Last Updated on April 23, 2024 by Jan Barley
It’s easy to get lost in a sea of faceless marketing, so it’s vital to create a solid strategy for how you will differentiate your business from the crowd
Create A Comprehensive Strategy
Before doing anything, decide on brand essentials like colours, fonts, styles, and messaging. Look at other faceless marketing businesses, mostly a sea of creams and browns, and you realise creating a brand that stands out is not difficult.
Choose colours carefully because if you later decide you don’t like them, it can disrupt your branding if you change them.
Maintain Brand Consistency
The objective of powerful branding is to attract your tribe by evoking trust and recognition with authenticity. Therefore, it’s essential to maintain consistency throughout your brand voice, messaging, ethos and values across all platforms.
Use Innovative Engagement Techniques
You don’t need to recreate the wheel with your branding techniques. Look at others in your niche and see what works for them. Model the engagement techniques but create a unique perspective. Use powerful narratives with storytelling.
Create interactive content that catches attention and aims to create an emotional connection. Tell your story. Don’t tell your audience “what” to do.
Focus On Transparency and Trust
Be authentic and open, and don’t try to fool your audience into thinking you’re something more than you are. Let your followers grow with you, see your struggles and see how you overcome them. Stick to facts, share simple information that helps your audience and support with data.
Build Your Community
It can take time to build a loyal community, so don’t rush the process. Always be authentic and honest, and talk to your audience as if you’re speaking to one person.
Don’t use the awful “guys” reference. It’s so generic and doesn’t speak to anyone specific. Use the words “you” and “your” and drop in “we“, which fosters a feeling of inclusivity.
Even with a faceless brand, you can use your voice on video content, which helps to build a relationship with your audience.
Remember, to stand out, you must create something different. It doesn’t have to be widely unique, just enough to stop the scroll and catch the eye of your ideal tribe.