Last Updated on July 30, 2025 by Jan Barley
Are you stalling for time and wondering how to write your first blog post?
I get it. Starting a blog can feel exciting and scary at the same time. Primarily, you might have great ideas but wonder how to turn them into your very first blog post. Many new bloggers get stuck before they even begin, worrying about whether their writing is good enough or if anyone will read it.
In addition, some never get started because of the fear of being judged, although that’s something you do eventually get over.
If you’re ready to write your first blog post, start with a simple plan. Certainly, choose a topic you know well and focus on helping your readers solve a problem or learn something new.
You don’t need to be perfect right away. Every successful blogger started exactly where you are now.
This guide will walk you through everything from brainstorming ideas and doing basic keyword research to writing, editing, and promoting your post.
Above all, you’ll learn how to create content that connects with readers and grows your blog from the very start. By the end, you’ll have all the tools you need to publish your first post with confidence.
Brainstorming and Validating Blog Post Ideas
Firstly, coming up with the right topic for your first blog post doesn’t have to be overwhelming. Secondly, the key is finding ideas that your audience actually searches for and ensuring those topics have enough interest to attract readers.
Finding Topics Your Target Audience Will Love
Begin by considering the daily challenges your target audience encounters. Your best blog post ideas often stem from genuine questions people ask.
Check Facebook groups related to your niche. Look for posts where people ask questions or share struggles. Above all, these discussions reveal exactly what your audience wants to know.
Use Google’s “People Also Ask” feature. Type your main topic into Google and scroll down to see related questions. These are real searches people make.
Visit forums like Reddit or Quora in your area. Read through threads to spot common problems. That is to say, note which questions get the most responses.
Ask your online friends what they’d want to read about. Sometimes the best first blog post ideas come from casual conversations.
Create a simple list of 10-15 potential topics. However, don’t worry about quality yet – just brainstorm freely.
Evaluating Popular First Blog Post Ideas
Not all blog post topics are worth writing about. Some have too much competition whilst others have no search volume.
Primarily, look at successful first blog post examples in your niche. For example, what topics did established bloggers choose when they started? In addition, study their approach but add your unique angle.
In addition, check search volume using free keyword research tools. If nobody searches for your topic, it won’t bring traffic to your blog.
Consider these proven first blog post ideas:
- “Why I started this blog”
- “My journey into [your niche]”
- “Beginner’s guide to [specific topic]”
- “Common mistakes in [your field]”
Avoid overly broad topics, such as “How to be successful.” Choose specific angles, such as “How to save £500 in three months.”
Additionally, try to write your first blog post—and subsequent posts—on evergreen subjects. That means your blog posts won’t go out of date and will always be relevant to readers and Google!
Using Tools to Generate and Research Ideas
Several free tools can help you quickly discover and validate blog post topics.
AnswerThePublic shows you questions people ask about any topic. Enter your main keyword and get dozens of content ideas instantly.
Ubersuggest provides keyword data and content suggestions. It shows search volume and competition levels for different topics.
Use Google Trends to see if interest in your topic is growing or declining. Meanwhile, avoid topics that are losing popularity.
Pinterest search reveals trending topics in your niche. Review popular pins to identify content gaps you can fill.
Honestly, don’t sit on Pinterest. It’s a fantastic traffic source for bloggers. Certainly, consider taking one or two courses as I did, otherwise you won’t see the benefits of Pinterest as quickly and could lose your account by making the same rookie mistakes I did (and yes, my first Pinterest account got suspended)
Create a Simple Spreadsheet With These Columns:
- Topic idea
- Search volume
- Competition level
- Your unique angle
In addition, YouTube search suggestions also work brilliantly. Start typing your topic and see what autocomplete suggests. These are popular searches you could turn into blog posts. If you’re wondering if you should start a YouTube channel for your blog, yes, go for it!
Keyword Research and SEO Fundamentals for Beginners
Good keyword research helps your blog post reach the right readers through search engines. That is to say, understanding what people search for and how to optimise your content makes your first blog post more likely to appear in Google results.
How to Do Keyword Research for Your First Blog Post
Start by brainstorming topics your readers might search for. Think about questions they ask or problems they want to solve.
Use free tools like Google Keyword Planner to find keywords related to your topic. Type in your main idea and review the suggestions it provides.
Simple Keyword Research Steps:
- Write down 10-15 topic ideas
- Choose 1-2 main keywords for your post
- Put each idea into Google Keyword Planner
- Look for keywords with decent search volume but lower competition
Google Trends shows you if people are searching for your keywords more or less over time.
For beginners, aim for keywords with 100-1,000 monthly searches. These are easier to rank for than highly competitive terms.
Write down your chosen keywords. You’ll use them when writing your post title and content.
Understanding Search Intent and Long-Tail Keywords
Search intent means why someone types a keyword into Google. That is to say, people search to learn something, make a purchase, or find a specific website.
Match your content to what searchers actually want. If someone searches “how to bake bread,” they want instructions, not a shop selling bread.
Four Types of Search Intent:
- Informational: “how to,” “what is,” “why does”
- Commercial: “best,” “review,” “comparison”
- Transactional: “buy,” “discount,” “cheap”
- Navigational: brand names, specific websites
Long-tail keywords are longer, more specific phrases, such as “how to bake sourdough bread for beginners,” rather than just “bread.” They have less competition and attract readers who know exactly what they are looking for.
Target 2-3 long-tail keywords in your first blog post. They’re easier to rank for and bring you more focused readers.
Optimising for On-Page SEO
On-page SEO refers to optimising your blog post so that Google can easily understand and rank it. Start with your title tag and include your main keyword in the first paragraph.
Use your main keyword in your first paragraph naturally. Don’t stuff it in multiple times – this looks spammy to search engines.
Key On-page Elements to Optimise:
- Title tag (60 characters or less)
- Meta description (160 characters or less)
- Headings (H1, H2, H3) with keywords
- Image alt text
- URL slug
SEO plugins like Yoast SEO or Rank Math help WordPress users optimise their posts. They provide a checklist to follow, highlighting any missing elements. I use the free version of Yoast and it is more than enough.
For every 1,000 words, I add around six primary keywords. I also focus on secondary keywords and synonyms. ChatGPT is good if you need a free service, but SurferSEO is the online expert in creating SEO content with optimum keywords.
I used SurferSEO extensively with clients, and nearly every article ranked. I’m back into it as we’re now competing with AI Overview, so a bit of help is handy. It’s not the cheapest AI SEO tool, but it is the best.
Write headings that include your keywords but still sound natural to readers. Use bullet points and short paragraphs to make your content easy to scan.
Link to other relevant pages on your website when it makes sense. That helps search engines better understand your content and keeps readers on your site for a longer period.
Crafting and Formatting Your First Blog Post
A well-crafted blog post title and meta description help readers find your content, whilst proper structure and images keep them engaged. Above all, these elements work together to create a professional-looking post that ranks well in search engines.
Writing a Compelling Blog Post Title and Meta Description
Your blog post title is the first thing readers see in search results. Moreover, it should clearly explain what your post covers whilst including your primary keyword.
Keep titles between 50 and 60 characters so they don’t get cut off in Google search results. In addition, use numbers when possible, like “5 Ways to Save Money” or “How to Start a Blog in 10 Steps“.
A headline analyser tool can help you test different versions. These tools verify that your title is the correct length and has emotional appeal.
Try the free Headline Analyser to create the best titles with a high score. Monster Insights is also excellent and free.
Your meta description appears below the title in search results. Write 150-160 characters that summarise your post’s main benefit.
Include your keyword naturally in the meta description. Think of it as a mini advert that convinces people to click on your post.
For example: “Learn how to write your first blog post with this step-by-step guide. Includes templates, SEO tips, and formatting advice for beginners.”
Structuring Your Content for Readability
Good structure makes your post easy to scan and read. Start with a brief introduction that explains what problem you’re solving.
Use headings to break up your content into logical sections, making it easier for readers to find the information they need quickly.
Try to sequence your headings. For instance, one H2 and 3 H3’s repeated
Above all, write short paragraphs of 1-3 sentences each. Long blocks of text are hard to read on phones and computers. Above all, Google prioritises mobile users, so always check what your blog post looks like on your phone.
Content creation tools like Google Docs or Evernote help you organise your thoughts before writing. You can create an outline with your main headings first. Alternatively, use an AI writer like KoalaWriter. You can create outlines in seconds and a first draft. For instance, this AI software saves me around 3-4 hours writing a blog post from scratch.
It takes me an hour on average to edit and make my own. The KoalaWriter first draft is, in my opinion, an excellent framework for a blog post.
Add bullet points or numbered lists to present information clearly. Use bold text to highlight important points.
Grammarly can check your spelling and grammar as you write. It helps you catch mistakes before publishing. Above all, don’t let it boss you about, though. certainly, Grammarly has clearly defined use of grammar, which doesn’t always lend itself to a warm, friendly blog post that sounds how you talk in “real life”.
Keep sentences short and simple. Aim for an 8th-grade reading level so everyone can understand your content.
Adding a Featured Image and Media
Your featured image appears at the top of your post and in social media shares. Choose an image that relates to your topic and looks professional.
Note: Not all WordPress themes support a featured image, so check before installing a new theme.
Ensure your image is the correct size for your blog theme. Most themes work well with images that are 1200 pixels wide.
Add alt text to all images for better SEO. Describe what the image shows in a few words, including your keyword if it fits naturally.
You can use free stock photo sites or create images with software like Canva. Avoid using copyrighted images without permission.
Consider adding other media, such as videos or infographics, if they help explain your topic more effectively. Keep file sizes small so your page loads quickly. Avoid PNG files as they are hefty. JPG is better or WebP.
Alternatively, I use a plugin called Smush Pro that compresses my images.
Break up long sections of text with relevant images to make your post more visually appealing and easier to read.
Editing, Linking, and Publishing Your First Blog Post
Getting your blog post ready to publish involves three key steps: careful proofreading, strategic linking, and adding clear calls to action. These final touches can make the difference between a post that goes unnoticed and one that drives genuine engagement.
Proofreading and Overcoming Writer’s Block
Read your blog post aloud to catch awkward sentences and grammar mistakes. This simple trick helps you spot errors that your eyes might miss when reading silently.
Use free tools like Grammarly or the Hemingway Editor to check your writing. These tools highlight complex sentences and suggest alternatives.
If you’re stuck with writer’s block, try these methods:
- Write your first draft without editing anything
- Set a timer for 15 minutes and keep typing
- Talk through your ideas out loud first
- Come back to your post after a break
Check that your blog post titles match what you wrote about. Above all, your title should promise something specific that your content delivers.
Ensure that each paragraph flows smoothly into the next one. Add transition words like “however,” “meanwhile,” or “additionally” to connect your ideas smoothly.
Top Tip: Before publishing, always read your article out loud. You “hear” mistakes better than you can see them. I use the “Read Aloud” tab in Microsoft Word.
Internal Linking and External Links
Internal linking helps readers find more of your content whilst improving your SEO—link to other blog posts on your site that relate to your topic.
Add relevant internal links in each blog post. In addition, place them naturally within sentences rather than just listing them at the end.
If you use KoalaWriter and connect your website, the AI writer automatically inserts internal links (in seconds). You can also opt for adding external links.
External links to authoritative sources build trust with readers and search engines—link to recent studies, expert quotes, or helpful tools that support your points.
Choose External Links Carefully:
- Link to well-known, trusted websites
- Make sure links open in new tabs
- Check that all links work before publishing
External links can help you earn backlinks when other sites notice you’ve referenced them. That can boost your blog traffic over time.
Adding a Call to Action Before Publishing
Every blog post needs a clear call to action that tells readers what to do next. That cis to say, it could be subscribing to your newsletter, leaving a comment, or reading another post.
Place your main call to action near the end of your post, but before any author bio. In addition, make it specific rather than vague.
Good Call to Action Examples:
- “Leave a comment below sharing your biggest blogging challenge”
- “Download our free blog checklist using the link below”
- “Share this post with a friend who wants to start blogging”
Test different calls to action to determine which one works best for your audience. Some readers respond better to questions, whilst others prefer direct requests.
What to Do After You Publish: Promotion and Growth
Publishing your blog post is just the beginning. Above all, your content needs promotion through SEO, social media, engagement with readers, and careful analysis of performance data to help it reach a wider audience and grow your readership.
Sharing Your First Blog Post on Social Media
Social media gives your blog post its first boost of traffic. That is to say, start by sharing on the platforms where your target audience spends time.
Create different posts for each platform. Write a short teaser for Twitter, a longer description for Facebook, and add relevant hashtags for Instagram. Above all, don’t just copy the same text everywhere.
Share your post multiple times over several weeks to increase its visibility. Most people won’t see your first post, so schedule follow-up shares to increase visibility. Try sharing quotes from your article or interesting facts you mentioned.
Join Facebook groups and LinkedIn communities in your niche. Share your post there, but be sure to follow the group’s rules. Moreover, some groups don’t allow self-promotion.
Ask friends and family to share your post. Their social shares help you reach new readers outside your immediate network.
Create simple graphics with quotes from your post. Visual content gets more engagement on most social platforms. You can use free tools like Canva to make these images quickly.
Note: I don’t use social media. I find it too exhausting. I quit in 2024. Instead, I focus on SEO and Pinterest. However, don’t let me put you off. You may love social media.
Encouraging Comments and Building Engagement
Comments turn your blog into a two-way conversation, transforming it from a one-way conversation into a community. Reply to every comment you receive, even if it’s only to say thank you.
Ask questions at the end of your post. That gives readers a reason to leave comments. Make the questions specific and easy to answer.
Respond quickly to comments, ideally within 24 hours. Fast responses show you care about your readers’ thoughts and opinions.
Visit other blogs in your niche and leave thoughtful comments. Many bloggers will check out your blog when you comment on theirs. Don’t just write “great post” – add something meaningful to the conversation.
Consider using ChatGPT to help you think of engaging questions to ask your readers. It can suggest conversation starters that fit your blog topic.
Learning from Blog Post Examples and Analytics
Check your blog analytics one week after publishing your post. Look at how many people visited, how long they stayed, and which social media platforms sent the most traffic.
Study successful blog posts in your niche. Notice what topics get the most comments and social shares. Pro bloggers often write about similar topics because they know what works for them.
Google Analytics shows you which parts of your post people read and where they stop reading. Use this information to improve your next post.
Study how pro bloggers promote their content. Many share behind-the-scenes content and engage regularly with their audience to build loyalty.
FAQs
New bloggers often have specific questions about creating their first post. Primarily, these common concerns encompass everything from crafting compelling openings to selecting the appropriate structure and tone for your content.
What Are Some Top Tips For Crafting An Engaging Introductory Post?
Begin with a personal story or a surprising fact that connects to your topic.
Ask a question in your opening paragraph. Questions make readers want to keep reading for the answer.
Be specific about what readers will learn. Instead of saying “I’ll share tips,” say “You’ll learn five ways to save £200 monthly.”
Keep your opening paragraph short. Three sentences, maximum, work best for online reading.
Share why you started your blog. People connect with honest, personal reasons behind your writing journey.
Could You Suggest A Reliable Structure For A Blog Post Template?
Use this simple template when writing your first blog post. Begin with a catchy headline that clearly states your main topic.
Write a brief introduction that explains what the post covers. Include your main promise to readers here.
Break your content into 3-5 main sections, using subheadings to organise the information. Each section should cover one specific point.
Add bullet points or numbered lists within sections. These make information easier to scan and remember.
End with a conclusion that summarises your key points. Include a call-to-action asking readers to comment or subscribe.
Add an author bio at the bottom. Include a photo and brief description of who you are.
How Can I Make My Blog More Appealing To First-Time Readers?
Use short paragraphs of 1-3 sentences each. Long blocks of text scare readers away online.
Add images to break up your text and make it more visually appealing. Moreover, share photos, screenshots, or simple graphics to make posts more visually appealing.
Above all, write in a conversational tone like you’re talking to a friend. Avoid overly formal or technical language.
Include your personality in your writing. Share opinions, experiences, and personal touches that make you unique.
Make your content scannable with subheadings and bullet points. Many readers skim the text before deciding whether to read it thoroughly.
How Do I Maintain A Friendly And Approachable Tone In My Blog Writing?
Write like you’re having a conversation with one person. Use “you” instead of “people” or “readers.”
Share personal stories and experiences when they relate to your topic. It helps readers connect with you.
Moreover, use everyday language instead of jargon or overly complex words. Write at a level your audience understands.
Show enthusiasm for your topic through your word choices. That is to say, if you’re excited about something, let it show.
Admit when you don’t know everything or have made mistakes. Honesty builds trust with your audience.
I Don’t Have Much Time. Can I Use an AI Writer to Create Blog Posts?
Yes, you can use AI writers when you’re short on time. You might not want to write your first blog post using AI, but in time, you may find them a great ally for productivity and results.
Above all, these tools help create blog posts quickly without starting from scratch. You might scoff at the idea of using an AI writer, and I did at first. But, once you need to ramp up content, you’re at risk of blogger burnout.
It happened to me, and I relented, trying several AI writers before settling on KoalaWriter.
AI writing tools work by turning simple prompts into full blog content. You give them your topic and ideas, and they write the text for you.
Benefits of AI Writers Include:
- Save time on first drafts
- Create outlines and structure
- Write basic content in minutes
- Generate ideas when you’re stuck
Here’s What AI Writers Can Help with:
- Blog post outlines
- Social media posts
- Product descriptions
- Marketing copy
- Email content
However, AI content isn’t perfect. Above all, you must still edit and fact-check everything the AI writes. That said, I know some bloggers publish directly to their WordPress site from KoalaWriter and do really well.
Important Things to Remember:
- Always review AI content carefully
- Add your own voice and style
- Check facts and sources
- Make sure it matches your brand
AI writers work best as starting points, not finished products. However, they’re brilliant for beating writer’s block and creating first drafts quickly.
Many bloggers use AI to speed up their writing process. Moreover, it’s become an accepted part of content creation since 2024/25.
The key is using AI responsibly. Don’t just copy and paste. certainly, edit the content to make it yours and ensure it’s accurate for your readers.
Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link
