Is your copy turning prospects into buyers?
Are you happy with your sales results, or do you feel the business could do better? I know it can be tough deciding where to spend your marketing budget. Like, for instance, where do you focus your digital marketing efforts?
Here’s the truth. Whatever you do, you have ONE CHANCE to grab the attention of a prospective client because if you fluff it up, you’ve flushed an opportunity down the drain. That’s not all. As a result, the prospect immediately loses interest and clicks on a competitor’s website.
The Importance of Direct Response Copy
Does your copy address your customer’s problem? If not, why not? Because, if your prospects cannot relate to your content, your marketing will fail.
But there is a way to improve your marketing with content that will forever be one of your best sales tools. The secret to evergreen content is a case study.
How about creating a red hot case study that drives people to want more. Pick your happiest clients and work with me to create a fantastic case study. In addition, more prospects engage with you, your product or service, and simultaneously turn into buyers. Job done.
Why do many companies get their copy so wrong?
Most companies focus on showcasing awards & customer service. Excuse me, but don’t customers have the right to expect good service? For instance, stop telling your clients about how amazing you are and let your customers do it for you. Subsequently, the content is relatable and trusted, because a case study never comes across as a sales message.
A case study is the most powerful sales message you can invest in with a great ROI.
Do you know your ideal client persona?
Clients must feel you know them, understand their concerns & address their doubts. It’s never about you, ever. It has to be 100% about the client. If you are writing to everyone, erm, it isn’t going to work. Sorry about that. You already have the perfect clients wanting to talk about your products and services, so let’s expand on that.
Why do you need a case study writer?
I’ll throw the question back at you. Why would you not want to use the best sales tool possible to grow your business?
A case study documents your customer’s entire journey told in story format. Typically, a case study is around 500 words, but it packs a punch and immediately connects the reader with what you have to offer.
At last, a low-cost marketing tool that works.
Recently, I sent a new client my first draft of their case study, and she said, “I couldn’t wait to find out what happened next, even though I knew the client’s journey. It is brilliant.”
Fact: People love reading case studies
How do you create a case study:-
- I interview your client – approx 30 minutes via Zoom
- I transcribe the interview and create the case study
- The interviewee receives a draft copy to make sure the details are correct
- You receive a copy to check and to sign off
- It then goes to my designer, or yours, depending on the selected package
As part of the price, you subsequently receive a 14 page eBook to show you how to repurpose the case study across your social media platforms
Case Study Prices
Prices from £850.00 for a single case study with design.
Please contact me to discuss options for multiple case studies.
Payment is 50% upfront on the contract and the remainder is payable in 30 days.