or no upfront investment. Service-based businesses like freelancing, coaching, consulting, and virtual assistance often require nothing more than your existing skills, a laptop, and an internet connection. Digital products and affiliate marketing are also very low-cost to launch.

What Business Ideas For Women Work Well As Side Hustles?

Some of the most effective business ideas for women as side hustles include freelancing, selling digital products, affiliate marketing, content creation, and print-on-demand stores. You can build these businesses around a full-time job or family commitments and scale gradually over time.

Are Online Business Ideas For Women Sustainable Long Term?

Absolutely. Many online businesses are highly sustainable when built with a long-term strategy in mind. Online education, memberships, digital products, blogging, and subscription models can generate income for years when paired with consistent marketing and audience-building.

How Do I Choose The Right Business Idea For Me?

When exploring business ideas for women, focus on alignment rather than trends. Ask yourself what you enjoy, what problems you can solve, and how much time and energy you realistically have. The right business should support your life, not overwhelm it.

Do I Need Qualifications Or Experience To Start A Business?

Not always. Many business ideas are built on transferable skills, lived experience, or self-taught knowledge. While some industries require certifications, many successful women start by learning as they go and improving through experience.

How Long Does It Take To Make Money From A Business?

The timeline varies depending on the type of business. Service-based business ideas for women often generate income quickly, sometimes within weeks. Content-driven or product-based businesses usually take longer but can offer more scalable and passive income over time.

Can Business Ideas For Women Work At Any Age?

Yes. There is no age limit on entrepreneurship. Many women start businesses in their 30s, 40s, 50s and beyond. The beauty of modern businesses is that they are adaptable, flexible, and can be shaped around your current stage of life.

What Are The Most Flexible Business Ideas For Women With Families?

Highly flexible business ideas include digital products, blogging, affiliate marketing, memberships, and online education. These allow you to work in your own time and avoid rigid schedules or commuting.

Is It Realistic To Replace A Full-Time Income?

Yes, but it usually takes time and consistency. Many women eventually replace or exceed their income through scalable businesses such as coaching, courses, memberships, and online content businesses. Patience and long-term thinking are key.

 

If you’re a mom, you don’t have a time problem. You have a bandwidth problem.

Between school runs, laundry that regenerates itself overnight, meal prep, emotional labour and trying to drink a cup of tea while it’s still hot, the idea of starting a business can feel… unrealistic.

But here’s the shift most people miss.

The best side hustles for busy moms are not about working more hours. They’re about using leverage, systems, and, increasingly, AI to multiply your effort.

You do not need a spare 20 hours a week. You need the right model.

Here are 9 realistic, flexible side hustles for busy moms that fit around real life, not the filtered version.

Why Side Hustles For Busy Moms Need To Be Different

Before we jump into the ideas, let’s be clear about something.

Side hustles for busy moms must be:

• Flexible, not fixed-hour
• Low startup cost
• Scalable
• Able to work in short time blocks
• Sustainable without burnout

If it requires constant live calls or strict schedules, it’s probably not a good long-term fit.

Now let’s get into the good stuff.

1. Creating Digital Products With AI

Creating digital products is one of the smartest side hustles for busy moms because you create once and sell repeatedly.

You could create:

• Printable planners
• Budget trackers
• Kids activity packs
• Journals
• Mini ebooks
• Habit trackers

And today, AI can help you with every step:

• Brainstorm ideas
• Create outlines
• Write content
• Design layouts
• Generate cover images

You can sell on Etsy, Shopify, Gumroad or your own website. Once you’ve uploaded your product, it works in the background while you’re at football practice or reading bedtime stories. Of course, you need a traffic source, and Pinterest is an excellent way to promote your products.

It’s scalable, low-cost and can genuinely become passive income.

2. AI Filmmaking For Small Businesses

This side hustle for moms sounds advanced, but it isn’t.

Local businesses desperately need better marketing videos. Most don’t have the time or skills to create them.

With AI video tools, you can:

• Create cinematic promo videos
• Build product showcase clips
• Produce short-form social media content
• Repurpose content into ads

You don’t need to film everything yourself. AI can generate scenes, voiceovers, scripts and even animated sequences.

AI Filmmaking is one of the higher-paying side hustles for busy moms because businesses pay for results, not hours.

One client on a monthly retainer can replace a part-time job.

My favourite AI filmmaking Skool community is AI Video Bootcamp. It’s one of the top-performing communities on Skool, and for good reason. The video courses are incredibly detailed and beginner-friendly, and membership costs only $9 a month. They teach you how to use the most effective AI tools like Kling, which is the leading motion-control app.

3. Creating AI-Generated Ads For Local Businesses

Every local gym, salon, café and tradesperson needs ads.

Most of them have no idea how to write compelling copy or create engaging visuals.

You can use AI to:

• Write ad scripts
• Generate scroll-stopping headlines
• Create video ads
• Test multiple variations quickly

Offer ad packages instead of hourly work. Charge for strategy and execution.

This model works beautifully because you can structure your workflow around your availability, not theirs.

To learn how to craft viral ads, I joined the Viral AI Academy. It costs only $5 a month and is one of the most supportive communities (I have tried quite a few). The video training is ideal for beginners, and you can get regular feedback on your work from Stefan and the growing community.

4. Building AI-Created UGC Influencer Accounts

Don’t want to show your face? No problem.

You can create faceless or AI-generated influencer accounts around niches like:

• Parenting hacks
• Budgeting tips
• Organisation systems
• Wellness routines
• Simple recipes

Use AI avatars, voiceovers and scripted content—Monetise with affiliate links and digital products.

Faceless content is one of the most modern side hustles for busy moms because it removes the pressure of being “on camera” while still building an audience. Using AI makes it ridiculously easy with the right guidance.

Consistency matters more than perfection. Viral AI Academy is my recommendation, as Stefan had 600 million views on a YouTube Shorts video. He teaches you how to go viral without showing your face.

5. Starting A Membership Community

If you naturally help other moms already, a membership community could be powerful.

Create a membership around:

• Budgeting and saving
• Decluttering systems
• Fitness for busy moms
• Homeschool support
• Mindset and productivity
• Anything else you have skills in

Charge a small monthly fee. Provide weekly content, templates, live Q&A or structured challenges.

You do not need thousands of members to make good money. One of the communities I am in costs only $9/month, and it has 7,400 members.

Add that up!

Even 100 members paying a modest monthly fee can become a meaningful recurring income.

And recurring income brings breathing space.

Don’t waste time hunting for the best membership platform. I’ve done the work for you! Skool membership used to cost $99/month, which is prohibitive when you’re starting a community. In 2025, they rolled out a $9/month membership, so only two members at $5 and your fees are covered.

Skool is one of the easiest communities to master. They gamify it for members, which increases engagement. You can lock courses at higher levels and offer different membership tiers.

6. Affiliate Marketing In A Micro-Niche

Affiliate marketing is one of the most beginner-friendly side hustles for busy moms.

You recommend products you already use and earn a commission when someone buys through your link.

You could:

• Start a simple blog
• Use Pinterest for traffic
• Create short-form videos
• Focus on one specific niche

AI can help you write blog posts, product comparisons, email sequences and Pinterest descriptions.

For instance, go to ChatGPT and ask for an outline for a blog topic. Provide the primary keyword and request an outline. If you like the outline, ask ChatGPT to write the blog with the primary keyword added at least 8 times.

Once done, ask for FAQs, and finally, ask for a 9:16 Pinterest pin image.

The key is niche focus. “Budget meal planning for large families” performs better than “general parenting advice”.

A blog takes time to grow, but once it builds, it compounds.

One tip from a pro blogger. Organic traffic from Google has become challenging over the last year, especially after the December algorithm update. If you start a blog, have multiple traffic courses, such as social media and Pinterest.

7. Print-On-Demand With AI Designs

If you love trends and creativity, this side hustle for busy moms is a lot of fun.

You can use AI to generate:

• Funny mom quote designs
• Kids birthday themes
• Niche slogan graphics
• Seasonal gift ideas

Upload them to print-on-demand platforms connected to Etsy or Shopify. No inventory, no shipping.

When someone orders, the platform handles fulfilment.

This ease of workflow makes it one of the most practical side hustles for busy moms who don’t want physical stock in their living room.

8. Freelance AI Content Services

Small businesses constantly need:

• Blog posts
• Website copy
• Social captions
• Email newsletters
• Pinterest descriptions

You can use AI as your assistant to speed up research and drafting.

Charge per package rather than per hour.

This side hustle for busy moms works well if you enjoy writing and want flexible client work without traditional employment.

9. Micro Digital Courses Or Workshops

You don’t need to build a massive course to be successful. These days, micro courses are outperforming large, expensive ones. People don’t have the time or funds for in-depth courses. If you can provide a solution in bite-sized steps, you are onto a winner.

Instead, create a focused 30-60 minute workshop on something specific, such as:

• Baby sleep schedules
• Decluttering in 30 days
• Time blocking for moms
• Weekly meal prep systems
• Budget planning for families

Record it once. Sell it repeatedly.

Even a 20-minute workshop, sold at a low price can bring in a sizeable revenue.

AI can help you outline it, write slides, structure the teaching and create marketing copy. I use Galaxy AI. It has thousands of AI tools like chat, slides, image and video creation and loads more, and only costs $15/month.

Micro courses and workshops are one of the highest-margin side hustles for busy moms because you are selling knowledge (and transformation), not time.

How To Choose The Right Side Hustle For You

Ask yourself:

• Do I prefer creativity or strategy?
• Do I want passive income or client work?
• Do I want recurring income or one-off sales?
• How many hours can I realistically give each week?

The best side hustles for busy moms are not the trendiest ones. They’re the ones that match your energy, personality and lifestyle.

For example, I’ve been an SEO writer since 2020. After suddenly being widowed, I had to create an income fast. Writing blog content is boring and time-consuming, and I was always having to chase for work.

In 2025, I knew I was losing interest. I desperately wanted to do creative work. It took a few months, but I got steered to AI creation and joined multiple communities to learn my craft. I’m still in the learning stage, but creating video content is joyful, and I know the money will come once I have the skills.

Final Thoughts: You Don’t Need More Time, You Need More Leverage

Many moms feel they’re behind – Financially, professionally and behind everyone on social media.

You’re not behind.

You’re busy building little humans.

The goal isn’t to hustle harder. It’s to build smarter. What you don’t need is a side hustle that demands your time and money, like dropshipping.

The right side hustles for busy moms will give you flexibility, income and eventually, choices.

And choices are powerful. They bring you freedom to do what you want, when you want.

Start with one idea.
Give it 90 days.
Build systems instead of chaos.

Because freedom for busy moms does not come from doing more.

It comes from doing the right things in the right way at the right time.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

Is Google Business Profile worth it?

If you’ve ever searched for a local shop or service on Google, you’ve already seen how powerful a Google Business Profile can be. It’s often the first thing people notice when deciding where to go or who to trust. Yes, a well-managed Google Business Profile is worth it because it helps your business stand out, build trust, and attract more local customers—all for free.

You can use it to share key details like your opening hours, photos, and customer reviews, all in one place. When people search nearby, your profile can appear on Google Maps and in local search results, giving you a better chance for customers to choose your business over competitors.

In this post, you’ll see why Google Business Profile matters for local businesses and weigh the pros and cons to decide if it’s worth your time.

Why Google Business Profile Matters for Local Businesses

Your Google Business Profile helps people find and choose your business when they search online. It improves how your company appears in local results, builds trust through reviews and photos, and ensures your details are accurate across Google Search and Google Maps.

You Can’t Rely on Google Website Traffic

If you’re relying on your website traffic for business, you’ve probably already experienced the enormous drop since Google launched AI overview and the catastrophic December 2025 update decimated traffic globally. Website owners reported drops of 40-85%. One company went from 100k clicks to zero! I too, watched my traffic drop over a cliff in a matter of days. It’s heartbreaking when you put so much work in to getting content ranked.

So, if you need local business, you can no longer rely on Google SERPs. It’s the primary reason I switched my focus from writing blog content for clients to Google Business Profile.

How Google Business Profile Boosts Local Search Visibility

Your Google Business Profile affects how often and where your business appears in local search results. When someone searches for “plumber near me” or “best café in Brighton,” Google relies on your profile data to decide if you match the query.

You can make your Google Business Profile worth it by completing every section of your profile increases your visibility. Include your business name, address, phone number, and categories that describe your services.

Adding photos, posts, and regular updates signals to Google that your business is active, which can help you appear more often in search results and map listings.

Also, keep your opening hours and website link up to date. Google rewards accurate and consistent information, which can push your listing higher in local search rankings.

Impact on Google Maps and Local Pack Rankings

Your Google Business Profile determines how your business appears on Google Maps and in Google’s “Local Pack,” which is the top three listings that appear under the map in local search results.

Google uses factors like distance, relevance, and prominence to rank businesses. A complete and optimised profile helps you meet these criteria.

For example, if you run a bakery in Manchester, adding your exact location, accurate hours, and customer reviews helps Google match your listing to users nearby.

Businesses with strong profiles often appear in the Local Pack, which attracts more clicks and calls than regular organic listings. Being visible here can directly increase foot traffic and enquiries.

Role in Customer Engagement and Trust

Your profile acts as your digital storefront. Customers can see your reviews, photos, and responses before deciding to visit or contact you.

Positive Google reviews and quick responses to questions show that you care about your customers. That builds credibility and encourages others to choose your business over competitors.

Get into the habit of asking customers for a review as soon as possible after a sale. They say only 1 in 10 will write a review if asked, but that number drops the longer you leave it.

You can add a QR code (available from your GBP) to your invoices or emails.

Adding real photos of your shop, staff, or products also helps. People trust listings that look genuine and up to date.

You can also use posts to share offers, events, or news. These updates keep your listing fresh and show that your business is active and engaged with the community.

Importance of Business Description and Information Accuracy

Your business description helps people and Google understand what your business offers. Use clear, simple language to describe your primary services, products, and location.

Avoid keyword stuffing; instead, use natural phrases that reflect what customers search for. For example, “family-owned Italian restaurant in Leeds” tells both users and Google what you do and where you are.

Keep all contact details, categories, and attributes accurate. Inconsistent information can confuse Google and reduce your chances of appearing in local search results.

A well-maintained profile with correct details, photos, and reviews helps customers find you easily and trust your business before they even visit.

Pros and Cons: Is Google Business Profile Worth the Effort?

A Google Business Profile (GBP) can help your business appear in local searches, attract more customers, and build trust through reviews and updates. However, managing it well takes time, consistency, and care to avoid common pitfalls that could harm your online reputation.

Key Advantages of Using Google Business Profile

A well-optimised GBP listing increases your visibility in local search results and on Google Maps. That helps nearby customers find your business quickly, especially when they search for services “near me”.

You can share updates, offers, and events using Google Posts. These short updates keep your profile active and show potential customers that your business is engaged and up to date. I typically post once weekly.

Customer interaction is another significant advantage. People can call, message, or ask questions directly through your profile. You can also respond to reviews, which helps build credibility and trust.

Regular activity signals to Google that your business is legitimate and relevant. That can improve your local search ranking and increase website visits, calls, and foot traffic.

Feature	Benefit
Reviews	Builds trust and social proof
Posts	Promotes updates and offers
Messaging	Enables direct communication
Photos	Makes your listing more appealing

Potential Drawbacks and Limitations

While GBP is free, it requires time and effort to maintain. You’ll need to monitor updates, reply to messages, and manage customer reviews regularly.

Negative reviews can impact your reputation if ignored. You should respond to negative reviews politely and professionally to show you value feedback and care about improvement.

Google sometimes changes features or layout without notice, so you may need to adjust how you manage your listing. For example, AI-generated summaries now appear on some profiles, and inaccurate information could affect how customers view your business.

You also have limited control over how Google displays your listing. It can pull information from user contributions or third-party sources, which might not always be correct.

Tips for Maximising Your GBP Listing

Keep your business information accurate, including name, address, phone number, and hours. Update it whenever something changes to avoid confusing customers.

Add high-quality photos that show your products, services, or location. Businesses with fresh images often appear more trustworthy and attract more clicks.

Use Google Posts each month to highlight promotions, events, or updates. These posts can include call-to-action buttons that drive visitors to your website or prompt them to make a call.

Make your Google Business Profile worth it by adding add WhatsApp or text functionality by adding a mobile number to your listing. Make it as easy as possible for customers to contact you.

Finally, check your insights regularly to see how people find and interact with your listing.

Complementing Your Website and Local Marketing

Your GBP should work alongside your website, not replace it. Think of it as a local marketing tool that directs people to your site for more details or to make purchases.

Make your Google Business Profile worth it by using consistent branding and messaging across your GBP, website, and social media pages to help customers recognise and trust your business.

You can also link GBP posts to key landing pages, such as contact or booking forms, to increase conversions.

Combine your GBP with other local marketing tactics, such as community events, local ads, and partnerships. When you use these tools together, you strengthen your visibility both online and offline.

Conclusion

Is having a Google Business Profile worth it, considering the effort?

Don’t be put off by what seems like a lot of hard work to maintain your Google Business Profile. It’s essential to set up your GBP correctly and optimise it for SEO, but once that’s done, it’s simply a matter of maintaining it weekly.

Typical tasks might include the following:

• Posting once a week
• Responding to reviews
• Checking performance
• Checking keyword ranking
• Adding new products or services
• Uploading photos and videos: Adding geo-location helps and is easy with the Google Photos platform.
• Adding FAQs: Add one or two questions and answers, typically what your existing customers might ask.

Does the ideal customer avatar matter when you’re promoting on social media?

From experience, I can tell you how hard it is to create weekly content when you aren’t sure who you’re talking to.

Accurate messaging is vital if you want to get results.

I’m an advocate for using free systems and software to speed up processes. I use Claude AI daily and ChatGPT. It saves me hours of brainpower.

Here is a simple prompt you can use with Claude or ChatGPT to discover your ideal customer avatar.

Tweak it as you wish.

The ChatGPT or Claude AI Prompt

“Please help me find the top 10 questions I need to ask to understand my customer avatar, their demographics and psychographics. Include motivators, fears, desired transformation, learning style, financial mindset, and other relevant factors.

I want to understand how to perfect my messaging to understand my customer avatar and hone in on messaging style and the stories to tell my audience so they see me as an authority on my topic, authentic and relatable, and someone worth listening to and buying from.

I focus on selling an <insert course here> and want to teach people how to make money and start a business online so they can quit their jobs and have financial, time, and location freedom.”

Questions To Consider

These are the questions that Claude provided for my business, and they’re pretty much universal regardless of the business niche you choose.

Who Are They?

• What is their age, gender, location, occupation, education level, and marital status?
• Are they parents? If so, what are the ages of their children?
• What is their current job title, industry, and level of experience?

What Are Their Goals And Aspirations?

• What do they want to achieve (e.g., financial freedom, time with family, travel)?
• What does success look like to them?
• How does starting an online business align with their long-term goals?

What Are Their Biggest Frustrations With Their Current Work/Life Balance?

• Do they wish they had more time with the family or for hobbies?
• Are they at a transitional stage in their life (e.g., perimenopause or menopause, which can cause energy fluctuations, brain fog and more)?
• What would they change if a magic fairy appeared to grant their wishes?

What Are Their Pain Points And Challenges?

• What keeps them awake at night (e.g., job dissatisfaction, financial struggles, lack of time)?
• What are the biggest obstacles they face in starting an online business?
• What fears do they have about making a career change or starting a business?

What Motivates Them To Take Action?

• What drives them toward starting an online business (e.g., hating their job, wanting freedom, or wanting more control over their life)?
• What motivates them to take action (e.g., through success stories, how someone overcame a challenge, logical reasoning, or emotional appeals)?

What Are Their Fears And Objections?

• What are their biggest fears about starting an online business (e.g., fear of failure, wasting time or money)?
• What objections might they have to purchasing your course (e.g., “I don’t have time,” “I can’t afford it,” “It won’t work for me”)?
• How can you address these objections through your messaging?

What Transformation Are They Seeking?

• What is their desired end state after taking your course (e.g., quitting their job, achieving financial independence, travelling the world)?
• How do they envision their life improving due to starting an online business?
• What emotional and practical benefits are they looking for?

What Is Their Learning Style & How Do They Prefer To Consume Content?

• Do they prefer video content, written content, or interactive learning?
• How do they typically consume information (e.g., on-the-go via mobile, during their commute, late at night)?
• What platforms do they spend most of their time on (e.g., Instagram, YouTube, podcasts)?

What Is Their Financial Mindset?

• How do they view money and investing in themselves?
• Are they more frugal or willing to invest in tools and education if it means achieving their goals faster?
• How important is a money-back guarantee or proof of value before purchasing?

What Stories Will Resonate With Them?

• What life experiences or stories can you share that align with their journey (e.g., your own struggles with starting a business, how you achieved financial freedom)?
• How can you position yourself as someone who understands and has successfully overcome their struggles?
• What relatable anecdotes can you use to build trust and authenticity?

What Do They Value In A Mentor Or Authority Figure?

• What qualities do they seek in someone they want to learn from (e.g., expertise, transparency, relatability)?
• How do they define authenticity, and how can you demonstrate it in your messaging?
• What makes them see someone as worth listening to and buying from?

What is Their Current Job Situation & Income Level?

• Are they happy in their job?
• Do they work remotely or commute?
• Are they seeking a promotion or looking for another job?

What Does “Financial Freedom” Mean To Them Specifically?

• What financial freedom means to you could be entirely different for someone else.
• Do they want to be rich or comfortable?
• Do they want to work fewer hours or not at all?

What Previous Attempts, If Any, Have They Made To Start An Online Business?

• Have they tried and failed?
• Are they in a business that is not working out for them?
• Have they never considered starting a business because they think it’s too time-consuming, expensive, or for any other reason?

Who Do They Follow Or Admire In The Online Business Space?

• What type of influencer do they prefer? – for instance, there’s a big difference between Mel Robbins and Alex Hormozi
• Do they prefer motivational or educational influencers?

How Would They Describe Their Ideal Work Day If Money Wasn’t An Issue?

• Sailing the ocean on a yacht?
• Picnic in the park with the family?
• Time in nature or going to the gym?
• Sleeping in

What’s Their Biggest Limiting Belief About Making Money Online?

• What mental blocks do they have about money?
• Are they aware of these blocks?
• Do they lack self-belief about making money?

How Do They Define Success Beyond Just Financial Metrics?

Success doesn’t always have to be defined in monetary terms.

They might want to live more simply and have more time freedom. Like most people, they might value having more choices as the route to happiness. Finding the answers to this question reveals deeper motivations and values you can appeal to.

How To Perfect Your Messaging Based On These Insights

The next step is to start planning your messaging for your ideal customer avatar. That was tricky for me until I joined the Catalyst Collective.

The founder is an ex-sales and branding expert for Meta, so I got the inside scoop on messaging and many other aspects of social media marketing.

Anyhoo, use the following guidelines to structure your content.

Vary it so your audience has a mix of getting to know you and your sales message.

Don’t be afraid that social media users will get tired of your sales message. Indeed, repetition is your friend. Plus, the way the algorithms work is that the same followers won’t see your content.

1. Make your content relatable: Use language and examples that resonate with their current situation and frustrations.
2. Tell stories about your own journey: Share your challenges and wins or client successes that mirror their desired transformation.
3. Address their concerns: Address common fears and doubts head-on in your content.
4. Talk about benefits: Highlight the lifestyle benefits of running an Instagram business, not just the financial aspects.
5. Showcase expertise: Provide actionable tips and behind-the-scenes glimpses of your own business.
6. Vary your content: Use a mix of aspirational and relatable content to position yourself as an authority and someone who understands their starting point.
7. Emphasise simplicity: Many courses are overwhelming> Make it clear that the course you’re promoting is a step-by-step program that does not cause someone to feel overwhelmed.
8. Share testimonials: Publish success stories to help potential customers see themselves in your success stories.
9. Use Instagram features like Stories and Reels: Showcase on your IG account to give a more personal, authentic view of your life as an online entrepreneur.
10. Stay engaged: Regularly engage with your target audience through Q&As, polls, and direct messages to stay connected to their evolving needs and concerns.

Conclusion

Take your time working out your ideal customer avatar.

In many cases, the best customer avatar is you in the past!

For instance, I got burnt out working in a toxic workplace environment.

I loathe being micromanaged or following other people’s rules.

I’m a free spirit who craves lifestyle freedom and the ability to make my own choices. In the corporate world, we all mostly have to be compliant, and if you’re sick of that and want more freedom of choice, get started and then help people like you.