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Archives for May 2025

Why New Bloggers Quit (and What the Smart Ones Do Instead)

May 31, 2025

Last Updated on June 3, 2025 by Jan Barley

Have you ever wonderd why new bloggers quit? Well, let’s find out and discover how you can become one of the successful bloggers who stick around and make lots of money.

So, you come up with a brilliant idea for a blog. You spend a weekend obsessing over the perfect domain name, spend three hours choosing a font, and another two staring at stock photos of mugs and laptops.

You finally hit publish on your first post, sit back, and wait for the world to discover your genius.

Then nothing. Crickets. One view (thanks, Mum).

Cue the existential crisis.

Why new bloggers quit isn’t really a mystery. I’ve lived it. I nearly quit several times, usually after checking Google Analytics and convincing myself that the algorithm had a personal grudge against me.

And if you’ve got ADHD like me? Oh, the distractions. One minute, I’m planning out a 12-month content strategy. The next minute, I’m rearranging my bookshelf, crying into my coffee, and wondering if I should start a dog treat business instead.

And, yes, I’ve got as far as purchasing a dog treat recipe book (which is now gathering dust on my bookcase).

why new bloggers quit

But here’s the thing: some bloggers don’t quit. Some of us figure out how to keep going, regardless of the challenges, not because we’re more disciplined or smarter but because we learn what actually works (and what to ignore completely).

Is it easy to keep going? No, not in my experience.  Often, the reason why new bloggers quit is that you can go a long time without seeing results (and I mean a very long time). That’s hard for our cauliflower brains, compounded by the uncertainty of not knowing if our blog will ever generate a consistent income.

So, in this article, I’m going to break down:

  • The real reasons why new bloggers quit
  • What most people get totally wrong in the first 6 months
  • How to cope when traffic plummets
  • What the smart bloggers do differently, including how I trick my brain into showing up consistently (hint: AI, snacks, and unreasonable levels of self-bribery)

So, my blogging friend, let’s dig in and make sure your blog doesn’t end up in the digital graveyard.

Reason #1: They Expect Overnight Success (Thanks, YouTube Gurus)

You know the ones. The “I made £10k in my second month of blogging” crowd. Irritating or what? Or the “I’m making £50k/Month blogging with AI”

Go away!

The perfectly filtered flat-lay Instagrammers who tell you to just “follow your passion” and the traffic will flow like wine.

Yeah, my friend, that’s not how it works.

Especially not when you’re blogging with real-life responsibilities, ADHD, dogs bouncing around wanting a walk or get fed, client work, and a slightly unhinged Google algorithm.

One primary reason why new bloggers quit is that they genuinely believe they’re doing something wrong when their blog doesn’t take off in the first three weeks.

They write a few posts, maybe pin a couple of graphics, and check their analytics 14 times a day, waiting for the traffic to roll in.

Spoiler alert: it doesn’t.

Not at first. Sometimes, not even after 20 posts. Blogging is a slow burn, not a viral bonfire.

My Blogging Experience 

At the time of writing (May 2025), I’ve published 108 blog posts, with a significant number ranking on the first page of Google. My blog generated about $1500 in the last six months from affiliate marketing.

I got approved with Journey by Mediavine in April 2015. That’s a slow start, averaging under a dollar a day. Some bloggers earn $30k+ annually from Mediavine, so it’s worth feeling a bit embarrassed for a while. Of course, the moment I celebrated this achievement, my traffic nose-dived due to a technical reason.

Anyhow, these kinds of stats make new bloggers think, “What’s the effing point of earning chicken feed like that when I’m working so hard?”

And that’s why new bloggers quit. Because it’s painful. You start doubting yourself, wondering whether to switch niches, get a new WordPress theme, or start breeding budgies instead (that was one of Richard Branson’s childhood schemes, by the way!)

The smart bloggers don’t waste time comparing their day 3 to someone else’s year 5.

They keep going because they know momentum builds slowly. They write, publish, improve, and tweak, all while sipping tea and ignoring the siren call of instant gratification.

Remember: traffic doesn’t mean success. Consistency does.

Some bloggers earn a full-time income from ad revenue, affiliate marketing, courses or digital product sales.

It takes time, so commit to the long game.

Reason #2: They Burn Out Trying to Do Everything at Once

Ah, yes, the classic “New Blogger Hustle Spiral.”

You start off just wanting to write a blog. Simple enough, right? But suddenly, you’re building an email list, creating five lead magnets, and learning SEO. As if that’s not enough, you’re designing Pinterest pins, making Instagram reels, rewriting your About page for the 12th time, and considering starting a podcast, all before your second blog post.

And if you’ve got ADHD like me, this isn’t just overkill. It’s an average Tuesday.

This chaotic energy feels productive, but it’s actually just a fast track to burnout. Before long, your brain fries, your to-do list turns into a guilt list, and you decide that maybe blogging “isn’t for you.”

Here’s the thing smart bloggers figure out (usually after a mini meltdown or two): you don’t have to do it all at once.

  • Select one traffic source and thoroughly learn about it.
  • Choose one writing day per week and stick to it.
  • Utilise AI tools to offload repetitive tasks and alleviate mental clutter.
  • Permit yourself to suck at first. Take the pressure off. You’re learning.

Blogging is a long game. You’re building an online empire, not assembling IKEA furniture. There is no one correct order, and no one will arrest you for not posting three times a week. However, if you can get into the rhythm of producing more content, your blog WILL grow faster. It’s the law of numbers (I might have made that up!).

Let’s roll into the next pitfall that quietly wrecks new bloggers’ confidence.

Reason #3: They Get Lost in the Comparison Trap

Nothing sucks the joy out of blogging faster than scrolling through someone else’s perfectly polished blog and thinking, “Well… mine looks like a potato.”

When you’re just starting, it’s painfully easy to compare your messy backend and zero traffic to someone else’s six-figure income report and flawless branding. You forget that successful bloggers started somewhere, too, probably with a dodgy logo, all the self-doubts, and blog posts that make them cringe now.

My Jealousy Hit

I followed an established SaaS blogger on LinkedIn and YouTube, but I had to stop following her because her results made me feel inadequate. One time, she posted that she’d started a new blog and had received around 34,000 views in her first month. In my first month of blogging, I had 20 views.

Please don’t put yourself through the pain unless other people’s success inspires you, and sometimes it does. For instance, Adam Enfoy has inspired me over the last year, even when he irritates me a bit.

With ADHD, this kind of comparison hits extra hard. One minute, you’re all fired up with ideas, and the next, you’re questioning your life choices, dribbling into your porridge, because some blogger with pastel aesthetics just dropped her fifth eBook this month.

By the way, if you have ADHD, read my post on Blogging With ADHD.

But here’s what the smart bloggers do differently:

  • They stay in their lane.
  • Smart bloggers mute the noise. They stop doom-scrolling and start doing.
  • These stoic individuals know that every hour spent comparing is an hour not spent writing, learning, or growing.

And most importantly, they stop trying to blog like someone else and start blogging authentically. Because your voice, your stories, and your quirkiness are precisely what makes your blog worth reading.

The sooner you own that, the quicker the magic happens.

Let’s move on to one of the most common reasons most new bloggers throw in the towel:

Reason #4: They Don’t Know What to Focus On (So They Focus on the Wrong Stuff)

When you first start blogging, there’s a weird pressure to do all the things, even the things that make no difference at all.

You spend 3 hours adjusting your logo by 2 pixels. After that, you debate your blog font as if it were a life-or-death decision. The worst thing is you take a whole day to write the perfect Instagram caption for a post no one’s seen yet.

And don’t even get me started on the time I lost researching the “perfect” Pinterest colour palette while completely ignoring my actual blog content. Priorities? Where’s the dictionary?

Falling for distraction activities is where many new bloggers get stuck: they confuse being busy with being effective. Why new bloggers quit isn’t, as you can see, a mystery of epic proportions.

Here’s what smart bloggers (eventually) figure out:

  • Content comes first. You need posts for people to find you.
  • Traffic building comes second. SEO, Pinterest, or any other channel you choose, master one.
  • Monetisation can wait. If no one is reading yet, no one is clicking your affiliate links. It’s harsh but true. I waited for around four months before I started applying to affiliate [programs.
  • Perfection is a trap. Good and published beats “perfect and forgotten”.

If you’re not sure what to focus on? Focus on publishing. Hit “publish” more often than you hit “preview.” That’s where the real growth happens.

Publish like your life depends on it because it will eventually change your life.

Let’s keep it going, new blogger, with one of the most important (and emotional) reasons for quitting.

Reason #5: They Forget Why They Started in the First Place

Have you ever read Simon Sinek’s “Start With Why”? It’s a brilliant book that really puts your life and blogging into perspective. Get it. Read it. Implement it. It’s a fun read, too.

When we know WHY we do what we do, everything falls into place.
When we don’t, we have to push things into place.
Simon Sinek: Author “Start With Why”

Let’s be honest: when you first decided to start a blog, you probably had a reason.

Maybe you wanted freedom—a creative outlet or a side hustle that didn’t involve soul-sucking meetings or awkward Zoom calls.

Maybe you just wanted to write about something you love and have people actually read it.

But somewhere between keyword research, SEO plugins, and checking traffic stats like they’re your blood pressure, you forget. Blogging becomes a chore. A numbers game. A daily reminder that you’re “not doing enough.”

And that’s when new bloggers quit. Not because they’re not good enough but because they’ve lost touch with what got them fired up in the first place.

Smart bloggers bring it back to purpose. They ask: “Why did I want this?” and “What does success actually look like for me?”

Blogging gave me a place to create freely, to build something that was mine.

How the Worst Situation Made Me Start My Blog

I became motivated to start building my blog after spending four months in a horrendously toxic situation with a client that left me completely burnt out. I decided that I wanted to get away from relying on client work and build something for myself.

That still applies to me, but recently, I experienced a shift. I suddenly remembered how much I love writing. It makes me feel whole. When I’m writing, it feels like I’m talking to someone close to me, and it eases the loneliness of being a widow.

Remembering that writing is my first love changed my focus. Yes, I still want and need money, but more than that, I want to make a difference.

Oh gawd. I sound like a Miss World contestant 😊

Yes, I want traffic and income (obviously), but what keeps me going is knowing I’m helping others navigate the chaos, too, especially if they’re blogging with ADHD and juggling a million tabs in their brain like me.

For me, the act of putting words together in a coherent way makes me feel alive. It’s as if I escape from reality when I’m crafting a blog post. I love it. I would continue writing even if I won £10 million in the lottery.

Would I really? 😊, I think so. If you’re a writer, it’s in your blood.

Anyhow, your why doesn’t have to be noble or Instagram-worthy. It just has to matter to you.

Let’s bring it home with the game-changing bit: what the smart cookies do instead.

What Smart Bloggers Do Differently

Here’s the twist in the story: the bloggers who don’t quit aren’t superhuman. They don’t have more time, more motivation, or some magical SEO crystal ball.

They’ve just made a few key mindset shifts that keep them moving forward, even when everything feels hard, messy, or downright pointless.

Tip #1: They Accept That Growth is Slow (But Worth It)

They know why new bloggers quit, and they’ve made peace with the slog. Smart bloggersunderstand that blogging is a long game and that patience beats panic. In addition, they don’t obsess over daily traffic. They zoom out and focus on the bigger picture.

Tip #2: They Use Tools to Simplify, Not Overwhelm

Smart bloggers utilise AI tools to brainstorm ideas, outline posts, and even draft rough content or repurpose existing material. I use them to beat ADHD procrastination, reduce decision fatigue, and stop getting stuck in the “what should I write?” spiral.

I literally wouldn’t get anything written or published without AI because I am juggling so many things and navigating my ADHD’s distraction and hyperfocus (yes, the focus often ends up in the wrong place, like researching why pigeons cooing is so annoying!).

Tip #3: They Ruthlessly Prioritise

They don’t chase every shiny strategy. They choose one traffic source. One content plan. One goal at a time. Whether it’s writing one post a week or learning Pinterest properly, they stop scattering their energy and start stacking small wins. There are many bloggers on Pinterest, and for good reason. It’s an excellent traffic source if you persist through the first six months. It’s now my second source of traffic.

Tip #4: They Build Systems that Work With Their Brain

Especially if you’re blogging with ADHD, systems are your lifeline. I use templates, timers, and ridiculous amounts of self-bribery (hello, chocolate biscuit rewards).

I block out time for content batching and use tools to stay focused when my brain tries to run off and redesign my entire blog for the 10th time.

Conversely, because of my ADHD, sometimes I get bursts of energy and focus, and that’s when I knuckle down because I become a content-producing maniac during those periods.

Tip #5: They Redefine Success

Smart bloggers know that success isn’t “six figures by Christmas.” It might be publishing consistently, growing slowly, helping readers, or simply sticking with it. And that mindset shift is what keeps them going when others give up.

Final Thoughts: You’re Not Behind — You’re Just Getting Started

So, to wrap up why new bloggers quit, I hope to encourage you a little to keep going. If you’ve ever felt like giving up, let me say this loudly:

You’re not a failure. You’re a blogger in progress.

This stuff is hard work. Don’t let any guru kind you otherwise. Still, if you keep going, you become a blogging warrior, wielding your mighty sword against traffic drops, website technical issues, and a lack of motivation, wondering if you’ll ever “make it.”

You will! You absolutely will!

Sadly, one of the psychological reasons why new bloggers quit is not because they’re not good enough. No. The real problem is that they expected things to happen faster, smoother, and easier.

Blogging isn’t a get-rich-quick process. You might never get rich. However, you can certainly make a good income (and often a passive one) by doing what you love and helping others.

Blogging is messy. It challenges you. It asks you to keep showing up, even when your stats say otherwise. Google occasionally smashes you over the head with its significant updates, usually just when you feel your blog is making progress; an update then sends your traffic down the drain.

Get up. Get over yourself. Self-pity isn’t going to create the success you want. F*ck Google and keep publishing. Learn Pinterest marketing and start a YouTube channel. Start an email list (telling myself here!) and draw in traffic from multiple sources.

My friend, if you can lean into the discomfort, ignore the noise, and remember your why? You’ll be miles ahead of the ones who gave up.

So go write the post. Publish the thing. Use the AI. Bribe your brain with biscuits if you must.

Just don’t quit. Smart bloggers don’t.

Blogging with ADHD – Chaos, Coffee, and Copywriting at 3 A.M

May 29, 2025

Last Updated on May 31, 2025 by Jan Barley

Blogging with ADHD can be challenging, so let’s find out why.

Last Tuesday, I sat down to write a blog post about affiliate marketing. Twenty minutes later, I was reorganising my email folders. Ten minutes after that, I found myself deep-cleaning the bathroom, with no idea how I got to that point.

By the time I’d finished sorting through hundreds of emails from 2023, cleaning the bathroom, and researching the origin of Pinterest (don’t ask), the blog post still had zero words. Still, I did have a colour-coded spreadsheet of future blog topics, a half-written book on storytelling for bloggers, and a slightly concerning number of tabs open.

Add in time blindness, and you have a glorious concoction for losing track of what you’re doing and why you’re doing it.

Welcome to blogging with ADHD.

blogging with ADHD

Life As A Blogger With ADHD

It’s not that I don’t love writing. I do. Writing has been my escape, my connection to something deeper than life since I was in school when my headmistress would make me read my stories out loud in the morning assembly.

My goal is to eliminate the tasks I don’t enjoy and spend my days writing blogs and books for Amazon KDP. Isn’t that the goal of most people with ADHD? To simplify?

I live for the moments when the words flow like magic when I get laser-focused and churn out content that actually feels good. But in between those moments it’s chaos.

I get distracted, spiral into self-doubt, and sometimes feel like throwing the whole blog away, especially on days when traffic drops or I haven’t posted in weeks because client work has consumed all my time and energy.

There are weeks when blogging with ADHD feels like dragging a boulder uphill while checking emails, watching a YouTube video on ferrets, and wondering whether I should rebrand again.

There are moments when motivation disappears completely, not because I’m lazy but because my brain just won’t cooperate.

I’ve burned out more times than I care to admit. I’ve felt like giving up too many times to mention. The truth is, I still do, and that’s unlikely to change. I’ve learned to accept that it’s part of my mental make-up.

But here’s the part no one tells you: blogging with ADHD isn’t a flaw. It’s a superpower once you stop trying to do it like everyone else.

That’s where AI tools changed the game for me. I started using them daily to overcome procrastination, capture ideas before they vanished, and speed up the tedious parts of blogging that usually made me want to crawl under a weighted blanket.

This article isn’t a lecture on productivity. It’s a behind-the-scenes look at how I’ve learned to create content, grow my blog, and stay (mostly) sane while living with a brain that’s doing ten things at once and still wondering if I left the oven on.

Why Blogging is Perfect for ADHD Brains

Here’s something I didn’t realise until years into my content creation journey: blogging with ADHD might actually be the best setup for my brain.

I’d spent so long trying to fit into neat little boxes, rigid schedules, and perfect niches, as well as adopting productivity hacks, that I completely missed the fact that blogging was one of the few things that allowed me to play to my strengths.

If you’ve ever felt like your brain is running five browsers with 73 tabs open, and someone’s playing music on one, but you can’t find which, then hear me out.

Obsessions? Perfect

People with ADHD have a superpower called hyperfocus, that glorious, magical zone where time disappears, and you become a content-creating machine. When you’re excited about a topic (whether it’s passive income streams, blogging tools, or why Pinterest is still underrated), you can write 3,000 words in a night like you’re possessed.

Blogging with ADHD gives you the freedom to follow your fascinations and turn them into evergreen content.

You’re A Creative Machine

ADHD brains are idea factories. While other bloggers are trying to come up with one decent post idea, you’re sitting there with 37 (and a half). Sure, execution can be a challenge, but with AI tools to organise and draft your chaos, you’re unstoppable.

The creativity you bring to your blog can be your biggest differentiator. People don’t want generic anymore. They want voice, perspective, and personality. That’s where we shine.

No Schedule? No Problem

Let’s be honest: traditional 9–5 jobs feel like a slow death. They require constant attention, emotional masking, and usually some elements of calendar management (shudders).

Blogging with ADHD works because it lets you set your own rhythm.

You can blog at 6 A.M., midnight, or during that weird burst of energy you get after folding laundry at 2:17 P.M. There’s the freedom to build your blog around your natural patterns.

You Can Work With Your Energy, Not Against It

If you wake up feeling like a genius, you can batch-create three blog posts. If you wake up feeling like a potato, you can schedule Pinterest pins or use SEOWriting.ai to whip up outlines while sipping your coffee.

There’s always something you can do that matches your energy. This flexibility makes blogging with ADHD feel less like a punishment and more like a partnership with your brain.

What Doesn’t Work (And You Should Stop Forcing)

One of the most freeing things I’ve learned about blogging with ADHD is that half the advice out there is utterly useless for us. Not because we’re broken. But because we’re playing an entirely different game and trying to win using someone else’s rulebook.

So, if you’ve been forcing yourself to do the following, consider this your permission slip to stop:

Forcing Rigid Schedules

You sit down to write at 9 A.M. because “that’s what successful bloggers do.” But your brain says, “Actually, let’s deep clean the kitchen and learn about vintage fonts today.”

Trying to blog on a schedule that doesn’t align with your natural energy cycles is like trying to sprint through wet concrete.

Instead, try blogging when the energy is right or time-block tasks (e.g., mornings for creative work, evenings for editing). Flexible routines > rigid schedules.

Overplanning With Fancy Systems

If you’ve spent more time colour-coding your Notion dashboard than actually writing blog posts, same here. We love new systems. They feel productive. They look aesthetic. But if your productivity tool needs its own onboarding course, it’s probably just another procrastination portal.

When blogging with ADHD, simplicity is a matter of survival. A messy Google Doc or brain dump Trello board works better than the world’s most beautiful setup if you actually use it.

Copying Neurotypical Productivity Advice

“Just batch content on Mondays.” “Use Pomodoro.” “Time block your entire week in advance.”

Sounds great in theory. But when you’ve got ADHD, that kind of structure can feel like a straitjacket. It’s exhausting trying to force yourself into systems not designed for your brain.

Instead, try what I call “fluid batching.” I make the most of my focus when it strikes and use AI to batch ideas, outlines, or repurposing tasks on less creative days.

Shiny Object Syndrome (Blog Edition)

One week, it’s a blogging course. Next, it’s a rebrand, then launching a new niche site about minimalism (even though you’re not remotely minimalist). Classic.

For example, I’ve bought numerous domain names over the years because I often get an impulse to start something new. For instance, (this will make you laugh) when I discovered I had ADHD, I bought ADHDcoach.com. WTAF!! <face slap> Yes, but I am sure you can relate 😊

It’s easy to mistake movement for progress, but blogging with ADHD means learning to spot when you’re creating and when you’re just chasing dopamine.

Quick trick: Ask: “Is this task helping me get closer to publishing a post, increasing traffic, or earning income?” If not, pause and refocus.

What Actually Helps Me Get Content Out

Look, blogging with ADHD is rarely a smooth, linear process. But after years of falling down rabbit holes, forgetting drafts existed, and crying into my analytics, I’ve found a few actual things that help me publish content consistently (and stay mentally upright).

Here’s what works, not in theory, but in the real world, slightly chaotic, “my brain is a browser with 18 tabs open” kind of way:

Tip #1: Using AI as an Idea Dump + Draft Buddy

When your brain is buzzing with blog post ideas at 1:23 A.M., do not let them vanish. I dump every idea, no matter how messy, into a running Google Doc or straight into SEOWriting.ai.

AI tools help me build outlines quickly, overcome blank-page panic, and stay on track when I forget the point of the post (again). Blogging with ADHD means having a short attention span, and AI keeps you moving before motivation dips.

AI Tools I love:

  • SEOWriting.ai – structure + keyword-rich outlines (Try it)
  • ChatGPT – helps rewrite rambling sentences into sense (Try it)
  • Pictory.ai – turns blogs into videos when I’m low-energy (Try it)

Tip #2: The “15-Minute Rule”

If I feel too overwhelmed to blog, I promise myself 15 minutes of focused work. That’s it. Just open the doc. Maybe write the headline. Maybe one sentence. Usually, once I start, I keep going. But if not? I still won because I showed up.

This ADHD hack reduces resistance. It’s blogging in easy mode. You’re not committing to a full post, just a nibble.

Tip #3: Repeating Structures to Beat Overwhelm

Creating new content formats every week is draining. So, I use repeating post structures:

  • Listicles (e.g., “7 Mistakes New Bloggers Make”)
  • How-tos (“How to Start a Blog Without Burning Out”)
  • Personal stories + takeaways (“What Blogging with ADHD Taught Me About Focus”)

Having go-to formats keeps me from having to reinvent the wheel. Blogging with ADHD thrives on pattern, not perfection.

You might enjoy reading, “7 types of blog content that Google loves”

Tip #4:  Letting Go of ‘Perfect’

If I waited until I felt 100% clear, focused, and inspired, I’d never publish anything.

Now I aim for 70% done and honest and then hit publish. Sometimes, I circle back and improve it later. Sometimes, that “imperfect” post becomes one of my best-performing. People resonate with real. Especially when you’re blogging with ADHD, and they can feel it in your voice.

Tip #5: Repurposing Instead of Always Creating

Creating content from scratch every week? Burnout city.

Now I repurpose:

  • Turn old posts into Pinterest pins or carousels
  • Summarise blog content into YouTube Shorts using Pictory
  • Pull quotes from articles for Pinterest Pins or email intros

It’s still fresh to your audience, and you save your mental energy for when you’re in the zone. I also edit a few blog posts each week as that can help improve SEO.

How I Balance Client Work + Blogging (Without Melting Down)

There’s nothing like trying to write a thought-provoking blog post while also juggling client emails, last-minute revisions, realising you’re a few hours from a deadline, and that one invoice you forgot to send, even though you need money in the bank.

Blogging with ADHD while also working with clients is chaos with a sprinkle of existential dread. It’s a big part of why I started my blog, as well as on Pinterest and YouTube because life would be easier if I didn’t have to juggle other people’s requirements.

Here’s how I (mostly) keep the blog alive without needing a nervous breakdown and a cabin in the woods:

I Work in “Content Sprints”

Trying to blog consistently every week didn’t work for me. I’d always get pulled away by client work. Now, I use what I call content sprints: 1–3 focused days where I batch as much blog content as possible while the energy is high.

This process works beautifully for ADHD brains because it involves short bursts of focus, followed by rest.

AI tools are critical here: I use ChatGPT or SEOWriting.ai to outline 5–10 posts in an hour. I’ll expand 2–3 into rough drafts the next day, then clean up and schedule them in the third round. It’s intense but effective.

I Use “Brain Modes”

When switching from writing a client blog post to my own, my brain panics. So, I’ve learned to group similar tasks:

  • Client mode: research, writing, edits, admin
  • Blog mode: creative ideation, storytelling, my voice
  • Admin mode: invoices, emails, life stuff

Blogging with ADHD becomes more manageable when I avoid context-switching. If I try writing a blog post between editing two client pieces, it never gets finished. Grouping tasks by “mental flavour” = sanity.

Beating yourself up for procrastinating makes it worse. Be kind to yourself. The ADHD brain needs down time.

I Leave Room for Down Days

Some days, I just can’t. No energy. No spark. Everything feels pointless. (Hello, dopamine crash.) I used to try and push through, but that just made things worse.

So, now I build buffer time into my blogging workflow. Instead of panicking when I can’t post, I plan for inconsistency. I always aim to be working one or two posts ahead, just in case.

ADHD brains need recovery time. If you’re constantly pushing, the blog becomes another source of stress. When I honour my energy cycles, I create better content and feel like a human, not a content machine.

I Automate the Repetitive Stuff

Things that bore me are things I procrastinate forever. So now I automate them:

  • Pinterest Scheduling
  • CapCut for video editing
  • ElevenLabs for YouTube voiceovers
  • Repurposing snippets with Repurpose.io
  • Email list welcome sequence via Systeme.io
  • ChatGPT for blog ideas, outlines, and brainstorming
  • Pinterest and YouTube descriptions created with ChatGPT prompts

Blogging with ADHD becomes so much lighter when I remove friction points. I don’t want to “just push through”; I want to make things easier by design.

Why Traffic Drops Wreck Me (and How I Stay Hopeful)

If you’re blogging with ADHD, you know the emotional rollercoaster all too well. One day, your traffic spikes, and you feel like you’ve cracked the code. The next? It plummets faster than you can say “Google algorithm update,” and suddenly, your motivation is in freefall.

Try as I might, I cannot seem to break the habit of checking analytics each morning (who am I kidding? It’s like every hour!). That’s great when things are going well. But when stats drop, rejection sensitivity kicks in, I convince myself I’m failing and spiral into depression faster than pouring a cup of coffee.

For me, these traffic drops have been brutal. They trigger the triple threat: distraction, depression, and that creeping sense of hopelessness. When I lose traffic, it feels like my blog, my passion, and my identity is vanishing in real-time.

Logically, I know my feelings of doom aren’t an accurate measure of what’s happening, but so far, I’ve been powerless to break that cycle of response.

Still, here’s what I’m learning about staying afloat:

Shift Focus from Numbers to Process

Instead of obsessing over daily visits or fluctuating rankings, I remind myself that blogging with ADHD means valuing progress over perfection. Traffic is just one metric. What matters is consistent effort, learning, and growth.

I celebrate small wins: finishing a post, engaging with one reader, or mastering a new AI tool. These are real, tangible victories that help maintain momentum.

Build a Traffic ‘Safety Net’

Relying on just one source of online traffic is a trap. I diversify: SEO, Pinterest, email, and YouTube all contribute to my “traffic safety net.” That means when one platform dips, I’m not losing everything.

I’ve been working on Pinterest marketing since late 2024. That was the best decision ever. This morning, I installed the Monster Insights plugin (for site analytics) and was pleasantly surprised to see that Pinterest is number two in the top ten list of my traffic sources.

Building a traffic safety net is like ADHD brain multitasking in marketing form, spreading energy so one drop doesn’t sink the ship. Google updates can be brutal and wipe out traffic so fast that you feel giddy. Months of working hard to build it up, and it topples down with such force that it leaves you breathless with rejection sensitivity.

Use AI to Speed Up Recovery

When traffic dips, the temptation is to spiral into procrastination or despair. Instead, I utilise AI tools to expedite content updates, repurpose high-performing posts, and refine my SEO.

That not only boosts traffic faster but also gives me a productive focus rather than feeling stuck.

Practice Self-Compassion

Finally, I remind myself that this is hard. Blogging with ADHD isn’t just about content. It’s about managing brain chemistry, motivation, and mood.

On tough days, I pause, breathe, and reset my expectations. This self-compassion is a game changer. I’ll take the dogs for a walk or sit in the garden with a coffee and a book and try not to beat myself up for not working.

It’s continually a work in progress because I always feel like I’m not doing enough. I’m a widow, so there’s only my income coming in. That causes stress, which, as you undoubtedly know, doesn’t help with ADHD.

Conclusion: Thriving While Blogging with ADHD

If you’ve made it this far, you already know that blogging with ADHD isn’t a walk in the park. It’s a wild, messy, sometimes frustrating journey filled with distractions, motivation dips, and more than a few moments of doubt.

But here’s the truth: your ADHD brain isn’t a barrier. It’s a superpower waiting for you to harness it. I know some with ADHD don’t like that expression, but the truth is that when we are on fire, our productivity is at warp speed. Blogging is perfect for individuals with ADHD if you employ a few simple strategies and utilise AI tools.

Some days, I feel like I’ve done nothing, but then I write down what I’ve actually done, and I’m shocked. For instance, yesterday, I wrote three blog posts, created three videos, and walked for two hours. Then I went to bed, opened up my phone and brainstormed three blog posts for my dog behaviour blog.

And it still didn’t feel enough.

Can you relate?

Remember:

  • Embrace flexible routines, not rigid rules.
  • Permit yourself to start small and imperfect.
  • Use AI to do the heavy lifting and spark creativity.
  • Balance client work and blogging with realistic boundaries.
  • Protect your motivation by focusing on progress, not just traffic.
  • Don’t beat yourself up when you hit the down times. Remember, it always passes, and it goes away quicker if we are kind to ourselves.

Your blog doesn’t have to be perfect or polished every day. It just has to be you. And that’s more than enough.

So, take a deep breath, open that draft, and let’s keep blogging with ADHD on your terms, at your pace, with all your brilliant, adorable quirks.

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

Storytelling for Bloggers: How to Write Blog Posts That Captivate

May 24, 2025

Last Updated on May 24, 2025 by Jan Barley

Storytelling for bloggers? Eh, what?

A few years ago, I wrote what I thought was a brilliant blog post. The headline was snappy, the SEO was spot on, and I packed it with helpful tips. I hit publish and waited for the magic to happen. Crickets. No comments, no shares, not even a pity like from my mum.

I couldn’t figure it out. I had all the ingredients for a great post, right?

Well, almost.

storytelling for bloggers

The one thing it lacked was the heart of every memorable blog: a story. It was all facts and no feeling. That’s when I stumbled into the power of storytelling for bloggers. I started weaving in little slices of real life, things my readers could relate to or laugh about. And guess what? Engagement shot up. People didn’t just read the post; they felt something.

In this post, I’ll show you how to turn your blog into something readers genuinely connect with. Whether you’re a complete beginner or you’ve been blogging for years, learning to tell better stories is the secret sauce that keeps people coming back for more.

Why Storytelling is a Superpower in Blogging

Think about your favourite blog. Is it the one that rattles off ten tips in a list? Or the one where someone shared how they completely messed up their first launch, cried into a tub of ice cream, then figured it out and made it work?

Chances are, it’s the second one because stories stick.

Humans are wired for storytelling. Our brains light up when we hear one. We connect, we remember, and we care. That’s why storytelling isn’t just a nice-to-have for bloggers. It’s your secret superpower.

When you tell a story, you’re not just passing on information. You’re taking your reader on a journey. You’re showing them they’re not alone, that someone else has been where they are, and that there’s a way through.

Storytelling also makes your content more binge-worthy. A good story draws people in and keeps them scrolling. It builds trust, loyalty, and that magical feeling of “I just get you” between you and your reader.

So, if your blog feels flat, it’s probably not your topic or writing skills. You might just need more stories.

Where to Use Storytelling in Your Blog

You don’t need to start every post with “Once upon a time” — although hey, if it works, run with it.

The magic of storytelling for bloggers is that you can use it everywhere, not just in your intro. Once you start thinking like a storyteller, you’ll find dozens of ways to bring your blog to life.

Here’s where to sprinkle in those blog stories for maximum impact:

Intro Paragraphs

Hook your reader from the very first sentence. Instead of diving into dry facts, start with a quick story or scenario they can relate to. You’ll grab their attention and keep them reading.

Throughout Your Main Content

Use mini-stories, examples, or personal experiences to illustrate your points. It breaks up the content and makes your advice more memorable. Think of it as teaching through story. It’s narrative writing for blogs that educates and entertains.

Calls To Action

Instead of just saying, “Join my newsletter,” tell a short story about how it helped someone get results or feel less overwhelmed. A little context makes your CTA feel personal and persuasive.

About Page

The About Page is the perfect place for storytelling in blogging. Share your journey, talk about ah-ha moments when everything clicked or even a challenge you’ve overcome. Let readers see the human behind the blog.

Email Opt-Ins And Landing Pages

Got a freebie to promote? Frame it with a story about why you created it and who it helps. It builds trust and shows you get your reader.

The point is stories don’t need to be epic or dramatic. Even a tiny slice of life, conversation, mistake, and a win can turn an average blog post into something unforgettable.

Types of Stories Bloggers Can Tell

You might think, “But I don’t have any good stories.” Trust me, you do. If you’ve ever faced a challenge, learned something the hard way, or experienced an awkward moment that made you laugh later, you’ve got blog stories ready to go.

One of the biggest myths about storytelling for bloggers is that you need some life-altering, Hollywood-worthy experience to make an impact. You don’t. Often, it’s the small, relatable stories that connect the most.

Here are a few story types you can start using straight away:

Your Origin Story

Why did you start your blog, business, or creative journey? Maybe you were stuck in a soul-crushing 9 to 5, Googling “how to make money from home” or “best side hustles” during lunch breaks. Or perhaps you turned a hobby into a side hustle. Sharing your origin story builds trust and helps readers understand your why.

Client or Reader Transformations

Nothing brings a point home like real-life results. Tell a story if you’ve helped someone through your advice or services. Just ensure it focuses on the transformation, the “before” and “after” moment, and how it can inspire your audience.

Behind-the-Scenes Moments

These stories are gold because they show the real stuff. Maybe your cat jumped on your desk during a Zoom call, or you launched a product with zero clue what you were doing. Storytelling in blogging isn’t about being perfect. It’s about being real.

Failures and Comebacks

We’ve all had them. The launch that flopped. The blog post that bombed. The course no one signed up for. Sharing what went wrong and what you learned makes your voice more authentic and your wins more meaningful.

Everyday Relatable Moments

Did you have a conversation with a friend that sparked a blog idea? Or did you read something that shifted your perspective? These little stories make your content feel grounded and personal. They’re brilliant for weaving into introductions or transitions between sections.

The beauty of storytelling for bloggers is that your life becomes your content library. When you start looking through the lens of “Could this be a story?” you’ll realise how much you have to say and how much your readers will want to hear it.

Storytelling Techniques to Boost Engagement

Let’s rewind for a second. Imagine you land on a blog post titled “5 Ways to Stop Procrastinating When Working from Home.” It starts with bullet points, generic advice, and maybe a few stats. You skim it, nod, and promptly forget it five minutes later.

Now picture this instead:

“It was 11:47 am. I was still in my dressing gown, two cold cups of tea sat next to my laptop, and I’d just watched a YouTube rabbit hole on how snails sleep. Motivation? Non-existent. That’s when I realised I needed a new routine, or I’d lose my mind.”

You’d probably keep reading, right? That’s the power of storytelling for bloggers, and you can do it with a few simple techniques.

Here are some storytelling tricks to keep your readers hooked:

Start In The Middle Of The Action

Instead of easing in with the background, drop your reader straight into a moment. Think dialogue, sensory detail, or a problem unfolding. It creates curiosity and pulls people in fast.

Use Vivid, Specific Details

Saying “I was tired” is fine. Saying, “My eyelids were so heavy they felt like dumbells”, paints a picture. This technique is where narrative writing for blogs really shines. The more visual your story, the more it sticks.

Tap Into Emotion

Fear, hope, joy, embarrassment, frustration, if you’ve felt it, your reader probably has too. Emotion is what makes blog stories memorable. Don’t be afraid to be vulnerable or show the messy bits.

Keep It Real

Polished is nice, but real is better. Your story doesn’t need a perfect ending. Sometimes, just sharing the lesson or ongoing struggle is enough to spark a connection.

Circle Back To Your Point

Your story should always serve the blog post. After the moment or memory, tie it back to your reader’s world. That helps turn a personal experience into practical advice they can use.

By blending these techniques into your posts, you’ll create blog content that doesn’t just get clicks. It gets remembered.

How to Start Using Storytelling in Your Next Blog Post

Let’s be honest: thinking about weaving stories into your writing can feel intimidating. Maybe you’re thinking, “But I’m not a writer-writer,” or “What if I overshare?”

Here’s the truth: storytelling for bloggers isn’t about being perfect. It’s about being real. And the best way to get started? Start small.

Try this tip the next time you sit down to write:

Step 1: Think Of One Real Moment

It doesn’t have to be dramatic. It could be when you nearly cried over your first failed attempt at Canva or the conversation that sparked a new business idea. Ask yourself, “When did I feel something about this topic?”

Step 2: Write That Moment Before Anything Else

Don’t worry about structure or polish. Just get the story down. You can shape the rest of the post around it once the heart of the story is on the page.

Step 3: Tie It Back To Your Message

Your story is the vehicle, but your lesson is the destination. Always bring it back to how it helps the reader, even if it’s just a comforting “me too” moment.

Step 4: Practice, Not Perfection

The more you do it, the more natural it becomes. Soon, storytelling won’t feel like an extra. Instead, it will be your superpower.

Remember, readers don’t come back because you used the right keywords or SEO structure (although, yes, those matter). They come back because something has moved them. They felt seen, heard, or understood.

That’s what storytelling does, and that’s why storytelling for bloggers isn’t just something nice to have on your blog. It’s what sets you apart.

Conclusion

Every blog post you write gives you a tremendous opportunity to connect, not just inform. When you use storytelling in blogging, you transform your content from helpful to unforgettable. You invite your readers into your world and, more importantly, show them they’re not alone in theirs.

So, trust that your stories are valuable, whether you’re sharing a failure, a funny behind-the-scenes moment, or a big life lesson. Start where you are, write what you know, and watch your blog come alive, one story at a time.

Frequently Asked Questions

What Is Storytelling For Bloggers?

It’s the art of using real or fictional stories in your blog posts to engage readers, It brings your content to life and helps build a deeper emotional connection with your readers.

Why Is Storytelling Effective In Blogging?

Because humans are wired for stories. We remember how we feel far more than facts or tips. Storytelling creates trust and relatability, making your advice more impactful.

Do I Need To Be A Good Writer To Tell Stories?

Not at all. You just need to be honest and specific. Even a simple story about your morning routine can connect deeply if told with heart and detail.

How Long Should A Story In A Blog Post Be?

It can be as short as a few sentences or as long as a few paragraphs. What matters most is that the story supports your message and adds value for the reader.

Can I Use Other People’s Stories In My Blog?

Yes, but always with permission if it’s personal and ideally anonymised. Client case studies, reader experiences, or industry examples work well when framed respectfully.

How Do I Balance Storytelling With SEO?

That was my dilemma. I struggled to stop writing in a businessy way. As I’d worked with many clients who wanted “professional” writing, which was formal, storytelling didn’t come naturally to me.

I’m gradually learning to blend the two. I have over 100 blog posts to edit for storytelling, which is a bit overwhelming, but I’m doing what I can. If you have hundreds of posts on your blog, take your time and edit a few weekly.

Use your primary keyword (like “storytelling for bloggers” as I have in this post) naturally in your story and structure. Good storytelling keeps readers engaged, which helps SEO too.

Honestly, I’m still finding storytelling a little challenging because I have to focus on thinking about adding storytelling elements. So, don’t beat yourself up if it doesn’t come naturally.

How Updating Blog Posts Can Supercharge Your Traffic in 2025

May 15, 2025

Last Updated on May 15, 2025 by Jan Barley

In 2024, I never considered updating blog posts. My priority was churning out blog posts like there was no tomorrow, exploring new ideas, fresh angles, all the things the blogging gurus say you must do to grow. And it worked, sort of. I was constantly in creation mode, but website traffic was hit-and-miss. Some posts took off, others just sat there like digital tumbleweed.

Then one day, I looked at an old blog post I’d written ages ago, buried under newer content. It was good, but outdated. So, I gave it a little TLC. I updated the info, added a stronger headline, and improved the SEO. Guess what? Within a few weeks, that dusty old post outperformed most of my new content.

As an experiment, it surprised me. The post wasn’t as relevant to my content, but suddenly became my top-performing post.

That’s when it hit me. Updating blog posts isn’t just a tedious admin task. It’s a powerful strategy that can boost traffic, increase engagement, and make your content work smarter, not harder.

In this post, I’ll walk you through the juicy benefits of updating old blog content and why it might be the best-kept secret in your blogging toolkit.

#1: Improved SEO Rankings

If you’ve been blogging for a while, chances are your earlier posts weren’t exactly SEO masterpieces. Don’t worry, mine weren’t either.

Back then, I focused more on getting my thoughts out than keyword density or search intent. But here’s the beauty of blogging: content can evolve. Updating blog posts was the last thing on my mind. I got hooked on creating fresh content and thought updating posts was boring and a waste of time.

Search engines like Google adore fresh, relevant content. Updating blog posts by tweaking the title, refining the meta description, refreshing outdated stats, and targeting keywords more effectively signals to Google that your content is active and still valuable. That often boosts rankings, especially for posts already hanging around page two or three.

I’ve had posts jump to page one by updating them with better keywords and clearer formatting. For example, one of my top posts started to drop off page one in April 2025. I spent an hour rejigging the page by adding new images, changing and adding a few paragraphs, and hitting save. Within a week, that post was back on page one.

Updating blog posts is genuinely one of the quickest SEO wins out there, and there is no need to reinvent the wheel.

#2: Boost in Organic Traffic

Let me tell you, nothing feels quite as satisfying as seeing a surge in traffic from a post you wrote years ago.

One of my old posts was practically gathering cobwebs in the back end of my site. After a quick update, fixing some broken links, adding fresh examples, and reworking the intro, it started pulling in more traffic than some of my newer content.

That’s the magic of updating.

When you refresh a blog post, Google recrawls it reasonably quickly. And because the content is now more relevant and up to date, it often climbs the ranks and gets in front of more eyeballs. It’s a bit like giving your content a second chance to shine, and the lovely thing about it is you’ve already done most of the work.

If you have posts that once performed but have since dropped off, don’t scrap them. Revive them. A few tweaks could turn these posts into traffic magnets all over again.

#3: Better User Experience

Nothing makes a reader click away faster than stumbling on outdated advice, dodgy formatting, or a link that goes nowhere. I focused so intently on publishing content (for the sake of it) that I never considered updating blog posts to generate more traffic.

Updating old content isn’t just about pleasing Google. It’s about respecting your readers. When someone lands on your blog, they want helpful, accurate info that’s easy to read and enjoyable to scroll through. By refreshing your content, you’re giving them exactly that.

Plus, when your site feels current and well-maintained, visitors are likelier to stick around, explore more content, and return. And isn’t that what we’re all aiming for?

#4: Higher Conversion Rates

What I didn’t expect when I first started updating blog content was that my conversion rates went up. I always assumed conversions were about writing fresh, persuasive copy or designing the perfect lead magnet. But guess what? Sometimes, the magic is hiding in your old content.

Note: If you’re working towards getting ad revenue from your blog, updating blog content could be one of the best ways to help do that, especially working on the layout to help position ads on each page.

When you go back and start refreshing blog posts, you get the chance to realign your calls-to-action with your current goals.

Maybe you’ve launched a new freebie, changed your services, or improved your product pages. By optimising old content, you’re creating new opportunities to guide your readers toward the next step, whether joining your email list, booking a call, or making a purchase.

Minor tweaks, like repositioning a CTA button or adding a more compelling hook, can make a big difference. That’s the beauty of content updates. You’re making what’s already working, work even harder.

#5: Strengthens Topical Authority

One of the lesser-known perks of updating blog posts is how it helps strengthen your authority on a topic. Let’s face it, Google’s mission is to surface the best, most relevant content for any given search. Google can be fiercely protective of it’s readers and if your content doesn’t hit the mark, it will drop your blog post like a ton of bricks.

When you consistently revisit and improve your posts, you show Google and your audience that you’re committed to providing quality and relevant information.

In addition, you prove that your content is authoritative and trustworthy by refreshing blog posts with up-to-date data, new examples, and recent trends. Google sees your site as a trusted source, leading to better rankings and more credibility over time.

It’s like telling Google, “Hey, I’m the go-to expert in my niche—and I’m always on top of the latest insights!”

Building topical authority doesn’t happen overnight, but you consistently reinforce your expertise with regular content updates. That kind of consistency keeps your blog at the forefront, whether you’re writing about SEO, side hustles, or anything in between.

#6: Cost & Time Efficiency

As much as I love creating new content (and I’m sure you do too), there’s something incredibly satisfying about the time and effort saved by updating blog content. Writing new posts can be time-consuming, from researching to drafting and optimising. And let’s not forget about the costs. If you outsource any writing work, that’s money down the drain.

But when you revisit and refresh blog posts, you’re taking an existing asset and giving it new life. There is no need to start from scratch (facing the tediousness of a blank page or writer’s block) or stress over generating fresh ideas. You’re already halfway there! You’re simply optimising old content to make it more valuable, which is far more efficient than creating a brand-new post each time.

And the best part about updating blog posts is that it’s a fraction of the effort. Updating blog content takes less time than writing from the ground up and delivers impressive results. Whether that’s a boost in traffic, engagement, or conversions. So, if you’re short on time or working with a smaller budget, content updates are a cost-effective way to keep your blog growing.

#7: Opportunities for Repurposing

One of the hidden gems of updating blog content is the chance to repurpose that content into different formats. That means you can take an older post and turn it into a whole new piece of content, without starting from scratch.

Think of it like giving your blog post a second (or even third) life!

When you refresh blog posts, it’s the perfect opportunity to transform that updated content into social media posts, email newsletters, infographics, or even videos. For example, if you’ve just revamped a post with new statistics or case studies, you could create an Instagram carousel or a TikTok video summarising the key points.

Repurposing content saves time. It helps you reach a broader audience across different platforms. Plus, your updated content is now even more valuable in its new form, increasing its potential to drive traffic and engagement.

Now, repurposing content can be one of the most unrewarding jobs on the planet. At least, it is for me. I started using Repurpose.ai to help me repurpose blog content into social media posts and it saved me a lot of headaches. It helped give back some of my time, meaning my dogs get more walks, and I can do a bit of gardening instead of slaving away on the laptop.

So next time you’re optimising old content, think about how to get even more mileage out of it. You’ll be surprised by how many ways you can repurpose and promote it again.

#8: Keeps Content Evergreen

One of the most potent benefits of updating blog content is that it helps you maintain an evergreen blog, content that remains relevant and valuable over time.

No one wants to create an outdated post the minute it’s published. Updating blog posts regularly helps keep your content stay fresh and valuable, even if it’s been up for months or years. By refreshing blog posts, you ensure that your audience can always find current and accurate information.

For instance, topics can change quickly if you’re writing about digital marketing strategies or SEO trends. But by revisiting your posts regularly and tweaking them to reflect the latest trends, you keep your blog’s content evergreen and prevent it from becoming obsolete.

Plus, keeping your content evergreen means you don’t have to keep inventing new topics for every post. You can focus on content that matters, knowing that with some updating, they’ll continue to attract traffic and serve your audience year after year.

Conclusion

In the ever-evolving world of blogging, updating blog posts is a smart, effective way to keep your site relevant, engaging, and thriving.

By revisiting and refreshing your old posts, you’re improving SEO, driving more traffic, enhancing user experience, and saving time, all without starting from scratch. Whether boosting conversion rates or maintaining your position as an expert in your niche, regular content updates are key to long-term success.

So, don’t overlook the power of updating blog posts next time you want a quick win. Give your old posts a new lease on life and watch them work even harder for you!

Disclaimer: This post contains affiliate links. I may earn a commission if you sign up for a program or make a purchase using my link. 

FAQs

Why Should I Update My Old Blog Posts?

Updating your old blog posts is a great way to boost SEO, refresh outdated information, improve user experience, and increase organic traffic—all without creating new content from scratch.

How Often Should I Update My Blog Content?

Ideally, you should review your blog posts every 6-12 months. If the content is still valuable, refresh it with updated stats, new keywords, and improved formatting to keep it relevant.

What Types of Posts Should I Update?

Focus on high-performing posts that drive traffic or posts that have become outdated. Also, update posts with information that might have changed, like industry trends, statistics, or products you’ve mentioned.

Can Updating Old Content Improve My SEO?

Yes! Search engines love fresh, relevant content. Updating your blog posts with new information and optimising them for SEO increases their chances of ranking higher in search results.

How Do I Know Which Posts Need Updating?

Check your Google Analytics to identify posts that are underperforming. Posts that used to get good traffic but have since dropped off are prime candidates for an update. I start with Google Console to monitor the first page of posts performing. If some have dropped to the second page, I will update those blog posts first.

Can I Repurpose My Updated Blog Posts for Social Media?

Absolutely! Once you’ve updated a post, you can repurpose it for social media, email newsletters, infographics, or videos. It’s a great way to extend the reach of your refreshed content.

Become a Content Writer: How to Make a Good Income Writing

May 6, 2025

Last Updated on May 12, 2025 by Jan Barley

If you want to become a content writer, that is a brilliant choice! Whether you’re longing to have the freedom to work from your laptop in cosy cafés or you’ve always had a thing for words and storytelling, content writing is a fantastic way to make a living (and actually enjoy it).

Businesses everywhere are hungry for quality content, so there’s never been a better time to jump in and turn your love of writing into a proper income stream. I’ve been an SEO content writer since 2020 and make a good living working part-time hours.

Still, let’s be honest, starting anything new can feel a bit overwhelming. What exactly does a content writer do? How do you get noticed? And can you really make money writing?

Don’t worry. I will walk you through everything you need to know to become a content writer who gets paid (well) and feels proud of your work. So, let’s start with the basics.

This article is 5,000 words, but stick with it if you are serious about making an income from writing.

Understanding Content Writing

Before you become a content writer, it helps to know what that means, and trust me, it’s a lot more than just typing away on your laptop with a cup of tea by your side and the dogs snoring on the settee behind you (although that is a perk).

Content writing is about creating valuable, engaging, and helpful written content for businesses, blogs, websites, and social media platforms. Think blog posts, SEO writing, product descriptions, email newsletters, social captions, eBooks, and some writers specialise in writing video scripts.

When you become a content writer, you’re not just stringing sentences together. You’re solving problems, answering questions, and helping businesses connect with their audience meaningfully. And the best part?

You don’t need a fancy degree or years of experience to get started. All you need is curiosity, creativity, and the willingness to learn key skills (which we’ll get into soon).

So, whether you want to write for wellness brands, tech start-ups, or your favourite online shop, knowing what content writing involves is the first step in your journey to becoming a content writer who stands out.

become a content writer

Work from home, earn a good living creating content for companies

Essential Skills for Modern Content Writers

If you’re ready to become a content writer, you’ll need more than just a way with words (although that certainly helps). I’ve been a writer my entire life, but only realised I could get paid for it when I became a widow in 2020 and had to find work. I didn’t want to work in an office or work full-time, so I set my intention to find writing clients and, within a month, started making a full-time income working from home, yes, with a cup of tea and the dogs snoring in the background 😊

Content writing has evolved, and today’s successful writers are part storyteller, part strategist, and part SEO-savvy magician. Don’t worry. I’m here to break it down.

Solid Writing and Grammar Skills

Firstly, your writing needs to be clear, engaging, and typo-free. You don’t need to sound like Shakespeare (unless your client’s asking for it), but it’s essential to know how to get your point across in a way that feels human and helpful. If you want to become a content writer people trust, good grammar is non-negotiable.

SEO Know-How

Search Engine Optimisation (SEO) might sound techy, but it’s a critical tool in your content writing kit. You will get paid more if you have SEO writing skills and, in many cases, significantly more.

If you want your words to get seen, you need to understand how search engines work and how to naturally weave keywords (like “become a content writer”!) into your writing without sounding like a robot wrote it.

I recommend taking the free HubSpot SEO course. It doesn’t teach you how to write SEO content, but it’s a fantastic grounding to understand how SEO works.

Research Like a Pro

Content writers are curious creatures. When you become a content writer, you’ll often write about topics you’re not an expert in, yet. That’s where strong research skills come in. The ability to dig into a subject, find accurate info, and turn it into something uncomplicated and engaging is pure gold.

Adaptability and Voice

One day, you might be writing a light-hearted blog post about houseplants, and the next, a serious guide on financial planning. Being able to adapt your tone and match a brand’s voice is what sets great writers apart.

If you want to become a content writer that clients keep paying for, learn to shape your writing to fit different vibes. Most companies prefer a conversational style, but some want more authoritative writing.

Using AI Tools (The Smart Way)

Let’s be real, AI is everywhere now. In 2023, I witnessed many writers losing work supposedly because of AI writing tools like ChatGPT. The scarcity mindset was appalling. Yes, there are dozens of low-cost AI writers, but the content produced still needs editing to make it human.

AI writing software can be handy for idea generation, outlining, or even speeding up repetitive tasks. But they’re not here to replace you, but to assist you. I use ChatGPT to get me off the blank page, give me ideas and outlines. It saves me time, but I’d never rely on it.

When you become a content writer in today’s world, knowing how to use these AI tools ethically and creatively can save you hours and give you an edge.

Mastering these skills doesn’t happen overnight, but if you’re passionate about writing and eager to learn, you’re already halfway there.

Building a Robust Portfolio

If you want your writing pitches to be successful, a portfolio is one of the first things you’ll need when you set out to become a content writer. Think of it as your writing CV, except, instead of listing your qualifications, you’re showing off your skills through actual examples of your work.

A strong portfolio will help you land clients, secure higher-paying gigs, and prove that you’ve got what it takes to get the job done.

Here is my portfolio for dog publications. I have got a lot of work from showing clients examples of my writing.

Start Writing, Even If It’s Just for Fun

You don’t need to wait until you’ve signed your first paid gig to build your portfolio. Indeed, starting now is the best way to create a diverse collection of samples.

Start a blog on a subject you’re passionate about: cooking, dogs, AI, relationships, lifestyle, travel, or tech gadgets. It doesn’t matter. Just get your writing online. Put it somewhere like Clearvoice or Contently to showcase your writing skills and voice. You never know, a potential client might stumble across it!

Offer Guest Posts

Another great way to build your portfolio is to write for others, even if it’s initially free. Look for websites or blogs in your niche that accept guest posts or volunteer to write for a non-profit or charity. Go to Google search and type in “write for us [subject]”. So, I would search “write for us: dogs”

Guest posts can be great for gaining experience and publishing your work somewhere other than your blog. Most companies also allow you to link to your website, meaning you get a backlink to help build traffic.

As you build your portfolio, you’ll gradually have writing samples to show off to potential clients when you pitch them to become a content writer for their business.

Diversify Your Writing Samples

When you’re ready to expand your portfolio beyond personal projects, diversify your samples. Don’t just write blog posts—try your hand at product descriptions, email newsletters, case studies, and even social media posts.

A well-rounded portfolio will show potential clients that you can handle different types of content, which is crucial when you want to become a content writer who gets hired across industries.

Create a Professional Online Presence

Now that you’ve got some writing samples under your belt, it’s time to put them to work! Set up a simple website or an online portfolio. There are many free website builders out there (like WordPress or Wix) to help you get your portfolio online without needing a lot of technical know-how. You could also write for a platform like Medium.

Ensure your portfolio looks professional, is up to date and easy to navigate, and include an “About Me” section that tells potential clients about who you are and why you’re passionate about writing.

Bonus points if you also include a section about your services and rates when you’re ready to become a content writer with paying clients.

Building a strong portfolio takes time, but with the right attitude and a bit of hustle, you’ll quickly have a collection of work that shows off your talents.

The key is to start now, so when the opportunity to become a content writer presents itself, you’re ready to show what you’ve got!

Choosing and Specialising in a Niche

Writing about everything under the sun might feel tempting when you first set out to become a content writer. After all, the more topics you can cover, the more clients you can attract, right? Well, not exactly. It’s better to choose a niche that aligns with your interests and expertise because that leads to long-term success as a content writer.

When I started content writing, I had no choice. I was widowed, penniless and needed to pay the rent. My first gig was writing for cryptocurrency companies and got good at it. It was my primary income for two years, but didn’t enjoy it. I wrote this article in 2022, and it’s still on page one (the company edit successful articles regularly, but this is an 8k-word article that took me two days to write)

After leaving a toxic client in 2023, I decided to pursue dog publications because I love dogs, am a qualified dog behaviourist and can talk dogs until the sun comes down.

Why Niching Down Works

The idea of specialising might sound limiting, but in reality, it’s the opposite. You’re positioning yourself as an expert when you become a content writer with a specific niche. That means you’ll attract clients who need specialised knowledge and are willing to pay more. As a qualified dog behaviourist (since 2012), clients consider me an expert on dogs.

Finding Your Ideal Niche

So, how do you find the perfect niche to become a content writer? Start by asking yourself these questions:

  • What topics am I most passionate about?
  • What industries do I know well or want to learn more about?
  • What’s in demand, and where can I add value?
  • Does this industry pay well?

Some of the most profitable niches for content writers include tech, finance, health and wellness, lifestyle, sustainability, and personal development. But don’t feel boxed in. Look for an area where your interests meet market demand. Believe me, having written about crypto for three years, I was ready to poke my eyes out rather than continue writing for that industry,

Testing the Waters

Once you’ve got a few niches in mind, start writing for them. You don’t have to fully commit immediately. Dip your toes in by creating blog posts, articles, or even guest posts to see how you feel.

If you love the subject you are writing about, it will feel effortless, and you will look forward to sitting at the laptop, even when the sun’s shining and the dog is looking up at their lead and hoping you’ll notice them.

The Benefits of Niche Writing

Once you’ve chosen your niche, you’ll start to notice some big benefits:

  • Higher rates: Clients will pay more for specialised knowledge.
  • More repeat business: As an expert in your niche, clients will return for more content.
  • Faster writing: Writing about a subject you know well will come more naturally, allowing you to produce quality content faster.

The more you focus on one niche, the better you’ll get at it. Over time, you’ll build a reputation and become known as a top-tier content writer in that specific area.

Specialising in a niche is one of the best decisions you can make when you become a content writer. It helps you stand out from the competition and can lead to more opportunities, higher pay, and work you love. So, take some time to think about where your strengths and passions lie, and go for it!

Leveraging AI Tools in Content Creation

When you become a content writer, one of the best things you can do is to work smarter, not harder, and this is where artificial intelligence becomes your ally.

AI tools have transformed the content creation landscape, offering writers a range of options to make their work faster, easier, and more efficient. Let’s look at how you can leverage AI to boost your writing game.

AI for Brainstorming Ideas

Coming up with fresh ideas every day can be one of the most challenging aspects of content writing. Here is where AI tools can save the day. They can help you create blog post ideas, social media content, or even topics for eBooks, AI platforms like SEOWriting.ai can help generate a list of ideas in seconds based on trending topics, keyword research, or specific themes you want to explore.

By using AI to help you brainstorm, you can ensure that you’re always on top of the latest trends, meaning you won’t run out of fresh ideas while working to become a content writer who stays relevant.

Streamlining Research

The foundation for effective content writing is solid research. AI tools can make this process a whole lot easier.

Tools like Keysearch and SurferSEO allow you to find keyword data quickly. You can identify top-ranking content by assessing top-ranking competitors and uncovering relevant resources. All this, without spending hours scrolling through search results. With this support, you can create valuable content that hits the mark every time.

I used SurferSEO extensively with one of the crypto companies I worked with, which got incredible results.

Speeding Up Writing

Another area where AI can be a game-changer is in drafting your content.

Platforms like SEOWriting.ai and ChatGPT can help you generate initial drafts, improve readability, and suggest ways to rephrase awkward sentences.

These tools act as writing assistants, helping you to get past the blank page and get your thoughts down more quickly. It doesn’t mean you’re replacing your voice with AI; your unique style should always shine through.

But these tools can help you save time on the repetitive parts of the writing process, enabling you to focus on the parts that matter most.

Note: Never rely on AI for research. It quite often makes stuff up!

Editing and Proofreading

Once you’ve written your piece, AI-powered tools can help you with editing and proofreading. Tools like Grammarly can spot grammar errors, improve sentence structure, and offer stylistic suggestions to elevate your writing.

The only drawback with Grammarly is that it’s bossy and can take away some of the creativity. It’s best to push back against some suggestions, so you can write in a more friendly, conversational tone that most companies want.

These AI assistants can catch those little mistakes you might overlook, helping you ensure that every piece of content you create is polished and professional.

When you become a content writer, these editing tools will be invaluable for delivering high-quality content quickly and efficiently, allowing you to impress clients and keep your reputation as a top-tier writer.

How to Get Your First Paid Content Writing Gig

Now that you’ve honed your skills, built a portfolio, and maybe even dabbled with AI tools to make your work more efficient, it’s time to take the plunge and start getting paid for your writing.

Landing your first paid content writing gig can feel daunting, but it’s 100% doable with the right approach. Look, I created a successful writing career when I was mostly lying on the kitchen floor in the fetal position, sobbing with grief at losing my fiancé in a cycling accident! So, if I can do it in those appalling circumstances, you have no excuse.

Here’s how to go from aspiring writer to getting your first paid job.

Read: 38 Websites That Pay Bloggers to Write 

Start Small, Build Your Confidence

Aiming for big, high-paying gigs is tempting, but let’s get real. If you have no demonstrable experience and portfolio, it will probably not happen.

My first client paid me £0.03 per word. I had to work like Daddy O to earn enough to pay my bills. Still, I proved myself with that client and went up to a whopping £0.05 per word in three months.

I wouldn’t get out of bed for that now. Today, I get paid more for one blog, than I used to get paid for three to four articles. That’s because I am a specialist in the dog industry, with a ton of dog experience, but I can also write for any niche without missing a beat.

Look for entry-level opportunities within your reach, such as blog posts for smaller websites, local businesses, or even guest post opportunities. These initial jobs might not bring in much money, but they will help you build confidence, refine your writing, and add to your portfolio.

The key is to focus on getting that first paid gig, no matter how small. Stick with it, my friend, because I am living proof of what is possible.

Pitch to Potential Clients

Most new writers start quivering with fear at the thought of pitching clients, but it’s necessary. Instead of waiting for job listings to come to you, actively pitch to clients.

Start by looking for small businesses, start-ups, or companies that align with your chosen niche. Craft a pitch that introduces you as a writer, explains what you can offer, and highlights how your skills can help their business grow.

Here are 3 tips that helped me get over pitching nerves:

  1. Don’t care so much whether you get the work or not.
  2. Let clients see your personality – be yourself, be cheeky.
  3. Think of a number and double it when pitching a price.

Personalise each pitch to show that you’ve researched their company and explain why you’re a good fit. Being direct and clear about what you can offer will help you stand out when working to become a content writer who gets noticed.

I said be cheeky, and here’s why. A few years ago, a pet company posted on Facebook that they were seeking a new writer. 150 people commented, and I was late to the party.

I messaged the lady and said something like, “Hi Rosie, I am standing on a box waving at you, so you can see me above the 150 people who responded to your Facebook post with ‘I am interested.’ I’m a great writer and a dog behaviourist who talks dogs in her sleep. I am ready to start writing for you and make a huge contribution to your content.”

She responded immediately. I sent her my portfolio, and she hired me on the spot, citing that my unique, informal approach won her over and that my writing backed up my suitability.

Use Freelance Platforms

Freelance platforms like Upwork, Fiverr, and Freelancer can be an excellent place to find paid writing gigs as a beginner. These platforms connect writers with clients worldwide, giving you access to hundreds of opportunities. Yes, they aren’t usually well-paid, and they take a bit of hustle, but they get your foot in the door for valuable writing experience and discovering the challenges of working with clients.

To stand out on these platforms, ensure your profile is complete, showcasing your portfolio (your absolute best work), skills, and relevant experience.

In the early days of becoming a content writer, you may need to take lower-paying jobs to build your reputation and reviews. But as you accumulate positive feedback, you can start charging higher rates for your work.

Network with Other Writers and Professionals

Networking might not be the first thing that comes to mind when you think about becoming a content writer, but it can play a huge role in landing paid gigs.

Connecting with other writers and professionals in your niche can help you learn about new opportunities and get referrals.

For example, in 2022, I connected with two copywriters. We helped each other brainstorm ideas and overcome self-doubts. One of these ladies went on to work for a pet company and, in late 2024, recommended me as an SEO writer, which has brought me a lot of work.

Don’t Be Afraid to Negotiate Your Rates

Once you’ve gained some experience, don’t hesitate to negotiate your rates. Indeed, you should expect to. When starting, it’s easy to undersell yourself to land a gig, but as you build your portfolio and expertise, you’ll want to start charging what you’re worth. Don’t be in a race to the bottom. If a company want to hire the cheapest writer, they will likely be a nightmare client.

Don’t be afraid to negotiate if a potential client offers you less than what you feel you deserve. Often, clients will be willing to meet your rate if they believe your writing will help their business.

With persistence and a positive mindset, you’ll soon start getting paid for your writing, helping you grow and thrive as a content writer.

Maintaining a Sustainable Content Writing Career

becoming a content writer

Congratulations on deciding to become a content writer! Thinking long-term is essential now that you’ve landed some gigs, honed your skills, and built a portfolio.

Freelancing can be feast and famine if you aren’t prepared. Here are a few things I learned on the way:

  1. Never – I mean NEVER – put all your eggs in one basket.
  2. Unless it’s a well-known company with a good reputation, get paid upfront (or at least 50%) before submitting your work.
  3. Ask clients for recommendations.
  4. Pitch new ideas to your clients if they are open to that.
  5. Keep looking for clients even if you have a lot of work.

I learned the hard way. At the beginning of 2023, a longstanding client was paying me a full-time income for around fifteen hours work each week. I got complacent (lazy) and enjoyed the nice fat bank transfer every month. Then, in May 2023, they let go of 90% of their workforce.

Before that, I had let the same thing happen with another client.

For most of 2023, I lived on table scraps, somehow surviving financially but feeling a bit uncomfortable about how little work I had. Today, I aim to have at least three clients, so I am not financially adrift if one goes. That happens by the way. I’ve had clients go bust, editors leave and new ones bring in their chosen writers and clients downsize.

Keep Learning and Evolving

Content writing is constantly evolving, and so should you. If you want a sustainable writing career, it’s essential to keep improving your writing and monitoring the latest trends, tools, and best practices.

Whether it’s SEO techniques, social media content strategies, or new AI tools, the more you learn, the better equipped you’ll be to offer high-quality, in-demand services.

Consider taking online courses, reading industry blogs, or attending webinars. As you become a content writer, continuing your education will keep you competitive and enable you to charge higher rates as your skills grow.

Read: AI Opportunities for Bloggers: How to Leverage AI for Growth

Build Long-Term Client Relationships

One-off gigs can be great for getting started, but building long-term client relationships is key for a sustainable career. Clients who trust your work and reliability will likely keep hiring you, reducing the time spent searching for new gigs.

To build long-lasting client relationships, deliver exceptional work, meet deadlines consistently (seriously NEVER miss a deadline), and communicate clearly and professionally.

Over time, as you continue to impress your clients, you’ll find that your reputation as a reliable, high-quality content writer will help you secure ongoing work.

Diversify Your Writing Opportunities

While specialising in a niche is crucial, it’s best to diversify your writing opportunities. The more types of content you can write—blog posts, emails, social media posts, or even eBooks—the more likely you are to find new clients. That said, I only specialise in SEO writing because I don’t enjoy writing other content types.

Don’t be afraid to try different content types and see what works best. For example, I do not enjoy copywriting for clients. It makes me feel anxious. Conversely, I could write a pretty decent SEO blog post on the sex life of snails if that gig came my way. I never get bored with content writing.

Set Realistic Goals and Track Your Progress

Setting realistic writing goals is the best way to stay focused and motivated as you work toward the next stage of your content writing career.

Remember, your goals might evolve as you gain more experience, and that’s perfectly fine. The important thing is to keep pushing yourself and growing, so that you can continue to thrive as a content writer.

Take Care of Yourself

Writing is a creative and mentally demanding job, so prioritising self-care is essential to avoid burnout. I got seriously burnt out in 2023 after working with a toxic CMO for four months. It left me exhausted for most of that year.

Set aside time for breaks, exercise, and activities that recharge your mind. A well-rested, happy writer is more productive and creative, which will help you maintain a sustainable career for the long haul.

In addition, make sure to establish a healthy work-life balance. It can be easy to slip into the bottomless pit of working around the clock, but remember that taking time for yourself will ultimately help you produce better, more focused work.

Conclusion

make money from writing

Working from home with your dogs is an enjoyable aspect of content writing

Embarking on becoming a content writer is an exciting and rewarding adventure. Whether looking for a flexible side hustle or a full-time career, content writing offers endless opportunities to grow, learn, and thrive. It can be fun and financially rewarding, especially if you prefer not working a forty-hour week and not commuting to an office.

It’s possible to create a sustainable writing career that brings personal satisfaction and financial success by developing your skills, building a strong portfolio, leveraging AI tools, and building lasting client relationships.

Remember, the road to becoming a successful content writer may have its challenges, but with a bit of savvy, commitment to improvement, and the right mindset, you can achieve your writing goals. So, take the plunge, trust your abilities, and start writing your way to success.

The world is waiting for your unique voice and perspective—so go on, get started and share your writing skills with the world!

What Skills Do I Need To Become A Content Writer?

To become a content writer, you’ll need strong writing abilities, including grammar, style, and structure. Additionally, understanding SEO (search engine optimisation), research skills, and being comfortable using writing tools and AI assistance will give you a competitive edge. The more versatile your skill set is, the more opportunities you’ll have in the content writing field.

How Do I Get Started As A Beginner Content Writer?

Starting as a beginner content writer may feel overwhelming, but it’s all about taking small steps. Begin by writing regularly, whether it’s for your blog, guest posts, or freelance platforms.

Build a portfolio showcasing your best work, even if it’s unpaid initially. Focus on gaining experience, networking with other writers, and continuously improving your skills. With consistency, you’ll gradually start landing paid gigs.

How Much Money Can I Earn As A Content Writer?

Earnings as a content writer can vary based on experience, niche, and writing type. Beginners might earn anywhere from £10 to £30 per hour, while more experienced writers can charge higher rates, sometimes up to £100 per hour or more for specialised content.

As you build a portfolio and gain a reputation, you can increase your fees and choose the projects that align with your goals.

Aren’t Companies Switching to AI for Writing?

Yes, many companies are switching to using AI tools for writing. However, you can still succeed because editing AI written content is a proven skill. The writers that will still be hired are the ones who embrace AI and become masters at restructuring AI written content.

Do I Need A Degree To Become A Content Writer?

No, a degree is not required to become a content writer. While some clients or companies may prefer candidates with a formal education, what really matters is your ability to write engaging, well-researched content.

Many successful content writers are self-taught or have gained expertise through experience and practice. Building a strong portfolio and showcasing your skills is more important than having a degree.

Can I Work From Home As A Content Writer?

Yes, one of the most attractive aspects of becoming a content writer is the ability to work from home. Content writing is a flexible career that allows you to set your own schedule and work remotely.

As long as you have a reliable internet connection and the discipline to meet deadlines, you can work from anywhere, whether it’s your home office or a favourite café.

How Do I Find Clients As A Content Writer?

Finding clients as a content writer requires a mix of self-promotion and networking.

Start by creating an online presence through a professional website or blog, and join freelance platforms like Upwork or Fiverr to get started. Networking with other writers, attending industry events, and reaching out directly to businesses in your niche are also great ways to find new clients.

Over time, word-of-mouth referrals and long-term client relationships will help you maintain a steady stream of work.

Unusual Blog Niches That Can Make A Lot of Money in 2025

May 2, 2025

Last Updated on June 14, 2025 by Jan Barley

Unusual blog niches are the internet’s best-kept secret—and honestly, they’re where you can make some of the most surprising money. While everyone else is blogging about fashion, fitness, or food, clever creators are carving out profitable little corners of the web in the quirkiest spaces.

From luxury chicken coops to conspiracy theories, these lesser-known niches have dedicated audiences, low competition, and loads of earning potential.

In this post, we’re diving into ten oddball blog topics that actually make money—without selling your soul or writing about the same things as everyone else.

Whether you’re a new blogger looking for inspiration or a seasoned creator ready for a fresh spin, this list is full of unusual blogging ideas that just might be your golden goose.

Ready to get weird (and wealthy)? Let’s go.

Unusual Niche #1:. Tiny House Living & Off-Grid Life

tiny house living blog niche

Tiny house living has taken the internet by storm—but not in the way you might expect. It’s not just hipsters in converted vans anymore; this unusual blog niche is filled with down-to-earth people downsizing their lives, ditching sky-high rent, and embracing off-grid freedom.

Whether it’s a treehouse in Wales or a solar-powered yurt in Cornwall, the tiny house community is surprisingly diverse—and hungry for content.

Why It Works:
People are looking for alternative lifestyles in a world of rising costs and climate anxiety. Above all, this niche taps into that growing desire for simplicity, sustainability, and independence. Plus, there’s an aspirational quality—people love seeing how others live with less but still thrive. It’s visual, practical, and highly shareable on platforms like Pinterest and YouTube.

Income Potential:
Enormous! Bloggers in this space often earn through affiliate marketing (think solar panels, composting toilets, portable power stations), sponsored posts from eco brands, digital downloads like floor plans or checklists, and even online courses.

In addition, you can also branch into YouTube and create video tours of tiny homes or van conversions to boost ad revenue.

Best For:
Bloggers who love sustainability, DIY projects, eco-friendly living, or have a knack for making small spaces look incredible. This niche could be your blogging sweet spot if you’re naturally curious, adventurous, and not afraid to camp in a van overnight.

Unusual Niche #2: Luxury Chicken Keeping

luxury chicken keeping blog niche

Yes, you read that right! Luxury chicken keeping is a real (and surprisingly lucrative) niche. Backyard chickens aren’t just clucking around in ramshackle coops anymore. We’re talking plush hen houses, organic feed, heated perches, and Instagram accounts dedicated entirely to pampered poultry. It’s quirky, charming, and one of those unusual blog niches that quietly rakes in cash.

Why It Works:
This niche blends a few powerful trends: sustainable living, pet culture, and the rise of hobby farming. That is to say, people don’t just want to raise chickens—they want them to live their best lives.

It appeals to a passionate and growing audience willing to spend serious money on their feathered friends. Plus, it’s visually delightful—perfect for Pinterest boards and viral reels.

Income Potential:
Very cluckin’ good. Think affiliate sales from posh coops, automatic feeders, egg incubators, and even quirky chicken-themed merch. Moreover, you can also create ebooks on chicken care, sell coop design plans, or offer branded content for eco-conscious pet brands.

Some bloggers even launch a line of organic feed or coop accessories!

Best For:
This unusual blog miche is for animal lovers with a playful side, or anyone living rurally who’s already raising chickens and wants to turn it into content gold. It’s ideal if you enjoy mixing helpful tips with a bit of humour and don’t mind posing your hens for a cheeky photoshoot or two.

Unusual Niche #3: Unusual Pet Care (Reptiles, Axolotls, Tarantulas & More)

Cats and dogs might rule the pet blogging world—but there’s a hidden world of unusual pet care that’s bursting with blogging potential. Think snakes, geckos, tarantulas, axolotls, ferrets, and even snails.

These exotic pets might not be everyone’s cup of tea, but for the right audience, they’re obsessions. That makes this one of the most overlooked yet profitable unusual blog niches around.

Why It Works:
Owners of exotic pets are desperate for accurate, trustworthy advice. And let’s be honest—there’s not nearly as much competition as mainstream pet content.

If you know how to care for a bearded dragon or keep a tarantula alive (without screaming), you’ve got serious authority. Plus, the content is endlessly fascinating and often goes viral simply because it’s so, well, weird.

Income Potential:
Solid and scalable. You can earn through affiliate links to specialist pet products (like terrariums, heat lamps, filters, and rare food), sponsored posts from exotic pet brands, YouTube ad revenue, or even creating digital care guides and printable tracking sheets. Pet insurance referrals are also an option.

Best For:
This weird niche is for bloggers with a love for the unusual (and a high tolerance for creepy crawlies). If you’ve experience with reptiles or other exotic pets—or want an excuse to learn—this niche can turn your passion into a profitable blogging business.

Unusual Niche #4: ASMR & Misophonia Solutions

ASMR & Misophonia Solutions blog niche

At first glance, ASMR (Autonomous Sensory Meridian Response) and misophonia (sound sensitivity) might seem like total opposites—but together, they form one of the most fascinating and fast-growing unusual blog niches.

While ASMR lovers seek out soothing sounds like whispering and tapping, misophonia sufferers are desperately searching for peace from mouth noises and trigger sounds. It’s a surprisingly profitable overlap in the world of sound and sensation.

Why It Works:
The internet is sound-obsessed. Whether people are trying to relax, sleep, concentrate, or avoid rage-quitting over a stranger’s chewing, this niche is highly emotional—which means high engagement. It’s also personal, meaning your content can build loyal audiences who trust your tips, reviews, and recommendations.

Income Potential:
Plenty. ASMR creators can monetise with YouTube, affiliate links for microphones, sound editing tools, and even digital downloads (like relaxation packs or white noise loops).

For misophonia blogs, income comes from recommending noise-cancelling headphones, apps, therapy resources, or creating supportive content for a niche community. You could sell custom soundscapes or soothing audio through platforms like Etsy or Ko-fi.

Best For:
You’ll enjoy this blogging niche if you love sound (or the need to escape it). Suppose you’re already recording audio, exploring sound healing, or dealing with misophonia (as I am!). If so, this niche can be deeply rewarding and a great way to connect with like-minded readers.

Unusual Niche #5: Dumpster Diving & Freegan Living

It might sound wild, but dumpster diving has become a legitimate blogging niche, not just for the shock factor. Combine it with freegan living, a lifestyle focused on reclaiming waste to reduce consumerism, and you’ve got one of the boldest (and most eye-opening) unusual blog niches out there. From food rescues to salvaging perfectly good homeware, this niche turns trash into treasure—and content gold.

Why It Works:
People are fed up with waste. With the rise of eco-conscious living and minimalism, there’s growing interest in sustainable lifestyles that challenge the status quo. This niche gets clicks because it’s daring, visual, and full of surprises. Plus, it appeals to frugal readers and sustainability warriors alike.

Income Potential:
Surprisingly strong. While the lifestyle is rooted in spending less, blogs in this niche make money through affiliate links to tools like headlamps, gloves, storage bins, and reusable gear.

You can also monetise through sponsored content for zero-waste brands, YouTube vlogs, or selling digital guides (e.g., best times and places to dive, legal tips, how-tos). Some even launch workshops or online courses.

Best For:
Are you an adventurous creator who doesn’t mind getting your hands a bit dirty and have a passion for sustainability? If you’re part rebel, part minimalist, and full of curiosity, this niche lets you challenge consumerism—and earn from it, too.

Unusual Niche #6: Historical Reenactment & Vintage Lifestyles

Historical Reenactment & Vintage Lifestyles blog niche

Whether it’s dressing like a 1940s housewife, building Viking tents, or baking Tudor-era bread, the world of historical reenactment and vintage lifestyles is a time-travelling rabbit hole—and one of the most fascinating unusual blog niches out there. It’s not just cosplay; it’s about living, eating, and dressing like they did in decades (or centuries) past. Believe it or not, a whole online audience is utterly obsessed with it.

Why It Works:
Nostalgia sells. So does escapism. In a fast-paced world, people get drawn to the slow, romanticised charm of the past.

Whether for fashion inspiration, sustainable living ideas, or curiosity about how things used to be done, this niche captivates readers and creates deep community ties. Plus, it’s a visual feast, perfect for Pinterest and YouTube.

Income Potential:
Very promising. You can earn through affiliate links to sewing patterns, vintage kitchenware, books, or costume pieces. Sponsored posts from heritage brands, ad revenue from video tutorials, and digital products like printable recipes or historical DIY guides also work brilliantly. Some bloggers even sell handmade goods or vintage finds.

Best For:
Creative souls with a love for history, storytelling, and old-school aesthetics. If you already collect vintage things or dream of life in a different era, this niche permits you to lean in—and get paid for it.

Unusual Niche #7: Abandoned Places & Urbex Adventures

Abandoned Places & Urbex Adventures blog niche

Creepy? A bit. Captivating? Absolutely. Exploring abandoned places, also known as urban exploration (or urbex), is one of those unusual blog niches that people can’t stop scrolling through.

Whether it’s derelict theme parks, ghost towns, or forgotten mansions covered in ivy, these decaying spots tell stories—and make for insanely clickable content.

Why It Works:
We are naturally curious about what’s hidden, forbidden, or falling apart. Urbex blogs and vlogs are visual goldmines and spark a strange blend of nostalgia and adrenaline. Plus, there is a vast online subculture that shares locations, tips, and jaw-dropping photos. Low competition + high intrigue = blogging magic.

Income Potential:
Strong, especially with visual content. You can monetise via affiliate links for photography gear, safety equipment, or travel tools. YouTube ad revenue can be substantial with the right visuals.

Digital products like photo packs, urbex maps, or beginner guides are also great earners. Sponsored gear reviews and Patreon exclusives (like secret location reveals) work well, too.

Best For:
Photographers, adventurers, or anyone who loves the eerie and unusual will love this unusual blog niche. If you’re not afraid of a bit of dust, can tell a great story, and have a good eye for dramatic shots, this niche could be your next great escape.

Unusual Niche #8: Fantasy & Sci-Fi World-Building

If you’ve ever dreamed up your own universe, complete with its own laws of physics, magical creatures, or futuristic tech, then fantasy and sci-fi world-building could be your perfect blogging niche.

This unusual blog niche dives deep into the creation of immersive worlds—think everything from designing alien languages to mapping out the perfect fantasy kingdom.

Why It Works:
World-building is the backbone of so many beloved genres. Whether you’re a writer, gamer, or just a fan of storytelling, there is a massive audience who loves creating, exploring, and expanding new worlds. It taps into creativity, imagination, and escapism, making it endlessly engaging. Plus, it’s a niche that works across platforms, from blog posts to YouTube videos and even novels.

Income Potential:
Pretty vast. You can earn from affiliate links to world-building tools, writing resources, game design software, and fantasy art supplies.

If you have a flair for the creative, you could sell your world-building guides, story templates, or design packs. You could also launch a Patreon with world-building challenges or exclusive content for aspiring writers and creators.

Best For:
Writers, gamers, artists, and creators with an itch to bring their wildest ideas to life will thrive with this unusual blog niche. If you’re passionate about fantasy or science fiction or love creating worlds from scratch, this niche offers a way to make your creativity pay.

Unusual Niche #9: Virtual Reality (VR) Experiences & Reviews

virtual reality blog niche

The world of virtual reality (VR) is exploding, and it’s one of the most thrilling, unusual blog niches to explore. VR isn’t just for gamers anymore—it’s a whole new frontier for immersive experiences, from virtual tourism to VR workouts. This niche is primed for growth if you’re a tech enthusiast passionate about futuristic experiences.

Why It Works:
As VR technology continues to improve and become more affordable, there’s a growing audience eager for insights and reviews on the latest VR products, experiences, and apps.

From exploring distant planets to attending virtual concerts, VR opens up endless possibilities, and people want to know where to get the best bang for their virtual buck.

Income Potential:
High and growing. You can monetise through affiliate links for VR headsets, accessories, apps, and games. Sponsored content from VR companies is common, especially as the industry expands.

You can also create digital guides or tutorials for beginners, review VR experiences on platforms like YouTube, or sell exclusive content, like VR tips or virtual travel experiences.

Best For:
Tech enthusiasts, gamers, or anyone who loves exploring new technologies. If you’re fascinated by the potential of virtual reality and have a knack for explaining complex tech in a fun, accessible way, this niche is perfect for you.

Unusual Niche #10: Conspiracy Culture & Internet Mysteries

Conspiracy Culture & Internet Mysteries blog niche

From unsolved Reddit threads and bizarre internet rabbit holes to historical conspiracies and digital folklore, this niche explores the strange and speculative corners of the web. It’s not about promoting wild theories — it’s about diving into the “what ifs,” the unsolved, and the truly bizarre stories that capture the internet’s imagination.

Whether it’s the Mandela Effect, hidden symbols in pop culture, or mysterious videos that vanish overnight, there’s always something weird and wonderful to unpack

Why It Works:
People are endlessly fascinated by the unknown — and the internet is full of weird, wild stories that spark curiosity and conversation. You can cover everything from viral TikTok mysteries to ancient alien theories.

Income Potential:
Surprisingly solid — through affiliate links for mystery books, puzzle games, escape room kits, merchandise, ad revenue from high-traffic evergreen posts, or even launching your own digital mystery game.

Best For:
Writers who love storytelling, research, and weird internet culture. Great for curious minds who want to entertain, educate, and build a loyal community.

Conclusion: Embrace the Unusual and Thrive

To sum up, the world of blogging is vast. Sometimes, the most unexpected, unusual blog niches hold the key to standing out and building a profitable online business. Whether you love exotic pets, diving into historical reenactments, or creating virtual worlds, there’s always a niche that fits your passion and expertise.

By embracing these unique topics, you’re not just tapping into a niche market. Above all, you’re offering something different. People want something fresh that draws in a dedicated audience eager for new, engaging content.

The income potential is as diverse as the niches, with opportunities for affiliate marketing, sponsored content, digital products, and more.

So, are you’re ready to break away from the norm and start one of these unusual blog niches. If that’s the case, the possibilities are endless. The key is to stay authentic, create high-quality content, and let your unique voice shine through. Who knows? Your blog could be the next big thing in one of these untapped areas.

Happy blogging, and may your creativity lead you to success!

FAQs

What Is The Best Way To Choose An Unusual Blog Niche?

Choosing an unusual blog niche starts with identifying your passion and finding an underserved topic that sparks interest.

Above all, look for a niche that aligns with your interests, has an engaged audience, and allows room for monetisation. Moreover, research trends and check if there’s a growing demand for the content you’re considering. The best niche is the one that excites and has the potential to attract a dedicated following.

How Can I Monetise An Unusual Blog Niche?

Monetising an unusual blog niche is possible through various methods, including:

  • Affiliate marketing
  • Sponsored content
  • Selling digital products (such as courses, eBooks, memberships)
  • Using ad networks like Google AdSense.

Additionally, curate to platforms like YouTube, TikTok, and Pinterest to help you monetise through ads, affiliate links, or brand partnerships.

Is It Harder To Build An Audience For An Unusual Blog Niche?

While building an audience for an unusual blog niche might take longer, the key is finding your target market. Primarily, these niches often attract a dedicated, niche-specific audience passionate about the topic.

The trick is creating high-quality content that speaks directly to that audience. Use social media platforms to promote your blog and, over time, you’ll build a loyal readership.

Can I Repurpose My Unusual Blog Niche Content For Social Media?

Absolutely! Indeed, repurposing your blog content for social media is one of the best ways to expand your reach.

You can transform blog posts into TikTok videos, Pinterest pins, Instagram Reels, and YouTube videos. Each platform has unique opportunities for promoting your content, allowing you to attract a wider audience and increase engagement.

Tools like Repurpose.ai can help you automatically convert long-form content (like blog posts or videos) into social media-friendly snippets. It saves time and ensures you consistently post across various channels without extra effort. You can streamline sharing your blog content on multiple platforms, helping you maximise your reach.

How Do I Stay Motivated To Write In A Niche That May Not Be Mainstream?

Staying motivated in a niche that isn’t mainstream can be challenging, but focusing on your passion is key. Remember why you started the blog and keep engaging with your community.

As your audience grows, the support and feedback will keep you inspired. Plus, you’ll be able to carve out your space within a niche and become a go-to expert.

How Do I Find Affiliate Programs For Unusual Blog Niches?

Finding affiliate programs for unusual blog niches can be done through platforms like ShareASale, CJ Affiliate, and Rakuten Marketing. These platforms  host a variety of niche-specific products. In addition, you can also contact companies in your niche to see if they offer affiliate programs.

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