Smart bloggers use Pinterest because they’re, well, smart. If you’ve ever wondered why some bloggers have such huge success, here’s the story.
You’ve just published your latest blog post. You’re proud, excited, and then you wait. And wait. And wait. But where are the visitors?
They’re barely trickling in. Sound familiar? If you’re wondering how smart bloggers use Pinterest to get traffic, you’re not alone. That is the exact challenge they face as well.
It’s the classic blogger’s dilemma. You’re creating fantastic content, but getting eyeballs on it feels like shouting into the void.
What if I told you there’s a clever way to turn this around, without spending a penny on ads, without hacking your social media feed, without relying on Google, and without begging your friends to share?
What if I told you that I received a $498 commission in May 2025 that tracked back to a click from a Pinterest pin to my article on best Pinterest courses?
That was a happy day!
What You Are Missing Out On Without a Pinterest Strategy
Well, here it is. Pinterest is the little-known hero of blogging traffic. One I wish I’d heard about years ago.
Now, before you think Pinterest is just a place for recipes, wedding ideas, or quirky home décor (although, yes, all those are there), let me share a secret: smart bloggers use Pinterest to quietly send thousands of targeted visitors straight to their blogs every single day.
Sounds too good to be true? Please stick with me, because I’m about to unravel exactly how the clever smarty-pants bloggers do it, and how you can, too.
By the end, you’ll be itching to pin your way to blog traffic success.
But first, why is Pinterest such a powerful tool, and how does it really work behind the scenes? Read on to find out.
Pinterest: The Visual Search Engine
make money on pinterest
If you’ve ever thought Pinterest was just a fancy mood board, you’re not alone. But here’s the thing: smart bloggers use Pinterest as more than just a pretty place to stash ideas. They treat it like a visual search engine, yep, just like Google, but with pictures and not such catastrophic updates.
Imagine this: someone wakes up with a problem. Maybe they want a quick, healthy dinner recipe, ideas to start a blog, or guidance on making money blogging, starting a blog, or even how to overcome procrastination (we’ve all been there).
Instead of typing into Google, they hop onto Pinterest and type in their question. What do they get? A flood of images that are basically clickable answers.
That means your pins aren’t just floating around aimlessly. They’re search results, waiting for your audience to discover. Still, to get your pins found, you’ve got to speak Pinterest’s language, which is keywords.
Here’s the clever bit. Just like SEO for Google, Pinterest wants to serve up the most relevant pins for each search. So, smart bloggers sprinkle those keywords everywhere in pin titles, descriptions, and board names. You can even name your pin image with the relevant keyword.
Guess what? Your pins may also show up in Google image searches.
Wowza!
It’s like giving Pinterest a map to your treasure.
Still, how do you find the right keywords? And where exactly should you put them? Hang tight, I’ll walk you through the insider tips next, so your pins don’t get lost in the digital jungle.
Create Eye-Catching Pins That Stand Out
Let’s be honest, Pinterest is a busy place. Imagine you’re at a colourful market stall filled with hundreds of vibrant paintings, but only a handful catch your eye. Your pins need to be those paintings that stop scrollers mid-scroll.
Head over to Pinterest and look at the array of pins. Some of them are wonderful. Others are awful.
Smart bloggers use Pinterest and succeed because they have developed design skills to create pins that stand out on the page. That means bright colours, bold fonts, and clear, compelling images. But here’s the trick: it’s not just about making something pretty; it’s about creating something clickable.
When I first started, I thought any nice image would do, but it turns out Pinterest has its own style rules. Luckily, the pin design course I recommend taught me how to create pins that not only look good but also perform well.
What Does Pinterest Like?
Things like using vertical layouts, because Pinterest loves tall pins, contrasting colours to draw attention, and clear text and a CTR that someone can easily read on a phone screen.
Remember, your pins need to tell a mini-story. Think of them as tiny billboards shouting, “Click me, I have the answer you’re looking for!”
It’s not just about the design; your pin title and description play a huge part in convincing people to click through to your blog.
If you want a deep dive into the design tips and tricks that work, don’t forget to check out my blog post on the best pin design course I recommend. It’s packed with practical advice that took my pins from ‘meh’ to magnetic. I create my pins from Canva templates in minutes because I now understand what makes a fantastic pin design.
Oh, and there’s a fab Pinterest SEO course, too. It’s super affordable and packed with easy-to-implement tips to get your pins found in Pinterest searches.
Next, we’ll discuss how to maintain consistent pinning without burning out, allowing you to grow your blog traffic steadily and effectively. Stick around.
Best Affordable Pinterest Course for Beginners
Until recently, I recommended a few Pinterest courses, but not all are suitable for beginners, and some are expensive.
Then, in August 2025, Meagan Williamson contacted me to say she was creating a new and affordable Pinterest beginners course together. From my experience with Meagan, I KNEW the course would be good, but what materialised was even better than I expected.
Want to know more? Read my in-depth review of the Pinterest for Beginners course.
Pin Consistently and Strategically
Now, here’s where a lot of bloggers stumble. You create stunning pins, you upload them, and then forget about Pinterest for weeks. That’s like planting a garden and never watering it. Nothing will grow.
Smart bloggers use Pinterest and know that consistency is key. Pinterest rewards regular pinning by showing your content to a broader audience. But let’s be real, most of us don’t have hours every day to spend pinning. That’s why working smart beats working hard here.
You have four tasks each week:
- Select which blogs to share
- Create pins
- Write descriptions
- Schedule
I pin just two to three pins daily, even though many say you need to pin ten or more a day. Honestly, that’s ridiculous unless you’re using a pin generator that can create and schedule hundreds of pins automatically. Even then, you need enough content to create fresh links.
For most of us, quality always beats quantity. I schedule 7 days at a time.
I use ChatGPT to bulk create Pinterest descriptions. Here are a few guidelines for best results:
- Provide ChatGPT with your EXACT descriptive SEO titles (make them clickworthy).
- Before Chatty spits out results, ask if it has got your exact parameters for what you want. That helps train it to deliver better results.
- Ask it to add relevant SEO keywords.
- Prompt for it to write 3-4 sentences.
- Ask for 3-5 hashtags in lowercase.
After that, tweak the descriptions if needed. Outsourcing this one task saves me at least an hour.
I use Canva for pin creation. I use consistent templates and only change colours, images and text.
That Sounds Like Hard Work, Jan
If you can’t face the time-sucking task of pin creation, try Pin Generator. It can spit out and schedule hundreds of pins in minutes.
The clever way to stay consistent without burnout is to schedule your pins. Tools like Tailwind let you queue up your pins to post throughout the day and week. It’s like having a virtual assistant who works while you sleep or focus on writing your next blog post.
You can, of course, use the Pinterest scheduler for a month’s worth of pins.
In addition, it’s not just about pinning your content all the time. Smart bloggers use Pinterest to diversify their content by pinning relevant content from others as well. That shows Pinterest you’re an active, trustworthy account, and it helps build connections in your niche.
Pinterest is now my number two traffic source for my blog, so I can personally vouch for how effective a smart, consistent pinning strategy can be. It took six months to get there, but it will continue to grow.
However, the conundrum for bloggers is how do you create enough content to enable you to publish enough pins to start generating traffic?
Let’s find out.
Smart Bloggers Use AI To Assist Productivity
make money on pinterest with brand deals
One of the most frustrating issues with Pinterest is consistently having enough blogging content to pin. If you’re a one-person business like me, you might be limited. I have over 100 published posts, but if I publish 25 pins weekly, each one comes around once a month.
At the start of 2025, I decided to increase my blogging content, but I struggled to juggle writing two to three blogs weekly, creating video content for my YouTube channel, handling client work, and maintaining an actual life.
To avoid blogging burnout, you either hire someone, lose a chunk of your profits or get help from AI.
ChatGPT is OK once you train it to your voice, but it works best if you write a blog post section by section. That’s almost as frustrating as writing a blog post from scratch, especially when Chatty has a moment and loses all sense of where it’s going and what you want.
How About if You Don’t Have Time to Write a Lot of Content?
I finally found the solution to that problem. I was struggling to get enough content to pin to Pinterest because I didn’t have sufficient time to spend 4+ hours writing individual blog posts.
I got the opportunity to trial KoalaWriter and was hesitant. Why? Because I’ve tested numerous AI writers, and most of them produced utter drivel. I hadn’t found one that produced plagiarism-free, human-like content that wasn’t repetitive and boring as anything.
KoalaWriter surprised me. My first two blogs were nicely formatted, plagiarism free, not repetitive and on point for my brand voice.
Read my review of KoalaWriter.
Not only that, both blogs hit page one Google search in hours. Whilst that isn’t unusual for my content, it was a nice surprise that a lightly edited (about an hour) AI-produced draft was still performing the same as my build-from-scratch content.
Search “lead magnets for bloggers” and you will find one of those KoalaWriter articles.
So, I decided to try the professional plan, which gives me 100,000 words per month.
Get 15% off KoalaWriter by using the discount code: JANDISCOUNT
Now, I have a growing backlog of ready-to-publish blog posts in my WordPress drafts, and I couldn’t be happier.
Next, we’ll explore how joining group boards and Tailwind tribes can give your pins an extra boost. Stay tuned.
Join Group Boards and Tailwind Tribes
If you’ve been pinning solo up to this point, it’s time to bring in some reinforcements.
Think of group boards and Tailwind tribes as your blogging traffic dream team, places where a much bigger audience can see your pins than just your followers.
Group boards are collaborative Pinterest boards where multiple pinners share content around the same topic.
When you contribute your pins to these boards, you tap into their followers, who can number in the thousands or even millions of potential readers. It’s like getting a shoutout from a crowd instead of whispering to yourself.
Tailwind tribes work similarly but through the Tailwind scheduling platform. Tribes are smaller, niche-focused groups where members share each other’s content. Tailwind is a monthly subscription, and it’s not entirely necessary while you’re building your blog and not making an income.
This process helps your pins get more exposure and saves you time, because tribe members often repin your content without you having to chase down shares yourself.
Of course, not all boards and tribes are created equal. Look for ones that match your niche closely and have active members who regularly pin and engage. It’s better to be part of a few quality boards than dozens that are dead zones.
When I started joining group boards and tribes, my blog traffic jumped noticeably. It’s like adding rocket fuel to your Pinterest strategy without extra effort.
Next, I’ll share how you can use Pinterest Analytics to fine-tune your strategy and focus on what really works.
Use Pinterest Analytics to Refine Your Strategy
I have some pins with zero views and one with 7,500 views. Which of those subjects do you think I should write more content on?
Yes, it’s a no-brainer!
You’re working hard to create pins and schedule them, but how do you know what’s actually working? That is where Pinterest Analytics becomes your best friend.
Think of analytics as a friendly detective, helping you uncover which pins are bringing in clicks, saves, and most importantly, traffic to your blog. Without it, you’re practically throwing pins at a wall and hoping something sticks.
Pinterest Analytics shows you which pins get the most engagement, which boards perform best, and even what your audience is searching for. That means you can double down on what’s working and tweak or ditch what’s not.
For example, if you notice that pins with a particular colour scheme or topic get more clicks, you can create more pins along those lines.
Or, if one board is consistently driving traffic, focus your energy on that rather than scattering your efforts everywhere.
It’s a simple but powerful way to work smarter, not harder.
Link Pins Directly to Your Blog Posts
Here’s a little secret that many new bloggers overlook. When you create your pins, always link them directly to the relevant blog post, not just your homepage. It might sound obvious, but you’d be surprised how often people miss this.
If you only link to your homepage, it confuses the algorithm. You could also get banned for “spamming” the same link on all your pins.
Read my post on what happened when my first Pinterest account got suspended! It has my top tips for preventing that happening to you.
When a pin links straight to the blog post it’s promoting, visitors get exactly what they clicked for, which keeps them happy and more likely to stick around, subscribe, or share. It’s like giving them a VIP pass straight to the good stuff instead of making them hunt for it.
Smart bloggers use Pinterest by having clear, keyword-rich URLs for their blog posts, which helps Pinterest understand what the pin is about and serve it to the right people.
So, next time you create a pin, double-check that the link takes your reader exactly where they want to go, and your blog will thank you for it.
Wrapping It Up: Your Pinterest Traffic Secret Weapon
So there you have it, the clever way smart bloggers use Pinterest to skyrocket their blog traffic, without spending a fortune, working endless hours, fretting about Google algorithm updates or feeling overwhelmed.
From understanding Pinterest as a visual search engine, to creating eye-catching pins, pinning consistently (even if it’s just two or three a day), joining group boards and Tailwind tribes, and using analytics to fine-tune your strategy, every step counts.
Remember, Pinterest isn’t just another social media platform. It’s a powerful tool that, when used thoughtfully, can become your blog’s number two traffic source, just like it has for me.
If you want to go deeper, don’t forget to check out my post on the best pin design course I recommend. It helped me transform my pins, and I’m confident it will do the same for you.
I also recommend an affordable Pinterest SEO course, as SEO is crucial for Pinterest blogging success.
Now it’s your turn to start pinning smarter, not harder, and watch your blog traffic soar.
Happy pinning!
Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link
