You might assume it takes months to rank content, especially in a competitive industry. The experts suggest you cannot rank without a gazillion backlinks and high domain authority. That, however, is untrue. With the right SEO content strategy, you can dominate the SERPs (search engine results pages)
With the right keywords and well-written SEO content, it’s surprising how quickly you can rank. I posted an article on Ahrefs free SEO tools on 13th September (2023), and today (29th September) ranks #25 from 1,970,000 search results.
The keyword ranking is “ahrefs free tools”, a secondary keyword in the article.
Always choose a primary keyword with at least six secondary keywords when writing content. To rank on Google, you’re also aiming for topical authority, so focus on E-E-A-T (Experience, Expertise, Authority and Trustworthiness) when you’re writing your article.
The trick is to find low-hanging fruit, the low-difficulty keywords and then write content that helps the reader specifically. Gone are the days when you could write purely to try and rank on SERPs.
After the Google Helpful content update on the 14th of September, 2023, a significant number of websites tanked. Some users reported traffic dropping by 80%. That’s only a problem if you don’t know what to do. Or, you have thousands of search engine-targeted pages rather than user-centric content.
I recommend reading the Google Helpful content guidelines to understand what you should and shouldn’t be doing if you want your pages to rank.
Using ChatGPT for Final Drafts
If you’re not a writer and are unsure if your content is good enough for publishing, you can use ChatGPT to tighten up the content for SEO.
When you’ve finished writing the content, post it in ChatGPT and use a prompt similar to the one below:
” Is this page properly optimised for the search term [xxx]? Does it include enough semantically related terms to be thorough? If so, just tell me it’s good. If not, add what needs to be added to be fully optimised, but make sure it reads naturally and makes perfect sense. Use bold text on all new content and keywords you add. Here’s the content…”
After that, use the prompt.
“Let’s add an extra keyword rich section at the bottom. Make it benefit-driven and read naturally”
“Is the new page with the changes and extra section now fully optimised for the term [keyword phrase] and are there any other secondary keywords I can add?”
It’s not about working harder. It’s about working smarter.
Keyword research is time-consuming and expensive if you pay for SEO software. Ahrefs starts from £79.99, and others like Moz and SEMrush are more costly. These tools are fantastic and work, but for a small business such as a sole trader, it’s an additional cost you don’t need.
Check the Ahrefs free tools post, and in time, I will add more free SEO tools to help you with your SEO strategies.
I am gradually putting together lists of low-difficulty keywords for multiple industries and will share details when they are ready.
If that’s something you’d like a keyword list for your business, email or message me on LinkedIn, and I will target those keywords for your industry.
I am an SEO Coach and writer helping heart-led small business owners learn how to rank on Google.