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Archives for September 2024

How to Find Your Ideal Customer Avatar Using AI Software

September 23, 2024

Last Updated on September 23, 2024 by Jan Barley

ideal customer avatar

If you nail your ideal customer avatar it makes it much quicker & easier to create content with effective messaging

Does the ideal customer avatar matter when you’re promoting on social media?

From experience, I can tell you how hard it is to create weekly content when you aren’t sure who you’re talking to.

Accurate messaging is vital if you want to get results.

I’m an advocate for using free systems and software to speed up processes. I use Claude AI daily and ChatGPT. It saves me hours of brainpower.

Here is a simple prompt you can use with Claude or ChatGPT to discover your ideal customer avatar.

Tweak it as you wish.

The ChatGPT or Claude AI Prompt

“Please help me find the top 10 questions I need to ask to understand my customer avatar, their demographics and psychographics. Include motivators, fears, desired transformation, learning style, financial mindset, and other relevant factors.

I want to understand how to perfect my messaging to understand my customer avatar and hone in on messaging style and the stories to tell my audience so they see me as an authority on my topic, authentic and relatable, and someone worth listening to and buying from.

I focus on selling an <insert course here> and want to teach people how to make money and start a business online so they can quit their jobs and have financial, time, and location freedom.”

Questions To Consider

These are the questions that Claude provided for my business, and they’re pretty much universal regardless of the business niche you choose.

Who Are They?

  • What is their age, gender, location, occupation, education level, and marital status?
  • Are they parents? If so, what are the ages of their children?
  • What is their current job title, industry, and level of experience?

What Are Their Goals And Aspirations?

  • What do they want to achieve (e.g., financial freedom, time with family, travel)?
  • What does success look like to them?
  • How does starting an online business align with their long-term goals?

What Are Their Biggest Frustrations With Their Current Work/Life Balance?

  • Do they wish they had more time with the family or for hobbies?
  • Are they at a transitional stage in their life (e.g., perimenopause or menopause, which can cause energy fluctuations, brain fog and more)?
  • What would they change if a magic fairy appeared to grant their wishes?

What Are Their Pain Points And Challenges?

  • What keeps them awake at night (e.g., job dissatisfaction, financial struggles, lack of time)?
  • What are the biggest obstacles they face in starting an online business?
  • What fears do they have about making a career change or starting a business?

What Motivates Them To Take Action?

  • What drives them toward starting an online business (e.g., hating their job, wanting freedom, or wanting more control over their life)?
  • What motivates them to take action (e.g., through success stories, how someone overcame a challenge, logical reasoning, or emotional appeals)?

What Are Their Fears And Objections?

  • What are their biggest fears about starting an online business (e.g., fear of failure, wasting time or money)?
  • What objections might they have to purchasing your course (e.g., “I don’t have time,” “I can’t afford it,” “It won’t work for me”)?
  • How can you address these objections through your messaging?

What Transformation Are They Seeking?

  • What is their desired end state after taking your course (e.g., quitting their job, achieving financial independence, travelling the world)?
  • How do they envision their life improving due to starting an online business?
  • What emotional and practical benefits are they looking for?

What Is Their Learning Style & How Do They Prefer To Consume Content?

  • Do they prefer video content, written content, or interactive learning?
  • How do they typically consume information (e.g., on-the-go via mobile, during their commute, late at night)?
  • What platforms do they spend most of their time on (e.g., Instagram, YouTube, podcasts)?

What Is Their Financial Mindset?

  • How do they view money and investing in themselves?
  • Are they more frugal or willing to invest in tools and education if it means achieving their goals faster?
  • How important is a money-back guarantee or proof of value before purchasing?

What Stories Will Resonate With Them?

  • What life experiences or stories can you share that align with their journey (e.g., your own struggles with starting a business, how you achieved financial freedom)?
  • How can you position yourself as someone who understands and has successfully overcome their struggles?
  • What relatable anecdotes can you use to build trust and authenticity?

What Do They Value In A Mentor Or Authority Figure?

  • What qualities do they seek in someone they want to learn from (e.g., expertise, transparency, relatability)?
  • How do they define authenticity, and how can you demonstrate it in your messaging?
  • What makes them see someone as worth listening to and buying from?

What is Their Current Job Situation & Income Level?

  • Are they happy in their job?
  • Do they work remotely or commute?
  • Are they seeking a promotion or looking for another job?

What Does “Financial Freedom” Mean To Them Specifically?

  • What financial freedom means to you could be entirely different for someone else.
  • Do they want to be rich or comfortable?
  • Do they want to work fewer hours or not at all?

What Previous Attempts, If Any, Have They Made To Start An Online Business?

  • Have they tried and failed?
  • Are they in a business that is not working out for them?
  • Have they never considered starting a business because they think it’s too time-consuming, expensive, or for any other reason?

Who Do They Follow Or Admire In The Online Business Space?

  • What type of influencer do they prefer? – for instance, there’s a big difference between Mel Robbins and Alex Hormozi
  • Do they prefer motivational or educational influencers?

How Would They Describe Their Ideal Work Day If Money Wasn’t An Issue?

  • Sailing the ocean on a yacht?
  • Picnic in the park with the family?
  • Time in nature or going to the gym?
  • Sleeping in

What’s Their Biggest Limiting Belief About Making Money Online?

  • What mental blocks do they have about money?
  • Are they aware of these blocks?
  • Do they lack self-belief about making money?

How Do They Define Success Beyond Just Financial Metrics?

Success doesn’t always have to be defined in monetary terms.

They might want to live more simply and have more time freedom. Like most people, they might value having more choices as the route to happiness. Finding the answers to this question reveals deeper motivations and values you can appeal to.

How To Perfect Your Messaging Based On These Insights

The next step is to start planning your messaging for your ideal customer avatar. That was tricky for me until I joined the Catalyst Collective.

The founder is an ex-sales and branding expert for Meta, so I got the inside scoop on messaging and many other aspects of social media marketing.

Anyhoo, use the following guidelines to structure your content.

Vary it so your audience has a mix of getting to know you and your sales message.

Don’t be afraid that social media users will get tired of your sales message. Indeed, repetition is your friend. Plus, the way the algorithms work is that the same followers won’t see your content.

  1. Make your content relatable: Use language and examples that resonate with their current situation and frustrations.
  2. Tell stories about your own journey: Share your challenges and wins or client successes that mirror their desired transformation.
  3. Address their concerns: Address common fears and doubts head-on in your content.
  4. Talk about benefits: Highlight the lifestyle benefits of running an Instagram business, not just the financial aspects.
  5. Showcase expertise: Provide actionable tips and behind-the-scenes glimpses of your own business.
  6. Vary your content: Use a mix of aspirational and relatable content to position yourself as an authority and someone who understands their starting point.
  7. Emphasise simplicity: Many courses are overwhelming> Make it clear that the course you’re promoting is a step-by-step program that does not cause someone to feel overwhelmed.
  8. Share testimonials: Publish success stories to help potential customers see themselves in your success stories.
  9. Use Instagram features like Stories and Reels: Showcase on your IG account to give a more personal, authentic view of your life as an online entrepreneur.
  10. Stay engaged: Regularly engage with your target audience through Q&As, polls, and direct messages to stay connected to their evolving needs and concerns.

Conclusion

Take your time working out your ideal customer avatar.

In many cases, the best customer avatar is you in the past!

For instance, I got burnt out working in a toxic workplace environment.

I loathe being micromanaged or following other people’s rules.

I’m a free spirit who craves lifestyle freedom and the ability to make my own choices. In the corporate world, we all mostly have to be compliant, and if you’re sick of that and want more freedom of choice, get started and then help people like you.

Is Catalyst Collective Worth It? Best Business Accelerator?

September 23, 2024

Last Updated on December 10, 2024 by Jan Barley

Is Catalyst Collective Good

Is Catalyst Collective Good?  5,200 members think so, and there is still so much room for growth

Catalyst Collective is Brooke Shelton’s popular business accelerator for Instagram entrepreneurs. It’s a business community platform that teaches social media revenue generation skills for existing or new businesses.

I joined Catalyst Collective because I wanted to learn how to make money online without selling my soul. I’d heard such great things about the program and its founder. Joining the community felt like a no-brainer.

The Catalyst program provides a business scaling framework with training modules, Meta business coaching, and practical tasks within a thriving online entrepreneurship community.

Catalyst Collective is like a university for social media mastery. Pick what you want to learn and start tapping in to your dormant entrepeneurial skills.

This Catalyst Collective review covers the community, courses, pros and cons, pricing and my personal experience. We’ll examine online member feedback, explore Brooke’s background, and business automation methods.

What You Need To Know About Catalyst

Catalyst is a unique program founded by Brooke Shelton, a Meta expert. It’s a standalone program that teaches budding entrepreneurs content creation strategies using marketing automation tools.

Training modules cover subjects like developing an efficient social media monetisation strategy for passive income development.

The training is easily accessible, and the $399 cost provides lifetime access.

It’s a low-risk business opportunity as Brooke is one of the only businesses of this type to offer a *no questions asked” 48-hour refund.

Who is The Founder of Catalyst Collective?

Brooke Shelton went from corporate life to becoming a seven-figure Meta business coach. She’s a Duke graduate who studied under consumer psychology expert Dan Ariely.

Much of the training in the Catalyst community is underpinned by psychological principles.

Brooke started at Boston Consulting Group, focusing on sales and digital marketing.

At Meta, she trained Machine Learning models, developed ad policies, and helped sell $250M+ in ads. She also advised big companies on digital strategies.

Now, Brooke teaches others to build businesses using Facebook and Instagram. In Catalyst Collective, she coaches entrepreneurs on using social media for brand growth and wealth creation.

Subscribe: Get a FREE Instagram Growth for Business Guide and learn more about Catalyst Collective.

The Catalyst Business Community

The Catalyst Business Community Platform is second to none in my experience. Brooke doesn’t gatekeep business growth information and stays updated with Meta changes.

Brooke hosts the business on the Skool platform. At the time of writing (October 2024), the community has 4k+ members.

It is a supportive business community where many started as beginners and built entrepreneurial skills from the training. There are 70 Catalyst *angels* solely to assist Catalyst members.

Catalyst Social Media Monetisation Strategy

Brooke never intended for Catalyst to be a course that taught you how to sell it. It goes deeper than that.

Brooke has a pinned post reminding Catalyst Ambassadors to embrace the training as a catalyst for starting a digital marketing business, creating and selling digital products using your newly acquired entrepreneurial skills.

What Is the Catalyst Collective Ambassador Program?

The Catalyst Collective Ambassador Program is a commission-based opportunity where members earn at least 70% on each sale by promoting Catalyst.

It’s a straightforward way to generate income while building your own business, suitable for beginners and those seeking a new income stream.

Don’t be fooled by other programs telling you it’s easy to make passive income.

Ambassadors receive free tools like ready-made sales funnels and branding workshops to help them effectively promote Catalyst Collective and improve their marketing skills.

This program is ideal for those who want to earn while learning, providing support to grow their business with help from the Catalyst Collective community.

There is absolutely no requirement to sell the course to others. It’s more like an MBA for business, so whether you have an online or brick-and-mortar business, the skills you learn will be invaluable to business growth.

catalyst testimonials

There are hundreds of testimonials in the Catalyst Community

The 7 Steps Catalyst Teaches for Business Growth

Brooke Shelton’s 7-step business growth plan underpins everything we learn.

Step 1: Plan

You begin by crafting your strategic roadmap. This initial phase focuses on developing a growth mindset, identifying your target market, developing ideal client personas, selecting your specific market position and setting up sales funnels.

Step #2: Start

This phase focuses on establishing your digital presence. You’ll develop personal and commercial brand identities, create effective email campaigns, and secure your digital footprint.

You learn mastery of Meta’s algorithmic patterns to optimise your content reach, while utilising platforms to build a robust business foundation.

Step #3: Scale

At this stage, the focus shifts to accelerating growth through strategic content deployment. Learn to create viral-worthy reels and leverage Meta’s algorithms across Instagram, Threads and Facebook.

Step #4: Design

You learn how to improve your visual storytelling abilities through advanced content creation techniques. You will master the essentials of video editing, professional photography, and digital graphic design principles, and learn to produce polished, engaging content that your audience loves.

Step #5: Monetise

Develop multiple income streams through various business models. Create and sell coaching programs, digital courses, and membership communities.Explore lucrative opportunities in high-ticket affiliate partnerships and lots more.

Step #6: Automate

Many content creators experience burnout from trying to create content manually. Catalyst teaches you to implement efficiency through simple technological solutions. Leverage AI tools, automation platforms, and productivity software to streamline operations.

Because of Catalyst training, I am creating my first digital products, AI prompts for SEO content creation, YouTube monetisation and more. It’s super exciting.

Step #7: Elevate

The cfocus is on holistic personal growth, wellness, and long-term productivity. Incorporate cutting-edge productivity solutions, investment strategies, and manifestation techniques and align personal development with business objectives (yes, it’s possible).

I somehow got to the *elevate* stage early on because I wasn’t happy with my niche. Since then, I’ve realigned with my spiritual values.

catalyst collective

Learn from an ex Meta Sales & Branding Expert and take your business to the next level

Catalyst Collective Pros And Cons

In the months I spent researching Catalyst, I couldn’t find anyone with a negative thing to say about Brooke, the course or the community.

That’s’ like finding unicorn poop. In most digital marketing communities, you can usually find dissatisfied customers spouting off on social media.

Pros

  • Installment plans for payment
  • It’s quick and easy to set up for beginners
  • The community “energy” and support is great
  • 48-hour *no questions asked* refund guarantee
  • Weekly Q&As and helpful Instagram audit calls
  • Brooke continually updates and adds training material
  • Lifetime access to Catalyst training and the community
  • It’s a one-time fee of $399 with no monthly subscriptions
  • You can earn 70% commissions by selling Catalyst to others
  • The Catalyst Community is highly active and engaged

Subscribe: Get a FREE Instagram Growth for Business Guide and learn more about Catalyst Collective.

Cons

I’m struggling to find cons, and I can say that because I bought several courses in 2024 that weren’t a patch on Catalyst Collective.

Digital marketing is booming, but it’s not easy for beginners. Creating content that converts is a skill. It’s not just a case of banging a few images together in Canva.

The two courses I bought previously, focused on money. The training was poor, and anyone struggling with sales didn’t get the support they deserved.

Catalyst Collective is the polar opposite of my previous experiences.

  • Brooke is high-energy. She’s a positive person who talks fast. Some people aren’t fans of that
  • Some say that the training isn’t beginner-friendly. Brooke took that on board, and on 11th November, Catalyst Spark launches. It’s specifically for beginners, a $55 training introduction to the principles of Catalyst
  • Catalyst is not free – it costs $399 to join the Catalyst Collective community (price increases to $399 on 11th November 24). There are instalment plans available through Klarna, Afterpay and the like
DFU classroom

The Catalyst training is easy to digest in bite-sized video format

The Best Business Transformation Course 

Is Catalyst the best business transformation course? Yes, in my experience, it is. Certainly, for the price, it is incredible value. Brooke has her finger on the pulse and members have a voice. We ask, Brooke finds a way to make it thappen.

What I’m learning is so much more than I expected and the training is transforming my approach to my business.

  • The Catalyst program starts with creating a business plan, defining your customer, and choosing the right tools like sales funnels and product selling platforms.
  • Catalyst training provides a digital business transformation, teaching you how to scale your business using viral reels, organic growth, SEO, and analytics.
  • You will learn to sell through DMs, stories, and Instagram Shops, plus boost visibility with Instagram and Facebook ads and copywriting.
  • Catalyst covers creating courses, memberships, and high-ticket affiliate marketing. The automation phase introduces AI, software, and global teams to streamline operations.

I cannot believe the effect that Catalyst Collective training has had on me. I’ve literally dropped most of the things I was doing and now focusing on what fulfills my soul and is more likely to be profitable long term.

The New Brooke Bot

Brooke created a bot for the Catalyst Collective Community and it is on fire! Need your Instagram bio rewritten? Wanyt ideas and scripts for reels, stories and more? The Brooke bot is yours when you join the community and reach level 2 (which only requires leaving a few comments and getting some likes. No biggie

The brooke bot

The Brooke Bot is free to Catalyst members. Like ChatGPT? The Brooke bot is so much better and it’s yours to use as often as you wish

My First Impressions of the Catalyst Community

I’m ADHD, so I get easily overwhelmed when faced with too much information. Catalyst is all in one place on the Skool platform.

Each module is a standalone. You can choose where to start once you have worked through the setup.

The training is clear and easy to navigate. The content downloads are generous, and the video content is high quality.

It was easy to follow the steps to get my affiliate links from the Beacons platform, which takes payment for Catalyst sales. That took around thirty minutes because, in typical ADHD style, I tried to rush it.

After completing the details in my free Beacons account, I watched a couple of modules, downloaded some of the written content and accessed several Canva templates for IG stories.

Though the Canva templates don’t suit my style, editing them to my colours and preferred style was effortless.

After that, I scrolled through the section that focused on creating IG story sequences because I was pretty much clueless about creating stories that worked.

Brooke gives you a selection of cards to work through to plan your IG stories, which makes it faster and easier to create stories that work.

You have two options for promoting Catalyst. You can do it through Stan Store, which can be costly, or with Beacons free account. Naturally, I chose the latter.

I joined Catalyst after watching a masterclass. I liked Brooke’s energy and the focus on personal and business growth rather than making shedloads of money.

When you are aligned with what matters to you, the money takes care of itself.

Subscribe: Get a FREE Instagram Growth for Business Guide and learn more about Catalyst Collective.

How Catalyst Changed My Entire Aproach to Business

Within the first six weeks, the Catalyst training modules turned my business on its head. I went from focusing on the *make money online* niche to entirely hating it.

In addition, I initially focused on selling Catalyst to others. Yes, it is a fantastic business growth program for any aspiring entrepreneur, but only focusing on selling it is not a sustainable path. Moreover, that doesn’t lead to personal or entrepreneurial growth.

I cannot remember which module hit home, but it felt like a sucker punch in the face.

I took two months off and refocused on my core strengths, writing and SEO. I’m a spiritual person who likes to inspire others. I wanted to connect with my inner joy. Just talking about making money left me cold.

Here is what Catalyst Collective training led me to: 

  • ONLY writing inspirational and educational content that I enjoy
  • Focusing on tasks I enjoy and that are more likely to create long-term passive income
  • Launching money-making blogs that take very little time or money to create and maintain
  • Focusing on search engine marketing (Google, Pinterest, YouTube) and spending less time on social media
  • Creating a set of powerful AI prompts to help writers research, write and edit content in a fraction of time and effort
  • Refocusing on my publishing career: Researching, writing and publishing books on multiple platforms using free and low cost tools

Ultimately, Catalyst Collective helped reconnect me with what’s important to my soul, and stop messing about with activities that drain me of energy. 

That is what entrepreneurial skill development is all about, and Catalyst taught me that.

Don’t get me wrong, I promote Catalyst, but not as a standalone course to sell. It’s a business growth program to help you build an empire, and yes, you can sell it to others solely because of the results you get yourself from the training.

What Do You Get Access To With the Catalyst?

Catalyst is value-packed:

  • The Brooke Bot
  • Weekly Q&A sessions
  • Business strategy sessions
  • Done-for-you lead magnets
  • Catalyst Spark: A low cost intro course
  • Live marketing workshops, including sales and branding
  • Done-for-you templates – Instagram stories, reels and images
  • Lifetime access to all courses, including weekly additions
  • Personalised Instagram audit calls: Members get fantastic feedback

Bonuses include:

  • PLR Vault
  • 7-Figure Mindset course
  • Advanced sales course
  • In-person networking events
  • Done-for-you ads and sales funnels
  • Ambassador program with 70%+ commissions

It’s a comprehensive resource for business growth and marketing skills.

watch the catalyst masterclass

Watch the FREE Catalyst Masterclass from September 2024

Watch the FREE Catalyst Masterclass

Who Is Catalyst Collective For?

Catalyst Collective is for anyone determined to break free from the traditional 9-to-5 and launch an online business.

Whether you’re interested in coaching, content creation, course creation, business growth, digital marketing, or running an e-commerce brand, the Catalyst program provides the necessary tools.

The platform offers a self-paced curriculum, weekly workshops, and a supportive community of *angels* to guide you in building a business you can be proud of and working toward financial independence.

The Catalyst Collective Program is ideal to learn how to create additional income streams. It provides business models and expert guidance on side hustles like affiliate marketing, dropshipping, and user-generated content (UGC).

If you want to scale an existing business online, Catalyst offers tools such as sales funnels, branding workshops, and Instagram audit calls to streamline your brand and automate growth.

Watch for FREE: An Instagram Audit Call: You will learn loads!

the catalyst training

The Catalyst training is perfect for any business – even bricks & mortar because you learn everything needed for business success

Conclusion

After wasting money on disappointing and expensive courses, I took my time before jumping into the Catalyst.

My biggest regret is that I didn’t join Catalyst sooner.

Brooke adds new content weekly. If we ask for something, she finds experts and adds it to the community at no additional cost to members.

I’m excited to learn new business skills, create digital products, and make an income by promoting Catalyst to help others start or build a business.

To learn more about how the Catalyst can 10X your results watch the FREE Catalyst Masterclass

Subscribe: Get a FREE Instagram Growth for Business Guide and learn more about Catalyst Collective.

Disclaimer: There are affiliate links on this page. If you make a purchase, I may receive a small commission.

FAQs

How Much Does Catalyst Collective Cost?

To access lifetime membership, Catalyst Collective costs $399. That is a one-time fee. There are no monthly subscriptions. Installments are available.

Is There A Refund Policy?

Yes. Catalyst Collective has a *no-questions-asked* 48-hour refund.

When Did Catalyst Start?

Brooke launched Catalyst in January 2024 on the Skool platform.

How Many Members Are There?

The community is still relatively small but growing. There are 4k members (October 2024)

Is Catalyst Suitable for Beginners?

Yes, Catalyst is suitable for beginners. It helps if you have some experience of social media marketing, but it isn’t essential. The program takes you step by step, showing you how to build online business visibility.

How Does Catalyst Collective Work?

Catalyst is an affiliate-based business growth program that teaches you how to start and grow a business. You pay a one-time fee of $399 for the training, which gives access to the Catalyst community, course modules and weekly training.

Is Catalyst Collective Worth It in 2025?

If you want to start and build a business in 2025, Catalyst teaches you everything you need to know, including developing an entrepreneurial mindset.

What’s Included In Catalyst Collective?

You get lifetime access to the training, updated regularly, 70% commission on sales, weekly Q&A and sales and marketing meetings (all available on replay). You become part of the Catalyst community, where you can get support at all levels.

How To Make Money With Catalyst Collective?

You make money with Catalyst Collective by learning high-income skills to create digital products of your own, monetising Instagram, learning sales and copywriting skills, and much more.

You can also sell Catalyst to others and earn a 70% commission on sales.

Can You Make Money On Instagram With Catalyst?

No income guarantees exist because making money with Catalyst Collective depends on multiple factors. If you commit to the training and implement the new skills, you can succeed on and off Instagram.

Is Catalyst Easy to Get Started

Yes, there is no complicated setup. If you want to promote Catalyst and earn 70% commissions, you get step-by-step instructions in the first training modules. It took me about thirty minutes to be fully operational.

Is Catalyst Instagram Business Automation For Beginners?

A few people say they don’t think Catalyst is suitable for beginners. You need a basic understanding of social media and have the time to learn content creation skills.

From my perspective, the self-study training is easy for beginners as long as you don’t rush the training.

The biggest mistake beginners make with Catalyst is rushing to sell it before fully immersing themselves in the training.

4 Reasons It’s Important to Get Social Media Shares?

September 10, 2024

Last Updated on September 10, 2024 by Jan Barley

social media shares`

Focusing on Social Media Shares Will Help Your Business Growth

Social media shares are more important than vanity metrics. Likes and comments aren’t much of a factor in social media growth.

Whilst we all love the dopamine hit of someone giving our content a thumbs up or making a positive comment, you get a better ROI (return on investment) if you can get people to share your lovingly created post, video or reel.

Why Is It Important To Get People To Share Your Content?

There are multiple reasons for encouraging more shares, but here are the four most important factors in sharing social media content.

#1: Your Content Gets A Longer Lifespan

The more people who get eyes on your content, the better. When someone shares your content, their audience becomes your audience. If the sharer has a large following, whoop, you hit the jackpot.

On most social media platforms, your content disappears shortly after publishing, from minutes to hours, depending on the platform. Sharing helps keep your content active for longer, maybe for several days or weeks.

#2: Sharing Increases Your Reach

Social media shares help your content to get in front of a new audience, potentially your ideal customers. Ordinarily, you wouldn’t have access to this audience, or it could take months or years to reach them.

Depending on your content strategy, sharing can lead to increased followers, email subscribers, or buyers.

#3: The Algorithms Boost Your Content

Most social media algorithms aren’t spectacularly affected by vanity metrics such as likes. The algorithms react to early engagement when people favourite, share or comment.

Social media platforms like Instagram and TikTok roll out your content to a small test audience. If it gets low engagement, the algorithms stop showing your content, and it bombs.

If you’re stuck in the 200 club on TikTok, try creating more relatable content.

When someone shares your content, it signals to the algorithms that it’s good quality, engaging and might attract more viewers. After all, that’s what social media platforms want.

Subsequently, the algorithms will push your content to a broader audience.

#4: Sharing Builds Brand Credibility and Authority

When building your brand, sharing helps to increase your authority and credibility within your niche.

Whether we like it or not, we humans are influenced by popularity. We want to follow and engage with those brands that stand out and others like them.

How to Encourage Shares

Although it might seem baffling to find a way to get the lurking, silent followers to engage, they can share without getting noticed.

Here are four of the best ways to encourage social media content sharing.

Create Relatable Content

One of the most challenging aspects of marketing is to put yourself in your audience’s place. Even if you’ve experienced the same challenges, creating relatable content is tricky.

Try to dig deep into creating content likely to resonate with people on an emotional level.

Many people constantly share huge income claims on social media (FTC disapprove of this practice), thinking it will persuade people to buy from them.

In some cases, yes, people get sucked into believing they can have the same results. Though, for most of us, it feels like a punch in the gut if you haven’t yet had any financial success.

It’s not relatable.

If you’re earning £2k/month and someone shares their £20k/month success, it’s challenging to imagine 10X your income. It’s also content that is unlikely to get shares.

Share your challenges and the things you’ve overcome. Think about what matters to your target audience. What worries them? Maybe it keeps them awake in the early hours. What would help them and move them enough to want to share your content?

Encourage Engagement

Online communities have hundreds of thousands of people who remain silent, never engage and lurk frustratingly in the background.

Yes, it’s annoying when you cannot get your audience to talk to you, but remember this saying: “The true meaning of communication is the response you get.” It’s a neuro-linguistic programming presupposition.

People love to do things when asked. Fundamentally, we are compliant morons because we crave the feeling of importance. When we’ve done something (we consider) helpful, we like to tell people about it.

Ask your loyal followers to share your content if they found it entertaining, helpful or inspiring. Add a caption like “Share with someone who needs to hear this today.”

Make It Easy for People to Share

Check that your content is available to the public to share. Usually, there’s a share button that people click on and share with their followers in seconds.

Provide Value

All the social media gurus bang on about creating value, but it’s not always easy to know what content represents value. We know that social media shares are the most crucial element to growing your business, so we must put ourselves in our audiences shoes.

As a blog writer, I focus on writing content that Google loves. Typically, that’s educational, entertaining (make them laugh), meaningful in-depth, a listicle (5 types of blog content Google loves), trending or anything that evokes a response.

It’s challenging to cut through the white noise of colourless content on social media if you create the same content as everyone else.

Don’t be afraid to stand out. Share an opinion, even if that goes against the masses. Nobody became successful from being vanilla.

Conclusion

Views and likes have little value for social media growth. It only makes us feel good temporarily.

When you start creating content, please take a moment to think about whether it’s shareable. The more shares you get, the more followers (your ideal tribe) will enjoy and share your content.

To truly become a content creator, avoid publishing content for the sake of it so that you can tick it off the weekly list. It is better to post less but publish more meaningful content that has a better chance of getting shared.

15 Common SEO Mistakes Beginners Make & How to Avoid Them

September 9, 2024

Last Updated on September 9, 2024 by Jan Barley

common seo mistakes

Most SEO Mistakes Are Easily Avoided. Use Common Sense & Follow These Guidelines

Common SEO mistakes beginners make are easily avoided by checking through this list.

SEO (search engine optimisation) needn’t be complicated. Indeed, the simpler you keep it, the better.

Failure to address some of these SEO mistakes beginners make can hurt your search rankings.

Understanding these common SEO mistakes and learning how to fix them is crucial to driving traffic, improving visibility, and ranking higher on SERPs (search engine results pages).

In this guide, we’ll walk you through 15 common SEO mistakes beginners make and provide actionable tips to avoid them.

#1: Ignoring Keyword Research

Beginners often assume they know what their audience is searching for and skip proper keyword research. I get it. SEO tools like Ahrefs, Google Keyword Planner, and SEMrush help identify high-traffic, relevant keywords that align with search intent but are expensive.

You can use free keyword research tools such as Ubersuggest and Google Keyword Planner. You can also get ideas from Answer the Public.

Without research, you may target irrelevant terms or miss opportunities to rank for valuable keywords.

#2: Keyword Stuffing 

In an attempt to rank for a particular keyword, beginners often overuse it in content unnaturally. Unfortunately, keyword stuffing could incur search engine penalties.

Content should be readable for humans and not written in a way that doesn’t make sense. Google prioritises helpful content that flows naturally and provides value to its users.

Pick a primary keyword and use it around 2-3 times per 1,000 words. Research primary keywords and semantics because adding these to your content helps the bots make sense of your content.

#3: Neglecting Article Title Tags and Meta Descriptions 

Add meta tags – descriptions and title tags – to your content. It makes your content more easily understood by users and search engines.

If these elements aren’t optimised or are missing, search engines might pull random snippets of text to display in search results, reducing the chances of users clicking through to your site.

Ideally, add your primary keyword at the beginning of the title and the meta description.

Example

Primary keyword: smooth-coated dog breeds

Title: 14 Smooth-Coated Dog Breeds That Are Perfect Family Pets

Meta Description: 14 smooth-coated dog breeds that are the perfect pet for all the family. Discover everything about these family-friendly breeds from a dog behaviourist.

Titles should be up to 60 characters, and descriptions should be up to 160 characters.

#4: Not Optimising for Mobile 

With more users browsing on mobile devices, search engines like Google have adopted a mobile-first indexing approach.

Websites that are not mobile-friendly, with tiny text, poor site structure, slow-loading images and complicated navigation, or content that doesn’t resize properly will see drops in search engine rankings, and visitors will likely leave.

#5:  Using Non-Descriptive URLs 

A common beginner’s mistake is creating URLs (slugs) that don’t describe a page’s content (e.g., “www.website.com/page1”).

Descriptive URLs help users and search engines understand the page’s purpose. A well-structured URL should include relevant keywords and be easily readable.

For instance, for the doggy keyword, a suitable URL would be www.website.com/smooth-coated-dog-breeds

#6: Ignoring Local SEO 

For businesses serving a local area, optimising for local search terms is essential.

Beginners often forget about creating or optimising their Google My Business profile, using location-based keywords, or building local citations.

Neglecting local SEO means you could miss out on business from nearby potential customers searching for your services.

#7: Overlooking Site Speed 

Page speed is a crucial ranking factor.

Slow-loading websites frustrate users, increasing bounce rates and reducing dwell time, negatively impacting SEO.

Compressing images, using browser caching, deleting inactive plug-ins and reducing JavaScript and CSS bloat are essential for improving site speed.

#8: Failing to Build Internal Links

Your content needs internal links. It helps search engines to crawl your site effectively and distribute link authority (or PageRank) across your pages.

Beginners often forget to add internal links to posts and pages. That leads to orphaned pages (pages with no links to them), poor site structure, and missed SEO opportunities.

When developing your content strategy, focus on starting with a pillar post with multiple content clusters so you can interlink all of the content.

#9:  Not Optimising Images 

Large image files can hinder your website’s speed.

Beginners often overlook image optimisation by failing to compress image sizes. Avoid using big PNG files. JPEG images are smaller.

Alt text (adding relevant alternative text to an image file) is essential for accessibility and gives search engines more context about the image, which can help with image search rankings.

#10: Lack of Quality Backlinks 

Backlinks from established, high domain authority (DA) websites are a strong ranking signal, but beginners often focus on getting as many backlinks as possible without regard for quality.

Spammy or irrelevant backlinks can lead to Google penalties. Building organic, high-quality links from reputable sources in your niche is essential.

You can check your backlinks and scores with Ubersuggest.

#11: Ignoring User Experience (UX) 

SEO isn’t just about keeping the search engines happy; it’s also about creating a positive user experience.

Websites with confusing navigation, poor design, slow page load times, or excessive ads deter visitors. High bounce rates and low dwell times send negative signals to search engines, impacting rankings.

If you have an in-depth, heavy word-count article, intersperse images throughout the content.

To improve the user experience, have plenty of white space on the page, with no more than 3-4 sentences per paragraph.

#12: Not Updating Aged Content 

Many beginners create content and then leave it untouched.

However, outdated content that no longer reflects current trends, facts, or search intent may drop in rankings over time.

Regularly updating content ensures it remains relevant and aligned with evolving search queries. Additionally, periodically updating content helps with organic ranking.

#13: Not Using Analytics Tools 

SEO is a data-driven process. Without using SEO tools like Google Analytics and Search Console, beginners miss critical insights on how their website performs.

These tools provide data on keyword rankings, traffic sources, user behaviour, and potential issues, helping to refine SEO strategy.

For example, you can see which articles get the most clicks and target your content strategy to provide more of that content and link internally with the high-performing content.

#14: Ignoring Voice Search Optimisation 

As voice assistants like Siri and Alexa are becoming more popular, optimising for voice search becomes crucial.

Voice search queries are longer and more conversational, and beginners often forget to target these long-tail keywords.

Optimising content to answer common questions and using natural language increases the chances of ranking in voice search results.

#15: Overlooking HTTPS Security 

Security is a ranking factor, and websites that don’t use HTTPS encryption are marked as “Not Secure” by browsers like Google Chrome.

An insecure site deters users from trusting your site and can hurt your search engine rankings. Beginners often skip this critical step, leaving their sites vulnerable and less competitive in search results.

Conclusion

By avoiding these basic 15 SEO mistakes, beginners can set themselves up for long-term SEO success.

Master Resell Rights vs Affiliate Marketing. Which is Best?

September 6, 2024

Last Updated on September 9, 2024 by Jan Barley

master resell rights vs affiliate marketing

It’s Essential to Consider the Pros & Cons of Master Resell Rights and Affiliate Marketing

Master resell rights vs affiliate marketing offer unique opportunities for entrepreneurs. But which one is right for you?

I have tried both and have a preference.

Still, this article aims to assess these popular online income-generating methods independently.

81% of business brands rely on affiliate marketing to generate additional business, and experts suggest the digital product market will reach $331 billion by 2030?

It’s a booming industry.

Master resell rights and affiliate marketing can potentially transform your online business – but understanding their differences is crucial for success.

What Are Master Resell Rights?

Definition And Explanation Of Master Resell Rights

Master Resell Rights (MRR) is a licensing agreement granting you permission to resell an MRR product. Your customer then has the same resell rights, and so do their customers.

That means you can sell the product as your own and allow your buyers to do the same.

With most MRR, you cannot alter the content significantly, but you can sell a ready-made product with minimal work involved.

Types Of Products Typically Offered With MRR

Most Master Resell Rights are digital products such as courses, e-books, software applications, audio programs, graphics packages, and website templates (such as Canva).

Some popular niches for MRR products include social media marketing, personal development, health and wellness, and business strategies.

The advantage is these products are often professionally created and ready for immediate distribution, saving you time and resources in digital product development.

Benefits Of Using Master Resell Rights Products

MRR products often come with pre-made sales materials such as landing pages, email swipes, and graphics, which can significantly reduce your marketing workload.

Another benefit is the potential for higher profit margins from digital product reselling than affiliate marketing, as you keep 100% of the sale price rather than just a commission.

Potential Drawbacks And Challenges

One of the most significant drawbacks I found discouraging was that we get paid directly for the more expensive MRR products, such as courses.

Although that sounds fantastic, it means connecting with a payment processor, and herein is my issue.

Payment processing for digital sales can be tricky, especially if the product is high ticket and you have a lot of high value sales.

Some payment processors dislike the MRR business model and class it as “predatory”.

During 2024, I observed many people losing their payment processor accounts, and, for me, that was simply too stressful. It was the prime reason I turned to affiliate marketing.

4 disadvantages of master resell rights products

  1. Market Saturation – As more people promote the same products, it can lead to price wars and reduced profitability.
  2. Product Quality & Relevance – Unless the creator updates content, it can go out of date, and you have no control over product quality.
  3. Low-Quality MRR Products – Poor quality products can potentially damage your reputation.
  4. Customer Support – You may have to deal with customer support customer support for digital products, such as refunds.
master resell rights vs affiliate marketing disadvantages

Weight up the Pros & Cons for MRR & Affiliate Marketing

Understanding Affiliate Products

How Affiliate Marketing Works

Affiliate marketing is a performance-based marketing model.

Businesses pay affiliates an agreed commission for each sale or lead they bring to the company via a unique affiliate link and managed with affiliate tracking software.

Types Of Affiliate Products And Programs Available

There are affiliate products and programs for every imaginable niche, for physical and digital products. For example, Amazon offers an affiliate program for their products.

Affiliate programs exist for travel booking, web hosting, financial services, and more. Programs have different commission structures, such as the following:

  • Pay-per-sale (most common)
  • Pay-per-lead
  • Pay-per-click.

Some programs offer recurring commissions for subscription-based products, while others provide tiered commissions or bonuses for high-performing affiliates.

Advantages Of Promoting Affiliate Products

Affiliate marketing is a low-risk, flexible business model requiring little to no upfront investment.

Many affiliate programs provide marketing materials and support, making it easier to promote their products effectively.

Suppose you promote affiliate offers with recurring commissions. In that case, the potential for passive income is a significant advantage, as you continue earning commissions from your content or marketing efforts long after publication.

Common Hurdles In Affiliate Marketing

While affiliate marketing can be profitable, it comes with challenges. One of the primary hurdles is standing out in a crowded marketplace, as many affiliates may promote the same products.

Affiliate marketing success requires creativity and a unique marketing approach to building trust with an audience, as overly sales-focused content can turn off potential customers.

Beginners often fail to be compliant because they don’t realise the legal requirement to disclose affiliate relationships.

Comparing Revenue Potential

Profit Margins For Master Resell Rights Products

Master resell rights (MRR) products typically offer higher profit margins as you keep 100% of the sale price.

If you promote organically on social media or your blog, it’s a cost-effective business model. Still, remember you will pay transaction fees to the payment processor.

Commission Structures In Affiliate Marketing

Affiliate commissions vary from 5% to 50% of the sale price. Digital products often offer higher rates (30-50%) than physical goods (5-15%).

Some programs provide recurring commissions for subscription-based products or tiered structures rewarding higher sales volumes. For instance, Systeme pays 60% recurring lifetime commissions.

To build passive income, target affiliate programs with recurring commissions.

Factors Affecting Earnings In Both Models

Before choosing between master resell rights products or affiliate marketing, consider the following factors.

  • Pricing strategy (for MRR)
  • Your marketing skills and reach
  • Market demand and competition
  • Seasonality and industry trends
  • Quality and relevance of products
  • Your time and resource investment
  • Traffic sources and audience engagement
  • Commission rates and conversion rates (for affiliates)

Time and Effort Investment

Whether you choose MRR or affiliate marketing, there are a few considerations for time and effort.

Setting Up A Master Resell Rights Business

Setting up an MRR business involves sourcing quality products, creating a distribution system, and developing a marketing strategy.

Initial time investment is moderate to high, including product evaluation, website setup, and sales funnel creation.

Suppose there are any technical aspects to set up like sales funnel creation, that’s where most beginners struggle to get going.

Getting Started With Affiliate Marketing

Starting affiliate marketing requires less initial setup than MRR.

My advice is the following:

  1. Choose a niche – ideally, something you are interested in
  2. Build a blog generating a minimum 10k monthly impressions (merchants reject your application if you have no website, traffic or social media presence)
  3. Select affiliate programs you use, respect, or have an excellent reputation
  4. Choose programs with minimum affiliate commission rates of 20% and ideally lifetime recurring commission (these factors mean your efforts compound over time for passive income streams)
  5. Read the affiliate program’s terms and conditions
  6. Write product reviews and comparisons on your blog
  7. Select social media platforms to promote (Pinterest is great for driving traffic to your blog posts)
  8. Monitor results & adapt over time
affiliate marketing strategies

Whichever Business Model You Choose Effective Marketing Strategies Will Determine Your Success

Ongoing Work Required For Each Model

MRR: Regular tasks include customer support, product updates (if allowed), and continuous content creation and marketing. Time commitment varies, but expect at least 10-20 hours weekly.

Affiliate Marketing: Ongoing efforts focus on content creation, SEO, and audience relationship-building. Time investment ranges from 5-15 hours weekly, depending on the scale of operations.

With both business models, the goal is to master traffic generation techniques to drive potential buyers to your offers.

Scalability And Automation Potential

MRR: Scalability involves expanding product lines and automating delivery systems. Challenges include managing increased customer support and maintaining product relevance.

The downside of taking on more MRR products is giving potential customers too much choice. That can cause confusion and limit sales.

Affiliate Marketing: Highly scalable through content marketing and SEO. Automation possibilities include email marketing sequences and social media scheduling.

When you have learned how to generate quality traffic, you can start promoting high-ticket affiliate offers,

Legal and Ethical Considerations

Understanding MRR Licenses And Terms

Review MRR license agreements carefully. Key points are resale rights, modification limitations, and distribution restrictions.

It’s concerning how many people break the rules and guidelines and lose access to the MRR product.

Ensure compliance with terms to avoid legal issues. Keep records of purchased licenses. Understand the difference between MRR, PLR, and other license types.

Compliance With FTC Guidelines For Affiliates

Affiliate disclosure requirements are mandatory.

Disclose affiliate relationships clearly and conspicuously. Use precise language and place disclosures near affiliate links or at the beginning of content.

Avoid deceptive claims about products or earnings potential and stay updated on FTC regulations.

Protecting Your Business And Customers

Implement secure payment processing. Use SSL certificates for websites. Create transparent privacy policies and terms of service.

Protect customer data in compliance with regulations (e.g., GDPR). Consider business insurance. For MRR, ensure product quality to minimise liability. For affiliates, vet products before promoting.

Choosing the Right Path for Your Business

Assessing Your Skills, Resources, And Goals

  1. Evaluate your strengths: writing, technical skills, marketing experience.
  2. Consider available time and capital.
  3. Determine short and long-term business goals.
  4. Assess your motivation levels. How will you cope if you don’t get a sale for months? 90% of people quit for this reason.

I think we each have a personality suited to MRR or affiliate marketing. You may not know your preference until you get started.

Combining MRR And Affiliate Marketing Strategies

Blend your approach for diversified income. Use affiliate products to complement your MRR offerings. Leverage MRR products to build an email list for affiliate promotions.

Create content around your MRR products and include relevant affiliate links.

Tools And Platforms To Support Your Chosen Model

Most MRR creators supply tools like sales funnels and email campaigns, but some don’t.

I use Systeme to set up sales funnels and capture pages. Aim to build your email list to share valuable content and promote offers.

You can create email challenges, set up evergreen webinar content, host courses, and create a community on Systeme.

Expert Tips For Maximising Success In Either Approach

  1. Diversify traffic sources to reduce risk.
  2. Prioritise building an engaged audience.
  3. Focus on niche markets for less competition.
  4. Continuously test and optimise your strategies.
  5. Invest in ongoing learning to stay current with trends.
  6. Provide exceptional value to stand out from competitors.
  7. Ideally, choose programs with analytics and performance tracking, so you can monitor results from your efforts.

Conclusion

Content marketing for affiliates and master resell rights products offer exciting opportunities for online entrepreneurs. Your choice depends on your unique skills, resources, and business objectives.

Your results will improve if you learn SEO for digital product sales and marketing. Whatever you plan to do to make money, focus on creating long-term income diversification strategies.

What I like about affiliate marketing is that I am not responsible for payment processing, product creation, customer service or refunds.

I also love recurring affiliate programs commissions.

Whichever path you choose, remember that success comes from effective online marketing strategies.

In addition, it requires determination, adapting your skills and learning on the go. If something isn’t working, evaluate your process and make changes.

It can take months to get your first MRR or affiliate product sales. If you keep going, build content and stick with it, the results will come. After that, scaling an online business becomes easier.

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