Jan Barley

Write blog posts that people love and keep coming back for more

Create blog posts that people read? How do you do that?

Did you know that nearly 70% of blog posts get less than 1,000 views? The truth is that creating content that people actually read is harder than it looks. With so much noise online, it’s easy for your blog posts to get lost in the shuffle. But here’s the good news: it doesn’t have to be that way.

In this post, I will share 10 writing tips to help you create blog posts that attract readers and keep them coming back for more.

Whether you’re a beginner or an experienced blogger, these tips for how to write blog posts that people read will ensure your content stands out, engages your audience, and leaves a lasting impact. Ready to turn your blog into a must-read?

Tip #1: Start with a Captivating Headline

Grab attention with a clickworthy headline

Your headline is the first thing potential readers will see. It is critical to whether they’ll click on your post or scroll past it. Studies show that 8 out of 10 people only read headlines, and if yours doesn’t grab their attention, your post will likely go unnoticed.

Here are a few strategies to help you write irresistible headlines:

Make It Specific

Vague headlines don’t inspire curiosity. A headline like “Tips for Bloggers” might sound nice, but it doesn’t clearly tell readers what they’ll get from the post. Instead, try being more specific. For example, “10 Writing Tips to Create Blog Posts That People Read” clearly communicates the value readers will gain.

Use Numbers

Headlines with numbers typically perform better because they promise a well-structured, easy-to-digest list. Numbers also make the post feel more actionable. For instance, “7 Secrets Every Successful Blogger Knows” feels like a manageable number of tips, enticing readers who are looking for concise and practical advice.

Trigger Curiosity

A great headline piques readers’ curiosity. Phrases like “What You’re Doing Wrong,” “The Truth About,” or “The Secret to” make readers curious and drive them to find out more. For example, “The Secret to Writing Blog Posts That Go Viral” sparks interest and encourages clicks.

Include Power Words

If you want a guaranteed way to write blog posts that people read, certain words have a psychological impact and can increase the emotional pull of your headline. Words like “free,” “proven,” “ultimate,” “essential,” and “easy” evoke excitement or a sense of urgency. For example, “The Ultimate Guide to Blogging for Beginners” sounds more enticing than a generic “Blogging for Beginners.”

Read: The Power Of Using Trigger Words In SEO Content

Keep It Short and Sweet

While being specific is essential, you also want your headline to be easy to read. Aim for headlines that are clear, concise, and to the point—usually under 60 characters. It ensures they’re visible in search results and social media, where brevity matters.

Tip 2: Hook Readers with a Strong Opening

Write the best hook possible – with an eye on how you will follow up in the opening text

You’ve got their attention with your headline, but the real challenge is to keep them engaged. The first few sentences of your blog post are crucial. Do they fulfil the promise of the headline? If not, readers feel misled.

A strong opening will make your readers want to dive deeper into your post, so how do you create that irresistible hook? Let’s explore some effective strategies to use hooks to write blog posts that people read.

Start with a Question

Asking a question at the beginning draws readers in because it immediately makes them think about the topic. It creates curiosity and encourages them to read on to find the answer.

For example, if your post is about blogging tips, you might start with, “Have you ever wondered why some blogs get thousands of views while others barely get noticed?” This question instantly addresses a common problem and invites readers to discover the solution.

Share a Surprising Fact or Statistic

People love learning new things, especially if the information is unexpected or challenges common beliefs. Starting with an eye-opening statistic or fact grabs attention and makes readers want to keep reading to learn more. For example, “Did you know that 95% of blog posts never make it to Google’s first page?”

This surprising information hooks readers and makes them want to learn how to avoid being part of that 95%.

Tell a Personal Story

Sharing a personal anecdote or story is an excellent way to connect with your readers emotionally. People are drawn to stories because they feel relatable and human. It could be a moment of struggle or success you’ve experienced as a blogger.

For instance, “When I first started blogging, I had no idea how to write posts that people actually wanted to read. I spent hours writing, only to get a handful of views. Here’s what changed…” Sharing your journey creates empathy and builds trust with your audience.

Get paid to write by registering for paid online writing jobs

Create a Visual or Descriptive Scenario

Painting a picture with words is another way to draw readers in. You can captivate and transport your audience into your world by creating a vivid scene or scenario.

For example, “Imagine this: You’ve just hit ‘Publish’ on your latest blog post, and within minutes, your phone buzzes with notifications. People are commenting and sharing, and your traffic is skyrocketing. That could be your reality, and here’s how…”

Make a Bold Statement

A bold or controversial statement can also spark curiosity and get people invested in your post. People love to read posts that challenge common assumptions or introduce new ways of thinking. For instance, “The most common blogging advice is totally wrong—and here’s why.”

Promise a Solution

Let your readers know they’re in the right place to solve a problem or get valuable insights. Make it clear that they’ll walk away with something actionable. For example, “If you’re tired of writing blog posts that no one reads, keep reading—because I’m about to share 10 proven tips that will change your blogging game.”

Read: Blogging Strategies: 11 Creative Ways to Hook Your Readers

Tip #3: Write for Your Audience

Don’t write to a faceless market. Consider who your audience is and then talk to them

One of the biggest mistakes bloggers make is writing without considering who their audience is. If you want your blog posts to resonate, you must know who you’re writing for.

Understanding your readers’ needs, challenges, and desires will make your content more relevant and engaging. Here’s how to write blog posts that people read by speaking directly to your audience:

Read: How To Find Your Ideal Customer Avatar Using AI Software

Know Your Audience’s Pain Points

To write effectively for your readers, you must first understand what problems they’re trying to solve. Whether it’s increasing traffic, improving SEO, or finding blog post ideas, addressing these pain points is key to creating valuable content. Think about the challenges your audience faces and write posts that offer solutions.

For example, if you’re writing for new bloggers, they might struggle with building an audience or monetising their blogs. Your content should focus on providing actionable tips to overcome these challenges.

Use the Right Tone and Language

The tone and language of your blog post should match your audience’s preferences and expectations. Are you writing for busy professionals who prefer quick, actionable advice? Or are you targeting hobby bloggers who enjoy in-depth, conversational content? Tailor your writing style to the type of person you’re addressing.

For instance, a post aimed at beginners might use a more casual, friendly tone, while one targeting seasoned bloggers might be more formal and focused on advanced strategies. Matching the tone to your audience ensures that your content feels personal and relatable.

Engage with Your Audience’s Interests

Understanding your audience’s interests allows you to create content that captivates them. Research what your readers are passionate about and align your topics accordingly. Use tools like Answer the Public, Google Trends, BuzzSumo, or social media polls to find out what your audience is talking about and what kinds of questions they’re asking.

For example, if you’re blogging about digital marketing and notice that your audience is particularly interested in SEO, consider creating similar content to keep them engaged.

Anticipate Their Questions

When writing blog posts, think about what your readers might be wondering. You create a stronger connection by anticipating and addressing their questions in your content. This approach makes your posts more valuable because you offer relevant information that fits their needs.

If you’re writing a post on how to start a blog, some of the questions your audience might have could include: “What platform should I use?” or “How do I get traffic to my blog?” Addressing these concerns in your post ensures readers feel understood and supported.

Speak to Their Emotions

People make decisions based on both logic and emotion. By connecting with your audience on an emotional level, you increase the chances they’ll take action. They’re more likely to sign up for your newsletter, leave a comment, or share your post. Use storytelling, relatable scenarios, and empathy to make your readers feel heard and understood.

For instance, if your post is about overcoming blogging struggles, share your personal experience with challenges and how you overcame them. This emotional connection encourages readers to engage more deeply with your content.

Address Different Levels of Expertise

When writing for an audience with varying levels of expertise, it’s essential to balance beginner-friendly content and more advanced strategies. You can do this by providing a clear structure, such as breaking your post into sections catering to novices and experienced bloggers.

For example, in a post about SEO, you could explain basic concepts like keyword research at the start and then dive deeper into advanced strategies such as link building later in the article.

Read: 38 Websites That Pay Bloggers To Write

Tip #4: Keep Paragraphs Short and Scannable

Nobody wants to read long, rambling sentences. Use burstiness in your sentence structure

Did you know the average reader spends less than 15 seconds on a webpage before deciding whether to stay or leave? With such a short attention span, your blog posts must be easy to read and digest.

Short Paragraphs Improve Readability

Long paragraphs can overwhelm readers, especially when reading online. Large blocks of text look dense and can be intimidating, causing readers to lose interest quickly.

Instead, break your content into smaller, manageable chunks—no more than 3-4 sentences per paragraph. It makes your post feel more inviting and less like a daunting task to read.

Look at any post on this website to see how I incorporate white space into my articles. It’s called visual flow.

Use Subheadings to Guide Readers

Subheadings are essential for scannability. They act as signposts to help readers quickly navigate your post to find the information they want. Subheadings should be clear, descriptive, and relevant to the preceding section.

For example, instead of using a vague heading like “SEO Tips,” try something more specific, like:

• 5 SEO Tips Every Blogger Should Know
• How to Rank Your Blog Higher on Google
• The Secret to Writing SEO-Friendly Content

Subheadings break up your content visually and tell the reader what to expect from that section. Subheadings also help Google bots understand your content, and you can utilise keyword synonyms.

Bullet Points and Lists Make Information Digestible

Readers love lists (and so does Google). They’re easy to scan, and they provide information in bite-sized chunks. Whenever you have a series of steps, tips, or important points, format them as a list. Bullet points or numbered lists help to emphasise the key takeaways and make it easier for readers to digest your information quickly.

For instance:

• Keep sentences concise
• Use subheadings to break up content
• Highlight key takeaways with bullet points
• Keep paragraphs short (3–4 sentences max)
• Avoid overwhelming your readers with jargon

This approach helps readers quickly skim through and grasp the most crucial information. In addition, notice how I lined up the bullet points so there’s more visual flow.

Read: 7 Types of Blog Content That Google Loves

Bold and Italics for Emphasis

Highlighting important points by using bold or italics can draw attention to key takeaways and help guide the reader’s eye. Be careful not to overdo it—too much bold text can have the opposite effect and make your post more challenging to read. Use these tools sparingly to emphasise critical concepts or action steps.

Avoid Long Sentences

Long, complex sentences can be difficult to follow, especially when readers are skimming. Aim for short, clear sentences that get straight to the point. If a sentence feels long or complicated, try breaking it into two or more shorter sentences.

Tip #5: Use Visuals to Break Up Text

We are visual creatures and enjoy anything that breaks up a wall of text

Using images, infographics, charts, or screenshots can make your post more engaging and visually appealing. Visuals break up the text and give your readers a moment to pause, which can improve their overall reading experience.

White space—empty areas between paragraphs, images, and text—also plays a crucial role. It makes your content feel less cluttered and gives readers room to breathe.

Avoid cramming too much information into one section or paragraph. Instead, let your content breathe by leaving adequate space around text and images.

Use Relevant Images and Infographics 

For example, if you’re explaining a step-by-step process, include screenshots or diagrams to guide readers through each stage. Infographics are also great for summarising key points or statistics, making them more memorable.

Make Sure Visuals Add Value 

In short, adding relevant visuals enhances the overall aesthetic of your post and boosts readability, helping your audience absorb the information more effectively.

Tip #6: Include Actionable Takeaways

Add a call to action to your content such as suggested blog posts, subscribe or anything else

Your readers want to walk away from your blog posts with something they can use. Whether it’s a tip, strategy, or advice, including actionable takeaways ensures your content provides real value.

Give Clear, Practical Steps 

Instead of leaving your readers with abstract ideas, offer concrete steps they can implement immediately. For example, if you’re writing about growing blog traffic, instead of just explaining the importance of SEO, provide specific actions like “optimise your blog post title with targeted keywords” or “add internal links to improve navigation.”

Focus on Results 

Always aim to tie your takeaways to results. Instead of just saying, “Improve your content,” explain how it will help them: “By improving your content quality, you can increase reader engagement and grow your audience.” It creates a direct connection between the action and the benefit.

By ensuring your blog posts have actionable takeaways, you provide real value that readers can apply, increasing the chances they’ll return for more.

Tip #7: Edit and Proofread Your Content

Editing and proofreading is vital so your content doesn’t look unprofessional

A well-written blog post doesn’t happen on the first draft. Editing and proofreading are essential to ensure your content is polished and professional.

Check for Grammar and Spelling Errors

Small mistakes like typos or grammatical errors can undermine your credibility. Use tools like Grammarly or Hemingway to catch these errors, but also manually read through your post to catch anything automated tools might miss.

Improve Clarity and Flow 

During editing, ensure your ideas flow logically from one paragraph to the next. Trim any unnecessary words or sentences that don’t add value to your message. Clear, concise writing keeps readers engaged and ensures they don’t lose track of your main points.

Read Aloud 

Reading your post aloud is critical to help you spot “sticky” phrasing or sentences. If something sounds off, it likely needs to be reworded. I use the “Read Aloud” tool on Microsoft Word. It’s incredible how many mistakes you “hear.”

Tip #8: Optimise for SEO

Always optimise your content for SEO to increase your reach on search engines

If you want your blog posts to reach a wider audience, optimising for SEO is essential. SEO helps search engines understand your content and rank it higher, making it easier for potential readers to find your posts.

Use Relevant Keywords 

Start by researching keywords that are relevant to your topic and audience. Include these keywords naturally in your title, headers, and throughout the body of your post. Avoid keyword stuffing, but place them in key areas like the introduction, subheadings, and conclusion. In addition, put your keyword in the first sentence of the article.

Optimise Meta Descriptions and Titles 

Your meta description and title tag are crucial for SEO. They appear in search engine results and influence whether people click on your post. Write compelling meta descriptions that accurately reflect the content while including your target keyword.

If you host on WordPress, add the free Yoast plugin.

Add Internal and External Links 

Linking to other relevant posts on your blog helps boost SEO and keeps readers on your site longer. Additionally, linking to authoritative external sources adds value to your content and increases credibility, which search engines reward.

Use Alt Text for Images 

Search engines can’t read images but can read the alt text. Use descriptive alt text that includes relevant keywords to help your images rank in search results.

Tip #9: Promote Your Blog Posts

Promote your blog posts to increase traffic and get more eyes on your blog content

Writing a great blog post is only half the battle—promoting it is just as important. Once your content is live, you need to get the word out so it reaches your target audience. I use Pinterest to link to my blog posts.

Share on Social Media 

Post your blog content on social media platforms like Facebook, Twitter, Instagram, and LinkedIn to drive traffic. Tailor your message for each platform, using engaging captions and relevant hashtags to increase visibility.

Read: Is Social Media Marketing Worth It? 7 Reasons It’s Not 

Leverage Email Newsletters 

If you have an email list, use it! Share your latest blog posts with your subscribers to keep them engaged and drive repeat traffic. Encourage readers to share the post with others, helping you expand your reach.

Use Pinterest 

Pinterest is a powerful search engine that drives traffic to blogs. Create eye-catching pins for each post and share them on relevant Pinterest boards.

When you write blog posts that people read, they typically make highly clickable pins. Promoting your blog posts across multiple channels helps increase traffic and builds your brand’s presence and credibility.

Read: Make Money On Pinterest: 7 Ways Bloggers Create An Income

Tip #10: Engage with Your Readers

Engage with your readers and build a loyal tribe

Building a loyal audience goes beyond publishing great content; it’s about creating a community and engaging with your readers.

Respond to Comments

Take the time to reply to comments on your blog posts. Whether it’s a question, a compliment, or feedback, engaging with readers shows that you value their input and helps foster a sense of community around your content.

Ask Questions and Encourage Interaction

Encourage readers to comment by asking questions at the end of your posts. For example, “What’s your biggest blogging challenge?” or “Have you tried these tips before?” Questions like these, invite discussion and makes your readers feel involved in the conversation.

Create Polls and Surveys

Conduct polls or surveys to learn more about your readers’ preferences and what they want to see on your blog. They can provide valuable insights and make your readers feel heard and involved.

Conclusion

In conclusion, blogging isn’t just about creating content—it’s about creating value and fostering connections with your audience.

If you want to write blog posts that people read, follow these tips. You’ll be well on your way to building a successful, impactful (and profitable) blog.

Keep refining your approach, stay consistent, and remember that the key to blogging success is always putting your audience first. Happy blogging!

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

Use these blog post ideas to fire up your writing muscles

Blog post ideas can feel like pulling teeth.

Do you ever get stuck staring at a blank screen, wondering what to write about? We’ve all been there. Still, the truth is that great blog post ideas are everywhere—you just need a bit of a spark to ignite your creativity.

In this list, I’m sharing 21 blog post ideas that you can use to boost your engagement, attract readers, and keep them coming back for more.

Don’t forget ChatGPT is a fantastic source of prolific blog post ideas when you’re sat like a rabbit in the headlights in front of your laptop!

Tip #1: The Ultimate Beginner’s Guide to [Topic]

Starting something new can feel overwhelming, especially if you’re unsure where to begin. A beginner’s guide is the perfect way to break down a complicated subject into manageable steps.

For instance, if digital marketing is your niche, you could create “The Ultimate Beginner’s Guide to Google Ads.” Walk your audience through setting up an account, selecting keywords, and launching their first campaign. Add visuals, examples, and actionable steps to ensure even complete newbies can follow along.

Read: How to Start A Blog for Beginners: A Step-by-Step Guide

Offer: 17 Mini Course Guides Bundle: Perfect to give away as lead magnets to attract new subscribers

Tip #2: X Myths About [Topic] Debunked

Debunk myths to demonstrate topical authority

Address common misconceptions and provide facts demonstrating your authority in your niche.

The internet is full of misinformation. Your readers are probably falling victim to at least a few myths. A post debunking common myths can be eye-opening and engaging.

For example, in the fitness niche, you could tackle “10 Myths About Weight Loss Debunked.” Use scientific evidence, expert quotes, and clear explanations to build trust and credibility while educating your audience.

Tip #3: How I [Achieved Something] in [Time Frame]

Case studies and personal stories are relatable and engaging. Share a success story (or even a failure, adding what insights you learned).

Personal stories are powerful because they’re relatable and authentic. If you’ve reached a milestone in your niche, such as growing a blog to 50,000 monthly visitors in six months, sharing the “how” behind your achievement can inspire your readers.

Be transparent about the challenges you faced and the strategies that worked. Include accurate data and screenshots to add credibility and encourage readers to replicate your success.

Tip #4: The Best [Tools/Resources] for [Topic/Niche]

Create a resource list for your audience. Include free and paid options to cater to everyone.

Who doesn’t love discovering a tool that makes life easier? A curated list of tools or resources tailored to your niche can save your readers time and effort.

For example, in the blogging space, you could write “The 15 Best Free Tools for Bloggers in 2024.” Highlight tools for SEO, content creation, analytics, and social media, with mini-reviews explaining how each can boost productivity or performance.

Read: 3 Cheaper SEO Tools Than Ahrefs

Tip #5: A Day in the Life of a [Your Role/Profession]

People love getting a behind-the-scenes look at someone else’s life. Keep it personal and authentic and give readers a behind-the-scenes look at your daily routine.

These posts are a great way to build a personal connection. Whether you’re a freelance writer, entrepreneur, or dog behaviourist, sharing your schedule, tools, and challenges can humanise your brand.

Include fun anecdotes or unexpected moments to make it relatable, like how your dog decided to “help” during a Zoom call.

Tip #6: X Common Mistakes in [Topic] (And How to Avoid Them)

Nobody wants to make mistakes, particularly costly ones. A post highlighting common errors in your niche and how to sidestep them is practical and highly shareable.

For instance, “7 Blogging Mistakes That Are Killing Your Traffic” could cover issues like keyword stuffing, inconsistent posting, or ignoring mobile optimisation.

Pair each mistake with a simple solution to empower your readers.

Tip #7: X Trends in [Niche] You Need to Know About in [Year]

Share trends for engagement

Stay ahead of trending curves by researching and presenting upcoming trends. It works exceptionally well for tech, fashion, and business niches.

Keeping up with trends can feel tedious, but your audience looks to you for insights. A trending post is a surefire way to grab attention and position yourself as an authority in your field.

For example, “5 Instagram Trends You Can’t Ignore in 2024” in social media could explore features like AI-driven content, video-first strategies, or interactive stories. Be forward-thinking and include tips on how to adapt.

Tip #8: How to Get Started With [Topic]

Beginners are always searching for guidance. A “getting started” post is perfect for attracting new readers to your niche.

Everyone loves a no-nonsense beginner guide that removes the intimidation factor from a new skill. For example, “How to Get Started With Affiliate Marketing” could cover choosing the right products, signing up for networks, and crafting compelling reviews.

Focus on simplicity and provide a clear roadmap to make it easy for anyone to take the first step.

Read: How To Create Evergreen Content That Ranks For Years

Tip #9: X Creative Ways to Use [Tool/Concept]

Highlight unique ways to use a popular tool, software, or idea. This type of post works well for tech and DIY niches.

People are often unaware of all the possibilities a tool or concept offers, so a post like this is informative and fun. For instance, “10 Creative Ways to Use Canva for Your Blog” could showcase designing eBooks, creating animated pins, or repurposing blog content into Instagram stories.

Add screenshots or examples to make your ideas tangible and actionable.

Read: 7 Ways to Monetise Your Blog for Passive Income

Tip #10: The Pros and Cons of [Option 1] vs. [Option 2]

Comparison posts rank well on search engines and help readers make informed decisions.

These posts are goldmines for engagement because readers often weigh their options before deciding. For example, “WordPress vs. Squarespace: Which Platform Is Best for Your Blog?” could dive into pricing, features, customisation, and scalability.

Be balanced in your analysis and help readers decide based on their needs. Throw in a quick summary table for those who love skimming content.

Read: The Pros And Cons Of Affiliate Marketing. Is It Right For You?

Tip #11: My Top X Favorite [Products/Books/Courses] of All Time

Share your recommendations with personal anecdotes to connect with your readers.

People are always curious about what tools or resources experts rely on. Sharing your favourites builds trust and opens doors for affiliate opportunities.

For instance, posts like “My Top 10 Favorite Blogging Books of All Time” could include game-changers like *Everybody Writes* by Ann Handley or *Blogging for Dummies*.

Add a personal touch by explaining why each recommendation made a difference in your journey.

Tip #12: How [Popular Person] Does [Something Related to Your Niche]

Leverage the popularity of a celebrity, influencer, or well-known figure to attract readers.

Riding the wave of someone else’s fame is a smart way to attract readers. For example, in the productivity niche, you could write “How Elon Musk Manages His Time Like a Pro.” Study their habits, routines, or processes and adapt them for your readers.

While you’re at it, break down the lessons in a practical and actionable way.

Tip #13: X Questions You’re Too Afraid to Ask About [Topic]

Addressing taboo or “unasked” questions creates an immediate hook because it evokes curiosity. A post like “7 Questions You’re Too Afraid to Ask About Starting a Blog” could cover topics like “What if I fail?” or “How much money can I really make?”

You’ll make readers feel understood and empowered by answering these questions openly.

Tip #14: A Step-by-Step Tutorial for [Specific Skill or Task]

Write a detailed, easy-to-follow tutorial with screenshots, videos, or diagrams.

Tutorials are evergreen and highly valuable, and readers love it if you include screenshots, visuals, or videos to guide readers.

For instance, a blog titled “How to Create a Killer Pinterest Pin Using Canva” could cover everything from choosing the correct dimensions to selecting fonts and colours.

Add shortcuts or expert tips to help readers achieve professional-looking results quickly.

Read: Pinterest Account Suspended? What To Do If It Happens to You

Tip #15: X Inspiring Stories From [Niche/Community]

Our love of storytelling is hardwired

#Highlight success stories from others in your niche as a great way to build community and show possibilities.

People love stories that uplift and inspire, so consider curating success stories from your niche. For example, “5 Bloggers Who Turned Their Side Hustle Into a Full-Time Income” could feature relatable individuals and their strategies.

Interviewing these people or weaving their social media posts into your blog adds authenticity and depth to the narrative.

Offer: The Storytelling Marketing That Sells eBook: The ultimate guide to mastering the art of storytelling to transform your marketing messaging.

Tip #16: Why I Stopped Doing [Something Controversial or Unique]

Share a personal story about quitting something and what you learned from the experience.

Posts that explore “why I stopped” something tend to intrigue readers, especially if the topic is popular or widely misunderstood. For example, “Why I Stopped Posting Daily on Instagram” could share insights about burnout, the shift to quality over quantity, and your new strategies.

This post style invites discussion and adds a personal touch to your blog.

Read: 5 Reasons You Shouldn’t Rely On Social Media Marketing

Offer: 200 Business Social Media Instagram Bundle

Tip #17: X Things I Wish I Knew Before Starting [Topic/Niche]

Share the lessons you’ve learned and help others avoid costly mistakes

Offer your audience a shortcut by sharing lessons learned the hard way.

Everyone loves a hindsight-is-20/20 perspective, especially beginners who want to avoid mistakes. A post like “10 Things I Wish I Knew Before Starting My Blog” could cover niche selection, monetization, and SEO lessons.

Make it conversational, and don’t be afraid to share vulnerable or humorous moments to keep readers hooked.

Read: 3 Things I Wish I’d Known Sooner About Digital Marketing

Tip #18: X Quick Tips for [Topic] That Actually Work

Keep it short and sweet with actionable tips readers can implement right away.

Short and actionable posts like “15 Quick SEO Tips for Beginners That Actually Work” are perfect for readers who want instant value. Share bite-sized advice, such as optimizing meta descriptions or using tools like Yoast SEO and explain why each tip is important.

This format is easy to digest and ideal for skimmers.

Read: 5 Top Tips To Create Instagram Stories That Work

Tip #19: The History of [Topic/Niche/Industry]

People enjoy reading about how something they’re interested in has evolved

Educate your audience with an engaging look at how something evolved.

A deep dive into how something evolved can be incredibly engaging for curious minds. For example, “The History of Blogging: From Online Diaries to Million-Dollar Businesses” could highlight key milestones and innovators.

Make it visually appealing with timelines, vintage screenshots, or audio clips for an immersive experience.

Tip #20: X Reasons Why You Should [Take Action/Adopt Something]

Encourage your readers to act on something valuable by showing clear benefits.

When readers hesitate to act, a post listing benefits can be the push they need. For example, “7 Reasons Why You Should Start a Blog Today” could address creative expression, financial freedom, and personal branding.

Frame content in a way that feels exciting and attainable, helping your audience imagine the possibilities.

Read: Digital Product Not Selling? 10 Reasons Why & How To Fix It

Tip #21: How to Stay Motivated When [Facing a Challenge]

Sharing tips for overcoming challenges helps people stay connected to their dreams and goals

Address the emotional side of your audience by helping them overcome everyday struggles.

Burnout is a real struggle in any niche; readers crave empathetic and achievable advice. A post like “How to Stay Motivated When Your Blog Isn’t Growing” could explore practical solutions like revisiting your goals, celebrating small wins, or switching up your content strategy.

Add anecdotes or quotes to make it even more relatable.

Offer: 120 Motivational Instagram Posts

How to Make These Blog Post Ideas Your Own

While these blog post ideas are proven to drive engagement, tailoring them to your unique perspective and niche makes them truly powerful. Add personal anecdotes, actionable advice, and visuals to keep your readers hooked.

Which of these ideas are you excited to try? Let me know in the comments! And if you have any go-to blog post ideas that I missed, feel free to share them. Let’s inspire each other!

Each of these blog post ideas allows you to showcase expertise while connecting with your readers personally. Blending storytelling, practical advice, and creativity will make your posts stand out and resonate with your audience.

Which of these ideas are you excited to try next?

Notes: If you want proven ideas about monetising your blog, check out the Generate Passive Income With Blogging e-Book. It comes with master resell rights (MRR) and private label rights (PLR) so you can edit and resell the e-Book.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

Blogging strategies to hook your readers? What’s that all about, and how do you do it?

After hopping out of his rusty old VW Polo, my fiancé’s first words to me when we met were, “I’ve bought you six giant-sized packets of M&Ms.”

Well, he got my attention!

What is it about some people that just draw you in the second they *speak*? Great writers know how to entice us to read more right from the first sentence, so shouldn’t we all aspire to that?

I must be honest and admit I’ve found getting my quirky personality into my writing challenging. Skilfully blending topical authority with humour has always evaded me, though I keep trying.

I’ve written this post about blogging strategies as much for me as for you because I have determined to master the art of crafting compelling opening lines.

11 Effective Blogging Strategies for Hooking Your Readers

We bloggers know the need for an alluring title, but how about the first sentence or two? Doesn’t that set the theme for our readers? Moreover, how do we know what matters to them?

Let’s find out.

Tip #1: Identify a Need

Ever feel like you’re shouting into the void with your blog posts? *Cricket noises* Yeah, we’ve all been there.

Here’s the secret for blogging strategies that’ll transform your writing from “meh” to “must-read”: Hook your readers by gently poking at their pain points right from the get-go. You know that annoying problem that keeps them up at night, scrolling through Google at 2 AM. (We’ve all been there too, right?)

All my research suggested this “identify and solve” approach flat-out works.

You don’t need to spill all the beans in your opening line. Letting readers know you’ve got the cure to their headache keeps them glued to your post like a cat to a sunbeam. And trust me, they’ll stick around for the solution.

Read: 7 Types of Blog Content That Google Loves

Tip #2:  Ask a One-Answer Question

Get people thinking by asking a question on your blog posts

Want to know the secret sauce that makes readers nod along with every word you write? Let me introduce you to the mighty “Yes Question” – it’s like a Jedi mind trick for bloggers, minus the hand-waving.

Suppose you’re scrolling through your feed, half-awake, when suddenly a post asks, “Ever stayed up way too late binge-watching make money online videos?” BAM! You’re nodding before you even realise it.

Here’s why this little psychological nugget is pure gold: Not only are you telepathically telling readers, “Hey, I’ve got what you’re looking for!” but you’re also getting them to high-five you mentally.

When someone thinks “Yes!” to your opening question, they’ve signed an invisible contract saying, “Tell me more!” It’s like getting them to admit they need your solution before you even offer it.

But wait, there’s more! These yes-inducing questions aren’t just one-hit wonders. Sprinkle them throughout your post like breadcrumbs, and you’ll lead your readers to your call-to-action like a trail of cookie crumbs leading to… well, cookies. And who doesn’t follow a cookie trail, right? Or M&Ms for me 😊

Tip #3: Ask an Intriguing Question

Your blog posts should make people think and provide answers. One of the best blogging strategies is to spark curiosity, making people eager to know the answer.

Questions like:

“How many M&Ms are in a giant-sized packet?”

“Can you genuinely make money from blogging?”

“Is the Law of attraction real or a pile of poop?”

“What makes your dog howl?”

Make sure the question is relative to your audience.

Tip #4: Become a Pattern Breaker

Surprise your readers and it will wake them up out of the automated state they’re usually in when reading

You could read 48 blog posts on the same subject (why?) and collapse with boredom because of unrelenting repetitiveness. To stop the monotony, sprinkle a few surprising personal anecdotes or unexpected facts that can help your content feel more relatable.

It’s called pattern breaking. When we do it, people get a little spark of adrenaline, possibly dopamine, if it’s highly relatable or funny or anything that causes a shift in a reader’s emotional state.

Read: 7 Ways to Monetise Your Blog for Passive Income

Tip #5: Tell Stories or Share an Analogy

Ever notice how your ears perk up when someone says, “Let me tell you a story”? We’re hardwired to love storytelling, like our love for pizza, M&Ms and our tendency to procrastinate.

Stories are the secret sauce that transforms bland blog posts into mouth-watering content feasts. When you sandwich your expertise between two slices of storytelling, something magical happens: complex ideas suddenly become digestible, and boring statistics transform into edge-of-your-seat drama.

It’s like My childhood science teacher, Mrs Clement-Jones. She was a 4’ 5” ball of energy, and I adored her. She was the coolest teacher who explained photosynthesis using a zombie apocalypse scenario.

Analogies, meanwhile, are your blogging superhero. They swoop in when concepts get tough and carry your readers safely over the canyon of confusion. Think of them as a form of translation to convert industry jargon into everyday language.

Instead of saying, “Market volatility creates investment uncertainty,” you might say, “The stock market is like a roller coaster – thrilling for some, terrifying for others, but everyone needs to stay strapped in for the ride.”

But here’s the kicker: your stories and analogies must resonate with your audience’s reality. Comparing database management to juggling flaming chainsaws might be vivid, but if your readers are small business owners, they might connect better with an analogy about organising a messy garage.

The goal isn’t to show off your creative writing chops – it’s to build bridges between complex ideas and your readers’ everyday experiences.

Remember, though, that these narrative tools are like spices – use just a sprinkle to spice up your prose. Too many stories can turn your informative post into a meandering memoir, and cramming in forced analogies is like putting ketchup on ice cream.

The sweet spot is using just enough to make your points stick while keeping your content moving forward like a well-paced thriller.

Tip #6: Make the Occasional Bold Claim

Don’t be afraid to make a few bold claims – as long as they are true to you

Want to grab your readers by the eyeballs from word one? Sometimes, you need to make a bold declaration that stops the scroll.

Picture yourself as the friend who bursts into the room with, “You’ll never believe what just happened!” – except instead of gossip, you’re promising life-changing solutions.

Lines like “Today, I’ll show you how to make $10k a month from your blog” or “Get ready to learn how to create 30 blog posts in 2 hours” pack the same punch as a double espresso – they wake people up and demand attention.

But here’s the juicy part – you can also drop a truth bomb about your success. It’s like showing up to a poker game and laying down a royal flush.

I shared on LinkedIn that “this blog post ranked on page one in 4 hours” – that post spread like wildfire because it wasn’t just bragging. It was proof that the impossible is possible.

Remember that if you’re going to make big promises, you better deliver the goods. Nothing turns readers into angry villagers with pitchforks faster than empty hype.

Tip #7: Don’t be Afraid to Be Controversial

Have you ever noticed that people with strong opinions get notably more attention than fence-sitters?

Some social media influencers master the art of throwing out a controversial opinion because they know it will gain massive attention from supporters and those with conflicting views.

Want to light a fire under your readers’ scrolling thumbs? Drop a spicy opinion bomb like “Apple’s latest iPhone is a glorified paperweight” or “Remote work is killing creativity“, – and watch your comment section explode faster than a microwave burrito with the wrapper still on.

Just remember that controversy is like wasabi – a little goes a long way, and while it certainly gets attention, you want your readers fired up about your ideas, not reaching for digital pitchforks.

Tip #8: Show, Don’t Tell: Paint Vivid Pictures

Painting vivid pictures creates an emotional connection – people feel more connected to your content

Observe how your heart races when someone says, “Picture this…” and then they describe your worst nightmare or wildest dream. It’s like having a mental movie projector that brings ideas to life, making your palms sweat or your smile widen.

Let me show you how to be the Steven Spielberg of blogging: Paint a scene that hits home. Maybe you write, “Imagine waking up to your first $1000 day from passive income” or “Picture yourself staring at an empty savings account the day your car breaks down.”

Both scenes punch straight in the gut, don’t they?

When you get readers to fire up their mental green screens, you’re not just writing – you’re directing a personalised blockbuster in their minds. You can make them feel the triumph of crushing their goals or the cold sweat of potential failure.

A writer who can tap into emotions is highly successful. There’s no argument there.

Tip #9: Quote Some Surprising Statistics

Want to make your readers’ jaws drop faster than a skydiver without a parachute? Try hitting them with a stat that stops their scroll. Here are a few examples:

• “90% of startup founders burn out before their first profitable year”
• “95% of people quit digital marketing in the first few months
• “The average person spends more time choosing Netflix shows than planning their retirement.”
• “Only 2% of LinkedIn posts get any engagement”

Tip #10: Sprinkle in Powerful Quotes

Add a few relevent spicy quotes to blog posts

Let’s talk about quote power – but forget those tired Gandhi and Einstein lines. The key is picking quotes that feel like a bucket of cold water to the face – unexpected enough to wake people up but relevant enough to make them think. Here are a few examples:

“The cemetery is full of people who thought the world couldn’t go on without them.”– Antoine de Saint-Exupéry

(Perfect for a post about work-life balance or letting go of perfectionism)

“Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill

(Great for a post about entrepreneurship or resilience)

“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupéry

(Ideal for a post about leadership or motivation)

Tip #11: Lead with an Impactful Image

I was guilty of not adding enough images to my blog posts. I’m gradually updating aged posts and adding more.

Why?

Firstly, we’re visual creatures. We respond more to a colourful or exciting graphic than a text block.

Secondly, it breaks up the text, which makes it easier to read.

Thirdly, use relevant alt images and titles for your images. That can help them show up in Google SERPs.

Remember to save images as JPG, not PNG, as the latter can slow page loading,

Conclusion

So, there you have it—11 blogging strategies to give your posts a bit more bite. I will practice like crazy, and I hope you find these blogging strategies will increase your readership.