How To Save Hours Repurposing Content On Social Media

Last Updated on August 26, 2024 by Jan Barley

Repurpose AI is a life saver for content creators.

One of the challenges of digital marketing is how long it takes to post content on your social media channels. It is a soul-sucking job, and I have long felt there must be a quicker way to repurpose content.

Here is my review of the time-saving, game-changing AI tool that has given me my life back!

What is Content Repurposing?

Content repurposing is not about tweaking aged content and reposting it. That’s more of a recycling activity. For instance, you can update your blog posts a bit, keeping Google happy.

Content Repurposing Is: –

1. Creating one piece of content, such as a video
2. Changing the format to different sizes or turning a video into an image (say, an Instagram post)
3. Breaking up a longer video into shorts or turning it into a podcast
4. Anything you can think of where content needs to be changed to suit another platform

Now, imagine how time-consuming repurposing is. You need video and image editing software and must keep switching, saving and editing. Yawn.

How To Quickly And Effectively Repurpose Content

OK, let’s suppose you have created a short-form video for TikTok. You want to post that video to Facebook & Instagram reels and your YouTube channel. Each upload will take around ten minutes, with keywords, tags, and descriptions added. So, that’s 40 minutes you’ve just kissed goodbye to.

The Repurpose AI stops all that faffing.

You can auto-publish (and schedule) without watermarks to most social media platforms, all in one place, saving you a ton of time. Repurpose has API access, so there are no concerns about some social media platforms getting squiffy about scheduling from Repurpose AI.

The time saving is extraordinary. You can repurpose your entire content for the week in one or two hours, maybe faster if you are not as slow as me.

If you are on Threads, you will have seen so many people talking about how they got burnt out from posting daily content with their digital marketing business. In my first month, I honestly thought I couldn’t maintain the busy schedule of posting to 3-4 social media platforms.

Are There Any Downsides To The Repurpose AI Tool?

Nothing is perfect, so there are a few minor niggles: –

• The AI tool sometimes doesn’t get the character allowance right for the various platforms. For instance, Instagram and YouTube shorts have up to 2,000 characters, but Repurpose doesn’t permit enough characters. However, I rarely use anywhere near 2,000 characters. You’re not writing your life story, after all.
• You cannot repurpose to Vimeo (not a big deal for me)

Is Repurpose AI Beginner-Friendly?

Yes, I think the platform is quite intuitive for beginners.

1. Connect your social media channels
2. Easy to navigate workflow
3. Easy to add descriptions, etc
4. Easy to publish and auto-schedule

Is There A Free Trial So I Can See If I Like Repurpose AI?

Yes, you can test Repurpose AI with a 14-day trial (no credit card required) and up to ten videos (at the time of writing June 2024) for TikTok, YouTube, Pinterest, LinkedIn, Snapchat, Audio Podcast, Zoom, DropBox, and Google Drive.

Is Repurpose AI Expensive

Your Repurpose AI account can connect up to 5 social media platforms for $20.75 per month (paid annually). For the time it will save you, that price is very reasonable.

Conclusion

Any software that saves time is a win in my book. If you plan to build a business long-term, you will want to save as much time as possible with your content creation. Creating something once and not having to hop from channel to channel is a huge benefit in my book.

Repurpose AI is a great social media management tool for content creators, influencers, digital marketers, businesses, and social media managers.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.