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Archives for April 2024

3 Things I Wish I’d Known Sooner About Digital Marketing

April 28, 2024

Last Updated on April 24, 2025 by Jan Barley

things about digital marketing

Everybody touts that affiliate marketing is the best way to secure a passive income. However, there are a few details that nobody tells you, and it means the difference between people pushing through the challenges of digital and affiliate marketing or giving up altogether.

Here’s the truth:

  1. Passive income from digital marketing (and affiliate marketing) takes a lot of work
  2. There are multiple moving parts to master before money rains down from the sky
  3. It can take considerable time to start earning passive income

I believe integrity must rule when selling information to our audience. We’re dealing with human beings who may be vulnerable, anxious and struggling to pay the bills. They may have zero knowledge about sales and social media marketing, and they trustingly believe the advice of someone making a lot of money online.

Yes, digital and affiliate marketing may be the easiest way to make money online. Still, many people get stuck in the process because the gurus make it challenging to understand that it can be simple.

Indeed, it SHOULD be simple, but that doesn’t mean it is easy.

I come from a direct sales background. Back then, my entire focus was on building relationships with my clients based on trust and integrity, and nothing has changed for me on my digital marketing journey.

I want to do my best for people, not con them into buying expensive courses I haven’t used, purchased, or succeeded with. Yet so many have no problems with that.

Anyhoo, that’s my digital marketing rant over. Now, we’ll focus on how to get started and set yourself up for success so you can start making passive income later down the road.

Step 1

Choose a reputable marketing platform. I use Systeme because you can get started for free. I pay $27 a month and have email campaigns and sales pages set up on there for my digital marketing business. I’m also taking their certified sales funnel building course.

Customer service is excellent, and you can use the marketing tools without the pressure of a monthly subscription. I have just upgraded because I’m building more sales pages and adding more products and custom domains. I love Systeme, its ethos and its quality tools.

Step 2

Decide if you want to:

  1. Sell other people’s digital products
  2. Create your own digital products
  3. Buy PLR products you can edit and make your own
  4. Buy MRR products to resell for 100%
  5. Buy a DFU Business

I am doing a mix of options. I ONLY promote programs I use and am happy with, such as Systeme. In addition, it’s best to promote products offering at least 25% commissions.

Step 3

Create a free lead magnet to give away to subscribers. Honestly, don’t offer some crappy PLR that you got for free. Buy a template you can edit so you can add value. Be happy to give away free stuff that offers a transformation for subscribers. Start as you mean to go and build trust with your audience.

Step 4

Create a landing page for your first product. A simple squeeze page and thank you page is acceptable. Systeme has multiple templates to make setting up your first page for free quick and easy.

Step 5

Create an email campaign relative to the free product. For instance, If your freebie is about faceless social media marketing, your email campaign should be relative to providing that information.

Don’t be in a rush to promote products. Warm your subscribers first by leading with value.

Step 6

Choose two or three social media channels to focus on. Pinterest is a fantastic search engine, and TikTok can be a great platform once you build momentum.

YouTube may be slower, but build a long-term content strategy around it because there are endless opportunities for digital and affiliate marketing add-on bonuses, like coaching, brand deals and more. You can build a faceless brand on YouTube and succeed.

Now, here’s the thing. Creating or editing PLR products is time-consuming, but I recommend ALWAYS making them your own, adding your own spin and increasing their value.

Your first sales page might take you several hours. You might fluff up when adding a custom domain or tags or automating the process. That’s absolutely normal. I put off doing my first sales page for over six months. When I finally did it. I felt ashamed and embarrassed because it was easier than I expected.

Conclusion

Setting up to create automated passive income from digital and affiliate marketing takes time and always takes you longer than you think. I’ve been working on my back-end set-up and product creation for over a month and am still not ready to go. I might be slower because I won’t sell mediocre products to my customers.

Everything becomes easier once you have your automated system in place. You can add more products in your own time. Additionally, you can promote your products on other marketplaces like Etsy, Gumroad and Creative Fabrica.

The opportunities are endless.

So, my apologies for my early rant. I hope you see where I’m coming from. Integrity, honesty and authenticity are the most critical aspects of building any relationship, whether a partnership or selling digital products online. I hope you feel the same way.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

How to Choose A Life Design in 2025

April 26, 2024

Last Updated on April 24, 2025 by Jan Barley

choose a life design

Choose a life design and your life stops being something that happens to you. Though goodness knows it can seem like our lives are out of control sometimes, it’s more a case of becoming aware of how much we can influence our experiences.

If you’re anything like me, I am not short of ideas. Sometimes, my head buzzes with flashes of brilliance. However, implementing those ideas is a different story. I am neurodivergent, so creating structure can be problematic for me.

I’m learning to prioritise my ideas based on what will “move the needle.” In other words, I need to stop chasing shiny objects that are a waste of time and instead focus on doing the tasks that enable me to make progress, particularly in my goal to become financially free.

These four steps are how I better manage my mind to achieve the things I need and want to do to better design my life. You can choose a life design that aligns perfectly with your deepest desires.

1.   Identify Your Options

Jot down all the potential options you have. You might start by creating a mind map where you write all the ideas on paper in no particular order. After that, pull out the ones that are genuine opportunities and create a priority list.

This exercise stops you from reacting to external influences and steers you towards becoming proactive. It enables you to choose how you spend your time.

There is no shortage of opportunities, but we can get trapped in “decision overwhelm” and end up doing nothing or chasing the wrong thing.

2.   Narrow Down Your Options

If the brain feels overwhelmed, it naturally distracts you from those uncomfortable feelings. You find yourself switching on Netflix, eating a bucket of chocolate or doing something you find easy and enjoyable.

What I have learned is that I avoid doing the tough things. The problem with that is those tricky tasks often take me closer to my goal. For instance, I procrastinated on a task for several months because I knew there were technical aspects to overcome. I was experiencing brain fog and kept putting it off for fear of making a mistake.

What helped me overcome this challenge was to break down the entire task into bite-sized chunks. I accepted it was OK to do one small thing daily because it eventually got me to complete the task. Yay!

We are all different. Writing a list of pros and cons might work for you, or brainstorming with a friend might help.

3.   Making A Choice

The  most powerful question to determine how to choose from multiple options is to ask, “What do I want?”

Sit quietly, close your eyes and ask this question until you are 100% clear on your objective, dream or goal. Listen to your heart or your gut, but be aware that your brain can talk you out of taking “big” steps because it wants to keep you safe. So what you think is a gut feeling is your brain being a scaredy cat.

After determining what you want, the next question is, “Why do I want it?” This aspect is super important because what we think we want is often not our dream. It can be social conditioning, peer pressure, FOMO or something else.

For example, my dream of financial freedom is underpinned by a deep desire to be free. I’ve felt like that forever. I want to have time to do hobbies, buy a house (free me from rent) and enjoy meandering through my days without having to report to anyone else. I also want to spend less time on my laptop.

However, underpinning all of our dreams is a desire to be happy. We all want to be happy. We believe achieving “something” we prioritise will give us that.

4.   Let Go and Move On

After you have made a decision, let it go. Don’t worry whether you have done the right thing. Stand by your choice. If it falls apart, it wasn’t meant for you, and you know what not to do next time. You are unique. What works for one person isn’t right for another.

There are always other opportunities. We are in the flow of abundance. Let go of regret. Shrug your shoulders and move on. Listen to your intuition, your soul and your feelings. Sometimes, when something I wanted doesn’t work out, I feel relieved. Then, something much better comes along. Learn to trust yourself and detach from outcomes.

The more you can let go and not attach meaning to attaining what you think you want, the happier you will be. You will learn to become adaptable, flexing into life like a wise guru.

Creating a life design isn’t complicated. It’s more about figuring out what matters to you and how you want to live. Sadly, many people go their entire lives swept along by external influences and only realise what happened when it’s too late to shape their lives the way they (actually) want it to be.

I hope this article has helped you choose a life design.

The Mirror Principle – How to Shift Your Reality

April 25, 2024

Last Updated on April 24, 2025 by Jan Barley

the mirror principle

Do you remember the fantastic film “Cool Runnings?” In the movie, one character, Yul Brenner, says to another, “Junior Bevell. Look in the mirror, and tell me what you see.”

Herein is the problem.

Your entire life is a mirror for every thought, belief and action taken. The problem is that we believe in our physical reality.

No money in the bank? Well, that’s real, Jan. Stop telling me it isn’t.

Cold, hard facts drive your reality, and those facts get you more of what you don’t want.

Moreover, from the moment you were born, the world told you how to be and think. Our brain is like a sponge during the first seven years of childhood. We absorb everything as a truth. Later, we may begin questioning facts but still trust the physical world to tell us how it is.

Maybe, as a teenager, you might rebel. Still, you’ll always comply only with what you can see. Nobody taught you to design your life. You just went along with everything like everyone else does…

Unless you’re a lovely rebel…

Reality Transurfing

In Vadim Zeland’s epic 780-page book Reality Transurfing, the author details the mirror principle. He says we must turn our conditioning on its head and stop believing in physical reality, what we can see.

Instead, look at the mirror image of your life. Look at what you created and start visualising a new image.

Live it. Breathe it. Imagine it.

Ignore it when physical reality smacks you around the face and says, “Wake up, you donut. The Law of Attraction doesn’t work. Grow up. Live in the real world!”

If we are all vibration and energy and connected to the source (we are), then it’s more a matter of reconnecting to the flow of abundance.

  1. Focus on 2-3 things you want to manifest (always add “or something better”)
  2. Remind yourself why you want these things. How will it contribute to your life? How will you feel when you have manifested them? Who else will it affect?
  3. Imagine the daily lived experience of having those things.
  4. Imagine standing in front of a mirror with your newly created reality and seeing the physical things YOU manifested.
  5. Notice when you move from doubting to feeling and then knowing.

Imagine driving the car, sitting in the new house, holding hands with a doting partner or feeling happy when you look at your healthy bank balance. Embrace your manifestation fully, knowing it is in the flow of abundance, and your job is to assume it is yours, and all you need to do is choose what you want.

When you reach stage five, even if you cannot see your manifestation in your reality, TRUST that you have manifested it – or something better – and it IS on the way. Hold the “knowing” until it arrives.

In conclusion, be aware when you doubt or wonder how your manifestation can materialise. That’s not your job. If you asked for a million-dollar house and have only $1000 in the bank, it’s the universe’s job to sort the deets.

Want more on law of attraction and Reality Transurfing? Great! Go subscribe to my Simply Manifesting YouTube channel.

Is The Digital World Messing Our Connection To A Deeper Reality?

April 24, 2024

Last Updated on August 26, 2024 by Jan Barley

Is The Digital World Messing With Our Connection To A Deeper Reality?

People tell us to live in the real world, but nonody truly knows what that is

Is the digital world messing our connection to a deeper reality? Yes, I genuinely believe it is.

Older generations connected to the earth by doing physical work. Time spent out in nature, even when it’s hard graft, reaches something deep within us that is impossible to replicate with a laptop.

I’ve been feeling out of sorts for a while, and after a conversation with a friend, I suddenly realised how long my life has revolved around my laptop. As a writer of three years, I cannot do my work without access to technology.

My friend said her ideal world would be days spent rewilding and doing physical work out in the fields. Her insight evoked a guttural reaction. I had to down tools, put the dogs’ collars on, and go for a long walk.

We both used to have horses and spent a lot of time outside. I lost my 36-year-old, Jack, in 2017 after 29 years together, but I decided that was it. Horses are hard work and expensive, but I missed that time when my head was clear of everything except being with my horse.

I’ve long been baffled at our acceptance of working a 40-hour week. Why do we accept this slavery other than to “earn” a living? We weren’t born to grind ourselves into a pulp with only a few measly days to actually “enjoy” time off.

Last year, I found myself in a toxic work environment. Even though I’m a freelance writer, the a-hole manager insisted on my reporting what I planned to do each day and how long it would take. At the close of the day, I then had to report what I’d done and how long it took.

WTAF!!!!!!!

What Happened Next?

Honestly, this micromanagement sucked the life out of me. My clients had always trusted my work, and my writing was a tangible result. I published two articles a week, so there was no need to question what I did or didn’t do. My results were tangible, but that didn’t matter to this *ickhead.

I worked 2.5 days a week. It’s hard to imagine putting up with this treatment for 40 hours a week. But people do. They hate their jobs and long for Friday afternoon.

After leaving, it took me six months to recover from the burnout. Being in a hypervigilant state for four months, I was exhausted. I was also client-shy and no longer wanted to pitch my work. I couldn’t face EVER being in that situation again. Thankfully, I have a few clients who leave me alone to do my job, never question what I do and respect my work. However, this horrible experience led me to digital marketing.

I walked the dogs for an hour this afternoon, pondering what my friend said. How about if we’re all stressed, anxious and exhausted because the reality that we accept as the norm is slowly destroying us? How can we ever return to a physical reality that makes us feel wholesome and alive?

Will Robots Pay Us Not To Work?

The truth is, I don’t think we can go back.

The exponential growth of artificial intelligence (AI) is unlikely to slow down, and “they” may eventually replace us in the workplace, or at least partly. What would our lives be like then? The experts suggest that AI would create trillions of dollars so humans would get a living wage and not have to work.

I hear you. Jan, that’s a freaking dream. Stop knocking it!

It’s not, though. Humans thrive when they have a purpose but turn inwards when there seems little point in life. I’ve seen this lack of structure cause havoc with teenagers from wealthy families. They don’t have a purpose. Mummy and Daddy pay for everything. The kids don’t have to struggle.

What’s the problem with that?

The struggle is what makes us grow. Overcoming obstacles is what makes us feel fulfilled and alive.

We strive to achieve. We enjoy competition and the connection it brings with others.

Back To Reality

The “thing” you think is “reality” is an artificial construction built with flimsy cardboard. This reality suits the government. They need the people to behave, be compliant and NOT rebel.

Society teaches us from an early age to sit at a desk and do as we’re told. That never sat well with me. I always felt like a cuckoo in the nest and questioned everything. In 1995, I left the corporate world and became self-employed. I have never worked more than 25 hours a week since.

Underneath the construction are sub-layers that keep society propped up. Retirement age keeps going up. In the UK, they are aiming for 71! WTF? As many people die in their late sixties, the government saves a fortune from not having to pay the deceased. They’ll waste it, of course.

When they raised women’s retirement age from sixty to sixty-six, the UK government made £200 billion. Where the **ck did that money go?

Sorry. I went off on a tangent, but it’s all relevant.

Here’s How To Reconnect

My message to you is, “Don’t be an ostrich“. You can pretend the world is perfectly OK as it is and reality serves us, but it does not. It slowly sucks the life out of you until your retire and die, wondering where the **ck your life went.

Society discourages entrepreneurs, even though they bring wealth into a country. We should all be entrepreneurs. There is no reason we cannot do it because we all have the capability. Still, we just don’t believe we have what it takes.

Why is that?

Come on, keep up.

Sit behind a desk when you’re five and stay there until you’re almost an adult. Learn to add up and pass exams and accrue ridiculous student debt. Learn **ck all about managing finances and leveraging compound interest. And let’s not talk about passive income because it doesn’t exist, right? Well, it does, so <<shrug>>

Never believe that you cannot change your life. You don’t need to get stuck in this dark hole of existence. Decide that you want something more, something better. Even if you don’t know what that is, hold the thought and watch for opportunities.

That’s what I did. That’s what I am doing. I found a direction. I’ve been scared to follow it because it is so much bigger than what I’m used to. However, thanks to my friend’s insight, I recognised my limiting thoughts and can now push through to the next stage.

What Have Lawnmowers Got To Do With the Law of Attraction?

April 23, 2024

Last Updated on August 2, 2024 by Jan Barley

lawnmowers and manifestation

My Weird thoughts in the night came up with this Law of Attraction analogy

Some law of attraction gurus tell us that all we have to do to manifest what we want is imagine it, and it will be so. The trouble with that is when our wishes fail to materialise, we feel like a failure. We think we must be feeble manifesters because other people can do it, right?

Honestly, this was an issue for me for many years. I’d had a few incredible events where the universe unfolded my desires without much effort. However, the naughty universe, I think, lured me into a false sense of security.

I stopped believing. After my fiancé died in a cycling accident in 2020, I struggled to retain my faith in manifesting my wishes. Losing him wasn’t in my dreams. Life got a bit tough after that.

Gradually, I began reading Law of Attraction books and watching videos again. I genuinely wanted to reconnect with the source. 2023 was a challenging year that tested my faith in myself, people and the universe. I came out of it a bit dented but stronger and resolved to return to my spiritual roots.

Anyhoo, what do lawnmowers have to do with the law of attraction?

I sat in bed a few nights ago and contemplated how the law of attraction works. I figured the universe works alongside us, like a colleague working to complete a project.

Here’s the weird thought that popped into my head: –

Take a petrol-driven lawnmower with a pulley thing used to get it started. We hold the handle down, pull the pulley, and start the mower.

OK? Still with me?

We push the mower along, cutting the grass, and the lawnmower does its job. If we let go of the handle, the mower stops. So, here’s my analogy: –

  1. We instigate the manifestation by taking action (starting the mower)
  2. The universe cooperates because we have given it a directive
  3. We must hold the handle (thought/intention/belief) for the mower (the universe) to keep working
  4. If we let go of the handle, the universe assumes we no longer want it to work with us

I know it’s a simplistic notion, but I’ve found that I get more traction and better results if I take action. If I take my eye off the ball and start doubting the law of attraction, it agrees with my thoughts and disappears to help someone else.

I’d love to hear your thoughts on my concept.

How to Differentiate Your Brand in Faceless Marketing

April 23, 2024

Last Updated on October 13, 2024 by Jan Barley

differentiating a brand in faceless marketing

Standing Out With Building A Faceless Brand Takes A Bit Of Effort But Is Worth It

It’s easy to get lost in a sea of faceless marketing, so it’s vital to create a solid strategy for how you will differentiate your business from the crowd

Create A Comprehensive Strategy

Before doing anything, decide on brand essentials like colours, fonts, styles, and messaging. Look at other faceless marketing businesses, mostly a sea of creams and browns, and you realise creating a brand that stands out is not difficult.

Choose colours carefully because if you later decide you don’t like them, it can disrupt your branding if you change them.

Maintain Brand Consistency

The objective of powerful faceless branding is to attract your tribe by evoking trust and recognition with authenticity. Therefore, it’s essential to maintain consistency throughout your brand voice, messaging, ethos and values across all platforms.

Use Innovative Engagement Techniques

You don’t need to recreate the wheel with your branding techniques. Look at others in your niche and see what works for them. Model the engagement techniques but create a unique perspective. Use powerful narratives with storytelling.

Create interactive content that catches attention and aims to create an emotional connection. Tell your story. Don’t tell your audience “what” to do.

Focus On Transparency and Trust

Be authentic and open, and don’t try to fool your audience into thinking you’re something more than you are. Let your followers grow with you, see your struggles and see how you overcome them. Stick to facts, share simple information that helps your audience and support with data.

Build Your Community

It can take time to build a loyal community, so don’t rush the process. Always be authentic and honest, and talk to your audience as if you’re speaking to one person.

Don’t use the awful “guys” reference. It’s so generic and doesn’t speak to anyone specific. Use the words “you” and “your” you see on TikTok and YouTube. Drop in “we” occassionally, which fosters a feeling of inclusivity.

Even with a faceless brand, you can use your voice on video content, which helps to build a relationship with your audience.

Remember, to stand out, you must create something different. It doesn’t have to be widely unique, just enough to stop the scroll and catch the eye of your ideal tribe.

If you want to become a 6-figure content creator with faceless marketing, check out my the offer for 600 faceless reels. Or, I’ve put rogether 1500 aesthetic faceless reels.

These reels will save you a lot of time, and you can create beautiful content.

Learn to Create Captivating Video Content

Look on TikTok and you will see thousands of poor quality content. Things like misaligned text, spelling mistakes, light font on light background, dark font on dark background etc. Come on, don’t be that person that expects results from crappy video content.

Watch YouTube tutorials. Get a basic grasp of video creation.

Alternatively take the TikTok & Reels Creator Course that I did. They just added additional content.

video training

Use Coupon Code JAN to get 15% discount on the TikTok & Reels Creator Course

Even better…

How About 250 FREE Reels Just For You!

As a thank you for reading to the end, here is a link to 250 faceless reels. Use coupon code FACELESS Enjoy. They are 100% free and should help you get started.

Enjoy your faceless digital marketing journey and I hope it gives you everything you dream about.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

Is Digital Marketing Worth It? 2025

April 23, 2024

Last Updated on December 27, 2024 by Jan Barley

is digital marketing worth it

Digital Marketing is Growing Exponentially & Will Double by 2028

The digital marketing industry is growing exponentially. It’s an attractive career move for most people because learning the steps to succeed as a freelance digital marketer is easy.

Digital marketing allows you to work independently according to the schedule you decide. You can choose your niche and work with diverse projects.

Ok, that sounds great. What’s the downside?

Like any freelance work, there are no health or pension benefits. Depending on your direction, finding paying clients could involve an ongoing hustle, and that is tedious as hell.

The more straightforward direction is to create digital products, but the caveat is you need to learn how to drive organic (free) traffic to your offers. You can build a faceless brand if you don’t like being on camera.

Pros of Being a Freelance Digital Marketer

  • Independence: Choose when and where you work.
  • Remote Work: It’s easy to fulfil tasks working from home.
  • Flexibility: You can fit the work around your family, workouts, and routine appointments. No asking a boss for time off.
  • Variety: Choose which projects you want to work on. Create digital products that interest you. Switch direction whenever you need a change.
  • Income: Once you master digital marketing, it can become a lucrative career.

Cons of Being a Freelance Digital Marketer

  • Lack of Daily Human Interaction: Most freelancers learn to deal with the solitary aspects of working from home, but if you are a person who enjoys being with others, it can be a lonely life.
  • Constant Hustle: There’s no salary, so freelance digital marketers must plan ahead to ensure cash flow stays healthy. That’s not easy, and workflow can change in a heartbeat (firsthand experience of that!)
  • Feast or Famine: Some months, the money flows in and others you may struggle to pay the bills.
  • Competition: More people are discovering digital marketing as a career

Options for Getting Started

There are so many ways to start and grow your digital marketing business. Here are some of the ways I am doing it:

A Done-For You Business

The DFY business is my preferred option because it is the easiest for beginners

DFU business

This is one of the easiest business models I have found in digital marketing: Image source: Love Marketing

What I love about the DFU business model

  1. It’s beginner friendly
  2. It’s an affiliate model. You can earn up to 85% commissions with 2-tiers, which means passive income
  3. No tech setup
  4. No payment processors. The company takes care of every step of the sale
  5. Paid weekly
  6. It’s easier to “sell” because of these benefits

Master Resell Rights

Not everyone wants a DFU business. Read about the 3 most popular master resell rights products (I update regularly) or, if you want a low cost option that helps with your spiritual and personal development, read my article about the lovely Inner Bloom MRR.

In my experience, master resell rights can be harder to sell. There is no passive income. It’s full on work. The main benefit is the high-ticket option. I moved the DFY business it is easier for beginners to make sales.

Conclusion

I wouldn’t change my direction as a digital marketer for the world. I love the variety, and I’ve opted not to work with clients at this early stage. I’ve had three years of client work as a copywriter. That was enough for me!

My recommendation is to take the Google Digital Marketing Certificate Course. It’s a great foundational course that provides an excellent overview of life as a digital marketer. I’ve linked to all of their digital courses, which are all free.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

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